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The importance of embracing mobile optimisation for eCommerce

By March 6, 2018 No Comments

 

 

 Mobile optimisation for your business is becoming more and more prevalent.

A recent in-depth study carried out by Custom Logo Cases has found that Nearly 60% of all online searches are carried out on mobile devices. And alarmingly, 57% of users say they wouldn’t recommend a business with a poorly-designed mobile website.

Enjovia Figures:

50% of Gift Voucher transactions online using the Enjovia platform are sold via mobile devices. So it’s time to ensure you are optimized and ready for mobile!

See our 5 reasons why you must ensure your website is optimized for mobile:

 

1.     Amount of people with mobiles

It doesn’t need to be said, but you really must optimize your website for mobile use. Otherwise, you may as well say bon voyage to 60% of your website traffic!

It is estimated that 70% of the population now have smartphones. With this projected to rise to almost 80% by 2022.

Even monkeys are now using smartphones and tablets!

 

 

2.     Popularity of internet browsing on mobile

More users access the internet via a mobile device rather than desktop according to StatCounter.  For many, it has become part of daily routine to browse the internet on waking, lunch breaks, evenings and before bed.

 

3.     Popularity of mobile shopping online

Shopping on mobile devices has exploded and is the most favoured way to shop online. With almost everyone (except maybe your Nan) now owning a smartphone or tablet, it’s no wonder the convenient mobile device trumps the desktop.

With apps such as PayPal and even Amazon 1-Click, paying on mobile has never been easier. People are still a little more conscious when it comes to purchasing over mobile for security reasons, but that doesn’t stop the majority of people. This year 60% of Black Friday Sales were through mobiles or tablets!

 

4.     Users have expectations for mobile optimization!

 

Impatience with websites has now inflicted users. Your website needs to be mobile optimized so users have a quick and simple experience. Long gone are the days of scrolling back and fore to read a webpage, or zooming in to select buttons. If your website isn’t mobile optimized, they will very quickly be leaving your page and looking at your competition!

Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”

It’s the small things you need to look out for, such as ensuring your chat box isn’t taking over your mobile page. How annoying is it when you’ve loaded onto a website, then all of a sudden your view is completely blocked by a pop-up chat box that fills your entire screen?!

Choose a decent content management system to build your website. WordPress is a very simple and easy to use platform that automatically has mobile optimization built into the programme. It automatically changes the size of the webpage based on smartphone, tablet or desktop.

 

Tip: act as a customer and view your website from mobile and desktop devices. You’ll see first-hand what your website visitors are experiencing.

5.     Most emails are being opened on mobile

Mobile email opens have grown by 180% in the last three years. I don’t know anyone who doesn’t have their emails linked to their phone.  And yes, even my Nan uses mobile for emails!

Ensure your emails are mobile optimized so it can be tracked on mobile devices and opened straight to your website.  It has been found that 70% of consumers say they will delete emails immediately if they don’t render well on their mobile device.

Make sure images are optimised for the right size, subject lines appear on the screen and content fits perfectly, so users aren’t having to scroll back and fore just to read each sentence. – Can you imagine what kind of patience that would require!

A simple way to get your emails noticed is to ensure the subject line is intriguing. Let the reader know there’s a benefit to clicking through.

For example, a simple but great subject line for Valentines Day is:

“There’s still time to woo your sweetheart…”

 

So there you have it. Make sure you stay up to date with your customers and optimize your website for mobile. For more information on how you can make your gift voucher platform ready for mobile, contact us at Enjovia.com.

 

For more in-depth statistics on mobile marketing see the full article by Custom Logo Cases here.

 

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