October 31, 2023

Gift card fraud prevention

In just 3 years, gift card fraud losses have grown by 364%. This should raise concerns for any businesses selling gift cards. The need for gift card fraud prevention measures has never been higher. In today’s post, we will explore gift card fraud and the measures your business can take to mitigate the dangers. Popularity […]

October 30, 2023

How to promote gift vouchers

Wondering how to promote gift vouchers? Are you looking to increase your gift voucher sales but can't see past introducing discounts as your only promotion strategy? Fear not, as in this post, we will not only prove how resorting to discounts every time is an ineffective long-term strategy, but we will also give you new […]

October 28, 2023

Gift certificate advertising ideas

In this blog post, we will look at gift certificate advertising ideas to drastically improve your sales and revenue. The gift certificate market is changing. Where once gift certificates were only really considered for the holiday season, they are now becoming a preferred choice for gift giving for any occasion throughout the year. Gift certificates […]

October 2, 2023

What to look for in a gift card service provider

Are you interested in increasing your sales and building brand awareness? In 2022, the worldwide gift card industry reached $342.1 billion! With evident success in the market, you can maximise your revenue potential through the right gift card service provider. This post discusses what to look for in a gift card service provider. What is […]

September 15, 2023

How to sell gift certificates online

Introduction: The Growing Importance of Selling Gift Certificates Online Giving gifts is a significant part of many events and celebrations. While physical presents are the norm, the popularity of experience-based gifts has recently surged. According to studies, about 40-50% of individuals prefer giving experiences as gifts instead of material items. To keep up with this […]

July 3, 2023

How to Manage Gift Cards

In this blog post, we guide businesses on how to manage gift cards effectively. Between 2022 and 2023, the worldwide digital gift card market experienced an increase in value from $342.66 billion to $405.17 billion. The market predictions continue to expand, predicted to reach $740.41 billion in 2027. Selling gift cards is among the most […]

June 27, 2023

Disadvantages of Coupons

Disadvantages of coupons for your business The gift voucher market is exploding. While revenue reward is high, you won’t maximise your revenue potential without careful management. In this blog post, we look at some common disadvantages of coupons and find you the best solutions to manage these. What is a gift coupon? A gift coupon is […]

June 15, 2023

What is the Experience Economy?

What is the Experience Economy? Move over goods, experiences are on the rise! This post was last updated in 2020. However, since this time, the experience market has grown significantly- with more insightful research on the experience economy and the link to gift vouchers. Inspired by the Barclaycard research and Mckinsey & Company report on the experience economy, we […]

April 19, 2023

Black Friday sale ideas for small business

Our top Black Friday sale ideas for small businesses. Black Friday to Cyber Monday weekend is one of the biggest consumer spending weekends of the year. Businesses that can create effective sales and promotions properly see their revenue skyrocket. This year, we will see the start of Black Friday weekend commencing November 24th, 2023. In […]

March 29, 2023

How to make money selling gift cards

In this blog post, we look at how to make money selling gift cards. Growing gift card market The gift card market is expanding. In recent years we’ve seen the popularity of gift cards soar. “The global gift cards market is growing at a CAGR of 16.2% from 2020 to 2027. Valued at $619.25 billion […]

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Must-Try Gift Voucher Ideas: Strategies for Success