Often you may hear it referred to as "cross-selling", "up-selling". Or if you’re a customer-centric organisation you could say "enhancing the guest experience".
Simply- it's getting the customer to spend a little extra on an existing purchase.
Positive emotions create spontaneous purchases and often lead to customers spending more than usual. As we've seen time and time again, marketers will target an emotional response, rather than their product features. (Think Christmas ads).
Stories are the currency of life!
Even now, we walk around with constant mass storytelling, captivating and entertaining us. We see it in advertisements all around us, 24/7. Without even consciously realising, it’s right there in our pockets!
The future of Artificial Intelligence in hotels is here.
Already we are seeing hotels with self-check-in, mobile booking and live-chat.
We are at the beginning of seeing tech and AI mature into something even more exciting for hotel guests.
HO, HO, HO Hoteliers!
We are fast approaching the festive run up to Christmas where we see sales of gift vouchers skyrocket.
We’re here to help you make the most out your Christmas gift voucher sales with these 3 simple tips….
The prestigious Celtic Manor Resort located in Wales manages their gift vouchers to perfection. Most famously known as host to the NATO Summit 2014, and Ryder Cup 2010, the Celtic Manor gift voucher system has made more than £2.2 million worth of gift voucher sales in 2016.