What to look for in a gift card service provider

3 min read

Are you interested in increasing your sales and building brand awareness? 

In 2022, the worldwide gift card industry reached $342.1 billion!

With evident success in the market, you can maximise your revenue potential through the right gift card service provider. 

This post discusses what to look for in a gift card service provider. 


What is a gift card provider?

A gift card provider is a system that allows companies to sell gift cards to their customers. It is a platform that enables businesses to create, manage, and distribute gift cards.

This system provides an easy way for businesses to generate revenue and for customers to purchase gifts for their loved ones. With the help of a gift card provider, companies can increase brand awareness, customer loyalty, and sales.

What to Look for in a Gift Card Service Provider?

When selecting a gift card management system, who you go with will drastically affect how much money you’ll make selling gift cards. 

Enjovia is a world-leading gift card service provider. 

We have created an utterly demand-driven system by implementing customer feedback for the last eight years. With expert knowledge on understanding which essential features maximise gift card sales. 

Leaving us more than qualified to offer our expertise on the crucial aspects you should consider when choosing the perfect gift card service provider.

Let’s dive in. 

1. The Personal Touch 

Personalisation plays a vital role in consumer satisfaction. Consumers feel valued and understood when products, services, and content are tailored to match individual interests. A platform which supports consumer personalisation will drive more sales. 

Enjovia does this through the following: 

Storefront Page design

The Enjovia storefront is white labelled, so you can design and customise your storefront to match your website branding for unity. 

Change the colour, font, web design layout and more! 

The storefront creation is so simple you can create and amend your storefront independently. Alternatively, you can call our expert team to create your storefront.

Image optimisation

Over time we have learnt that small things lead to a much-improved user experience. 

When it comes to your store's aesthetic, high-quality images are essential. A fast website allows for a better user experience, so image size must be optimised for faster page loading. 

Enjovia supports image formats like JPEG and PNG for more efficient XP. 

Product design

You can tailor your voucher with personalised designs, messages, and branding to create a beautiful gift card. Choose from a selection of layout options to suit your style. 

Add on’s

Enjovia also has the inbuilt ‘add-on’ feature in their platform. This is where products come with additional services that consumers can add to their gift cards to personalise the experience. 

For example, An overnight stay gift experience can come with an ‘add-on’ chocolate-dipped strawberries and champagne in the room to upgrade the experience. 

This is a revenue builder for selling gift cards, as well as making the experience personalised. 

2. Simplified User Experience

Intuitive User Interface 

Abandoned cards are more likely if your gift card store has too many steps before purchasing. 

A gift card store must be simple and easy to navigate. There must be as few steps to checkout as possible. Make the shopping experience enjoyable and straightforward to encourage fast checkouts. 

Enjovia has auto- address finder as well as a quick buy checkout option. This drastically speeds up the buying process- resulting in more sales. 

Mobile Compatible

Gift cards are all about convenience. 

A mobile-compatible store is essential for not losing customers to competitors. 

Mobile shopping allows faster and more efficient shopping experiences, especially for last-minute or spontaneous gift-giving occasions. - Which is one advantage of buying gift cards. 

Fast Redemption

A smooth and efficient customer experience requires quickly redeeming gift cards at a checkout desk. 

This simple feature drastically increases the customer experience and encourages return bookings. 

Enjovia's automated redemption process streamlines validation and redemption for both customers and staff, making life easier for everyone.

Fast user log-ins, gift card code grouping and QR code scanning are designed to make the redemption process fast and efficient when using it.  

3. Safety and Security Guarding Your Gifts with Care 

Robust Security Measures 

A gift card provider that uses a trusted and well-known payment processing platform is essential.   

Enjovia prioritises security and ensures that your customer's payment information is encrypted and protected, giving them a trusted shopping experience.

4. Transparent Terms and Conditions: The Devil's in the Details 

Expiration Dates and Fees / Limitations and Restrictions

It is crucial to accurately outline the terms and conditions of your gift cards when selling them in various locations worldwide. 

Ensuring consumer protection by providing precise expiration dates and rules for usage is essential for businesses. 

We detail the laws around the gift card expiration dates here: 

5. Extra revenue-making opportunities

Enabling discounts and promotions within the storefront 

Promotional Opportunities within your gift card provider are essential.

Enjovia lets you run promotional campaigns like discounts or bundle offers to entice customers and boost voucher sales.

Real-Time Reporting and Analytics

Knowledge is power.  Enjovia's reporting and analytics tools give you real-time data on voucher sales and customer behaviour, empowering you to make well-informed business decisions.

Our platform also lets you link Google Analytics with your store for store tracking. When setting campaigns, you can easily see the data behind successful or unsuccessful attempts. 

SEO and keywords enabling within the product pages 

Enjovia’s storefront is built with Search Engine Optimisation in mind. This allows your gift cards to be linked to keywords for more website traffic to your products. 

6. Customer Support: When in Doubt, Reach Out!

Enjovia knows the importance of customer experience. 

We have multiple methods of being contacted, including email, chatbox and by phone. 

As part of our service, all gift card service customers have access to the Enjovia help centre. The help centre gives additional support with easy-to-follow guides on how to use the software features. 


In the fast-paced world of gift cards, staying on top requires constant adaptation to market changes. 

Our commitment to improvement has earned us the reputation of being experts in the field, setting the standard for what an excellent gift card service provider should offer.

As you look for the perfect gift card service provider, consider critical factors impacting your customer's experience. 

  • Reliability: Look for a robust, secure gift card system that can handle high transaction volumes without hiccups or downtime.
  • Flexibility: Customisable gift card options that align perfectly with your branding.
  • Seamless integration: The right provider will seamlessly fit into your existing systems, making the gift card process effortless for you and your customers.
  • Human touch: Excellent customer support is non-negotiable. A reliable provider offers swift assistance and technical guidance whenever needed.
  • Reputation. Choosing a gift card service provider with a proven track record in the industry can provide the confidence you need to make the right decision for your business.

At Enjovia, we embody these essential qualities, making us a world-leading gift card service provider. Contact us here to elevate your gift card strategy and delight your customers.

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