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Welcome to the Enjovia blog. Here you will find gift voucher best practice, tips on increasing revenue and other interesting articles from the industries we operate in.
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How to sell gift certificates online

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Introduction: The Growing Importance of Selling Gift Certificates Online Giving gifts is a significant part of many events and celebrations. While physical presents are the norm, the popularity of experience-based gifts has recently surged.  According to studies, about 40-50% of individuals prefer giving experiences as gifts instead of material items. To keep up with this […]
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September 15, 2023

How to sell gift certificates online

Introduction: The Growing Importance of Selling Gift Certificates Online Giving gifts is a significant part of many events and celebrations. While physical presents are the norm, the popularity of experience-based gifts has recently surged.  According to studies, about 40-50% of individuals prefer giving experiences as gifts instead of material items. To keep up with this […]
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July 3, 2023

How to Manage Gift Cards

In this blog post, we guide businesses on how to manage gift cards effectively.  Between 2022 and 2023, the worldwide digital gift card market experienced an increase in value from $342.66 billion to $405.17 billion.  The market predictions continue to expand, predicted to reach $740.41 billion in 2027. Selling gift cards is among the most […]
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June 27, 2023

Disadvantages of Coupons

Disadvantages of coupons for your business The gift voucher market is exploding. While revenue reward is high, you won’t maximise your revenue potential without careful management. In this blog post, we look at some common disadvantages of coupons and find you the best solutions to manage these. What is a gift coupon? A gift coupon is […]
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June 15, 2023

What is the Experience Economy?

What is the Experience Economy? Move over goods, experiences are on the rise! This post was last updated in 2020. However, since this time, the experience market has grown significantly- with more insightful research on the experience economy and the link to gift vouchers. Inspired by the Barclaycard research and Mckinsey & Company report on the experience economy, we […]
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June 14, 2023

Expiry Date on Gift Vouchers Law

Are you confused about the expiry date on gift vouchers law? In this post, we explain the gift card refund law UK. This post was origionally published in 2019, however, since this time we have updated the post to reflect changes in consumer law around gift vouchers.  With so much conflicting information around gift voucher […]
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April 22, 2023

How to promote gift vouchers

Wondering how to promote gift vouchers? Are you looking at ways to increase your gift voucher sales but can't see past introducing discounts as your only promotion strategy? Fear not, as in this post we will not only prove how resorting to discounts every time is an ineffective long-term strategy, but we will also give […]
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