Gift cards provide a convenient and flexible way for people to share the joy of giving while allowing companies to boost their revenue.
If you want to enhance your sales and increase customer loyalty, selling gift cards can be a game-changer for your business.
In this article, we will explore practical strategies on how to sell gift cards. Emphasising how to leverage the power of gift cards to drive growth.
To sell gift cards online, you will need a gift card platform so you can create an online store and have the functionality of managing those gift cards.
e gift card platform
The right gift card system enables businesses to:
Whether for hotels, spas, restaurants or activities, gift cards, vouchers and gift experiences are one of the easiest ways you can increase your revenue without making complicated changes.
But, to do this successfully, you need a gift card system that suits you.
Here are some features you should look for when selecting your gift voucher system. No element is too big- even for small businesses!
Small business owners often face unique challenges when it comes to growing their customer base and increasing revenue. Gift cards can be a powerful tool in their arsenal, providing several advantages that can level the playing field with larger competitors.
Selling gift cards online opens up a world of possibilities for your business. It allows you to reach a wider audience, attract new customers, and provide a seamless shopping experience. To successfully sell gift cards online, consider a few key factors.
When choosing a system to sell gift cards online, opt for one with easy implementation and a simple design. Purchasing gift cards should be straightforward and user-friendly for you and your customers. Look for a platform that provides customisable templates and intuitive features to ensure a seamless buying experience.
A robust gift card system should go beyond basic functionalities. It should provide features that encourage increased revenue support for your business.
Look for a platform that offers upselling options, such as suggesting higher-value gift cards or adding complementary products to the purchase. These strategies can significantly boost your average transaction value and maximise your revenue potential.
Consider creating advanced promotions and promo codes to entice customers to purchase gift cards. These can include limited-time offers, discounts, or exclusive deals. By offering incentives, you create a sense of urgency and value, encouraging customers to buy gift cards as gifts or for personal use. Additionally, promo codes can be shared through various marketing channels, expanding your reach and attracting new customers.
One effective strategy for small business owners is encouraging and facilitating product add-ons when selling gift cards online. By offering complementary items or services alongside gift cards, you create additional value for customers.
For example, a gift card for a massage will have the option on check-out to ‘add-on’ chocolate-dipped strawberries or champagne on ice to enhance the experience.
Control over your gift card system and store allows you to customise and tailor your gift card offerings to match your brand and business goals.
Look for platforms that allow you to set your terms and conditions, expiry dates, and redemption options.
This level of control ensures you can create a unique and personalised gift card experience for your customers.
When selling gift cards, it's essential to maintain consistent branding across all aspects of your online store.
Use high-quality imagery, compelling descriptions, and consistent messaging to create a cohesive and professional appearance.
This not only enhances the perceived value of your gift cards but also reinforces your brand identity in the minds of your customers.
The design of your gift card store plays a crucial role in attracting customers and enhancing their shopping experience. A well-designed store can increase trust, engagement, and sales.
Consider the following elements when designing your gift card store:
You also want a system to design and customise the look and messaging on your vouchers.
You don’t want to be stuck to a standard layout, style and format system that looks the same as everyone else’s. You need the flexibility to stand out and look and feel the way you want without contacting someone to make the changes for you.
So look for a system with ready-made templates with flexible design. With the ability to make it extra special by giving your customers the chance to add their message to their orders.
You need a system to log into and change pricing and promotions easily, as well as the ability to create promotions unique to your business. You also want to be able to set up as many of your gift vouchers as you’d like, with the ability to customise and make changes yourself.
Managing your gift card prices allows you to tailor your offerings to suit your target audience and business objectives. Experiment with different price points to find the sweet spot that attracts customers while maximising your profit margins. Consider offering a variety of denominations to cater to various budgets and gifting occasions.
When it comes to online transactions, security is paramount. Choose a gift card system that integrates with a secure payment gateway to protect your customers' sensitive information. This not only instils confidence in your customers but also ensures that their purchasing experience is safe and hassle-free.
You also need to be able to use a secure payment gateway that can take a variety of payment types.
It’s essential to look for a system where your gift card revenue goes directly to you instead of your gift systems company, which then passes on your revenue a month later.
Optimising your gift card store for search engines can help drive organic traffic and increase your visibility online. Pay attention to keywords, meta tags, and product descriptions relevant to your target audience. This will improve your search engine rankings and attract customers who are actively looking for gift cards.
Your online profile is essential for your reputation. This is especially true for customers being able to find you swiftly and choose your store over a competitor.
That’s why optimising your SEO score even on your gift voucher store is equally as important.
Look for a gift card system that optimises SEO tagging for your online store.
Implementing a gift card system may require some initial training and support. Look for a provider that offers comprehensive training resources, tutorials, and customer support to ensure a smooth transition. This will help you and your staff navigate the system effectively and maximise its features.
Sometimes you don’t know it all. Being able to rely on training and support from your gift card system can be the difference between you surviving or thriving.
To maximise your reach and accessibility, consider selling gift vouchers online through various platforms. This can include your website, social media channels, online marketplaces, and even mobile apps. By diversifying your distribution channels, you can tap into different customer segments and increase your chances of making sales.
You need to be able to sell your experiences 24/7 on any device, anytime, anywhere!
Look for a system that can work on mobile, tablet and desktop.
Selling gift cards can be a lucrative revenue stream for businesses of all sizes.
You can boost your revenue and enhance customer loyalty by implementing effective strategies, such as easy online implementation, advanced promotions, and product add-ons.
Small business owners can leverage the advantages of gift cards to level the playing field with larger competitors.
Remember, a well-designed gift card store, control over pricing and branding, and a secure payment gateway are essential components of a successful gift card selling strategy.
So, take the leap and start capitalising on the power of gift cards to grow your business today!
Start selling gift cards online and boost your revenue today! Implement these practical strategies and watch your business thrive.
Before you worry about where you’ll find a gift card system that provides all of the above features, rest assured there is a system you can use today that ticks all these boxes.
We hope we've answered your question on how to sell gift cards.
Check out our gift card system here at Enjovia.com to sell gift vouchers online. We provide all of the above features, support, and more to ensure you get the most out of your gift card system and sell gift vouchers.
To get in touch for more information and to see what we can do for you, contact us here.
Simply generate a quick and easy store such as Enjovia- which can be set up in minutes by yourself!
Add your products to the front-end store, and use the back-end system to redeem the gift cards.
You can sell gift cards in 3 simple steps.
1. Create your store
2. List your products
3. Set up your payment gateway
And start selling today! Create your store here.
To start a gift card program, you must choose a gift card service or e-commerce platform that offers functionality, design and create your gift cards, and promote them to your customers.
You can create an online gift card for your business using an e-commerce platform that offers functionality or a third-party gift card service.
Yes, you can make money selling gift cards as a business. Gift cards can drive customer loyalty and promote repeat business, increasing revenue. One of the most lucrative things about selling gift cards is that you keep 100% of the revenue from unused gift cards.
