In this blog post, we will look at 5 Simple massage promotion ideas and how you can make a success of your business in the health and wellbeing industry.
The massage market is surprisingly booming since the quiet period during the pandemic. With the ability to get close and heal clients again, massage treatments have actually increased in popularity, being prioritised by up to 20% more!
In a survey by Champneys spa group, people were excited to return to spas post lockdown.
So with this in mind, you need to let your potential customers know where you are! In this blog post, we will look at different massage promotion ideas to increase your customer base and revenue.
Let’s dive in…
The goal of a promotion is to get people to try out your service or product. If you run a massage business, your promotions should focus on selling your massage as an experience that will provide a benefit to the customer. Whether this is a physical benefit from the treatment or a cost saving from a discount, your customers want to get something of value out of your services. Thus, this should be the focus of your promotion strategy.
A promotion strategy is the marketing plan and tactics you use to increase your service demand.
This section will talk about the various ways in which a massage promotion strategy can be created. We will then uncover ways you can create your own massage promotion strategy.
There are many ways to promote your massage business and get more customers. Here are five simple ways to promote your massage business and get more customers.
You can meet new people through networking events and trade shows, which will help you spread the word about your business.
When you’re attending these networks, ensure you stand out from the crowd. Offer free taster session massages, and free testers on products and don’t forget to send visitors away with something that will entice them to visit your business.
This could be a one-day special offer discount when purchasing a gift voucher, or a free entry into a social media competition.
Whatever it is you decide to do to stand out from the other stalls, ensure they leave remembering you.
Most of your audience will be on social media. Plus, they will typically want to look at your social media prior to visiting you, or even while there while with you. (Even if only to tag you in their post).
So it’s very important in this day and age to ensure you have a consistent and active social media presence. Your customers will often judge your business based on how you engage with your audience on social media.
For the massage industry, typically Facebook and Instagram will be your main audience platforms. -Depending on the ages of your targeted audience, Facebook is generally for Boomers and Instagram for Millennials and younger. (However, this is not exclusive to these generational, just a general average.)
Be consistent with your messaging and branding on social media.
There are fantastic social media competitions that you can run to entice customers to your business or even to grow your audience and followers.
Once you’ve established a great following, you should work on maintaining their interest. One great method for a business in the health and wellbeing industry would be to provide valuable content. This could be in the form of health and beauty knowledge. Or you could give easy-to-use at-home health and beauty tips. Your followers will gradually come to appreciate and value your content, which in turn will make you a market leader.
Booking a treatment at your business will be a real treat, knowing they’re in the safe and knowledgeable hands of such experts.
You can do this in a number of ways, but the most common way is by offering discounted rates through gift vouchers. You can promote the use of gift vouchers to deliver your discounts on social events throughout the year.
We talk in much more detail here on how to use gift vouchers to promote your experiences.
The benefit of discounting through gift vouchers is that 5% of all gift vouchers bought are never redeemed. This means you never pay out on the service cost of this earned revenue.
Plus, gift vouchers can be given as gifts, this is a form of service referral -introducing new people to your services. This brings us to our next promotion.
You can offer incentives for referring new clients, such as a free session or product in return for their referral to you. Business such as Hello Fresh has made momentous strides in capturing new customers through their referral program.
It can be a huge strength to get your name out there and gain lots of new customers.
Create memorable experiences for your customers to leave with. Your creative experiences should be unique and provide something that your customers cannot find elsewhere.
This, in turn, promotes word of mouth. If you have happy customers, they might refer you to their friends or family members who need a massage therapist too!
Experiences are memorable to us. When you can create a memorable experience, your customers will not only leave more satisfied, but they will share their experience with others. Experiences have in many ways become more valuable to buyers than physical items.
Many individuals feel a light compulsion to share their great moments on social media. After all, it’s all too accepted for social media to be used as a tool for humble bragging.
Experiences are the ultimate way for people to humbly brag without looking or feeling arrogant or a show-off. This is part of the reason experiences are increasing among buyers. - As well as creating wonderful memories and being an opportunity to spend time with family or friends.
How to make a massage experience memorable?
There are many ways to promote your experience and get people interested in coming in. Quite simply, you need to make your experiences memorable.
As an example, someone who had an amazing spa experience, they will return a second time. Often this is created through personalised services.
A great way for you to personalise your services for your customers would be to give your clients an in-treatment option to make their experience personal to them.
For example, give your client the option to choose from a selection of oils which have different healing ailment benefits. Or allow them to choose an aromatherapy oil that hits their olfactory system in the most pleasant way to them.
This is where promoting your own services comes into play. You can advertise your past experiences in a positive way, as well as posting them on your website, and using social media to get the word out.
It's important to have your branding clear and effective in order for people to know what and where you exist for them to visit.
If you are promoting a spa, it is important that you provide an escape experience for people. The take away from the daily hustle and bustle of life, to a tranquil corner of peace and stillness.
Additionally, if you’re promoting massage for a health and well-being clinic, you need to market and word your advertising around wellness and health. Talk about the beneficial advantages a massage brings to your physical, mental and spiritual healing.
A niche service will make your experience unique to you, and even more memorable.
There are always going to be competitors in every market. However, you can crush your competition by creating a niche service. A niche product or service is one that is specific and limited in supply that people will go out of their way to find and use.
By creating a unique niche product or service, you are able to set yourself apart from the competition.
Think outside of the box on how you can personalise or add something to your massages to create a unique experience.
In this article, we have discussed the various ways in which you can promote your massage business effectively. These methods are sure to help you reach out to a wider audience and get more clients for your business.
If you enjoyed this post, you’ll certainly find our post on marketing strategies and promotions for a spa useful.