Instagram Hotel Marketing: How To Turn Scrolls Into Stays

TL;DR (Key Summary)

Instagram hotel marketing is effective because it reaches travellers where they discover new stays. Hotels that share authentic content, timely offers, and direct booking or voucher links turn casual scrolling into real revenue.

With tools like Enjovia, you can link that content directly to a checkout page. This guide shows how to build a strategy that fits how your guests already browse, plan, and book.

Instagram for Hotels: How to Turn Scrolls Into Stays

Instagram is more than a place to share photos. For hotels, it is often where guests first notice you, picture the stay, and begin to plan a trip. When it is used with purpose, it can move people from browsing to booking a room or buying a gift voucher.

Research backs this up. Blastness found that 61% of travellers have booked after discovering a hotel on Instagram. MGT Design reports that Reels and Stories get 49% more engagement than still posts, and people are more likely to act after watching a video. Keevee’s survey shows that 84% of younger travellers place more trust in brands when they see real guest content, which often outperforms polished advertising.

This is a clear opportunity. Instagram plants the idea of a stay, and with the right setup it can also be where guests make a purchase. Gift vouchers work especially well because they are quick to buy, simple to share, and easy to feature in posts or Stories.

Want to go deeper? Check out our guide on how to sell hotel gift vouchers online.

How to Set Up Your Hotel’s Instagram Profile to Drive Bookings

Your profile is often the first thing a potential guest sees, so it should make booking or buying a voucher feel like the obvious next step. A few small changes can make that happen.

Start with a Business Profile

Switching from a personal account gives you tools that matter. Guests can call or email without hunting for your details, and you can track which posts get the most attention. You also get space to add direct links to your booking page or voucher shop, which builds trust straight away.

Write a Bio That Guides Action

Use one clear line to say what you offer and what to do next. For example: “Luxury coastal retreat in Cornwall. Book your stay or send a gift voucher.” Skip hashtags and emojis here - the point is to make the choice simple.

Add a Link That Works Hard

Whether you use Linktree, Later, or your own page, make sure it includes:

• A booking link
  
• A gift voucher link
  
• Any seasonal packages
  Put the most useful link at the top so guests see it first.
  

Use Highlights for What Guests Want Most

Highlights are one of the first things people tap, so give them quick answers and inspiration. Popular categories include Rooms, Gift Vouchers, Reviews, Local Tips, and Offers. Keep the titles short and the covers clean.

Make It Easy to Act

If your booking or voucher system connects to Instagram, add the buttons to your profile. That way guests can act on the moment without messaging or extra clicks.

Content That Converts (Not Just Gets Likes)

A great-looking grid might make someone stop for a second, but that alone won’t keep your rooms full. What works better is the kind of post that feels like it came from an actual stay. The ones that get people clicking, messaging, or sending it to a friend saying, “This place looks good, should we go?”

Show What It Is Really Like

Highly polished hotel shots can be nice, but they often feel a bit too perfect. People tend to connect with signs that someone’s just been there. Maybe it’s a half-finished breakfast left out on the balcony, or muddy shoes kicked under a chair after a long walk. Even a guest’s towel still hanging over the hot tub rail in the background of a photo. Little clues like that feel inviting.

Focus on the Feeling

You’re not only selling a room for the night. You’re selling the mood that comes with it. Think of that quiet pause before the day starts, the way the sea sounds when you lean out over the terrace, or the low crackle of the fire in the lounge while people are talking nearby. A line like “First coffee on the patio while the tide rolls in” does more work than “Two-night stays available.”

Use Video to Pull People In

Short clips tend to travel further than still photos and give a better sense of the place. A quick Reel might take someone from the reception desk to the view outside in under half a minute. Stories are perfect for whatever is happening right now. A flash offer, tonight’s dessert special, or a quick hello from the team. You don’t need fancy editing. Hold the camera steady, catch the moment, and post.

Use Your Best Ideas Twice

If a post lands well, don’t let it get lost. Bring it back in a Story, pin it to your profile, or recreate it with a slightly different angle. Most of your followers won’t have seen it the first time anyway.

Content Format Cheat Sheet

You don’t have to use every format all at once. Pick the ones that actually work for your audience and do those well.

Instagram Hotel Marketing: A 7-Day Content Plan to Increase Bookings and Voucher Sales

Posting regularly keeps your hotel in mind when guests are ready to book. This seven-day plan gives you a mix of content that builds trust, sparks interest, and points directly to packages or vouchers.

Monday: Grid photo of a package guests can book now (e.g., “2 nights + wine tasting”), add booking link in bio
Tuesday: Reel of an in-room surprise upgrade with “Book direct for perks like this” text
Wednesday: Story poll on two seasonal offers, link to book the winner immediately
Thursday: 15-second chef tip or breakfast recipe reel to showcase your dining
Friday: Story countdown for final spa vouchers before they’re gone
Saturday: Repost a guest’s Story with their words and your booking link
Sunday: Refresh Highlights with your top 3 bookable offers for the month and add one local insider tip tied to a package - something they wouldn’t find in a travel guide but will get if they book with you

It’s a rhythm you can repeat, adjust, and build on. The goal is not more content for the sake of it, but more posts that give guests a reason to act.

How Hotels Turn Reels into Bookings

Short videos can lead directly to bookings when they feel real. A quick clip of a guest arriving, the view from a balcony, or someone relaxing in the spa can help viewers picture themselves there. Add a booking link or voucher prompt so they know what to do next.

Measure What Matters

Likes and comments are easy to count, but actions that show intent are more valuable. Track clicks to your booking page, voucher sales, or other steps that bring a guest closer to booking. A weekly check is enough to see what’s working.

Signs your content is making an impact:

• A guest finds you through a Reel and visits your site within the week
  
• Voucher sales rise after a burst of Story engagement
  
• Countdown posts with voucher links lead to a short-term spike in sales
  

Check Instagram Insights weekly to see which posts get the most replies, saves, or clicks. Compare them to your usual results and reuse formats that perform best. If you sell vouchers, link specific posts to those offers and track with promo codes, unique links, or landing page visits.

Some guests will see you a few times before booking. Staying consistent and giving clear ways to act often turns interest into sales.

How to Track Instagram’s Impact on Voucher Sales

Many hotels post on Instagram and hope for the best. The ones turning it into revenue focus on the actions that lead to bookings, not just the likes.

Gift vouchers make this easy to measure. They give you a direct link between a post and a sale, so you can see which content is moving people to buy.

Trackable signs your posts are working:

• Clicks on your bio link that lead to the voucher page
  
• Reels or Stories that drive visitors to your website
  
• Promo codes redeemed from a specific post
  
• Replies to polls or countdowns tied to a limited-time offer
  

Example:
A coastal boutique hotel promoted a “Weekend Spa Escape” voucher in Stories. They added a countdown sticker and capped the offer at 25 redemptions. Within days, it sold out. Most buyers were local followers who saw the post, shared it, and bought it as a last-minute gift.

Why this matters:
When you know what prompts action, you can double down on the content that fills rooms and sells packages. Start with one clear campaign, such as a seasonal spa package or weekend break. Mention it in your caption or bio, add a trackable link or promo code, and monitor results for a week. Compare it to a regular post and use what you learn to shape your next offer.

Make Your Instagram Work Harder for Your Hotel

Views don’t equal bookings. Guests might watch Reels or tap Stories, but revenue comes when it’s simple to take the next step.

Share genuine moments, highlight bookable offers, and make sure your voucher or booking links are easy to find where people are already engaging with your content.

What to do this week:

• Review your bio and mention gift vouchers or bookable stays
  
• Update your Smart Link so booking and voucher options are first
  
• Run a Story campaign with a countdown and voucher link
  
• Add Highlights for rooms, reviews, and special offers
  
• Pick one offer in your Enjovia dashboard to promote for the next 7 days
  

Turn Instagram Followers into Guests and Buyers

If your posts inspire people, give them a way to act on it.

With Enjovia, you can link Instagram content directly to voucher sales, flash offers, and bookable packages- all trackable, so you can see what drives revenue.

Ready to turn likes into bookings? See how Enjovia connects your content to real sales.

FAQs About Using Instagram for Hotels