We want to share a fantastic article written by an independent travel blogger Chris Ryall for the Travel Industry Today website.
The article is all about our fantastic client, The Brookstreet Hotel in Ottawa, Canada.
In addition to Best Bed and Breakfast in Wales, AA Five Gold Star and Visit Wales Gold Award property Roch Castle, naturally made the Wales Top 50 Hotel list, and Best Serviced Accommodation in the UK and Ireland in 2018.
Often you may hear it referred to as "cross-selling", "up-selling". Or if you’re a customer-centric organisation you could say "enhancing the guest experience".
Simply- it's getting the customer to spend a little extra on an existing purchase.
Positive emotions create spontaneous purchases and often lead to customers spending more than usual. As we've seen time and time again, marketers will target an emotional response, rather than their product features. (Think Christmas ads).