Find out here how to optimise your website for mobile.
The new figures for 2019 are out and it shows internet users worldwide have hit a whopping figure of over 4,208,517,287 people.
Probably most mind-boggling of all,
And almost 60% of all online searches are carried out on mobile devices, according to a recent in-depth study carried out by Custom Logo Cases. And alarmingly, 57% of users say they wouldn’t recommend a business with a poorly designed mobile website.
The above figures coincide with our own data.
Over 60% of Gift Voucher transactions online using the Enjovia platform are sold via mobile devices.
So it’s time to ensure you are optimized and ready for mobile!
See our 5 reasons why you must ensure your website is optimized for mobile:
1. The number of people with mobiles
It doesn’t need to be said, but you really must optimize your website for mobile use. Otherwise, you may as well say bon voyage to 60% of your website traffic!
Even monkeys are now using smartphones and tablets!
2. The popularity of internet browsing on mobile
More users access the internet via a mobile device rather than a desktop according to StatCounter. For many, it has become part of daily routine to browse the internet on waking, lunch breaks, evenings and before bed.
It’s not hard to believe that almost 80% of people have their smartphone on them for 22 hours a day!
We’ve all been made aware that looking at a mobile or tablet blue-light emitting screen is bad for our health before bed. So with new light filter apps out there, that changes the colour of screens to counter the blue-light phenomenon, night-time mobile use is increasing- not decreasing. Now 80% of users check use their mobile within 1 hour of going to bed.
3. The popularity of mobile shopping online
Shopping on mobile devices has exploded and is the most favoured way to shop online. With almost everyone (even my grandma!) now owning a smartphone or tablet, it’s no wonder the convenient mobile device trumps the desktop.
With apps such as PayPal and even Amazon 1-Click, paying on mobile has never been easier. People are still a little more conscious when it comes to purchasing over mobile for security reasons, but that doesn’t stop the majority of people. This year 60% of Black Friday Sales were through mobiles or tablets!
4. Users have expectations for mobile optimization!
Impatience with websites has now inflicted users. Your website needs to be mobile optimized so users have a quick and simple experience. Long gone are the days of scrolling back and fore to read a webpage, or zooming in to select buttons. If your website isn’t mobile-optimised, they will very quickly be leaving your page and looking at your competition!
“Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
It’s the small things you need to look out for, such as ensuring your chat box isn’t taking over your mobile page. How annoying is it when you’ve loaded onto a website, then all of a sudden your view is completely blocked by a pop-up chat box that fills your entire screen?!
Choose a decent content management system to build your website. WordPress is a very simple and easy to use platform that automatically has mobile optimization built into the programme. It automatically changes the size of the webpage based on smartphone, tablet or desktop.
Broadband Search also found that if your website doesn’t load instantly, you’ll certainly lose A LOT of website visitors. Shockingly the load times between 1 and 3 seconds increases the likelihood of your visitors abandon your link by a huge 32%. This increases drastically to 123% if your website takes 10 seconds to load.
Tip: act as a customer and view your website from mobile and desktop devices. You’ll see first-hand what your website visitors are experiencing.
5. Most emails are being opened on mobile
Mobile email opens have grown by 180% in the last three years. I don’t know anyone who doesn’t have their emails linked to their phone. And yes, even my grandma uses mobile for emails!
Ensure your emails are mobile-optimised so it can be tracked on mobile devices and opened straight to your website. It has been found that 70% of consumers say they will delete emails immediately if they don’t render well on their mobile device.
Make sure images are optimised for the right size, subject lines appear on the screen and content fits perfectly, so users aren’t having to scroll back and fore just to read each sentence. – Can you imagine what kind of patience that would require!
A simple way to get your emails noticed is to ensure the subject line is intriguing. Let the reader know there’s a benefit to clicking through.
For example, a simple but great subject line for Valentines Day is:
“There’s still time to woo your sweetheart…”
So there you have it. Make sure you stay up to date with your customers and optimize your website for mobile. For more information on how you can make your gift voucher platform ready for mobile, contact us at Enjovia.com.
We hope you enjoyed our post on how to optimise your website for mobile.
For the most recent and up to date key statistics on internet use including mobile, check out the full article from Broadbrand Search here.