Gift voucher examples- ideas for your business

3 min read

The Power of Gift Vouchers in Business

Gift vouchers have become an increasingly popular option for businesses to offer their customers.  And for good reason - they are a powerful tool for boosting sales, attracting new customers, and fostering loyalty. 

This post will explore the many benefits of offering gift vouchers. We also provide strategies for crafting tempting gift voucher examples that will keep your customers returning for more.

The Importance of Thoughtful Gift Voucher Ideas

Giving a gift is a beautiful way to show appreciation and express love. However, it can be challenging to develop the perfect gift idea. 

This is where gift vouchers can come in handy. A thoughtful gift voucher distinguishes between a generic present and a heartfelt gift. Selecting a gift voucher that matches the recipient's interests and preferences is essential. A well-chosen gift voucher can demonstrate care about the person and know them well, making the gift even more meaningful.

So, how do you craft these experiences for your customers and their needs? 

Expanding your gift voucher offerings

This next section reviews the many strategies you can implement to sell more gift voucher examples. 

Understanding Your Audience

The first thing you should do when crafting your gift voucher options is to know who will buy them. 

1. Conduct Market Research

Conduct market research to gain insights into the characteristics of your target audience. You can conduct surveys and interviews or analyse existing data to understand their interests, preferences, and spending habits.

 2. Utilise Social Media

Social media platforms offer valuable demographic information about your followers and customers. Utilising analytics tools, these platforms provide can give you a clear picture of who is engaging with your brand. 

3. Collect Data from Customer Interactions

Collecting customer interactions and transaction data can provide valuable information about their demographics. Analysing purchase history, geographic location, age range, and other relevant factors can help you understand your customer base better. 

4. Analyse Age, Gender, and Location

Analyse the age, gender, and location of your audience to understand their preferences and needs. 

If your customers are primarily young adults, consider offering gift vouchers for experiences that cater to their interests.

5. Understand Purchase Behaviour 

Understanding purchase behaviour is crucial for businesses to target and engage with customers effectively. Recognising consumer buying patterns can provide insight into what motivates people to purchase. This knowledge allows companies to tailor their marketing strategies and product offerings accordingly. 

6. Identify their purpose for buying

Understanding the purpose of buying a voucher is vital to creating incredible experiences that people WILL buy. 

These steps will help you understand your audience and choose a gift voucher they'll appreciate.

When people buy gift vouchers for loved ones, they usually buy them for an occasion. 

A list of occasions can include:

  • Birthday
  • Christmas
  • Valentines Day
  • Mother’s Day
  • Father’s Day
  • Easter 
  • Anniversary
  • Engagement 
  • Wedding 
  • Showing gratitude 
  • Expressing love 
  • Black Friday deals 

Identify the occasions people may buy gift vouchers. Determine the type of person buying it and what their budgets may be. Then, you can cater to specific experiences and word it as such to advertise to that buyer persona.

7. Determine their budget 

For each occasion someone may buy a gift voucher, consider the person buying it and their budget. You can create a tiered system of options. Begin with the most affordable and work up to a luxury gift voucher to accommodate all spending levels. 

Research competition gift voucher examples

Knowing what other businesses offer regarding gift vouchers can help you stay competitive and differentiate your offering. Know your competitors' pricing, deals, and promotions to customise your gift voucher program to suit your customers.

Studying competitors can help you find new market possibilities and improve your products. Leading to more tremendous success in your gift voucher offering.

Research Options: Research different gift voucher options that are available. Look for gift experiences that align with the recipient's interests.

Read Reviews: Review the gift vouchers you are considering. Reviews can provide insight into the experiences of others who have purchased and used the gift voucher.

Delivery: How to send the gift voucher. Are they mailed or sent electronically? Make sure the delivery method aligns with the recipient's preferences.

Purchase and Personalise: Purchase the gift voucher and personalise it if possible. Adding a personal touch, such as a handwritten note, can make the gift even more meaningful.

Following these steps will help you understand your audience when buying gift vouchers. They will be able to choose a gift voucher that they will appreciate.

Creating Customisable gift vouchers

Many people are looking for unique and personalised gift options when giving gifts. 

That's where creating customisable gift vouchers with add-ons can make all the difference. 

These packages offer a convenient and thoughtful way to curate an exceptional gift experience for your loved ones. 

One way to do this is through voucher add-ons. 

By incorporating voucher add-ons, you can offer various choices catering to the recipient's preferences. These vouchers let them choose an experience that resonates with their interests.  - Whether it's dining out, a spa day, or an adventure.

So, what is a customisable gift voucher with an add-on?

Gift voucher example - add-ons

An add-on is an extra service that customers can ‘add onto’ a gift voucher. - Making the gift more memorable and personable. 

For example,

When selling a luxury overnight stay for two on your website.  The add-ons appear as an optional extra with a choice of various services or products such as:

  • A bottle of champagne on arrival
  • Chocolate-dipped strawberries with a glass of prosecco on arrival 
  • Rose petals on the bed 
  • Or a Room upgrade- (presidential suite) 
  • Or more of your choice. The more unique, the better. 

A gift voucher add-on is an option for additional services or items that personalise and enhance the experience. Making it truly unique for the gift recipient. 

How are gift voucher add-ons personable? 

Customisable gift experiences provide a sense of personalisation while saving time and effort for the gift giver. Create a custom gift package by selecting vouchers that match their interests instead of searching for hours.

Moreover, these packages offer flexibility in terms of budgeting. This ensures that everyone can find something enjoyable within their desired spending limits.

Customisable experiences with voucher add-ons allow loved ones to create lasting memories on their special day. 

Offering personalised choices allows customers to show thoughtfulness in their gift selection.

So why explore this creative gifting option and expand on your gift voucher examples? 

All you need to do is select a top-performing gift voucher system like Enjovia. Built with a gift voucher add-on option built into the product page. 

Corporate Gifting Solutions

Businesses make corporate deals with hotels to buy bulk vouchers for gifting their employees at Christmas or as rewards. This is a win-win relationship as the corporate business buys the gift vouchers at a bulk discount. And the hotel receives hundreds of new customers in return. 

This has the advantage of consumers spending an extra 55% more when using a voucher.

Providing Incentives for Customer Loyalty

Monetary gift vouchers with a twist offer a unique and exciting way to give and receive gifts. One popular feature of these vouchers is the concept of tiered spending rewards.

Tiered spending rewards allow recipients to earn additional benefits based on their spending. This system encourages recipients to explore different options and make the most out of their gifts.

For example, a tiered spending reward system may offer different levels or tiers based on the amount spent. Each tier unlocks additional perks such as discounts, freebies, or exclusive access to special events or products. The recipient discovers exciting rewards at each level, adding surprise and excitement.

This concept particularly appeals to businesses incentivising customer loyalty or encouraging repeat purchases. Companies can create exclusivity and value for customers with tiered spending rewards and gift vouchers.

Overall, monetary gift vouchers with tiered spending rewards provide an innovative twist on traditional gifting options. 

The voucher offers flexible spending options and unlocks additional benefits at different spending levels via gamification.

Promotional Deals

Gift voucher examples can include various types of promotional deals to encourage spending. For instance, businesses can offer discounts on gift vouchers or provide additional free products or services with each purchase. 

Limited-time deals like Black Friday or Cyber Monday can create urgency and motivate customers to act fast.

Promotions can increase voucher value, sales, and revenue for the business.

How to facilitate offering promotional campaigns for your gift vouchers? 

Gift voucher systems like Enjovia enable effective promotions, campaigns, discounts, bulk discounts, and time-limited promotions.

Enjovia can help businesses automate and manage these promotions, making them easier to execute and track. 

For example, businesses can create gift vouchers for specific products or services or bulk discounts for large purchases. 

Set Time-limited promotions up quickly, motivating customers to purchase before the offer expires. 

Take a look at the Enjovia promotional features here. 

A gift voucher system can boost sales, revenue, and customer loyalty.

Themed Experience Gift Vouchers

Themed gift vouchers can generate interest in your products.

They offer a unique and memorable experience tailored to the recipient's interests and preferences. 

While offering new opportunities for trying new things, broadening horizons, and creating memories, unlike traditional gifts.

Ideal for any occasion, the recipient can choose an experience that aligns with it, making the gift more meaningful.

A great example of a themed experience gift voucher is a cooking class at a restaurant. 

The recipient can learn new cooking techniques, try new recipes, and get hands-on experience in the kitchen. This experience is perfect for anyone who loves cooking or wants to improve their culinary skills. 

Whether themed around Italian, French, or Japanese cuisine adds a personal touch to the experience.

Collaborating with Local Restaurants or Venues

Teaming up with local establishments can expand your gift voucher options and provide unique experiences for customers.

By partnering with local businesses, you can offer your customers various options. While additionally tapping into the expertise and resources of your partners. 

Working with local businesses for gift experiences like cooking classes or wine tastings creates cherished memories for your customers.

Plus, by working together, you can help support and promote local businesses in your community. 

A voucher system to support the different gift voucher sales strategies 

We hope you found this post on gift voucher examples helpful. 

Enjovia's gift voucher system gives businesses a powerful tool to boost sales, attract new customers, and foster loyalty. 

Businesses can attract more customers by offering diverse gift vouchers.

With promotions and add-on features, Enjovia makes it simple for businesses to create and manage gift vouchers. 

This system allows businesses to expand the types of gift vouchers they offer, increasing customers and revenue.

Businesses can use the above strategies to boost their gift voucher sales and drive growth. Create your gift voucher store today by visiting Enjovia!

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