Are you confused about the expiry date on gift vouchers law?
With so much conflicting information around gift voucher expiry date law it can be confusing and off-putting to companies wanting to start selling gift vouchers.
But fret no more, we are here to clear the air on gift vouchers expiry date law UK.
Existing expiry date on gift vouchers law
Companies wanting to offer their products and services in the form of gift vouchers have an easier time in the UK.
For other countries, the laws around expiration dates can get a little complicated.
US companies, for example, need to comply with the federal gift card law. Which has introduced a mandatory minimum gift card expiry date of 5 years. However, US companies selling experience gift vouchers are exempt from the 5-year expiration date law. See how it gets confusing? Now consider how individual state law affects this! See our post on gift card expiration date federal law for a much more in-depth explanation on the US law in particular.
Upcoming bills for gift vouchers expiry date law
Ireland has the Consumer Protection (Gift Vouchers) Bill 2018 which should be passed and coming into force by Q4 2019.
Under this legislation, there are some restrictions around selling gift vouchers for consumer protection.
Such regulations include:
- A minimum 5-year expiry date for all gift vouchers
- The expiry date must be clearly communicated to the consumer
- It also prohibits the trader for requiring the voucher be spent all in one single transaction (providing there is more than €1 left on the voucher)
- The remaining balance of the gift voucher shall be reimbursed either in cash or another gift voucher
- Prohibits traders charging a fee for amending names of the consumer named on the voucher
So what is the expiry date on gift vouchers law for the UK?
Like I mentioned already, UK companies have it good as there is no gift voucher expiry date law.
There is no gift vouchers expiry date law in the UK.
That means as a company wanting to use gift vouchers to sell your products, services and experiences you can determine your voucher validity period.
You have full control of your vouchers, but there are some things you really should consider for good practice when it comes to selling gift vouchers. Let’s take a look.
How to be an ethical company when it comes to gift voucher expiry dates?
1. Make your expiry dates clear on the voucher itself
Have a clear expiry date on your gift voucher. The person buying your gift vouchers are more than likely going to give it to someone as a gift. So it may be well and good informing the purchaser of the validity date, but it’s really the receiver who needs to know when they can spend their voucher by.
By having this information clearly on the voucher itself, whether in the form of paper, card or electronic, you’ll be covering your back in case of any future guest complaints or complications around expired vouchers.
2. Make the expiry date laws clear
State in small print on your voucher your terms and conditions around the voucher. Include the expiry date, where and how to book (if for a service), that it is not refundable and whatever else you feel is necessary to make clear.
For example, you may want your vouchers with a monetary value to be spent all in one transaction and not part- redeemed.
3. Offer extension vouchers for expired vouchers
There are so many vouchers which expire. Many people put them away in a ‘safe place’ but out of sight out of mind found again too late.
In 2017, £300 million worth of gift vouchers bought went unspent according to official Gov.uk reports.
With the gift voucher industry being worth £6 billion, that number of unspent vouchers will be considerably much more now.
Here comes another opportunity for you.
Consumers not wanting to miss out on their gift voucher experience, will welcome the prospect of purchasing an extension voucher at a fraction of the worth of the voucher.
Let’s consider this scenario:
Mrs Marshal received a full body massage voucher purchased by her friend for £100. She found the voucher over a year later but noticed the voucher had expired a month ago.
Upon calling the spa to try her chances of using an expired voucher, she was met with a ‘not possible, but for £50 you can purchase a 3-month extension voucher’.
This news is a pleasant surprise for Mrs Marshall, as she can
- relieve her guilt for forgetting to book her treatment within the year.
- As she didn’t buy the voucher to begin with, she can now get a £100 worth massage for half the price.
This comes as a double benefit for you, as you not only sold a £100 voucher but an additional £50 voucher off one service.
And who knows, she may even buy an additional massage voucher for a friend to join her for the day. It happens!
4. How long to set expiration dates?
For monetary vouchers (vouchers redeemable for a certain amount, e.g £50 gift voucher) a 12-month validation period is usually sufficient.
For services (depending on your seasonal offerings and experiences) 6 month is a reasonable length of time to set your expiration date.
Anything less than this can make it tricky for your future customers to find a suitable time to book unless it is for a seasonal event E.g (Such as a Christmas or Easter event etc). In these circumstances, it is perfectly acceptable to have the expiration date end when your offering is no longer available.
Just be sure to make this extremely clear for the purchaser when buying the voucher, and for the receiver spending the voucher.
5. Reimbursing an expired voucher
Although you are under no legal obligation to reimburse a clearly communicated expired voucher, there may be some extenuating circumstances where you’ll be more flexible.
It can be good practice to review each individuals circumstance revolving around expired gift vouchers. You may want to implement your own returns or exchange procedure in-house for these rare scenarios.
You can make a general rule of no refunds, but for some circumstances keeping the customers’ loyalty may be of higher value to you.
In these circumstances, it may be a good idea to have an extension voucher issued, or to book direct with a manager to get the voucher service booked in.
Benefits for companies selling gift cards:
The voucher industry has seen a market growth of 11.74% in 2018, despite the retail industry having record low sales. Thus, making gift vouchers the fastest-growing retail UK segment in the consumer spending industry.
As a result gift vouchers are expanding into more markets, within the service industry in particular. Many companies who offer services are expanding their sales through selling ‘gift experiences’. See our post on how the experiences in the service economy is rising.
If you’re a company wanting to make more revenue through selling gift vouchers and gift experience vouchers, then don’t wait! Vouchers are not just limited to retail stores or hotels anymore. If you offer any kind of service or experience, then this is the next step for you. Jump on this fast-growing trend and boost your revenue.
We hope that you are clear with the expiry date on gift vouchers law here in the UK.
If you’re a business wanting to introduce gift vouchers for your services or experiences, then implement it the best way using a management system that does it all for you.
How can we help?
Here at Enjovia, we not only allow you to have full control of your voucher store but we have an easy-to-use interactive system where you can create, redeem, manage and track vouchers, gift cards and more. Check out our post on the changes we’ve made to our new system for more information on what you can get from using our voucher solutions system.
Contact us at Enjovia where we can help facilitate and support all your gift voucher system requirements.