Key Takeaway

Summary:
The gift card industry is evolving rapidly, driven by digital innovation, personalization, and consumer demand for flexible, seamless experiences. From blockchain-backed security to AR gifting and sustainable solutions, businesses that embrace these gift card trends can strengthen customer loyalty, drive revenue, and future-proof their gift card strategies.

Links:

• Create Unique Experiences with Gift Voucher Add-Ons
• Contact Us to Upgrade Your Gift Card System

Table of Contents

• Introduction
• The Continued Rise of Digital Gift Cards
• Personalization and Customization
• Gift Cards as Budgeting Tools
• Employee Rewards and Incentives
• Global Expansion and Market Insights
• Sustainability and Eco-Consciousness
• Security Enhancements and Blockchain Technology
• Omnichannel Experiences
• Data-Driven Insights and Analytics
• Expanding Payment Options
• Social Commerce Integration
• Augmented Reality (AR) and Virtual Reality (VR) Experiences
• Global Market and Regulatory Trends
• Strategic Brand Partnerships
• Conclusion: Future-Proof Your Gift Card Strategy

Top Gift Card Trends Shaping the Future of Gifting

The digital revolution continues to reshape the gift card market, transforming consumer expectations and creating new opportunities for businesses. Did you know that digital gift card sales are projected to surpass $932 billion by 2028? As consumers shift to seamless, instant, and personalized gifting solutions, businesses must stay ahead of the trends shaping the future of gift cards.

1. The Continued Rise of Digital Gift Cards

In recent years, digital gift cards have surged in popularity, becoming a preferred choice for consumers worldwide. Notably, in the first half of 2024, digital gift cards captured over 50% of the market share for the first time, reflecting a significant shift towards digital solutions. Tillo

The global digital gift card market is projected to reach $932.11 billion by 2028, growing at a compound annual growth rate (CAGR) of 17.1%. This rapid growth is driven by factors such as the increasing penetration of online shopping platforms, the rise of e-commerce, and the growing adoption of digital payments.

Consumers are drawn to digital gift cards for convenience, speed, and ease of use. The ability to purchase and send a gift card instantly aligns with modern expectations for immediate gratification. Additionally, digital gift cards offer flexibility in redemption, allowing recipients to choose products or services that best suit their preferences.

For businesses, embracing digital gift cards presents opportunities to meet consumer demand, enhance customer engagement, and drive revenue growth. As digital gift cards continue to rise, staying attuned to this trend is crucial for remaining competitive in the evolving marketplace.

Digital gift cards are on the rise – but what's driving this shift? 

Read here: https://enjovia.com/blog/digital-gift-cards-why-they-are-the-future-of-gifting

2. Personalization and Customization

Consumers now expect personalized gifting experiences, making customization a key differentiator.

• 80% of consumers are more likely to purchase from brands offering personalized experiences.
• Enhanced customization includes personal messages, video greetings, unique imagery, and interactive digital experiences.
• AI-driven gifting platforms provide personalized gift recommendations based on customer purchasing history and preferences, significantly increasing customer satisfaction and conversion rates.

Explore how personalization increases customer engagement.

Link to: https://enjovia.com/create-unique-experiences-with-gift-voucher-add-ons/

3. Gift Cards as Budgeting Tools

Consumers are increasingly using gift cards as budgeting tools, helping them control spending on essentials and discretionary items. A Fiserv study found that 62% of consumers buy gift cards for themselves, with 25% citing budgeting as a key reason.

Gift cards function like a modern “envelope budgeting” system, limiting spending and preventing impulse purchases. 

Brands can market gift cards as budgeting tools by:

• Promoting them for financial control
• Offering bonus cards with purchases
• Integrating them into loyalty programs

By positioning gift cards beyond gifting, brands can tap into a growing consumer need for budgeting solutions.

4. Employee Rewards and Incentives

Businesses increasingly use gift cards to reward and incentivize employees, offering flexibility and convenience.

• 69% of employees prefer gift cards as rewards over cash bonuses.
• Companies like Amazon, Starbucks, and Visa Prepaid use digital gift cards for performance incentives.
• Digital gift cards simplify distribution and boost employee engagement.

For employers, gift cards serve as an effective, cost-efficient, and widely appreciated incentive tool.

5. Global Expansion and Market Insights

The gift card market is growing fast, expected to jump from $835.2 billion in 2022 to $4.2 trillion by 2032. This growth is driven by changing consumer habits and payment trends. As more people shift away from cash, gift cards have become a popular, cashless spending option.

The gift card market is expected to jump from $835.2 billion in 2022 to $4.2 trillion by 2032.

Regional Growth Trends:

• North America: Market reached $1.16 trillion in 2024.
• Asia-Pacific: Expected to hit $1.23 trillion by 2030, fueled by digital payments.
• Europe: Steady expansion from $480.56 billion in 2024 to $1.29 trillion by 2034.

How Businesses Can Adapt:

• Go digital – e-gift cards are outpacing physical cards.
• Customization – Consumers prefer personalized options.
• Omnichannel strategy – Offer gift cards across multiple touchpoints.

Regional Growth: A Worldwide Opportunity

This isn’t just a trend in one region; it’s a global movement.

• In North America, the market is already well-established, reaching $1.16 trillion in 2024. 
• Meanwhile, Asia-Pacific is seeing explosive growth, with the market set to hit $1.23 trillion by 2030, thanks to increasing digital payment adoption.
• Europe isn’t far behind, with steady expansion from $480.56 billion in 2024 to $1.29 trillion by 2034.

6. Sustainability and Eco-Consciousness

Environmental awareness is driving the shift from plastic to digital gift cards.

• Reduces plastic waste, making digital gift cards an eco-friendly alternative.
• Brands leveraging sustainability messaging see stronger consumer loyalty.
• Consumers actively choose brands that prioritize sustainability.

For businesses, promoting digital gift cards as a green solution can enhance brand image and attract eco-conscious shoppers.

7. Security Enhancements and Blockchain Technology

Security remains critical as digital adoption grows.

• Blockchain technology enhances transaction security, fraud prevention, and transparency.
• Prevents duplication or counterfeiting of gift cards.
• Retailers adopting blockchain-based gift cards improve security and efficiency.

Blockchain ensures greater trust and confidence in digital gift card transactions.

8. Omnichannel Experiences

Consumers now expect consistent, frictionless experiences across platforms. Seamless integration of digital gift cards across physical stores, websites, apps, and social commerce is essential. Enhanced consumer experience through unified, frictionless purchasing and redemption.

For gift cards, an omnichannel approach ensures customers can easily buy, send, and redeem them across multiple touchpoints:

• In-store & Online: Customers can purchase and redeem gift cards both in physical stores and online without hassle.
• Mobile & Apps: Digital gift cards can be stored in mobile wallets, making them easy to access and use on the go.
• Social Commerce Integration: Brands can sell and distribute gift cards directly through social media platforms, increasing convenience.
• Real-time Balance Syncing: Customers can check and use their remaining balance seamlessly, whether shopping in-store or online.

Retailers leveraging omnichannel gift card systems see higher engagement, as customers are more likely to make repeat purchases when they can access and use their balance effortlessly. Features like cross-platform compatibility and instant redemption enhance the user experience, driving brand loyalty and increased sales.

9. Data-Driven Insights and Analytics

Advanced analytics help businesses understand consumer behaviors and optimize gift card strategies.

• Consumer insights guide marketing efforts, personalization, and inventory management.
• Analytics-driven decision-making improves promotional effectiveness and customer retention.

10. Expanding Payment Options

Innovations in payment technology enhance gift card usability and appeal.

• The integration of cryptocurrencies and digital wallets broadens usability and attracts tech-savvy consumers.
• NFC and QR-code redemption simplify checkout processes, enhancing convenience.

11. Social Commerce Integration

Social media platforms are becoming prominent channels for gift card transactions.

• Integrating gift card purchases and redemptions directly within social media.
• Businesses should leverage social commerce to enhance convenience and reach a broader audience.

12. Augmented Reality (AR) and Virtual Reality (VR) Experiences

AR and VR offer innovative ways to deliver engaging gift card experiences.

• Virtual unboxing or immersive gifting experiences enhance consumer appeal.
• Brands leveraging AR and VR create memorable interactions, boosting customer engagement.

13. Global Market and Regulatory Trends

Understanding global market dynamics helps businesses capitalize on international expansion opportunities.

• Adapting gift card offerings to regional preferences and regulatory environments.
• Ensuring compliance with global data privacy and financial regulations to mitigate risks.

14. Strategic Brand Partnerships

Forming partnerships with complementary brands expands gift card appeal.

• Co-branded gift card offerings attract broader consumer bases.
• Strategic partnerships enhance brand visibility and customer acquisition through shared audiences.

Conclusion: Future-Proof Your Gift Card Strategy

Gift cards are no longer just a gifting tool; they have become a strategic driver of customer engagement, brand loyalty, and revenue growth.

To stay competitive in this evolving landscape, businesses must:

• Embrace digital transformation by expanding digital gift card options.
• Enhance personalization to create unique customer experiences.
• Leverage omnichannel strategies to ensure seamless redemption and accessibility.
• Utilize data and analytics to drive informed marketing and promotional efforts.
• Prioritize security and innovation through blockchain integration and sustainable practices.

By staying ahead of these trends, businesses can future-proof their gift card strategy, increase customer satisfaction, and capitalize on new growth opportunities in 2025 and beyond. Now is the time to innovate, adapt, and lead in the evolving gift card market!

Want to integrate a new gift card management system for your business? Contact us here.

(And Why It's Actually a Business Opportunity)

Key Takeaway Summary: The problem with gift cards often includes challenges such as fraud, accounting issues, and legal compliance. However, with the right tools, these challenges can transform into opportunities. Enjovia’s platform assists businesses in overcoming the problem with gift cards by providing secure systems, detailed analytics, and user-friendly interfaces.

Links:

• Gift Card Fraud Prevention
• How to Make Money Selling Gift Cards
• Gift Card Expiry Law Guide

Table of Contents

• Introduction
• Fraud and Security Risks
• Unredeemed Balances and Accounting Complexity
• Implementation and Maintenance Costs
• Legal and Regulatory Compliance
• Impact on Business Valuation
• Conclusion & CTA

Introduction- The problem with gift cards

Are gift cards more hassle than they're worth? Not when you approach them with the right tools. While many businesses worry about fraud, compliance, or operational costs, these aren't problems—they're opportunities in disguise.

In this blog post, we’ll explore the common concerns businesses have about gift cards and show how Enjovia’s secure, streamlined, and user-friendly platform helps turn these concerns into real profit drivers. Check out our full platform offering here.

1. Fraud and Security Risks

Gift cards are a magnet for fraudsters—whether it’s through cloned cards, unauthorized access, or third-party scams. This not only impacts your bottom line but also damages customer trust.

With the rise of digital transactions, cybercriminals are constantly finding new ways to exploit gift card systems. From phishing emails to brute-force attacks on card numbers, the methods are evolving.

Solution: Turn Risk Into Trust & Loyalty

With the right digital infrastructure, security risks can be minimized and customer trust maximized.
Enjovia’s Solution:
Enjovia offers secure, closed-loop digital gift cards with unique codes and encrypted transaction processes. You can track every transaction in real-time, ensuring full transparency and control.

Business Opportunity:
A secure system positions your brand as trustworthy and professional—helping to build long-term customer loyalty and reduce fraud-related losses.

Key Features:

• Secure Payment Gateway to ensure safe transactions.
• Unique QR Codes for every voucher, minimizing duplication and unauthorized use.
• Randomized Gift Card Numbers that are difficult to guess or replicate.
• Real-time Analytics to flag and respond to suspicious activity.

2. Unredeemed Balances and Accounting Complexity

Unused gift cards can be tricky. Do they count as liability or income? How do you account for breakage (the percentage of cards never redeemed)? These are valid financial concerns.

Solution: See Breakage As Predictable Revenue

When managed well, unredeemed balances (breakage) become a predictable revenue stream.
Enjovia’s Solution:
Their platform includes robust reporting tools that track redemption rates and breakage, helping you forecast and plan accurately. Set custom expiry dates and get full financial visibility.

Business Opportunity:
With transparency over redemptions and liabilities, gift cards become a smart way to manage cash flow—especially around peak seasons.

✅ Key Points:

• "Breakage" (unredeemed cards) becomes predictable income.
• Accounting for gift cards is easier with reporting tools.
• Some businesses earn up to 20% of their gift card revenue from breakage. (source)

3. Implementation and Maintenance Costs

Setting up a gift card system can feel overwhelming—between tech integrations, staff training, and ongoing updates, the costs can spiral quickly.

Solution: Scale Smart With Ready-Made Tools

Not every solution needs to be built from scratch.

Enjovia’s Solution:
Enjovia provides a turnkey, cloud-based platform that’s quick to launch and easy to manage. No custom development needed. Plus, it integrates with your existing booking or e-commerce system.

Business Opportunity:
You get a professional gift card solution without the overhead—ideal for both small businesses and large enterprises looking to scale fast.

✅ Key Points:

• Start-up and training costs can be barriers.
• Maintenance and user issues may deter adoption.

More Benefits:

• Easy Implementation – set up your gift card store in minutes.
• Accessible Online Training Manual for onboarding staff.
• In-Person Training Options available on request.
• Low-Maintenance System with intuitive dashboard and automation.

4. Legal and Regulatory Compliance

From expiration dates to refund rules and dormant account regulations, staying compliant across different regions is a headache—and mistakes can be costly.

Solution: Automate Compliance, Focus on Growth

Compliance doesn’t have to be a legal labyrinth.
Enjovia’s Solution:
Set up rules within the platform for expiry dates, usage restrictions, and region-specific compliance. Everything is logged and reportable, making audits and reporting a breeze.

Business Opportunity:
A compliant system protects your brand and gives you peace of mind, letting you focus energy on growth and marketing, not red tape.

✅ Key Points:

• Laws vary for experience vs. monetary cards.
• Expiry dates and fees must follow local rules.

Additional Insights:

• Many gift card companies profit from expired or unused vouchers.
• Enjovia allows you to configure and automate these settings based on your business region.

5. Impact on Business Valuation

Gift card liabilities can affect a company's financial statements and, consequently, its valuation. Potential buyers or investors may view significant unredeemed gift card balances as a risk.

Solution: Make Gift Cards a Strategic Financial Asset

When well-managed, gift cards signal steady customer demand and loyalty.
Enjovia’s Solution:
Detailed analytics, real-time redemption tracking, and accurate balance sheets ensure clean, trustworthy financials—great for investor reporting or M&A scenarios.

Business Opportunity:
Gift cards become proof of pre-paid customer commitment—something most investors love to see when done right.

✅ Key Points:

• Poorly managed liabilities hurt valuation.
• Accurate tracking can boost investor confidence.

Verified Statistics:

• A study by Blackhawk Network showed 80% of consumers spend more than the card value.
• Prepaid revenue often indicates a loyal, returning customer base.

Conclusion- The Problem with Gift Cards (And Why It's Actually a Business Opportunity)

Gift card problems aren’t roadblocks. They’re strategic growth levers.

Every problem with gift cards is really a growth opportunity in disguise. With a secure, scalable, and compliant system like Enjovia, businesses can eliminate risk, unlock new revenue, and build deeper customer relationships.

???? Need help turning gift cards into growth? Explore the Enjovia platform and get started today.

Key Takeaway

Summary: Many gift cards go unused, leading to billions in unspent revenue for businesses. This "breakage" becomes pure profit while also driving customer acquisition and brand loyalty. Offering gift cards is a win-win strategy for businesses.

Table of Contents

1. Introduction
2. What Percentage of Gift Cards Go Unused?
3. Why Do So Many Gift Cards Go Unused?
4. How Unused Gift Cards Benefit Businesses
5. Encouraging Redemption for Long-Term Gains
6. People Also Ask (FAQs)
7. Why Choose Enjovia for Gift Card Management?
8. Conclusion & Call to Action

Every year, billions of dollars in gift cards remain unredeemed. This means businesses get paid without providing a product or service. But just how much of this revenue goes unclaimed? Let's explore the numbers and why offering gift cards is a smart move for any business.

Related Resource: Learn how a gift card management system can maximize revenue

What Percentage of Gift Cards Go Unused?

Key Points:

• Nearly 47% of respondents had at least one unused gift card, with the total unspent value exceeding $21 billion in the U.S. alone.
• This unredeemed revenue is called "breakage," meaning businesses keep the unused balance as profit.
• The gift card industry continues to grow, increasing the potential for both sales and breakage.

Why Do So Many Gift Cards Go Unused?

Several factors contribute to unspent gift card balances:

1. Consumers Forget About Them

Many people receive gift cards, put them in a drawer, and forget they exist. In 2024, about a third of consumers in the U.S. admitted they forgot about their gift cards entirely.

2. Lost or Expired Cards

Although laws require most gift cards to stay valid for at least five years, many still go unredeemed due to loss, damage, or expiration. Over one in five consumers said their gift card had expired before they even tried to use it.

3. Small Remaining Balances

Consumers often leave small amounts on gift cards, thinking they aren't worth spending. In Australia, the total value of unused gift cards annually amounts to $1.9 billion. 

4. Limited Redemption Options

If a store has limited locations or an inconvenient online process, customers may never use their gift cards.

How Unused Gift Cards Benefit Businesses

Gift cards create revenue upfront, whether customers use them or not. Here's how they work in your favor:

Key Points:

• Guaranteed Profit: Once a customer buys a gift card, the money belongs to your business. Even if it's never used, you keep the revenue.
• Increased Cash Flow: Gift cards provide immediate income without the need to fulfill a product or service immediately.
• Higher Spending: When customers do redeem gift cards, they often spend more than the card's value. On average, consumers spend 20-30% more than their gift card value when redeeming it. 
• New Customer Acquisition: Many gift cards are given as presents, bringing in new customers who may return.

Encouraging Redemption for Long-Term Gains

While unused gift cards are profitable, encouraging customers to redeem them can be even more beneficial. When customers visit your store to use a gift card, they might buy more or become repeat shoppers.

???? Tactics to Boost Redemption Rates:

• Send Reminders – Email or SMS reminders encourage customers to use their gift cards.
• Offer Small Balance Solutions – Let customers combine low balances or use them for discount purchases.
• Create Limited-Time Promotions – Give extra value on gift cards to boost sales and redemption rates.

People Also Ask

What percentage of gift cards go unused in the UK?

In the UK, an estimated 8-10% of gift card balances go unredeemed annually, amounting to millions in unused funds.

What percentage of gift cards go unused in the US?

In the U.S., nearly $21 billion worth of gift cards remain unused each year, accounting for approximately 10-19% of total gift card sales.

What is the percentage of gift cards that go unused?
Globally, up to 20% of all gift card balances go unspent, making it a significant source of profit for businesses.

What is the average redemption rate for gift cards?

The average redemption rate for gift cards varies by industry but typically falls between 80-90%, meaning a notable percentage remains unspent.

How many gift cards do not get used?

In the U.S. alone, nearly $21 billion worth of gift cards remain unused, and many consumers either forget or lose them.

Why Choose Enjovia for Gift Card Management?

Enjovia provides businesses with an all-in-one gift card management system designed to maximize revenue while offering a seamless experience for customers. Here’s why businesses trust Enjovia:

✅ Maximize Profits with Ease – Enjovia's platform ensures smooth sales, tracking, and redemption, reducing the risk of lost revenue from unused cards.

✅ Automated Tracking & Reporting – Stay on top of your gift card sales with real-time insights and detailed reports.

✅ Custom Branding & Personalization – Create a branded experience with customized gift card designs, messaging, and flexible pricing options.

✅ Seamless Multi-Channel Selling – Sell gift cards online, in-store, or through third-party marketplaces with a fully integrated system.

✅ Encourage Redemption for Repeat Business – Use Enjovia’s built-in marketing tools to remind customers about their gift cards and encourage redemption.

???? Learn More About Enjovia

Conclusion- What percentage of gift cards go unused?

Unused gift cards represent a major revenue opportunity for businesses. While "breakage" provides immediate profit, encouraging redemptions can also drive customer engagement and loyalty. Implementing a reliable gift card management system like Enjovia helps businesses capitalize on both.

Ready to maximize your gift card sales? Get started with Enjovia today!

Key Takeaways: 9 Innovative Ideas for Hotels To Boost Revenue

Hotels must innovate to stay competitive, with strategies that enhance guest experience and maximize revenue. Here are nine proven ways to achieve this:

1. Smart Room Technology – Reduce costs and improve guest satisfaction with smart thermostats, automated lighting, and voice-activated assistants.
2. Digital Gift Cards – Capture additional revenue by offering seamless, instant gift card solutions for guests and corporate buyers.
3. Sustainable Operations – Cut operational costs by up to 30% through energy-efficient HVAC systems, smart lighting, and waste reduction programs.
4. Mobile Check-In – Enhance convenience and security with app-based check-ins and digital keys.
5. Innovative F&B Concepts – Boost revenue with ghost kitchens, local partnerships, and personalized menu options.
6. Space Optimization – Maximize underused areas by transforming them into flexible, revenue-generating spaces like coworking lounges and rooftop bars.
7. Personalized Guest Experiences – Use AI-driven insights to tailor services, from room settings to curated in-room experiences.
8. Staff Efficiency Solutions – Automate scheduling, payroll, and task management to improve service and reduce costs.
9. Revenue Diversification – Expand income streams with wellness programs, extended stays, and virtual events.

Start implementing these innovations today to drive profitability and enhance guest satisfaction.

Innovative Ideas for Hotels

Hotels today must innovate to stay competitive. By understanding guest preferences, hotels can boost return rates by 13%.

Whether you're running a budget hotel or a luxury resort, you need more than basic amenities. Guests demand digital payments, personalized experiences, and technology integration. 

Here are 9 proven ideas to upgrade your hotel, based on budget and goals.

1. Innovative Ideas for Hotels Smart Room Technology Integration

Smart room technology is revolutionizing the hotel industry. By 2027, the number of smart hotel devices will reach 6.4 million, with a 24.6% growth rate. This technology helps hotels cut costs and improve guest satisfaction.

Budget-Friendly Solutions:

• Smart thermostats and lighting can reduce energy costs by up to 30%.
• Automated systems control room temperature, lighting, and detect water leaks.
• Energy-saving tech like occupancy sensors can also cut waste.

Results:

• Hotels save up to 20% in energy costs and reduce operational expenses by 15%.
• 65% of guests prefer smart rooms, leading to higher satisfaction.
• One hotel saved 630 staff hours annually with voice-activated assistants.

Implementation:
Smart room technology is ideal for both budget and luxury hotels. Budget hotels can use mobile apps and automated check-ins to provide affordable, high-quality experiences.

2. Innovative Ideas for Hotels Digital Gift Card Revolution

Digital gift cards are a game-changer for hotels. The global gift card market will reach £750 billion by 2026. Gift cards offer a significant revenue stream and promote guest loyalty.

Setting Up Digital Gift Cards:

• Integrate a central platform that manages both digital and physical gift cards.
• The platform should allow instant delivery and smooth redemption.

Marketing Strategies:

• Use email campaigns, social media ads, and Google Ads.
• Create seasonal promotions and video marketing for holidays.

Revenue Potential:

• 75% of gift card recipients spend more than the card value.
• Corporate gifting has grown by 11.8%, generating significant revenue.

Integration with Hotel Systems:
A well-integrated gift card system connects with your property management system (PMS), streamlining operations. This helps you track redemptions in real-time.

3. Innovative Ideas for Hotels Sustainable Operations Innovation

Sustainability isn’t just good for the environment; it’s good for business. Hotels can reduce carbon emissions by up to 66% by 2030.

Energy-Saving Technologies:

• Upgrade HVAC systems, which consume 50% of a hotel’s energy.
• Install smart lighting systems and energy-efficient appliances.
• Solar panels, like those used by a major resort, can power entire properties.

Waste Reduction:

• Low-temperature washers save 8-9% annually.
• Water-efficient fixtures reduce water use by 32%.
• Composting and bulk toiletries also reduce waste.

Cost Savings:
Sustainable operations save hotels up to 30% on operational costs. Tax incentives for energy-efficient buildings also reduce expenses. 

4. Innovative Ideas for Hotels Mobile Check-In Solutions

Self-service technology is becoming essential. 71% of consumers want hotels that offer self-service tech. Mobile check-in saves guests time and improves satisfaction.

Budget-Friendly Options:

• Use web-based solutions that don’t require extra apps.
• Self-service kiosks are great for hotels with limited space.

Security:

• Use multi-factor authentication and encrypted data transmission for security.
• Use mobile keys with digital security protocols.

Staff Training:
Train staff to handle technical issues and assist guests. Hotels with mobile check-in see smoother operations and higher guest satisfaction.

5. Innovative Ideas for Hotels Food & Beverage (F&B) Concepts

F&B operations account for up to 30% of a hotel’s revenue. Here are two innovative ideas to boost F&B sales:

Ghost Kitchens:

• Delivery-only kitchens are a profitable solution for hotels.
• Hotels can run multiple brands from one kitchen, lowering costs and expanding menu options.
• Ghost kitchens can generate up to £6,500 per week.

Local Partnerships:

• Collaborating with local chefs and restaurants can create unique dining experiences.
• These partnerships help increase occupancy by offering fresh, local menus.

Menu Innovation:

• Analyze guest preferences to tailor seasonal and local menus.
• Personalized menu options boost F&B sales by 15.5%.

6. Innovative Ideas for Hotels Space Optimization Techniques

Hotels with flexible spaces see a 20% revenue increase per square foot. Converting underused spaces into multi-functional areas can help you maximize property value.

Multi-Purpose Design:

• Convert dining areas into workspaces during off-peak times.
• Modular furniture allows easy reconfiguration.
• Use wall-mounted fixtures to save space and increase functionality.

Revenue Potential:

• Flexible spaces like rooftop bars can generate £1,000 to £5,000 per day.
• Renting out spaces like concierge lounges during off-hours increases revenue.

7. Innovative Ideas for Hotels Guest Experience Personalization

Hotels can boost revenue by 91% with personalized experiences. Personalizing guest interactions is key to increasing satisfaction.

Data Collection:

• Collect guest data through surveys, mobile apps, and social media.
• Use this data to create guest profiles and tailor experiences.

Customization Strategies:

• Adjust room settings, amenities, and services based on guest preferences.
• Personalize communication through email, SMS, or app notifications.

Technology Requirements:
AI-powered systems predict preferences with 85% accuracy, enhancing guest experience. Encrypted data ensures guest privacy.

Offering Personalised Experiences: 

Offering personalised experiences through selling gift cards is a great strategy for maximising hotel revenue and boosting personalised experiences. 

To do this effectively in hotels you must sell gift experiences. 

One of our hotel customers went from making £700,000 in voucher sales to £2.3m in just two years.

Gift cards enable personalization by allowing customers to tailor experiences, such as adding rose petals on the bed or chocolates on arrival, enhancing guest satisfaction and increasing revenue.

8. Innovative Ideas for Hotels Staff Efficiency Solutions

Automation and training can reduce operational costs by 25%. Efficient staff management enhances guest service.

Task Automation:

• Use property management systems (PMS) to automate scheduling, payroll, inventory management, and maintenance.
• Cloud-based solutions reduce administrative time by 30%.

Training Programs:

• Invest in detailed staff training to improve service quality by 73%.
• Interactive training methods boost retention and improve guest service.

Productivity Metrics:

• Track revenue per worked hour to assess staff efficiency.
• Use automated tools to monitor room preparation times and task completion rates.

9. Revenue Diversification Strategies

Expanding beyond traditional room bookings increases profitability. Hotels that diversify their revenue streams report 30% higher profit margins.

Additional Revenue Streams:

• Offer coworking spaces, wellness retreats, and extended stays.
• Host virtual events or partner with local businesses for special services.

Implementation:

• Use market analysis to identify profitable revenue streams.
• Set S.M.A.R.T. goals to measure success.

Example:
By adding wellness programs and virtual events, hotels can increase revenue from non-room sources by up to 50%.

Conclusion: Innovative Ideas for Hotels

Implementing these innovative ideas can help hotels boost revenue and improve guest experiences. Whether you’re upgrading technology or exploring new F&B concepts, start small and scale up. Test new systems, track performance, and adjust accordingly.

Gift Cards: Digital gift cards are an easy-to-implement strategy that can generate extra revenue. Platforms like enjovia.com help hotels run gift card programs with built-in marketing tools, offering instant delivery and seamless redemption.

Implement smart room tech, sustainable practices, and mobile check-in tailored to your hotel’s size. Start integrating these practical solutions to see measurable results in guest satisfaction and profitability.

FAQs

Q1: How can hotels introduce cost-effective smart room tech?

Smart thermostats and automated lighting systems are affordable and save up to 30% on energy costs.

Q2: What’s the best way to implement digital gift cards?

Use a specialised platform to manage gift cards.

Q3: How can hotels reduce waste?

Adopt low-temperature washers, water-efficient fixtures, and composting systems to cut costs.

Q4: How can hotels personalize the guest experience?

Use guest data from surveys and apps to customize room settings, amenities, and communication. 

Q5: What F&B innovations should hotels consider?

Consider ghost kitchens, local partnerships, and personalized menu offerings to increase revenue.

Gift Card Statistics Key Takeaway

Gift cards are more than just gifts—they are a revenue-boosting business strategy. Statistics prove their growing importance, from increasing sales to fostering customer loyalty and reducing refunds. Whether you’re selling physical or digital gift cards, they should be a key part of your business plan.

Table of Contents

• Introduction
• Key Gift Card Statistics for 2024
• Gift Cards Drive Revenue
• Gift Cards Enhance Customer Loyalty
• Gift Cards in Hospitality, Spas, and Activities
• The Digital Shift: Why eGift Cards Matter
• Why Choose Enjovia for Gift Card Management
• People Also Ask

Introduction

Looking for a simple way to boost revenue and customer loyalty? Gift cards are a game-changer. They encourage spending, bring back repeat customers, and fit seamlessly into digital commerce. This post explores the latest gift card statistics to help you understand their impact on businesses.
???? Explore how Enjovia helps businesses maximize gift card sales

Key Gift Card Statistics for 2024

Understanding the numbers behind gift cards can help you make smarter business decisions. Here are some key statistics:

• Two-thirds of shoppers spend beyond the gift card amount.
• Gen Z consumers are willing to spend up to three times the card’s value.
• Digital gift cards now make up 52% of the market, up from 30% in 2019.
• 29% of UK adults received gift cards for non-gifting purposes.
• UK businesses gave out £30 million in shopping vouchers as bonuses.
• B2B vs. B2C Growth:
  • B2B gift card sales grew by 11.7% like-for-like.
  • B2C gift card sales grew by 1.4% like-for-like.
• Sales Distribution:
  • B2B sales accounted for 70.1% of total gift card sales.
  • B2C in-store sales rose from 54.7% to 58.4% of total B2C sales.
• Digital Sales Growth: Digital gift card adoption continued to rise, reflecting modern consumer habits and sustainability goals.

Gift Cards Drive Revenue

Gift cards are convenient and drive revenue beyond their face value.

• Key Points:
  Gift card users spend 38% more than the card's value on average.
  They create prepaid revenue, improving cash flow.
  They reduce return rates, as recipients choose what they want.

???? Learn how to create a profitable gift card program

Gift Cards Enhance Customer Loyalty

Gift cards incentivize repeat visits and increase brand loyalty.

• Key Points:
  Over half of digital gift card users return to the same retailer.
  They encourage engagement even among first-time customers.
  Loyalty programs with gift card rewards boost retention rates by 30%.
  

Gift Cards in Hospitality, Spas, and Activities

Gift cards are crucial in experience-driven industries, offering flexibility and encouraging repeat visits.

Hospitality:

Hotel Gift Cards Market, Business Research Insights Report:

• The hotel gift card market was valued at $1.387 billion in 2023.
• It is projected to reach $1.501 billion in 2024.
• The market is expected to grow at an 8.16% CAGR, reaching $2.811 billion by 2032.

Growth is driven by:

• Increased demand for experiential gifts.
• Expanding tourism.
• The rise of digital gift cards.

Spas:

2024 Beauty and Wellness Benchmark Report:  

• Online gift card sales grew by 16% across the beauty and wellness industry in 2023.
• Membership-based spas saw a 33% increase in online gift card revenue.
• Non-membership spas saw a 17% increase in online gift card revenue.
• Spa gift card sales grew by 2.5% in total in 2023.
• 25% of all beauty and wellness gift cards are redeemed by first-time customers.

The Digital Shift: Why eGift Cards Matter

The shift to digital is undeniable, with eGift cards becoming a core revenue stream. The Gift Card & Voucher Association (GCVA) released its 2024 H1 report.

• Digital gift cards have now surpassed physical gift cards in market share for the first time.
• Digital gift cards now constitute over 50% of total sales.
• This is a significant increase from 30% market share in 2019.
  

???? Boost online sales with digital gift cards

Why Choose Enjovia for Gift Card Management

Enjovia is a leading platform for managing and selling gift cards, designed to help businesses maximize revenue and customer loyalty.

• Key Features:
  Customizable digital and physical gift cards
  Seamless integration with your website and POS system
  Comprehensive analytics to track sales and customer behavior
  

Why Choose Enjovia for Gift Card Management

Enjovia is a leading platform designed to help businesses streamline their gift card programs, driving revenue, enhancing customer loyalty, and simplifying the management process. Here’s why Enjovia stands out:

• User-Friendly Interface: The platform is intuitive and easy to navigate, ensuring a seamless experience for both businesses and customers.
• Customizable Gift Cards: Businesses can design and brand their digital and physical gift cards to align with their brand identity.
• Automated Processes: Enjovia automates key tasks such as gift card issuance, tracking, and reporting, reducing manual work.
• Secure Transactions: Robust security measures ensure that all gift card transactions are safe and compliant with industry standards.
• Multi-Industry Solutions: Whether you operate in retail, hospitality, wellness, or experiences, Enjovia offers tailored solutions to suit your needs.
• Performance Analytics: Comprehensive reporting tools provide insights into gift card sales, redemption rates, and customer behavior, helping businesses optimize their strategies.

Enjovia Success Stories

Enjovia's gift card platform helped the Celtic Manor Resort skyrocket its annual voucher sales from £700,000 to £2.3 million. With a user-friendly system and a range of flexible offers, the platform boosted customer engagement and streamlined operations, proving the power of innovative voucher management to drive growth in hospitality. 

People Also Ask

1. How big is the gift card industry?

The market is expected to reach $555.8 billion, reflecting a 7.9% annual increase.

2. What percentage of gift cards actually get used?

NFS Hospitality's 2023 analysis, showing a 57% redemption rate within six months.This suggests that 43% of gift cards remain unredeemed within the same timeframe.

3. How do gift cards boost customer loyalty?
   Gift cards encourage repeat visits, enhance brand engagement, and simplify gift-giving, driving both new and returning customers.

4. What industries benefit most from gift cards?
   Retail, hospitality, spas, and experience-based businesses see the greatest benefits, with digital options increasing accessibility.

5. How can Enjovia help my business?
   Enjovia’s platform streamlines gift card creation, sales, and management, ensuring a seamless experience for both businesses and customers.

Gift Card Statistics- Conclusion

Gift cards are a proven strategy to boost revenue, improve customer loyalty, and support business growth. The latest statistics demonstrate their increasing popularity, especially in digital formats. By implementing a robust gift card program, businesses can drive both immediate sales and long-term customer engagement. With platforms like Enjovia, managing and optimizing gift card sales is simple and efficient, helping businesses maximize their potential in this growing market.

???? Get started with Enjovia

Do you want to know how to increase online sales small business? You're not alone—last year, shoppers abandoned a staggering £4 trillion worth of items in online carts. The good news? With the right strategies, you can turn those lost opportunities into real revenue.

Right now, your small business might be losing out on sales without even realizing it. But a few smart tweaks can make all the difference—helping you recover abandoned carts and boost your conversions.

From Browsing to Buying: Optimizing Your Website for More Sales

Your website's appearance plays a crucial role in closing the deal. In fact, the look and feel of your site is often the deciding factor for consumers. Many small businesses face challenges with cart abandonment, website traffic, and conversion rates—obstacles that can feel overwhelming when you're trying to increase online sales.

But here’s the silver lining: customer behavior shows that exceptional service is a key driver in purchase decisions. With the right approach, your business has plenty of opportunities to boost sales and grow online.

Ready to transform your digital storefront into a revenue powerhouse? Let’s look at a few simple, but powerful ways you can boost your online sales that can help your small business thrive in today’s competitive digital world.

Strengthen the Foundation of Your Online Store

Your online store's credibility depends on its design. Research shows that 75% of consumers judge your credibility based on how your website looks.

Creating a user-friendly website experience

Your virtual storefront needs a clean, uncluttered design. We focused on adding white space between elements to boost readability and help visitors navigate content. Your homepage should have clear navigation, familiar labels, and an easy-to-find search bar.

Mobile optimisation essentials

Mobile optimisation is a vital part since more than 60% of web traffic comes from mobile devices. A responsive design adapts your website's layout to fit screens of all sizes. Your mobile site must load in three seconds or less. Data shows that 57% of online shoppers will leave and never come back if your site runs slowly.

Your mobile site needs these features:

• Touch-friendly buttons (minimum 44x44 pixels)
• Text you can read without zooming
• Single-column layouts that make scrolling easy

Setting up secure payment options

Offering secure and flexible payment options can really make a difference for your business. When small businesses provide multiple payment methods, it often leads to a noticeable boost in revenue. Make sure your system supports credit cards, digital wallets, and mobile payments for a smooth customer experience.

Security should always be a top priority, and modern payment gateways use encryption and fraud detection to keep both your business and customers safe. Adding features like two-factor authentication and address verification further strengthens security. Don’t forget to consider options like “Buy Now, Pay Later” through services like Affirm or Klarna—customers tend to spend more when these options are available.

Build Trust and Credibility

Trust is the life-blood of online success, with 92% of consumers reading online reviews before making a purchase decision. Your small business's credibility grows through a well-planned approach to earning customer confidence.

Showcasing customer reviews and testimonials

Customer testimonials work as powerful social proof, with consumers trusting online reviews as much as personal recommendations. Your focus should be on collecting authentic feedback, as 72% of customers say positive reviews boost their trust in a business.

Implementing trust signals and security badges

Security concerns lead to shopping cart abandonments. Your online store needs trust badges. Place these vital trust signals on your website:

• SSL certificates for secure checkout
• Recognised payment badges (Visa, Mastercard, PayPal)
• Money-back guarantee seals
• Third-party endorsements (Better Business Bureau)
• Free shipping and returns badges

These badges need strategic placement, as online shoppers feel reassured about website security when they see them.

Creating compelling product descriptions and images

Product presentation builds trust, and consumers rate product photo quality as very important in their purchase decisions. High-quality images that show your products from multiple angles make a big difference.

Effective visuals are complemented by thorough product descriptions that highlight benefits instead of merely listing features. Many e-commerce sites fall short in providing adequate product images, presenting an opportunity for your small business to stand out. Online shoppers tend to feel more confident in their purchases when they can view 360-degree images of products.

Your product descriptions should:

• Address specific customer pain points
• Include relevant specifications
• Feature authentic customer feedback
• Highlight unique selling points

Unprofessional or low-quality visuals can create doubt about your expertise. High-resolution images, polished branding, and a clean presentation help establish credibility and attract more customers. - Especially true for selling services as well as goods. 

Launch Smart Marketing Campaigns

Digital marketing campaigns are the foundations of online success. 

Local SEO optimisation techniques

Local SEO helps businesses appear in location-based searches. Many local searches lead to store visits within 24 hours. Your local presence needs:

• Create and verify your Google Business Profile
• Maintain consistent business information across platforms
• Generate and respond to customer reviews
• Build quality local backlinks

Mobile optimisation should be your priority since search engines now use mobile-first indexing. Location-based keywords naturally placed in your website content will boost visibility in local search results.

Social media marketing strategies

Social media opens up a world of opportunities. With so many people active on these platforms, small businesses can see real growth in online sales by using smart social media advertising.

Your target audience should guide platform selection:

• Facebook: Ideal for B2C businesses and local targeting
• Instagram: Perfect for visual product showcasing
• LinkedIn: Excellent for B2B connections
• Pinterest: Effective for DIY and educational content

Content that sparks interaction matters because 86% of buyers will pay more for better customer experience.

Email marketing best practises

Email marketing delivers an average ROI of 3,800%. Successful email campaigns need personalization and segmentation to deliver relevant content to specific audience groups.

Your email campaigns should:

1. Craft clear, compelling subject lines
2. Personalise content based on customer priorities
3. Implement automation for welcome emails
4. Track engagement metrics

Welcome emails can significantly boost engagement. A large portion of email subscribers end up making purchases through email marketing. Keeping your subscriber list clean and following best practices for deliverability ensures your emails reach the right people. And since many users check their emails on their phones, it's essential to have a mobile-friendly design.

Streamline Your Sales Process

Streamlining the checkout process can boost your online sales. This is important because 70.19% of shopping carts are abandoned. Small businesses need to simplify their purchase experience right from the start.

Simplifying the checkout experience

A complicated checkout process can cause customers to abandon their carts. By offering a simple, one-click checkout option, you can improve conversions. Here’s how to make the shopping experience smoother for your customers:

• Display a progress indicator showing checkout stages
• Remove unnecessary form fields
• Enable guest checkout options
• Show product images throughout checkout
• Maintain clear, visible pricing

Offering multiple payment options

Payment options can make or break a sale. Many customers abandon their carts when they can’t pay the way they prefer. Offering the right payment methods is key:

• Digital wallets (Apple Pay, Google Pay)
• Shopping apps (Shop Pay, PayPal)
• Buy now, pay later services (Klarna, Afterpay)
• Traditional credit and debit cards

Offering installment payment options can lead to higher average order values. By providing a variety of payment choices, you can appeal to more customer groups and increase your sales.

Reducing cart abandonment

Reducing cart abandonment starts with addressing key issues. Show all costs upfront, including shipping and taxes, to avoid surprise fees. Ensure your website loads quickly to keep mobile customers. Build a secure checkout process to ease security concerns.

Use retargeting to bring back lost customers. Send cart recovery emails soon after abandonment for the best results. Gift cards can boost sales and attract return customers. Digital gift cards are perfect for last-minute shoppers, as they’re instant and easy to use.

Improve your checkout design to increase conversions. By focusing on these areas, your small business can create a smooth shopping experience that turns browsers into buyers.

Implement Revenue-Boosting Tools

Revenue-boosting tools can significantly improve your small business’s online performance. Product recommendations are a powerful way to drive sales.

Setting up gift card programmes

Gift cards aren’t just a gift, they’re an easy tool for driving more sales and boosting customer loyalty—here’s how adding a gift card option to your checkout experience can bring in more revenue.

Gift card programmes are great revenue generators. The average gift card shopper spends 36% more than the preloaded amount. These programmes give you several benefits:

• You collect revenue right when cards are bought
• Your brand gets more visibility as cards circulate
• Customers spend more when they redeem cards
• You lose less money on returns
• Customers come back more often, boosting loyalty

72% of shoppers who buy a gift card also buy something more. This buying pattern instantly boosts your sales numbers.

Using a reputable gift card system

A reliable gift card system is vital to make your programme work. Your system should handle both physical and digital gift cards, especially as shoppers prefer digital options. The system should provide:

Digital gift card delivery through email 

• Secure payment processing 
• Balance checking capabilities 
• Real-time tracking and reporting 
• Customer profile integration

Your gift card system must comply with federal regulations. Cards must not expire within five years of activation, which builds trust and protects your business and customers.

Why use Enjovia?

The perfect gift card solution for how to increase online sales small business

Enjovia offers an innovative gift card management system designed to help businesses drive consistent revenue. Here’s how Enjovia stands out as the ultimate solution for online sales:

• SEO Optimization: With Enjovia, your gift card pages are optimized to rank higher in search results, increasing visibility and attracting more customers.
• Custom Branding: Fully personalize gift card designs to reflect your store's unique style, providing a cohesive brand experience.
• Upselling and Cross-selling Features: Enjovia empowers you to boost revenue with built-in upselling and cross-selling tools. Suggest complementary products or premium versions of items at strategic moments during the customer journey, like after a purchase is complete. You can also offer personalized recommendations based on browsing and purchase history, helping customers discover more while increasing cart values.
• Advanced Analytics: Gain deep insights into your gift card performance with powerful analytics that help you fine-tune your campaigns and increase effectiveness.
• Effortless Promotion: Enjovia simplifies marketing by offering tools to automate and streamline your promotional efforts.

With Enjovia, gift cards are more than just a transaction—they become a central part of your sales strategy, fueling growth and boosting engagement.

Final Thoughts

To truly boost online sales, it's essential to have a solid strategy in place, including an optimized website, trust-building elements, and effective marketing campaigns. Ensuring a smooth checkout experience and offering flexible payment methods can significantly increase conversions.

Gift card programs are a perfect complement to these strategies. They create reliable revenue streams while expanding your customer base. With Enjovia’s user-friendly platform, you can integrate SEO, branding, analytics, and upselling tools, giving you the resources to craft a seamless and profitable customer experience.

Take action today and leverage Enjovia’s platform to turn abandoned carts into thriving sales.

A Deeper Dive into Strategies

Step-by-Step Guide to Creating Optimized Gift Card Campaigns

To make the most of your gift card program, follow these steps:

• Set Clear Goals: Define your objectives—whether it's increasing holiday sales, attracting new customers, or encouraging repeat business.
• Craft a Targeted Offer: Tailor your offers to your audience. For example, provide bundle discounts for multiple card purchases or introduce special holiday designs.
• Utilize Personalization: Leverage Enjovia’s CRM integration to personalize promotions based on customer history, making the gift card experience even more relevant.
• Schedule and Launch: Plan your campaigns around key dates, using Enjovia’s promotional scheduler to automate launches.
• Monitor and Adjust: Track success with Enjovia’s analytics to refine your campaigns. Metrics like redemption rates and ROI will help guide your approach.

Leveraging Analytics to Identify Trends

Enjovia provides valuable insights to help you understand your customers and optimize your campaigns. Here's how:

• Track Customer Purchase Patterns: Dive into data like peak purchasing times, popular gift card amounts, and preferred redemption windows to make informed decisions.
• Segment Your Audience: Create targeted campaigns by grouping customers based on demographics or engagement, delivering personalized offers that resonate.
• Forecast Demand: Analyze past trends to predict high-demand seasons or holidays, ensuring you're ready with the right inventory and promotions.
• Measure Campaign Impact: Use analytics to determine the most effective marketing tactics, from email campaigns to social media ads.

With Enjovia, you can craft data-driven strategies that drive greater success, turning each gift card campaign into a powerful sales tool.

Conclusion- how to increase online sales small business 

Success in the digital world depends on how well several crucial elements work together for small businesses. A user-friendly website acts as your digital storefront, and mobile optimisation is crucial. Customers make buying decisions based on trust that comes from real reviews and security features.

Local SEO and social media campaigns help you connect naturally with your target audience. Multiple payment options and an optimised checkout process significantly reduce cart abandonment.

Gift card programmes are a great way for small businesses to increase revenue. They bring in immediate cash and lead to higher spending when customers redeem them. The right gift card management system can make all the difference in your programme's success.

Your gift card system needs digital delivery, secure processing, and complete tracking features. It should also blend with your current sales setup and comply with all regulations.

Want to revolutionise your online sales? You can boost your numbers through enjovia at enjovia.com. Their complete gift card management platform helps small businesses tap into the full potential of effective gift card programmes.

Note that online selling works when you combine strong digital presence, customer trust, strategic marketing, smooth checkout, and reliable tools that boost revenue. These strategies can help your small business thrive in the online marketplace today.

Don’t miss out on maximizing your sales! Start leveraging proven strategies and discover how Enjovia’s platform can help transform your abandoned carts into consistent revenue. Get started today and see the difference!

FAQs

Q1. How can I quickly boost my online sales for my small business? 

To quickly boost online sales, focus on simplifying your homepage, optimising for mobile, using social media effectively, and implementing email marketing strategies. Additionally, consider offering limited-time promotions or discounts to create a sense of urgency and drive immediate sales.

Q2. What are some effective ways to attract new customers to my online business? 

Attract new customers by developing buyer personas, optimising your website for search engines, leveraging social media platforms, creating valuable content, and collaborating with influencers. Also, introductory discounts or referral programmes should be considered to incentivise new customer acquisition.

Q3. How important are customer reviews for increasing online sales? 

Customer reviews are crucial for increasing online sales. About 92% of consumers read online reviews before making a purchase, and positive reviews can significantly boost trust in your business. Showcase authentic customer testimonials prominently on your website and product pages to build credibility and encourage purchases.

Q4. What role do payment options play in improving online sales? 

Payment options play a vital role in improving online sales. Offering multiple payment methods, including digital wallets and 'buy now, pay later' services, can increase conversions by up to 30%. Ensure your checkout process is secure and streamlined to reduce cart abandonment rates and boost sales.

Q5. How can implementing a gift card programme benefit my small business? 

Implementing a gift card programme can significantly benefit your small business by generating instant revenue, increasing brand awareness, and encouraging higher spending. On average, gift card shoppers spend £38 more than the preloaded amount. Additionally, 72% of shoppers who visit to purchase a gift card end up spending money themselves, creating a dual-purchase benefit for your business.

We hope this post on how to increase online sales small business helped, for more information on improving your online sales, check out our blog.

In the competitive world of beauty salons, offering top-tier services is just the beginning.

To really shine, your salon needs smart marketing strategies that attract new clients and keep your existing ones coming back for more. With the right promotional tactics, you can boost visibility, drive bookings, and enhance customer loyalty—all while keeping your salon thriving.

This guide will share 10 powerful beauty salon promotion ideas that can help elevate your business, increase your revenue, and build a loyal client base. Ready to take your beauty business to the next level?

Why Salon Promotions Are Essential

A great salon needs more than just skilled stylists and high-quality services. 

A clear strategy is key to standing out in a crowded market. Without proper promotion, potential clients may overlook your salon. 

A well-executed promotion plan can help increase visibility, drive bookings, and build long-term customer loyalty. Effective promotions attract new clients while helping you retain existing ones.

Let’s explore some of the most effective ideas for boosting your salon’s popularity. These strategies range from simple discounting to long-term memberships, so you can adapt them to fit your specific business goals.

1. Launch a Monthly Membership Program

A monthly membership program offers value to your clients and guarantees predictable revenue for your business. By giving clients access to several treatments each month, you build a base of loyal customers who will visit regularly.

How It Works:

Offer a membership program in which clients pay upfront for a set package of services each month. Think of it as a fitness membership but for beauty treatments. You can offer clients exclusive benefits such as unlimited haircuts, discounted products, or monthly facials.

Benefits:

• Steady Revenue: Ensure monthly income with guaranteed clients.
• Customer Retention: Encourage loyalty, as members are more likely to book future appointments.
• Higher Lifetime Value: Memberships often result in longer-term relationships.

How to Implement:

Design your memberships simply and clearly. Offer flexible options to appeal to clients with different needs and budgets. Be transparent with your members so they understand the services available and any discounts they may receive.

2. Run Before-and-After Photo Contests

People love to show off their makeovers! 

A photo contest is a fun way to engage your customers while promoting your salon’s transformations. Using a branded hashtag, you can encourage clients to share before-and-after pictures of their services on social media.

How It Works:

Ask your clients to submit photos of their haircuts, colors, or treatments. Create a unique hashtag, such as “#SalonNameGlowUp,” for easy tracking. Choose winners each month and offer them free services, gift cards, or salon products.

Benefits:

• Increased Engagement: Engaged customers create organic promotion through social media.
• Social Proof: Potential clients will see real results and customer satisfaction.
• Referrals: A client’s friends and family may visit based on the shared transformation.

Tip: Set clear guidelines and incentives to keep your contest fun and fair.

3. Offer Happy Hour Promotions

Fill the gaps in your schedule with happy hour promotions. Offer discounts on services or products during off-peak hours, such as late afternoons or early evenings.

How It Works:

Create time-limited discounts for certain services, such as haircuts, facials, or waxing. Promote these discounts online and in the salon. If clients can get a great deal, they will be more willing to try out new services.

Benefits:

• Fill Slow Times: Reduce wasted appointment slots.
• Generate Buzz: Discounts lead to new client visits and online sharing.
• Cost-Effective: A small discount doesn’t mean a loss; it often turns into long-term client loyalty.

Tip: Use this strategy around holidays or during seasonal low periods.

4. Start a Product Sampling Program

Not all clients are ready to buy full-sized products, but offering them a small sample can persuade them to try before committing. After specific services, you can add samples of hair products, skincare items, or makeup.

How It Works:

At the end of treatment, give your clients small samples of products related to the service they received. For example, if they had a haircut, offer them a sample of a styling product. Pair the sample with a voucher for a discount if they purchase the full-size product later.

Benefits:

• Increased Product Sales: Clients are more likely to buy after sampling products.
• Enhances Experience: Clients feel like they're receiving something extra.
• Trust: Clients become more comfortable using the products you recommend.

Tip: Stay stocked up on small-sized samples to increase repeat purchases.

5. Beauty Salon Gift Card System

Gift cards have always been a great way to drive business. Digital gift cards, in particular, are convenient and provide a cash flow boost. With most people spending more time online, having digital gift cards available makes it easy to sell and receive payment immediately.

How It Works:

Allow your clients to purchase and send gift cards online. Offer these for services, packages, or products. This will allow clients to buy gifts for their friends and family easily. You can also promote them via your website or social media.

Benefits:

• Instant Revenue: You receive money upfront for future services.
• Attract New Clients: Gift cards often bring in new customers who haven’t visited before.
• Convenient: Digital gift cards are easy to distribute and redeem.

Tip: You could offer experience days with your gift card offerings to generate more interest in your services. See more about gift card experiences here: How to increase sales in salon business

6. Bundle Services for Discounts

A service bundle allows your salon to offer more while boosting your revenue. By packaging related services together at a discount, you can give clients better value while encouraging them to try something new.

How It Works:

Offer clients package deals that group services like haircuts and styling or a facial with a scalp massage. Create themed bundles for special events like bridal services or Mother’s Day.

Benefits:

• Higher Sales: Bundle services to increase spending per visit.
• Client Convenience: Clients appreciate the simplicity of paying for multiple services at once.
• Encourage New Treatments: Clients are more likely to try services they wouldn’t normally book independently.

Tip: sell your bundles as gift cards so they can be sold as gifts. This makes excellent promotions around the holidays. 

7. Send Exclusive Email-Only Promotions

Email marketing remains one of the most effective promotional tools. Offer discounts and exclusive promotions via email to increase your salon's customer retention rates and conversion levels. It allows you to keep customers updated on new services, promotions, and events.

How It Works:

Send targeted emails that include personalized promotions, loyalty discounts, and event invitations. Offer discounts like “10% off your next service” or free add-ons like a blow dry with every haircut for email subscribers. You can also send reminders for upcoming appointments.

Benefits:

• Build Loyalty: Regular email communications help customers feel valued.
• Targeted Offers: Personalize promotions based on the client’s previous visit.
• High Return on Investment: Email campaigns typically result in strong sales and higher engagement.

Tip: Use tools like Mailchimp to set up automated campaigns based on customers’ behavior.

8. Use Social Media Challenges

Social media challenges are a fun and interactive way to build your online community. By creating a beauty-related challenge and encouraging clients to participate, you can expand your reach and visibility online.

How It Works:

Develop a challenge related to beauty trends, like styling your hair in a certain way or achieving a specific beauty look. Encourage followers to share their results on social media using a special hashtag to enter the challenge.

Benefits:

• Increase Visibility: Clients’ participation helps grow your online audience.
• Encourage Interaction: Challenges make social media followers feel more connected to your brand.
• Expand Reach: A trending challenge can increase your visibility.

Tip: Make the challenge simple and fun, and offer small prizes to encourage participation.

9. Implement a Points-Based Rewards System

A rewards system is a great way to keep customers coming back. Create a points program where clients earn points for every visit or product purchase, redeemable for discounts or free services.

How It Works:

Every dollar spent or appointment booked adds points to the client’s rewards balance. Create tiers for clients who hit certain milestones, allowing them to redeem points for free services or exclusive perks.

Benefits:

• Increased Loyalty: Clients will keep returning to earn more points.
• Higher Customer Retention: Rewards systems provide an incentive to keep booking future appointments.
• Better Client Insights: You gain access to valuable data on customer preferences and behaviors.

Tip: Keep rewards flexible, allowing customers to choose how they redeem their points.

10. Promote First-Time Client Discounts

Offering discounts to first-time clients is a simple but effective way to encourage them to book. Providing this discount makes new clients feel appreciated and gives them an incentive to choose your salon over the competition.

How It Works:

Offer a special rate, like 20% off their first service, or free consultations for new clients. This lowers the risk for first-time visitors and makes it easier for them to try your services.

Benefits:

• Increase Visits: It encourages hesitant customers to book an appointment.
• Show Value: New clients can experience your services at a reduced rate, potentially leading to long-term business.
• Build Trust: Offering a discount helps people feel more comfortable trying something new.

Tip: Ask new clients how they heard about your salon to track the effectiveness of these promotions.

Conclusion- Beauty Salon Promotion Ideas

Using promotions in your salon can be a game-changer. You attract and retain customers by offering smart deals like membership programs, product sampling, happy hour specials, and contests. These methods are simple, budget-friendly, and deliver excellent short- and long-term results.

Create a strategy that works for your target market and test it frequently. Keep things fresh, be transparent with your customers, and maintain a focus on delivering exceptional service. These practical promotional ideas can help you attract new clients and build lasting relationships. Ultimately, these promotions will boost your reputation, drive more traffic to your salon, and lead to continued success.

For more information on generating more revenue for your beauty salon see: What makes a great salon experience?

FAQs

Q1. What are some effective ways to attract new clients to my beauty salon?

Attract new clients with first-time client offers, social media challenges, product sampling programs, and referrals. Also, ensure your salon has a strong online presence, especially on social media platforms.

Q2. How can I increase revenue during traditionally slow periods?

Happy hour promotions targeting off-peak hours (like 2-5 PM on weekdays) can increase bookings. Offer service discounts or bundle deals that encourage quick services and longer treatments during these times.

Q3. What are the benefits of a loyalty program for my salon?

A loyalty program increases client retention and spending. Clients in reward programs spend up to eight times more than non-members, motivating repeat visits and strengthening brand loyalty.

Q4. How can digital gift cards benefit my salon?

Digital gift cards increase sales by offering round-the-clock, easy access, and client convenience. They're customizable for holidays and other occasions, and 21% of gift card redemptions attract first-time clients. E-cards also generate 200% more sales than physical cards. Check out enjovia.com for the top beauty salon gift vouchers and gift cards you can offer your customers.  

Q5. What role does email marketing play in salon promotion?

Email marketing is essential for direct, targeted communication. Offering time-sensitive email-only specials can help generate bookings and increase client loyalty. You can track conversion rates and improve your ROI with effective email campaigns.

Crafting the Perfect Christmas Gift Voucher Template

The holiday season is a great time to offer gift cards. They are versatile, practical, and loved by recipients. A festive Christmas gift card can boost your brand and sales if you run a small business. 

This guide will show you how to design a Christmas gift card template using Canva. We'll explain how Enjovia's gift card management system can simplify your process and support your business.

Why Use a Christmas Gift Card Template?

A well-designed Christmas gift card does more than look good. It serves as a strong marketing tool. Here’s why:

• Brand Visibility: A custom gift card keeps your business on the recipient’s mind.
• Customer Attraction: Attractive designs draw more customers to your store.
• Gift Convenience: Gift cards make holiday shopping easier for your customers.

How to Create a Christmas Card Template Canva 

Offering gift cards is a smart way to boost sales and attract new customers. 

You can create Christmas gift card designs without expensive software or design skills. Canva is a free online tool that makes designing custom gift card templates easy. Here’s how to get started:

1. Sign Up for Canva

• Go to Canva’s homepage and sign up for a free account. The free version has many features for designing your gift cards.

2. Choose a gift certificate template free editable 

• Search for Templates: Type “Gift Certificate” or “Gift Card” in the search bar.
• Browse and Select: Look through the designs and choose one that matches your brand.

3. Customise Your Gift Card

• Edit Text: Click on the text fields to add your details. Include:
  • Your business name
  • The recipient’s name
  • The gift card amount
  • An expiry date
  • Any terms and conditions
• Adjust Colours and Fonts: Match your brand’s colours and fonts.
• Add Your Logo: Upload your logo and place it on the card.
• Include Imagery: Add images or graphics from Canva’s library to enhance the card.

4. Save and Download Your Design

• Review Your Gift Card: Check all details for accuracy.
• Download Your File: Click “Download” and choose the format that suits you—PDF for print or PNG/JPEG for digital use.

Pros and Cons of Creating Your Own In-Store Vouchers

Creating in-store vouchers can be effective but has both advantages and disadvantages. Here’s a look at both sides:

Positives

• Cost-Effective: Designing and printing your own vouchers can be cheap, especially if you have basic design skills.
• Customizable: You can tailor the design and content to match your branding.
• Immediate Implementation: You can create and distribute vouchers quickly.
• Personal Touch: Custom vouchers add a personal touch to your promotions.
• Flexibility: Easily adjust the design and terms based on your needs.
• Local Promotion: In-store vouchers encourage repeat business and attract local customers.

Negatives

• Limited Reach: In-store vouchers only work for customers visiting your location.
• Design Challenges: Creating a professional-looking voucher can be tricky if you lack design skills.
• Not legally compliant: Most basic voucher templates do not leave room for information which may be legally required, like T&Cs, validity etc. 
• Printing Costs: While designing might be free, printing can become expensive.
• Vulnerability to Fraud: Simple vouchers can be copied or forged.
• Tracking Issues: Managing and tracking in-store vouchers can be challenging.
• Storage and Management: You need a system to store and manage physical vouchers.

A More Lucrative Solution: Using a Gift Voucher Management System

A gift voucher management system can offer many benefits over DIY in-store vouchers. Here’s why you might want to invest in one:

1. Online Sales and Redemption

• Convenience: Customers can buy and use vouchers online, reaching a wider audience.
• Integration: Many systems work with e-commerce platforms, automating the process.

2. Enhanced Security

• Fraud Prevention: Systems have features to prevent fraud, such as unique codes.
• Tracking and Reporting: Real-time tracking helps you monitor voucher use and identify issues.

3. Efficient Management

• Automated Processes: Automation handles sending out,  issuing, tracking, and expiry dates.
• Data Insights: Learn about customer behaviour and voucher performance to improve your promotions.

4. Professional Appearance

• Consistent Branding: Ensures all your vouchers look professional.
• Customizable Options: Offers customizable templates to fit your brand.

Benefits of Using a Gift Card Management System Like Enjovia

While designing your own gift card can be effective, using a gift card management system offers several advantages. Enjovia, for example, provides comprehensive solutions that can enhance your gift card program. Here’s why you might consider Enjovia for your Christmas gift card management:

1. Seamless Online Integration

Enjovia integrates easily with e-commerce platforms, allowing you to manage both in-store and online gift card sales. This integration helps you reach a broader audience and streamline the purchasing process.

2. Advanced Fraud Prevention

Gift card management systems like Enjovia offer robust security features to prevent fraud. Unique codes and secure redemption processes ensure that your gift cards cannot be easily copied or forged.

3. Efficient Tracking and Reporting

With Enjovia, you get real-time tracking and reporting of voucher usage. This feature helps you monitor performance, understand customer behavior, and adjust your marketing strategies accordingly.

4. Professional Design and Customization

Enjovia provides tools for creating visually appealing and branded gift cards. Customize templates to match your branding, maintaining a professional appearance across all your gift cards.

5. Enhanced Customer Experience

A streamlined system improves the customer experience by making purchasing, redeeming, and managing gift cards easy. Enjovia ensures that your customers have a hassle 

5. Enhanced Customer Experience

A streamlined system improves the customer experience by making purchasing, redeeming, and managing gift cards easy. 

See more for how you can use a Gift card system for small business:

Making Your Christmas Gift Card Stand Out

To make your Christmas gift card more exciting:

• Add a Special Offer: Include a bonus discount or gift.
• Use Interactive Elements: For digital cards, add animations or interactive features.
• Create Limited Editions: Offer special holiday designs to create urgency.

Conclusion- Crafting your Christmas Gift Voucher Template

Creating a Christmas gift voucher template can boost your holiday marketing and offer convenience to customers. Canva provides an easy way to design custom cards. Consider a gift card management system like Enjovia for a more advanced solution. It offers features to streamline your process, prevent fraud, and enhance customer experience.

Make your gift cards shine this holiday season with a beautiful design and a system that supports your business’s growth. To create Christmas gift cards, you can use Canva's free templates or a comprehensive tool like Enjovia.

People Also Ask

1. What do you write on a gift voucher?

See here for our post on what to write on a gift voucher: 

Include the following on a gift voucher:

• Title: Clearly label it (e.g., “Gift Voucher”).
• Recipient’s Name: Address it to the recipient.
• Value: Specify the amount or discount.
• Business Name: Include your business name or logo.
• Expiry Date: State the expiration date.
• Terms and Conditions: Add any relevant terms.
• Instructions: Explain how to redeem it.
• Personal Message: Optionally, add a personal note.

2. How do I create a template voucher?

To create a template voucher:

• Choose a Design Tool: Use Canva, Adobe Express, or Microsoft Word.
• Select a Template: Start with a pre-designed template or create one.
• Customise the Design:
  • Add Text: Include necessary details.
  • Incorporate Branding: Add your logo and brand colours.
  • Design Elements: Use decorative elements for the occasion.
• Save and Export: Save your design in the desired format.
• Test and Review: Check for accuracy before finalising.

3. How to make a gift voucher more exciting?

To make a Christmas gift voucher template more exciting:

• Use Creative Designs: Add vibrant colours and festive graphics.
• Add Personalization: Customise with the recipient’s name or a personal message.
• Include Extras: Offer additional discounts or free gifts.
• Make It Interactive: Add animations or video messages for digital vouchers.
• Create a Physical Experience: Use high-quality paper or embellishments for printed vouchers.

Gift cards are a popular and versatile present, but redeeming them effectively can be a challenge. 

How to get the most value from your gift cards or get redeemed codes without hassle. 

Understanding how to redeem gift cards can help you make the most of this convenient form of payment.

In this article, you'll discover the best practices for redeeming gift cards and maximizing their value. 

You'll also learn about gift card redemption campaigns and how to track your cards effectively. 

By the end, you will know to transform your gift cards into a powerful tool for savvy shopping.

Understanding Gift Card Types and Policies

Gift cards have various policies and regulations that differ across countries and regions. Understanding these policies, expiry dates and redemption processes is crucial to getting the most value from your gift cards.

Expiry Date Laws for Different Countries

Gift card expiry laws vary worldwide, affecting how long you can use your gift card. Here's an overview of expiry regulations in several countries:

1. United States: There are laws in the US regarding the expiry dates for gift cards; see what they are here.
2. European Union: EU regulations do not set a minimum or maximum expiry date period.
3. United Kingdom: There are no expiry date laws for gift cards in the UK. 

Find out what the expiry date laws are for your country or region. 

Best Practises for Redeeming Gift Cards

Following best practices is crucial to getting the most out of your gift cards. These tips will help you redeem your gift cards efficiently and securely.

Use a secure gift card system

When redeeming gift cards, it's essential to use a secure system. Many retailers now offer electronic gift card options, which are eco-friendly and safer to use. These systems often use unique identifiers to track and manage gift cards. Making it easier to resolve any issues that may arise.

Unique reference code for gift cards

Each gift card transaction is assigned a unique reference number. This code is crucial for tracking and managing your gift card usage. 

Once the system completes a transaction, it generates a reference number that combines random numbers. 

Grouped gift cards will have a combination of a ‘family set of codes’ followed by randomly generated numbers. It's used to:

1. Identify specific gift cards
2. Find grouped gift cards from the same transaction
3. Make customer service interactions more efficient
4. Help resolve queries and potential fraudulent charges
5. Track the status of a gift card (valid/ redeemed/ expired)

Fast redemption process: QR codes and one-click redemption

Many gift card systems now use QR codes for quicker and more convenient redemption. For customer-facing businesses needing a fast redemption process the process typically follows: 

1. Receiving a gift card from a customer. 
2. Type the unique code on the gift card into your gift card management system. Or scan the QR code using your smartphone.
3. You're redirected to a page showing your voucher and a redeem button.
4. Check the gift card status (expired, valid or redeemed). 
5. Tap the redeem button to display a new QR code using a one-click button. 
6. The shop owner or employee scans this code to redeem your voucher.

By following these best practices, you can ensure a secure, fast, and efficient gift card redemption process. 

Gift Card Redemption Campaigns

Manage the timeline of gift card redemptions for inventory management

Gift card redemption campaigns can help you manage inventory for retail stores effectively and prepare for peak traffic. 

Understanding redemption patterns is crucial for this. Research shows that over 90% of redeemed gift cards have a "time to redeem" of one month or less. -With most redemptions occurring within the first week after purchase. 

This insight allows retail stores to anticipate demand and adjust their inventory accordingly.

To optimize your campaign timeline, consider these strategies:

1. Use real-time analytics to track voucher distribution and redemption closely.
2. Implement dynamic expiration policies, such as:
   • Activation date-based expiration (e.g.12 months from activation)
   • Last transaction date-based extension (e.g. 6 months from the previous use)

These approaches can help you manage your inventory more effectively and encourage timely redemptions.

Cross-selling and Upselling Opportunities

Gift card redemption campaigns present excellent opportunities for cross-selling and upselling. Studies show that 61% of consumers spend over the value of their gift cards. Moreover, consumers are 2.5 times more likely to pay full price when using a gift card.

To capitalise on these tendencies:

1. Recommend higher-priced items or bundles during redemption.
2. Suggest complementary products or services (e.g., "Pair your spa gift card with a massage oil set!").
3. Offer exclusive discounts or early access to new collections for loyal customers redeeming gift cards.

Customer behaviour and preference insights

Gift card redemption campaigns can provide valuable insights into customer behaviour and preferences. By analysing redemption patterns and purchase data, you can:

1. Segment customers based on preferences and past purchasing behavior.
2. Tailor offers to each segment to increase engagement and sales.
3. Identify when peak traffic loads may occur and plan operational responses.

These insights can help you personalize the customer experience. 

To maximize the effectiveness of your gift card system:

1. Track and analyse sales and redemption patterns using data analytics.
2. Offer customized vouchers based on customer data and preferences.

Implementing these strategies can enhance customer experience, reduce fraudulent gift cards, and streamline redemption. 

Consider using a reliable gift card management system like Enjovia to process unique voucher codes. It provides a fast checkout redemption process for high-traffic customer service desks.

Maximizing Value: Advanced Tips for Gift Card Users

You need to be savvy to get the most out of your gift cards. Here are some advanced tips to help you maximize their value:

Combine with sales and promotions

One of the best ways to stretch your gift card's value is to use it during sales or promotional periods. Combining your gift card with ongoing discounts can significantly increase your purchasing power. Look for seasonal sales, clearance events, or special promotions to make your gift card go further.

Resell or exchange unwanted cards

If you've received a gift card for a store you don't frequent, don't let it go to waste. You have several options to turn that card into something more valuable:

1. Use online marketplaces: Sites like Raise allow you to set your own price for your gift card. While it's free to list, they take a 15% commission from the final sale price. 

2. Trade for other gift cards: Some platforms allow you to trade your unwanted gift card for one you'll use. For instance, CardCash offers the option to trade in your gift cards for select other gift cards.

Strategies for Tracking and Managing Multiple Gift Cards

Using gift card management apps

To manage your gift cards effectively, you need a system for organizing and tracking them. Gift card management software can greatly streamline operations and improve customer and staff experiences.

Using Enjovia Gift Card Management System

Enjovia offers a comprehensive gift voucher management system to boost gift card sales and improve overall operations. This system is ideal for businesses looking to manage their gift card programmes more effectively.

Key features include:

1. Unique QR codes: Each gift card has a unique QR code, which enhances security and simplifies redemption.
2. Fraud prevention: The system uses randomly allocated gift card reference numbers to prevent fraudulent use of gift cards. 
3. Customization: Customers can personalise their experience with add-ons, allowing businesses to upsell products and services.
4. Data tracking: The system collects over 50 data fields on sales, providing valuable insights for analysis and auditing.
5. Fast checkout redemption: The one-scan, one-click redemption process is fast and straightforward for high-traffic heck-out desks. 

By using enjovia, businesses can enhance the customer experience, reduce fraudulent gift cards, and streamline the redemption process. The system offers a fast checkout redemption process, making it ideal for high-traffic customer service desks.

Conclusion

Gift cards offer a versatile and convenient way to shop, but maximizing their value requires some savvy strategies. Consider expiry dates, use secure redemption systems, and combine them with sales/promotions. 

Enjovia makes it easier to track multiple cards and enhance the overall experience.

Gift cards are more than just a simple present; when used effectively, they're a tool for smart shopping. 

For businesses looking to improve their gift card operations, it's worth checking out Enjovia's features here. Their system processes unique voucher codes and offers a fast checkout process, boosting customer satisfaction and tightening security measures. By staying informed and using the right tools, consumers and businesses can make the most of the gift card experience.

FAQs

What is the most effective method for redeeming a gift card?

The best way to redeem a gift card is to use a reliable gift card management system with a quick redemption process. Choose a system that uses QR code voucher scanning and has a one-button redeem checkout. Enjovia is the leading gift card system with these features. 

How can I enhance the presentation of a gift card to make it more special?

Read our post on ‘How to display gift cards’ for an attractive, revenue-maximising display. 

Gift cards are popular for gifting, but what happens when you receive one you can't use?

Enter the world of gift card exchange, a solution that allows you to easily buy, sell, or trade gift cards. 

This growing market has revolutionised how people handle unwanted gift cards, offering flexibility and value to consumers.

In this article, we'll explore the top platforms for gift card swaps. You'll learn how to purchase discounted gift cards, sell unused ones for cash, and even learn about gift card exchange kiosks for immediate transactions. 

We'll also cover real-time monitoring features that ensure you get the best deals when buying or selling gift cards.

Top Gift Card Exchange Platforms

Online Marketplaces

Several platforms stand out when it comes to online gift card exchanges.

1.  CardCash is a large and reliable platform that allows you to buy and sell gift cards from popular brands at discounted rates. It offers both physical and virtual cards, providing flexibility for your preferences.

2. GiftCards.com is one of the largest gift card retailers globally, offering cards from over 500,000 SMEs and big companies in the US.

3. For those interested in cryptocurrency, Paxful is a peer-to-peer marketplace that allows you to buy and sell gift cards for Bitcoin and other cryptocurrencies. With support for over 350 payment methods, Paxful offers flexibility in your transactions. 

4. GiftCardGranny. This peer-to-peer platform connects buyers and sellers of gift vouchers. It allows you to compare prices before choosing, giving you a wide range of options. 

Online Marketplaces for Gift Card Exchange

Online marketplaces are popular platforms for gift card exchanges. Here are some top options:

Gift Card Mobile Apps

Mobile apps have made gift card exchanges even more convenient. 

In-Store Kiosks

Gift card exchange kiosk near me

Gift card exchange kiosks are an excellent option for immediate cash transactions. These ATM-like machines exchange cash for gift cards on the spot. 

These platforms offer various options for buying, selling, and trading gift cards, catering to different preferences and needs. For immediate cash transactions, there's a solution available to help you make the most of your gift cards.

For immediate cash exchanges, in-store kiosks are an excellent option:

1. Coinstar Gift Card Exchange: These yellow kiosks offer the fastest way to get cash for your gift card. You can receive around 80 cents on the dollar for your gift card value.
2. GiftWise Kiosk: These kiosks provide 24/7 availability of gift card sales and allow customers to easily buy or check card balances. They offer secure, PCI-certified applications and multiple security measures to reduce fraud risks.

To find a gift card kiosk near you, search on Google Maps using terms like "gift card kiosk near me" or "get cash for gift card locations". 

By utilising these various gift card exchange platforms, you can easily convert unwanted gift cards into cash or other preferred gift cards, maximizing the value of your unused cards.

How to Buy Discounted Gift Cards

Choosing a Reputable Platform

Selecting a trustworthy platform is crucial to start your journey into the world of discounted gift cards. Look for websites with solid reputations and positive customer reviews. 

When evaluating a platform, consider the following factors:

1. Range of gift card options
2. Secure payment methods and data protection
3. Customer support quality
4. User reviews and ratings

Tips for Finding the Best Deals

To maximize your savings when buying discounted gift cards, keep these tips in mind:

1. Compare prices across multiple platforms to find the best deals.
2. Look out for special offers and promotions, such as cash-back opportunities. For instance, Raise offers an app where you can earn Raise cash with up to 10% cash back at select stores.
3. Consider the availability of gift cards. Some marketplaces have a larger inventory than others.
4. Check for shipping and delivery options. Some platforms offer free shipping for physical cards, while others provide instant e-gift cards.
5. Be aware that the best discounts are often on higher-value cards.

Avoiding Scams

While buying discounted gift cards can be a great way to save money, it's essential to be cautious to avoid scams. Here are some key points to remember:

1. Be wary of deals that seem too good to be true, as they may be fraudulent.
2. Always verify the authenticity of the gift card before completing the purchase.
3. Keep the receipt and record the card details for future reference.
4. Be cautious of anyone asking you to pay with gift cards, as scammers often use this tactic.
5. Purchase gift cards from known and trusted sources to reduce the risk of buying counterfeit or stolen cards.

Remember, gift cards are meant for gifts, not payments. If someone demands payment via a gift card, it's likely a scam. By following these guidelines and staying vigilant, you can safely enjoy the benefits of buying discounted gift cards while avoiding potential pitfalls.

Selling Unwanted Gift Cards for Cash

Determining Card Value

To get the most value for your unwanted gift cards, it's crucial to determine their worth. Many gift card exchange platforms offer quote tools that allow you to check the potential cash value of your card. For instance, CardCash accepts cards from over 1,300 retailers and provides unique quotes for each card. 

Selling Process

The process of selling gift cards varies depending on the platform you choose. Here's a general overview:

1. Select a reputable platform
2. Get a quote: Use the platform's quote tool to determine your card's value.
3. List your card
4. Ship the card: Send your physical gift card using the provided shipping label if required.
5. Receive payment: Once the transaction is complete, you'll receive payment using your chosen method.

Payment Options

Gift card exchange platforms offer various payment methods:

1. Direct deposit
2. PayPal
3. Check
4. Cryptocurrency (on some platforms like GiftCash)

The payment speed varies by platform. 

When choosing a payment method, consider transaction fees and processing times. While payment apps might be quicker, they may have fees that reduce your payout. 

Checks take longer but offer the full cash value.

It's worth noting that some platforms charge a seller fee. 

To maximize your earnings, compare offers from multiple platforms before deciding where to sell your gift card.

Remember, while selling gift cards can be a great way to get cash for unwanted cards, always be cautious of scams. Stick to reputable platforms and avoid deals that seem too good to be true.

Conclusion- How to Exchange Gift Cards

Gift card exchanges have transformed how we handle unwanted cards, offering flexibility and value to consumers. These platforms provide opportunities to buy discounted cards, sell unused ones for cash, or even trade them for more desirable options. With various online marketplaces, mobile apps, and in-store kiosks, there's a solution for every preference and need.

As the gift card exchange market evolves, it's crucial to stay informed and cautious when making transactions. You can make the most of your gift cards by choosing reputable platforms, following best practices, and avoiding potential scams. 

For businesses looking to sell gift vouchers using a gift card management platform, enjovia offers valuable information to get started. Remember, gift cards open up a world of possibilities to maximise the sale of your goods and services, whether you're buying, selling, or trading.

FAQs

Which website is the best for exchanging gift cards?

According to The Penny Hoarder, ClipKard, Gameflip, and GiftCash are highly recommended for exchanging gift cards. These companies specialise in this area and typically offer better base value for gift cards than general marketplaces like eBay.

What is the most trustworthy platform for trading gift cards?

Giftcardstonaira is considered the most reliable platform for converting gift cards into instant cash.

Gift card ads have become a game-changer in digital marketing. Businesses seek new gift card advertising ideas to increase sales and attract new customers.

With the rise of online shopping, gift cards have gained immense popularity, making them an essential part of any marketing strategy. Effective gift card ads can significantly impact your bottom line and customer engagement.

In this article, you'll discover tips for creating compelling gift card ads that resonate with your target audience. We'll explore how to build a cohesive brand experience, target last-minute shoppers, and incorporate user-generated content into your campaigns. 

Creating a Cohesive Brand Experience in Gift Card Ads

To create effective gift card ads, you must focus on building a cohesive brand experience. This approach ensures that your gift card marketing aligns with your brand identity and resonates with your target audience across all channels.

Aligning Ad Design with Brand Identity

When designing your gift card ads, it's crucial to maintain consistency with your brand identity. You can achieve this by:

1. Customising gift card designs

Add custom images that reflect your brand's ethos to elevate the visual appeal of your gift cards.

2. Using consistent colours and language

Ensure that your gift card ads' colours, fonts, and tone of voice match your brand image.

3. Personalising the experience

Tailor gift cards with recipients' names, special messages, or unique designs to create a stronger emotional connection with customers.

Consistent Messaging Across Channels

To maximise the impact of your gift card ads, you need to maintain consistent messaging across all marketing channels. Here's how:

1. Implement an omnichannel approach 

Promote and distribute gift cards using various platforms, including your website, social media, email marketing, mobile apps, and physical stores.

2. Coordinate across departments

Ensure that all departments, from marketing and sales to support and IT, are aligned in delivering consistent brand messaging.

3. Analyse the customer lifecycle

Optimise each step of the customer journey to maintain a consistent brand image and voice, from initial interest to post-purchase support.

4. Leverage seasonal promotions

Highlight gift cards during holidays or special events through targeted email campaigns and homepage banners.

See here for the different annual events to promote gift cards. https://enjovia.com/the-big-holidays-for-maximising-gift-voucher-sales/ 

Focusing on creating a cohesive brand experience in your gift card ads can significantly enhance customer engagement and drive higher conversion rates. Research shows that 47% of consumers spend more than the face value of their gift cards, creating a natural incentive for guests to reload their balances continually.

Targeting Last-Minute Shoppers with Gift Card Ads

To maximise your gift card advertising strategy, focus on last-minute shoppers. These consumers often find themselves in a time crunch, making gift cards attractive. In fact, 44% of shoppers said they would choose a gift card if they needed a last-minute gift.

Urgency-Driven Ad Copy

To capture the attention of last-minute shoppers, your ad copy should emphasise urgency and convenience. Here are some effective strategies:

1. Highlight immediate delivery: Stress that digital gift cards arrive instantly, solving the problem of shipping delays.
2. Use time-sensitive language: Craft messages that show urgency and fulfil the needs of those who wait until the last minute.
3. Extend your campaign: Continue promoting gift cards until 11:59 PM on December 24th or even into Christmas Day as a procrastinator option.
4. Leverage multiple channels: Use agile self-service advertising channels like Performance TV, social media, and paid search to reach customers through various touchpoints.

Express Delivery Options

To cater to last-minute shoppers, you need to emphasise the speed and convenience of your gift card delivery. Consider the following:

1. Promote "same minute delivery": Highlight that your digital gift cards are delivered instantly.
2. Offer eGifts: In addition to gift cards, provide the option to send your products as eGifts, allowing buyers to choose a more personal gift without worrying about shipping times.
3. Address unexpected events: Emphasise that gift cards are perfect for unexpected occasions like early births or elopements, where instant gifting is crucial.

Implementing a gift card store with inbuilt SEO 

By implementing these strategies and using Enjovia's gift card management system, you can better sell your gift cards to last-minute shoppers. Enjovia's online storefront uses SEO to help increase web traffic to your store, allowing you to reach more potential customers during crucial shopping periods.

That means you can incorporate targeted keywords into your gift card product listings, ensuring they appear at the top of the results page for online shoppers. 

Check out more about Enjovia’s gift card store features here. 

Incorporating User-Generated Content in Gift Card Advertising

User-generated content (UGC) has become a powerful tool in gift card advertising, driving engagement and sales due to its high trust and authenticity. By incorporating UGC into your gift card marketing strategy, you can leverage the power of social proof and build credibility with potential customers.

Customer Testimonials and Reviews

Customer testimonials and reviews are essential forms of UGC that can significantly impact your gift card sales. Nearly 50% of consumers trust customer reviews as much as recommendations from friends or family. To harness the power of testimonials:

1. Showcase reviews on your homepage: Promise positive reviews and testimonials on your website to create a favourable first impression and establish credibility.
2. Encourage detailed feedback: Ask open-ended questions to gather comprehensive reviews about customers' experiences with your gift cards.
3. Highlight authentic experiences: Feature real customers interacting with your brand to increase trust levels and communicate authenticity.
4. Utilise video testimonials: Consider incorporating video testimonials, as eight out of 10 people have made a purchase after watching a brand video.

Social Media Contests

Social media contests are an excellent way to generate UGC and create buzz around your gift card offerings. Here's how to effectively use contests in your gift card advertising:

1. Host creative challenges: Invite customers to share photos of themselves using your gift cards creatively and offer prizes or discounts for the best entries.
2. Implement hashtag campaigns: Create a unique hashtag for your contest to increase brand awareness and foster community around your gift cards.
3. Leverage gamification: Implement a point-based system where customers earn points for UGC contributions, which can be redeemed for gift card discounts or exclusive merchandise.
4. Align with themes: Create UGC campaigns that align with holidays, seasons, or specific themes to encourage timely and relevant content creation.

Incorporating UGC into your gift card advertising strategy can enhance trust, authenticity, and engagement with your audience. Remember to feature and reward UGC creators to encourage ongoing participation and foster a sustainable content creation cycle.

Navigating Legal and Ethical Considerations in Gift Card Ads

Compliance with Advertising Standards

To create effective gift card ads, you must ensure compliance with advertising standards and regulations. This involves adhering to platform-specific guidelines and legal requirements. It's crucial to avoid making deceptive or unrealistic claims about your gift cards, such as offering free virtual currency to entice engagement.

When crafting your gift card ads, be mindful of the following:

1. Avoid directing users off-platform: Your ads should not contain unapproved URLs, partial links, or QR codes that lead users away from the approved platform.
2. Respect user privacy: Recent legislation, such as the Digital Services Act in the EU, may restrict personalised advertising based on sensitive information like ethnicity, religion, or sexual orientation.
3. Stay informed about changing laws: Keep up-to-date with evolving regulations, such as state-based US legislation like the CPRA, which aims to increase transparency and control over personal data for consumers.

Transparent Terms and Conditions

Transparency in your gift card ads is ethical and legally required. To build trust with your customers and comply with regulations:

1. Disclose terms and conditions clearly: Fully communicate the terms of using your gift cards, including expiration dates and any applicable service fees.
2. Create an accessible FAQ section: Develop a dedicated FAQ section on your website to address common questions about gift card policies.
3. Implement security measures: To reduce fraud risks, use multifactor authentication for digital gift cards and tamper-evident packaging for physical cards.

Remember that compliance with gift card regulations requires ongoing management. Stay vigilant about changing laws and update your terms and conditions accordingly to maintain the legality of your gift card program.

Conclusion

Gift card advertising has become a powerful tool for businesses to boost sales and engage customers. 

From creating a cohesive brand experience to targeting last-minute shoppers, incorporating user-generated content, and navigating legal considerations, these strategies can significantly enhance your gift card marketing efforts. 

Focusing on these key areas allows you to create compelling ads that resonate with your audience and drive conversions.

To maximize your gift card program, consider using a comprehensive management system like enjovia.com. Such platforms can streamline your gift card sales process and boost your online visibility. 

Remember, the world of digital marketing is constantly changing, so stay informed about new trends and regulations to keep your gift card advertising strategy fresh and compelling. By implementing these tips, you'll be well-positioned to create gift card ads that stand out and drive results in 2024 and beyond.

FAQs

1. Does Google Ads accept gift cards?

No, Google Ads does not accept gift cards as payment. Accepted forms of payment typically include credit or debit cards, bank accounts, and various electronic payment methods.

2. What are effective ways to promote gift cards?

To effectively advertise e-gift cards, consider promoting them during the online checkout process or on the most visited pages of your website. For physical gift cards available in stores, place them in strategic locations near the cash registers, at the front of the store, or in other high-traffic areas to catch customers' attention.

3. What strategies can boost gift card sales?

To increase sales of your gift cards, focus on several key strategies: 

• Market the cards within your store and online
• Enhance the customer experience (personalisation opportunities) 
• Run promotions that encourage higher spending with gift cards
• Raise brand awareness in the local community
• Optimise the design of your gift cards to make them more attractive to potential buyers

Gift cards are now a staple for flexible and convenient gifting. 

Understanding how to display gift cards effectively can drastically enhance their visibility, making them more appealing to potential buyers. 

Strategically placed gift cards and creative display ideas can make them sought-after presents. 

Online gift card management systems are an innovative way to showcase and promote gift cards in today's digital world. These systems ensure that your gift cards receive the attention they deserve.

This guide offers practical ways to display gift cards. It also includes the importance of online promotion and sales for reaching a wider audience.

By the end of this guide, you will have strategies for enhancing the visibility and attractiveness of your gift cards.

1. Feature Gift Cards at the Checkout

Importance of Placement

Positioning gift cards at the checkout is a strategic move to capture customer attention at a critical decision point. It is reported that 65% of buyers purchase gift cards directly from the retailer where they will be used. This is especially true if displayed in a visible, high-traffic area near checkout lanes.

Gift cards are strategically placed near the checkout to encourage impulse purchases.

Creating a Dedicated Space

Consider dedicating a specific area at the checkout to display gift cards to enhance their visibility and appeal. This can include well-lit stands or custom-designed racks that hold the cards and provide information about their use and benefits. 

Additionally, ensure that your staff is well-informed about your gift cards. They should be able to assist and handle any gift card queries.

Seasonal Variations

Leveraging seasonal designs for your gift cards can significantly increase their attractiveness. 

Incorporating relevant imagery and themes related to upcoming holidays or seasons captures the customers' attention and aligns with their current shopping motivations. 

Using festive designs during the holiday season or floral themes for spring can make gift cards stand out. This can remind customers of upcoming events where gift cards could be perfect gifts. Gift card sales spike during holidays, with 80% of people receiving one during winter. 

To optimise your gift card display further, consider using an online gift card management solution like enjovia.com. This platform can help streamline the display and management of your gift cards. It makes it easier for customers to view, purchase, and manage their cards online, enhancing the overall customer experience.

2. Signage Inside and Outside the Store

Effective Signage Ideas

Strategic in-store and outdoor signage can significantly boost gift card visibility. Consider incorporating creative designs that reflect your store's mood and theme. 

During the holidays, you can enhance gift card displays with festive fonts and imagery, such as snowflakes or holiday lights.

Additionally, using clever wordplay or unique illustrations on your signage can create excitement and draw customers’ attention.

Placement Strategies

The placement of your signage is crucial for maximising gift card sales. Strategically position signs at high-traffic areas within the store, such as near the checkout area.

Outside the store, consider placing signs visible to passersby to draw them into the store. Effective outdoor signage can lead consumers to choose your gift cards when shopping. 

Design Tips

When designing your signage, ensure it effectively captures your brand. This includes prominently displaying your logo, using your established brand colour palette, and incorporating your tagline if available. 

For gift cards, the design should align with your store's overall aesthetic. 

Implementing these strategies can ensure that your gift cards stand out and attract more customers, ultimately boosting sales.

3. Utilising Different Display Methods

Countertop Displays

Countertop displays are designed to be placed in high-traffic areas such as checkout counters. They can easily catch a customer's eye. 

These displays often feature hooks or pockets that organise gift card presentations. Positioning gift card racks near cash registers prompts customers to consider a last-minute purchase, effectively increasing point-of-purchase sales.

Additionally, some businesses enhance their countertop displays with changeable inserts or seasonal designs. This helps maintain customer interest and highlight specific promotions.

Wall Displays

Wall-mounted displays are great for showcasing gift cards in stores with limited space.

You can customise these displays with your brand's logo and colours to attract attention to your gift cards. Wall displays are flexible and can easily be updated to include interactive elements like QR codes for customer engagement and simplified purchasing.

Floor Stands

Floor stands are an excellent choice for a more prominent display option. Strategically place these units throughout the store to maximise visibility and attract customers. 

Floor stands can be designed in various sizes and styles to complement your store's aesthetic and can be equipped with updateable graphic areas for seasonal promotions or special events.

Additionally, integrating an online gift card management solution like enjovia with your floor stands can streamline the display and sale of gift cards. This can enhance both the customer experience and your sales efficiency.

Utilise various display methods to ensure your gift cards are visible and appealing to customers throughout the year. Each display method offers unique benefits to boost gift card sales and enhance your store's marketing strategy.

4. Online Promotion and Sales

How to display gift cards- Creating an Online Store

Setting up an online store is essential to capitalising on the growing trend of digital gift cards. Integrating an online store lets you offer your customers physical and digital gift cards directly. 

This approach streamlines the buying process and enhances your brand's visibility and accessibility online. Consider using platforms that allow easy tracking and managing gift card redemptions to boost revenue. Businesses adopting digital gift cards have seen a 20% increase compared to those offering only physical cards. 

Promoting through QR Codes

QR Code Display Ideas

QR codes provide a dynamic way to enhance your gift card offerings. These can be linked to unique digital or physical products, making the gift-giving experience more interactive and personalised. 

You can add QR codes to your gift cards for a personalised surprise message or video, adding excitement to the gift. 

Visitors to the Lindt Home of Chocolate Factory in Zurich can use QR codes to access audio guides explaining the chocolate-making process.

Additionally, QR codes can be customised with fun animations, colours, and even personal messages to make each gift feel unique. 

Integrating with Marketing Campaigns

Leveraging influencers and marketing campaigns can significantly amplify your gift card sales. Implementing paid marketing strategies can substantially increase customer engagement and sales. Collaborating with influencers who can endorse your gift cards is also very effective. 

Studies have shown that 80% of consumers have made purchases influenced by recommendations from influencers. 

You can boost sales by incorporating gift card promotions into special events like Black Friday or industry-specific occasions.

Use these strategies to boost the visibility and attractiveness of your gift cards online and generate more sales. 

Consider integrating an online gift card management solution like enjovia to streamline the purchasing process for your customers.

Display cards when gifting ideas - gift card accessories

Regarding packaging gift cards, the presentation can make all the difference. Here are five ideas to elevate your gift card program: 

Gift Bags

Include a gift bag with tissue paper to draw attention to your gift cards and encourage add-on purchases. 

One-Flip Box

Provide a memorable way for customers to present gift cards with boxes. These come in different styles and colours; some even have holiday-themed designs. 

Sleeves

You can customise holders for your gift cards and display your business logo, making the cards feel more special.

Envelopes

Offer smaller than regular envelopes for versatility and the option to present them on their own or with a gift or greeting card. 

Carriers

Consider unique and memorable packaging options that enhance the value of your gift cards and make them feel more personalised.

How to Display Gift Cards- Conclusion

Throughout this article, we have explored various strategies for how to display gift cards. We have discussed how to enhance the visibility and attractiveness of gift cards for maximum sales. These include strategic in-store placements, creative display ideas, and leveraging digital platforms for innovative showcasing. The significance of creating appealing displays, both physically and digitally, cannot be overstated in attracting potential buyers and making gift cards a prominent choice for gifting. 

Emphasising an online gift card management solution, such as enjovia, has illustrated its integral role in streamlining the display and sale of gift cards, thus enhancing both the consumer experience and the seller's efficiency.

FAQs

You can pair the gift card with a related small gift, create a handmade puzzle box, or craft a fun pop-up envelope for a unique presentation

1. Gift card basket display ideas

You can create gift card baskets around themes, use seasonal decorations, coordinate colours, display on tiers, add personalised touches, incorporate themed props, and use signage for easy identification.

2. How can I effectively utilise QR codes for gift card displays? 

To effectively utilise QR codes for gift card displays, consider creating interactive displays that allow customers to scan the QR code to access additional information about the gift cards or even make a purchase. This can create an engaging and convenient experience for customers.

3. What are some creative and engaging signage designs and placements for maximising gift card sales? 

Some creative and engaging signage designs and placements for maximising gift card sales include using festive and eye-catching designs that reflect the mood and theme of your store, strategically positioning signs at high-traffic areas within the store, and designing the signage to capture your brand effectively by prominently displaying your logo and using your established brand colour palette.

4. Are any specific digital solutions recommended for managing and promoting gift cards online?

An online gift card management solution like enjovia is recommended for managing and promoting gift cards online. This platform can help streamline the display and management of your gift cards, making it easier for customers to view, purchase, and manage their cards online, thus enhancing the overall customer experience.

Are you looking for gift card promotion ideas?

In the dynamic business world, finding innovative ways to engage customers and drive sales is a constant challenge. 

One powerful tool that can help you achieve both goals is the strategic use of gift card promotions. 

This article will explore the importance of gift card promotions, dive into creative ideas to boost your sales, and provide insights on measuring your campaigns' success.

The Importance of Gift Card Promotions

Gift cards have become an integral part of the modern consumer landscape, with both businesses and customers recognising their versatility and convenience. By investing in well-designed gift card promotions, you can unlock a wealth of benefits for your business, including:

1. Increased Sales 

Gift card promotions can be a powerful sales driver, as they encourage customers to purchase cards for themselves or as gifts for others. This can lead to a significant boost in revenue, especially during peak shopping seasons.

2. Customer Loyalty

Offering gift card promotions can help you build stronger relationships with your customers, as they feel valued and appreciated. This, in turn, can lead to increased customer loyalty and repeat business.

3. Brand Awareness 

Effective gift card promotions can help to raise your brand's visibility and recognition, making it more top-of-mind for potential customers.

4. Expanded Customer Base

Gift card promotions can also attract new customers, who may be enticed to try your products or services after receiving a gift card.

Why Should You Invest in Gift Card Promotions and Campaigns?

There are several compelling reasons why you should consider investing in gift card promotions and campaigns for your business:

1. Increased Revenue: 

As mentioned earlier, gift card promotions can drive a significant increase in sales in the short and long term. By offering attractive promotions, you can encourage customers to purchase more gift cards, leading to a direct boost in revenue.

2. Improved Customer Engagement: 

Gift card promotions can be an excellent way to engage with your customers, creating a sense of excitement and anticipation around your brand. This can lead to stronger customer loyalty and more positive brand associations.

3. Competitive Advantage: 

By implementing innovative gift card promotion ideas, you can set your business apart from the competition and position yourself as a leader in your industry.

4. Versatility: 

Gift card promotions can be tailored to fit a wide range of business objectives, from boosting holiday sales to re-engaging lapsed customers. This versatility makes them a valuable tool in your marketing arsenal.

Why Do Buyers Purchase Gift Cards?

Understanding the motivations behind why customers purchase gift cards can help you design more effective and targeted promotions. Some of the key reasons include:

1. Convenience: Gift cards offer a convenient solution for customers who are short on time or unsure what to give as a gift.
2. Flexibility: Gift cards allow recipients to choose their gift, ensuring they receive something they genuinely appreciate.
3. Occasion-based Gifting: Customers often purchase gift cards for special occasions, such as birthdays and holidays, or to celebrate a milestone.
4. Incentives: Customers may be motivated to purchase gift cards if offered additional incentives, such as bonus cards or discounts.
5. Rewards and Loyalty: Businesses can leverage gift cards as part of their rewards or loyalty programs, encouraging customers to continue engaging with the brand.

Creative Gift Card Promotion Ideas

Now that we've explored the importance of gift card promotions and the reasons behind why customers purchase them let's dive into some creative ideas to boost your sales and delight your customers:

1. Re-engagement Gift Card Campaign

Offer a special gift card promotion to re-engage with lapsed customers or those who haven't purchased in a while. This could include a bonus card, a percentage discount, or a gift with the purchase of a gift card.

2. New Collection Gift Card Campaign

Coincide the launch of a new product or service collection with a gift card promotion. For example, offer a gift card when purchasing a certain number of items from the new collection.

3. Thank You Gift Card Campaign

Show your appreciation for loyal customers by offering a special thank-you gift card promotion. This could be a bonus card, a limited-time discount, or a gift card with the purchase of a certain amount.

4. Holiday-special Gift Card Campaign

Capitalise on the increased gift-giving during the holiday season by offering festive gift card promotions. This could include holiday-themed designs, bonus cards, or special holiday-themed bundles.

5. Referral Program with Gift Cards as Rewards

Incentivise your customers to refer their friends and family by offering gift cards as rewards. This can help you acquire new customers while strengthening your relationships with existing ones.

6. Gift Card as an Incentive to Check Their Offer

Offer a gift card to incentivise customers to check out a new product, service, or limited-time offer. This can help drive traffic and generate interest in your offerings.

For more git card promotional ideas specific to your business, check out our list here:

Gift card promotions for restaurants

Social media gift card promotions

In- House gift card promotions

Gift card promotions for Christmas

Spa Marketing promotions

How to Measure the Success of Your Gift Card Promotions

Measuring the success of your gift card promotions is crucial to understanding their impact and informing future campaigns. Here are some key metrics to track:

1. Gift Card Sales: Monitor the overall sales of gift cards, both in terms of the number of cards sold and the total revenue generated.
2. Redemption Rates: Track the redemption rates of the gift cards, as this can provide insights into customer engagement and the perceived value of the promotions.
3. Customer Acquisition: Determine how many new customers were acquired due to the gift card promotions and calculate the customer acquisition cost.
4. Customer Retention: Analyse the impact of the gift card promotions on customer retention, such as the number of repeat purchases or the lifetime value of customers who participated in the promotions.
5. Brand Awareness: Measure the impact of the gift card promotions on your brand's visibility and recognition, such as through social media engagement or website traffic.
6. Return on Investment (ROI): Calculate the overall ROI of your gift card promotion campaigns to understand their financial impact on your business.

Mistakes to Avoid When Running Gift Card Promotions

While gift card promotions can be a powerful tool, it's important to avoid common pitfalls that can undermine their effectiveness. Some mistakes to steer clear of include:

1. Lack of Clear Objectives: Failing to set specific, measurable goals for your gift card promotions can make it difficult to evaluate their success.
2. Poorly Designed Promotions: Promotions that are confusing, overly complex, or lack appeal to your target audience are unlikely to generate the desired results.
3. Insufficient Promotion and Visibility: If your customers are unaware of your gift card promotions, they won't be able to take advantage of them.
4. Neglecting to Track and Analyse Data: By carefully monitoring the performance of your gift card promotions, you will be able to make informed decisions about future campaigns.
5. Overlooking Redemption Challenges: Ensure your gift card redemption process is seamless and user-friendly to avoid frustrating customers.

Tools and Resources for Creating and Managing Gift Card Promotion Ideas

To help you create and manage your gift card promotions effectively, consider utilising the following tools and resources:

1. Gift Card Management Software: Specialised software can streamline designing, distributing, and tracking your gift card promotions.
2. Promotional Design Tools: Canva, Adobe Creative Cloud, or other design tools can help you create visually appealing and on-brand gift card designs.
3. Analytics and Reporting Platforms: Tools like Google Analytics, Mixpanel, or Segment can provide valuable insights into the performance of your gift card promotions.
4. Customer Engagement Platforms: Solutions like Mailchimp, Klaviyo, or Hubspot can help you effectively promote and communicate your gift card offers to your customers.
5. Industry Resources and Benchmarks: Explore industry publications, forums, and research reports to stay informed about the latest trends and best practices in gift card promotions.

Gift card Management system

Enjovia offers a comprehensive platform for selling gift cards with built-in tools for promotions and analytics, providing numerous benefits for businesses. 

With Enjovia, you can easily create and manage enticing promotions to drive gift card sales, while also gaining valuable insights through their analytics tool to monitor the effectiveness of your campaigns. 

This integrated approach not only empowers you to attract more customers through targeted promotions but also allows you to assess and improve the performance of your gift card initiatives for continued success.

Schedule a consultation with our marketing experts to unlock the full potential of gift card promotions for your business. We'll help you develop a customised strategy to boost sales, delight customers, and drive long-term growth. Contact us today to get started! 

Conclusion: Harnessing the Power of Gift Card Promotions for Business Success

Gift card promotions are a versatile and powerful tool to help you drive sales, engage customers, and strengthen your brand. 

By implementing creative and well-executed gift card campaigns, you can unlock a wealth of benefits for your business. Remember to set clear objectives, track your performance, and continuously optimise your strategies to ensure the maximum impact of your gift card promotions.

Embrace the power of gift card promotions and watch your business soar to new heights of success.

People also ask

How can I promote my gift card sales? 

Consider the type of business you have and the customers you want. 

Make your promotions harmonious to the image of your branding. 

For example, if you’re a business with high-end luxury buyers, running often BOGOF offers may cheapen your branding. 

However, if sales for your type of business typically only boost at the holiday season, consider year-round attractive promotions that can attract buyers. This may include special discounted promotions or refer-a-friend deals. 

How can I make my gift card more special?

Gift cards can be made more special in a few ways. 

The gift card presentation. Some companies will sell their gift cards with luxurious boxing. Shopping around different options allows you to select a gift voucher with a better presentation choice. These usually come at an additional cost but will be worth it for the wow factor. 

How to run a gift card promotion?

There are many ways to run a gift card promotion; these include: 

• Consider teaming up with an influencer
• Take advantage of important events
• Engage with your audience on social media
• Incorporate gift cards into your website
• Offer gift card giveaways
• Implement a loyalty points program
• Collect feedback from customers

How to increase gift card sales?

Encourage gift card sales by offering limited-time promotions, using countdown timers, and creating special gift card options for available products. These strategies can help drive more sales by enticing recipients to take action.

Recognising and rewarding employees is essential to fostering a positive work environment.

Among the myriad options available, gift cards for employees stand out for their versatility and potential to boost morale. 

Whether acknowledging milestones, celebrating holidays, or just a simple gesture of appreciation, choosing the right gift cards can significantly impact employee satisfaction. 

These tokens of appreciation are simple to distribute and cater to your team members' diverse tastes and preferences. 

Understanding the nuances around gift cards for employees is essential. 

These include:

• Which are the best gift cards for employees
• the tax implications for them
• how much you can give an employee as a gift card

Benefits of Giving Gift Cards to Employees

Enhancing Employee Motivation

Gift cards serve as a powerful tool to boost employee motivation. 

Studies have shown that non-cash rewards, such as gift cards, motivate employees, especially those performing at lower levels. 

This is because gift cards create a more vivid and memorable reward experience. This is especially true compared to cash bonuses, often perceived as just an extension of salary. 

Cash bonuses quickly absorb into daily expenses. 

By offering gift cards, you're providing employees with something that feels like a special treat. Often providing a unique experience or purchasing something they can choose.  

This tangible recognition can significantly enhance motivation and encourage employees to strive for excellence.

Fostering a Positive Work Environment

Giving gift cards to employees goes beyond a simple transaction. It fosters a positive work environment and strengthens employee and company bonds. 

Recognising employees' hard work and achievements with gift cards creates a culture of appreciation and respect. It demonstrates that the company values their contributions, leading to increased morale and a sense of belonging. 

Customise gift cards with your company's logo and colours through platforms like Enjovia. This way, you reinforce brand loyalty and create a visible reminder of the company's appreciation. Thus enhancing the overall work atmosphere. 

Flexibility for Employees

One of the most appreciated aspects of gift cards is their flexibility. Employees cherish the autonomy to choose rewards aligning with their interests, preferences, and lifestyles. The power of choice ensures that the reward is meaningful and genuinely appreciated.

This flexibility also allows employees to take advantage of special sales, maximising the value of their gift cards. Generic gift cards add versatility and convenience.

You acknowledge their hard work and achievements by incorporating gift cards into your employee recognition program. Providing them with a flexible and meaningful reward enhances motivation, fosters a positive work environment, and offers unparalleled flexibility. 

Top Gift Card Categories for Employees

Best gift cards for employees

When selecting gift cards for employees, it's essential to consider their diverse needs and interests. Here are some top categories to keep in mind:

Retail and Shopping

Gift cards for retail and shopping allow employees to purchase items from their favourite stores. Whether it's clothing, electronics, or home goods, these gift cards cater to various personal preferences and needs. 

Dining and Food Delivery

Gift cards for restaurants, cafes, and food delivery services are perfect. Especially for those who appreciate good food or prefer the convenience of food delivery. 

Entertainment 

Entertainment gift cards are a popular style of employee reward. 

They provide access to movies, music, and more, helping employees unwind and recharge. Whether it's a subscription to a streaming service or tickets to a movie theatre. 

Entertainment gift cards are a thoughtful way to encourage relaxation and leisure.

Health and Wellness

Promoting self-care and work-life balance is crucial, and health and wellness gift cards can play a significant role.

These gift cards encourage employees to prioritise their physical and mental well-being. From fitness classes and spa treatments to wellness-related products. 

Offering options for relaxation, stress reduction, and overall health enhancement, they're excellent for fostering a positive work environment.

Ensure the accessibility of the gift cards is easy. Look for a gift card system that is functional digitally—allowing virtual gift cards for employees!

Choosing a comprehensive gift card system like Enjovia allows employees to select gift cards from their preferred retailers. Significantly enhancing their employee award experience.

Best Practices for Implementing Gift Card Programs

Best gift cards for employees

Implementing a gift card program for your employees requires thoughtful planning and execution. Here are some best practices to ensure its success:

Choosing the Right Gift Card Provider

Selecting a reputable gift card system is crucial for the smooth operation of your program.

There are two types of gift card providers, one offers you gift cards of an existing network of providers, like amazon vouchers, others like Enjovia offers a comprehensive platform that allows you to generate your own vouchers or vouchers of your businesses local partners. 

Enjovia allows for customisation and personalisation of gift cards. This ensures your employees receive a reward that feels special and valued. Look for providers that offer a wide range of brands and can cater to a global workforce if necessary.

Setting a Budget

Your employee recognition budget should reflect the diversity of accomplishments within your team. Break up your budget into smaller, more frequent recognitions instead of a large sum for a once-a-year event.

Use strong dashboards and analytics tools to review your recognition spend regularly. Be sure to maximise your budget throughout the year.

Personalising the Gifts

Understanding your employees' preferences is crucial in selecting the right gift cards. 

Personalisation goes a long way in making each reward feel unique and meaningful. Use platforms that allow customisation with personal messages or various options to match the recipient's tastes. 

This level of personalisation enhances the reward's value and strengthens the connection between your employees and the company.

Enjovia has a personalisation feature called ‘Add-ons’, which allows for customisation. With an extra choice of items or services added to your gift card. 

For example, champagne on arrival or chocolate-dipped strawberries. You can read more about add-ons here. 

Success Stories of Gift Card Programs

Gift card programs have been transformative in numerous organisations, enhancing employee engagement, loyalty, recognition, and retention. Let's explore some success stories highlighting the impact of these programs.

Improved Employee Retention

A pivotal aspect of gift card programs is their ability to improve retention rates significantly. Organisations have observed a reduced turnover cost and a higher retention rate by rewarding employees for their accomplishments. This shows the company's commitment to its employees and encourages them to stay longer.

Enhanced Job Satisfaction

Gift cards contribute to a positive work environment where employees feel appreciated and recognised for their efforts. This recognition boosts their job satisfaction, engagement, and motivation. 

You could provide gift cards to employees each December as a token of appreciation for a successful year.  Providing holiday gift cards for employees makes them feel recognised and appreciated, significantly enhancing job satisfaction.

Boosted Productivity

Employee gift card programs have shown to drive performance and productivity.

When we recognise and reward employees for their achievements, it motivates them to continue delivering exceptional results. 

Using employee gift cards as incentives can fuel friendly rivalries and motivate employees to excel. This approach has improved individual and team performance, benefiting the organisation's overall success.

Enjovia's gift card system can streamline managing programs, making personalising and distributing rewards easier. 

Gift card programs offer a memorable experience shared with loved ones. They have also proven to be a valuable investment for organisations looking to enhance employee well-being.

Conclusion

When considering gift card programs for employee recognition, it's important to choose the right system to maximise the benefits. 

Incorporating a tool like Enjovia simplifies the distribution and customisation process and significantly impacts recognition programs' overall success. 

This choice ensures appreciation goes beyond a transaction and creates a lasting sense of employee value and belonging.

Organisations should use a reliable gift card system for a seamless and impactful recognition process. 

Unique gift cards for employees are simple and easy with Enjovia. Contact Enjovia to set up a free store in minutes. - Marking the beginning of a transformed employee recognition journey that is meaningful and memorable.

FAQs

Why Are Gift Cards Beneficial for Employees?

Q: What makes gift cards an effective reward for employees?

A: Gift cards are highly effective in incentive and recognition programs. This is because they offer tangible rewards for specific achievements or performance. This motivates employees to excel by giving them a clear goal and a desirable reward.

Q: Are gift cards for employees taxable? 

A: Yes, gift cards are considered equivalent to cash and, therefore, must be reported as taxable income. To ensure tax exemption for employee benefits, the provided benefits must meet specific criteria: 

• cost not exceeding £50 per employee
• non-cash form
• not part of a contractual arrangement
• not given for specific services
• limited exemption for 'close' companies.

See more here for gift card taxation UK.

Q: Why might employers prefer giving gift cards over cash?

A: Employers may choose gift cards over cash as they provide more than monetary value. Gift cards can offer an experience or memory. Making them a powerful tool for building relationships and engaging with employees meaningfully.

Q: What are the advantages of using gift cards?

A: Gift cards are advantageous because they can be an alternative payment method to cash or credit cards. That’s why they’re often used for holidays or special occasions. They also help control spending, which can help manage finances and avoid overdrafts.

People Also Ask

Can you give gift cards to employees?

Yes, you can give gift cards to employees as a thoughtful gesture or recognition of their hard work. Just make sure to comply with any company policies or tax regulations regarding gift-giving to employees. 

For federal gift card law, read here:

https://enjovia.com/gift-card-expiration-date-federal-law/

Can you give employees gift cards in the UK?

Yes, you can give employees gift cards in the UK. However, it's essential to familiarise yourself with the specific tax and employment laws regarding gifts and benefits in the UK to ensure compliance. Check out UK gift card law here: https://enjovia.com/gift-card-refund-law/ 

How much should a gift card be for an employee?

The amount for a gift card for an employee can vary depending on the occasion and the company's budget. 

Considering the significance of the event or achievement being recognised is essential. 

A more substantial gift card amount may be appropriate for milestone achievements or major holidays. 

In contrast, a modest amount can convey the sentiment effectively for more minor gestures of appreciation. Ultimately, the gift card's value should reflect the appreciation and recognition you want to express for the employee.

How to increase revenue in a hotel?

Running a hotel is demanding, and challenging day-to-day operations can divert your attention from the bigger picture. In this post, we have listed proactive strategies to implement in your hotel that will significantly increase your revenue.

So, without further ado, let’s dive straight into it.

Focus on Customer Satisfaction

88% of customers are willing to pay more for a better experience, and your guests' experience goes beyond your hotel's walls. 

To leave a lasting impression, handling queries and complaints effectively is crucial. Shockingly, for every 26 unhappy customers, only one will voice their complaint.

Most unhappy customers won't voice their complaints, so using the slim opportunity to salvage poor experiences is essential. 

Customers are more active on social media, and it's more convenient for them to contact you on these platforms. 

Responding appropriately on social media and review websites is crucial as they play a significant role in customer decision-making. 

Most customers trust a business more when they come across favourable reviews. Answering a complaint via social media can increase customer advocacy by 25%.

1. Elevating Customer Satisfaction

Customer satisfaction is the cornerstone of a successful hotel business. By prioritising guest experiences, you ensure repeat bookings and attract new customers through positive word-of-mouth and online reviews.

Social Media Engagement: 

In today's digital age, social media platforms are powerful tools for customer engagement. 

Beyond providing customer service, platforms like Facebook, Twitter, and Instagram offer opportunities to showcase your hotel's unique features and engage with potential guests personally. 

Responding promptly to queries and feedback demonstrates your commitment to customer satisfaction and can turn a negative experience into a positive one.

Feedback Utilisation: 

Actively soliciting and utilising guest feedback is essential for continuous improvement. 

Whether through post-stay surveys, online reviews, or direct interactions, collecting guest insights allows you to identify areas for enhancement and tailor your services to meet guest preferences. 

Implementing changes based on feedback demonstrates responsiveness and a commitment to guest satisfaction, ultimately leading to higher ratings and increased revenue.

2. Enhancing Booking Systems and Website Functionality

A seamless booking experience is crucial for converting website visitors into paying guests. By optimising your booking systems and website functionality, you can streamline the reservation process and encourage direct bookings.

Booking Engine Integration:

Investing in a user-friendly booking engine simplifies the reservation process for guests and provides valuable data for targeted marketing efforts. 

A robust booking engine should offer real-time availability, secure payment processing, and your property management system (PMS) integration.

You can personalise marketing communications and offer tailored promotions to drive conversions by capturing customer data at the booking stage.

Website Optimisation: 

Your hotel website serves as the digital storefront for your property, making it essential to optimise for usability and conversion. 

A mobile-responsive design ensures a seamless browsing experience across devices while intuitive navigation and clear calls-to-action guide visitors through the booking process. 

In addition to showcasing room rates and amenities, consider incorporating virtual tours, guest reviews, and special offers to entice potential guests and differentiate your property from competitors.

3. Leveraging Social Media and Content Strategy

Social media platforms offer unparalleled opportunities for hoteliers to connect with guests, showcase their property, and drive bookings. By developing a comprehensive social media and content strategy, you can engage with travellers throughout their journey and inspire them to choose your hotel for their next stay.

Social Media Presence: 

Maintaining an active presence on popular social media platforms allows you to engage with existing and potential guests personally. 

Share captivating visual content, such as photos and videos of your property and local attractions, to showcase your hotel's unique experiences. 

Encourage user-generated content by reposting guest photos and reviews, and leverage social media advertising to reach new audiences and promote special offers.

Content Marketing: 

In addition to social media, content marketing plays a crucial role in attracting and engaging travellers online. 

Create informative and visually appealing content, such as blog posts, destination guides, and video tours, to showcase your hotel's amenities and highlight local attractions. 

By providing valuable information and insider tips, you can position your hotel as a trusted resource for travellers and drive organic traffic to your website.

4. Personalised Guest Interactions

In today's competitive hospitality landscape, personalised guest interactions can set your hotel apart and foster long-term loyalty. By leveraging technology and data insights, you can anticipate guest needs and deliver customised experiences that exceed expectations.

Guest Messaging Technology: 

Adopting guest messaging technology allows you to communicate with guests in real time throughout their stay, from pre-arrival to post-departure. 

Whether through SMS, email, or messaging apps, you can provide personalised recommendations, address guest inquiries, and resolve issues promptly. 

You can enhance the overall guest experience and cultivate loyalty by offering proactive assistance and anticipating guest needs.

Customised Welcome Experiences: 

Make a memorable first impression by welcoming guests with personalised touches upon arrival. 

Small gestures can go a long way in making guests feel valued and appreciated, whether it's a handwritten note, a complimentary upgrade, or a special amenity based on guest preferences.

 By taking the time to understand each guest's preferences and anticipating their needs, you can create memorable experiences that inspire loyalty and positive reviews.

5. Staff Empowerment and Upselling

Your hotel staff are your greatest asset in delivering exceptional guest experiences and driving revenue. By empowering your staff with the tools and training they need to excel, you can create a culture of hospitality that sets your hotel apart from the competition.

Training and Incentives: 

Invest in ongoing training and development programs to equip your staff with the knowledge and skills they need to deliver exceptional service. 

Provide opportunities for frontline staff to learn about the property, its amenities, and local attractions, empowering them to provide personalised recommendations and anticipate guest needs.

Recognise and reward high-performing staff members with incentives such as bonuses, recognition programs, or opportunities for career advancement. By fostering a culture of excellence and incentivising performance, you can motivate your staff to go above and beyond to delight guests and drive revenue.

Front-of-House Upselling: 

Empower your front-of-house staff to upsell hotel products and services to guests during their stay. 

Whether promoting room upgrades, spa treatments, or dining experiences, encourage staff to identify opportunities to enhance the guest experience and increase revenue. 

Provide training and scripting to help staff confidently communicate upsell offers, overcome objections, and incentivise upselling with performance-based rewards or commissions. 

You can drive incremental revenue and create memorable guest experiences that inspire loyalty by leveraging your frontline staff as brand ambassadors.

6. Direct Booking Enhancement

Direct bookings offer numerous benefits for hoteliers, including higher profit margins, greater control over pricing and inventory, and enhanced guest relationships. By optimising your direct booking strategies, you can reduce reliance on third-party channels and maximise revenue.

Website Optimisation: 

Your hotel website is your most valuable asset for driving direct bookings, making it essential to optimise for usability, performance, and conversion. Ensure your website is mobile-responsive, fast-loading, and easy to navigate, with clear calls-to-action and intuitive booking forms. 

Highlight the unique features and benefits of booking directly through your website, such as the best available rates, exclusive offers, and loyalty rewards. 

Leverage persuasive messaging and visual elements to capture attention and encourage visitors to book directly rather than through third-party channels.

Digital Marketing:

In addition to your website, digital marketing is crucial in driving traffic and conversions for direct bookings. 

Develop targeted marketing campaigns across channels such as search engines, social media, email, and display advertising to reach potential guests at every stage of their journey.

Utilise data-driven insights and segmentation to personalise messaging and offers based on guest preferences and behaviour. 

Implement retargeting and remarketing tactics to re-engage website visitors who have shown interest but need to complete a booking. 

Combining strategic targeting with compelling creative and messaging can drive qualified traffic to your website and incentivise direct bookings.

7. Sustainability and Community Engagement

Incorporating sustainability practices and engaging with the local community can enhance your hotel's reputation, attract environmentally conscious travellers, and drive revenue.

Green Initiatives: 

Take proactive steps to minimise your hotel's environmental footprint by implementing energy-efficient practices, reducing waste, and promoting conservation efforts. 

Invest in eco-friendly technologies and infrastructure, such as LED lighting, smart thermostats, and water-saving fixtures, to reduce resource consumption and operating costs.

8. Offer unique and high-quality experiences

Having a worthwhile experience is one of the top preferences for consumers when it comes to spending their money. A great experience is now favoured over physical goods.

This is a big win for hotels!

Offer gift experience vouchers:

So make the most of this by offering your service as an ‘experience’. What is the best way to do this? Through offering gift vouchers. Gift vouchers are a fast-track way to increase hotel revenue. One of our customers The Celtic Manor Resort went from making £700,000 in voucher sales to £2.3m in just a couple of years.

Through our own figures, we have found that,

1. Increased Revenue: 10%-15% of all gift vouchers expire. This is revenue directly to your bottom line without ever having to pay out for the costs of goods sold.
2. Increased Brand Awareness: 60% of consumers say they’ve been introduced to a new brand through a gift voucher and 17.7% have become regular customers as a result.
3. Increased Customer Spending: 72.1% of consumers spend more than the value of the voucher, adding 55% on top of the average value of the card itself

Combine your hotel experience with external events and activities in your local area:

A fantastic way to get guests swarming to your hotel over the competition is to combine tickets for local events with your hotel services. Work with local theatres, activity centres and so on to create bespoke and unique experiences. So if there is a wildly popular show in your local city, offer an experience package including a ticket, overnight stay, transport and an evening meal.

Inform your guests!

It’s so important to make sure your guests know about your experiences. There are many ways to do it, which we have already covered in this post.

• Display it on your website.
• Post about it on social media.
• Instant message your guests in-house.
• Front-of-house staff to upsell.

As you can see, there are many ways to increase hotel revenue. You just need to make bold decisions and implement proactive solutions like the ones we have covered in this post.

For more information on boosting your hotel's revenue, get in touch here and see how we can help!

FAQs

1. What strategies can be implemented to boost revenue in a hotel?

Here are 10 effective tactics to boost your hotel revenue:

1. Make online booking easy and hassle-free.
2. Cultivate a revenue-focused culture within your hotel.
3. Offer additional hotel products and services to guests.
4. Take advantage of local events and attractions to attract more guests.
5. Encourage guests to book directly to avoid third-party fees.
6. Prioritise distribution channels that offer better revenue management opportunities.
7. Hire employees who share your hotel's revenue goals.
8. Respond to market demand with relevant and timely offerings.
9. Leverage data and analytics to optimise revenue strategies.
10. Continuously innovate and improve to stay ahead of the competition.

2. How can hotels generate additional revenue beyond room sales?

Hotels can boost their revenue by providing extra products and services to their guests. These offerings may include gift cards,  food and drink options, spa treatments, early check-in options, and event-hosting services. Hotels can significantly improve the guest experience by providing such services while increasing their revenue.

3. What does a hotel revenue strategy entail?

To maximise profits, a hotel must have a revenue strategy that considers market trends and traveller demand. This involves adjusting pricing and inventory to optimise occupancy and revenue. For example, it may be advantageous to hold back on booking a room for one night during high-demand periods to increase the rate for the following day.

We hope you found this post on how to increase revenue in a hotel helpful. Check out our post on how to sell hotel vouchers as gifts for more revenue-generating ideas.

If you're a small or independent business in the US, you'll find this post helpful. In this blog post, we discuss the gift card expiration law.

(For UK gift card law, see here). 

Find out how to sell gift cards while complying with federal and state gift card laws. 

We will also discuss how the federal Credit Card Act affects your business and what types of gift cards are affected.

Please note! This post is just a general overview to help understand the federal act. It should in no way be considered legal advice or legal counsel. We recommend that you get your advisors on the law before proceeding.

Why do gift cards expire? 

Gift cards expire for a simple reason: the company can make more revenue from unused cards. 

However, federal protection is in place for consumers for up to 5 years after purchasing the gift card. 

Gift card expiration date federal law

Why did Congress introduce gift card expiration date Federal law? 

Federal Congress introduced the Credit Card Accountability Responsibility and Disclosure Act of 2009.

(Otherwise known as the Credit CARD Act of 2009).

As of 2009, federal congress updated consumer protection law to regulate credit cards, including gift cards and gift certificates.

It came about to prevent large companies from abusing the credit card system. 

These companies jacked up interest rates in previous years without warning their customers. This practice was even extended to gift cards, where companies applied inactivity fees on gift cards that weren’t used within a certain time frame. 

This resulted in many gift cards draining their balance before consumers got around to spending them. It was also seen as unfair to put a short expiry date on gift cards, which resulted in many consumers' cards expiring before they finally got around to using them.

What are the biggest changes to gift cards and certificates?

The biggest changes around selling gift cards are the lengthened expiry dates. All monetary gift cards have to be valid for a minimum of 5 years in the US. The legislation has decided that a fair length of time to allow consumers to spend their gift cards is a minimum of 60 months.

Consequences of violating the Credit Card Act of 2009

There are severe consequences for violating the terms of the Credit Card Act, which can result in excessive fines of between $500 and $5000 for each violation.

But don’t fret! Read on to learn how to sell gift cards ethically and lawfully and avoid those big fines.

To understand what you can do, we first need to define gift cards and establish the different types of gift cards you will sell for your business.

What is a gift card?

Gift cards are generally defined as the same thing across North America. However, reviewing and pinpointing precisely what a gift card means regarding laws and legislation is essential because different rules can apply in various states. Let’s take a look.

The federal law groups gift cards, gift certificates, gift vouchers and gift experiences as the following in the Credit CARD Act of 2009

Gift certificate means a card, code, or another device that is:

• Issued on a prepaid basis primarily for personal, family, or household purposes to a consumer in a specified amount that may not be increased or reloaded in exchange for payment; and
• Redeemable upon presentation at a single merchant or an affiliated group of merchants for goods or services.

Store gift card means a card, code, or another device that is:

• Issued on a prepaid basis primarily for personal, family, or household purposes to a consumer in a specified amount, whether or not that amount may be increased or reloaded, in exchange for payment; and
• Redeemable upon presentation at a single merchant or an affiliated group of merchants for goods or services.

State definitions of gift cards

There are also state definitions. Here are a few examples of definitions by states

Florida

• "Gift certificate" means a certificate, gift card, stored value card, or similar instrument issued in exchange for monetary consideration when the certificate, card, or similar instrument is redeemable for merchandise, food, or services regardless of whether any cash may be paid to the owner of the certificate, card, or instrument as part of the redemption transaction.

Hawaii

• “Gift certificate" or "certificate" includes any electronic card with a banked dollar value where the issuer has received payment for the full banked dollar value for the future purchase or delivery of goods or services. 

Any certificate where the issuer has received payment for the total face value of the certificate for future purchases or delivery of goods or services and any other medium that evidences the giving of consideration in exchange for the right to redeem the certificate, electronic card, or other medium for goods, food, or services of at least an equal value.

Arizona

• "Gift card" means any gift certificate, gift card or, electronic gift card or any other medium issued or sold after October 31, 2005, for which the issuer has received payment for the full face value or full banked dollar value of the card for the future purchase or delivery of goods or services.”

Find out what your state refers to as a gift card.

To make it easier to digest the law and legislation around gift cards, we like to split our gift card types into two categories and simplify our definition:

1. Monetary gift cards (denominated)
2. Experience gift cards

Monetary Gift Card

A monetary gift card is a general-use prepaid card with a monetary value (denomination amount) specified on the card. For example, a $50 gift card.

Experience Gift Card

An experience gift card is a general-use prepaid card with no monetary value specified; instead, it describes a service, such as a 50-minute full-body massage.

What kind of gift cards are subject to the card act?

This brings us to our next question. Which type of gift cards apply to the Credit CARD Act of 2009?

Gift cards with a specified denomination of dollars to spend MUST adhere to the Credit CARD Act of 2009!

To clarify, if you sell a gift card with a monetary amount (e.g. $50), you must now comply with federal law. However, there are a few exceptions.

Exceptions to the Gift Card Act

1. Experience gift cards

If you're in the service and experience industry, you're lucky.

Experience gift cards are EXEMPT from the Credit CARD Act of 2009!

To clarify: Experience gift cards (which are defined as gift cards or certificates issued for a specific good, service or experience that DO NOT have a specific monetary amount to spend) are EXEMPT from federal law.

However, exemption from federal law still requires you to abide by your state law for further expiration restrictions. Check out your state law here by just typing your state into the search bar.

2. Statutory exclusions

If your monetary gift cards are subject to federal law, they may still qualify for an exclusion under these "statutory exclusions". Which are:

1. Useable solely for telephone services;
2. Reloadable and not marketed or labelled as a gift card or gift certificate;
3. A loyalty, award, or promotional gift card;
4. Not marketed to the general public;
5. Issued in paper form only; or
6. Redeemable solely for admission to events or venues.

We must clarify: Issued in paper form is ONLY issued by paper form. If the gift card was printed via an electronic sale online or at a retailer’s physical location, where an electronic copy can be sent via email or printed, this does not qualify.

Gift certificate restrictions 

Exemption from federal law, what to do next…

If your gift cards are exempt from the federal Credit Card Act, you MUST refer to your state law.

Read more about gift card individual state law.

Federal gift card regulations

State Law vs Federal Law

You need to do some homework and find out if your state law is more or less restrictive on expiration dates than the federal law of 5 years (60 months).

If your state law expiration dates are MORE than 5 years:

If your state law has a longer expiration date than five years, then the federal law won’t affect you much, and you’ll need to adhere to your state law.

Generally, federal law does pre-empt state law. But in the case of consumer protection, the Credit Card Act only pre-empts state law when they are inconsistent with its protections. 

For example, states like California and Florida have prohibited expiration dates. In these cases, expiration dates are not allowed on gift cards, as this is best for consumers, not businesses.

If your state law expiration dates are LESS than 5 years:

If your state law has a shorter expiration date on monetary gift cards (denominated amount) than the federal law, then there are a few things for you to consider:

1. Switch the monetary gift card to the expiry date of 5 years to comply with the overriding state law.
2. Amend your monetary-value gift cards to ‘experience gift cards’. This way, the experience gift card can have your own state's expiration date.

For example, if your state expiration date is two years, an experience gift card, such as a “50-minute massage” (with no monetary value specified on the gift card), can expire in a year. 

However, you must allow the amount paid for the gift card to be available for the two-year expiration date, which is required by state minimum terms.

However, you MUST clarify the expiration date on the gift experience card.

Setting your gift card expiration dates- gift card expiration law

Setting the expiration dates on your gift cards is a very important aspect and one you should not get wrong. If you don’t display an expiry date, then, according to some states, there is no expiry date.

Here are some ideas for setting expiration dates that comply with gift card legislation and law.

Monetary value gift cards

Please clearly set only one expiry date on your gift card, either the federal five-year amount or your state's minimum term (if it is longer than five years).

Exceptions are states that prohibit expiration dates; unfortunately, you won’t be able to set an expiry date if this is the case.

Experience gift cards

For service or experience gift cards, you could consider two dates.

1. The first date must be the time frame in which you’ll honour the service. You could call this “Use by [date]".

For example, 12 months is an appropriate length of time to let service or experiences expire, as it gives the consumer a fair amount of time to use the gift card.

2. The second expiration date needs to be the state's minimum expiration date to refund the amount paid for the gift card. You could call this "Funds valid until [date]."

For example, New Jersey has a minimum expiration date of 24 months following the date of the sale.

For states with no expiry required, you only need to apply the initial expiration date of the service.

For example, the state of Utah only requires you to make the expiration date clear on the gift card. In this case, only the first expiration date needs to apply.

People also ask 

Can gift certificates expire in NY? 

According to New York State Law, gift cards purchased on or after December 10, 2022, remain valid for 9 years from the date of purchase.

Can gift certificates expire in PA? 

Pennsylvania law follows the Federal Law on gift card expiration date. This means that gift cards legally have to follow a 5-year expiration date from the day of purchase. 

If the expiration date expires after 5 years the issuer has no legal obligation to honour the gift card. 

Can gift certificates expire in Wisconsin? 

Wisconsin follows the Credit Card Accountability Responsibility and Disclosure (CARD) Act of 2009, which requires sellers to put an expiry date of 5 years on gift cards or certificates from the date of purchase. 

Can gift certificates expire in Illinois? 

The state of Illinois follows Federal Law on Gift Cards. 

Also, according to Illinois state law, no post-purchase fees are allowed to be set on a gift certificate post-purchase. 

Can gift certificates expire in Michigan?

When selling a gift certificate in Michigan, a person involved in the retail sale of goods or services is prohibited from offering a certificate that expires in less than five years.

Gift card refund law Florida?

When a gift certificate is given as a charitable contribution, it may have an expiration date of at least three years. On the other hand, if it is provided as a benefit under programs like employee-incentive, consumer-loyalty, or promotional programs, it may have an expiration date of not less than one year. However, in both cases, the issuer should not receive any consideration from the consumer, and the expiration date should be disclosed in writing to the consumer at the time of issuance.

If a gift certificate is part of a larger package associated with a convention, conference, vacation, or sporting or fine arts event that has a limited duration, it may have an expiration date. However, the majority of the value paid by the recipient must be related to the event. Furthermore, an issuer may decide to honor a gift certificate that has already expired on or before the effective date of this act.

Should gift cards have an expiration date?

The short answer is yes. If they are monetary value gift cards, their expiration date must be set at least 5 years in advance. 

Experience gift cards don’t have to comply with the Federal Credit CARD Act of 2009. This means you can choose your own expiration date when selling services as gifts. 

What can I do if my gift card has expired?

If your gift card has expired, there is not much you can do as a consumer. Some companies may look at individual circumstances and, as a gesture of goodwill, provide an alternative option of extending the validity of your gift card. 

Some companies will allow you to purchase a gift card extension for a few months to give you time to use your gift card. 

Getting started with gift cards

If you have been put off by the laws and legislation surrounding gift cards, don’t let them frighten you. The benefits of selling gift cards and gift experiences far outweigh the initial research and legal advice you need to seek to begin your journey.

One of our clients, The Celtic Manor Resort, has grown experience gift card sales from $850k to $2.9 million per year! As you’ll see, the results are worth it.

At Enjovia, we solve your gift card problems and help you get on the right track. Just get in touch, and you can begin selling your services as gift experiences today!

In this blog post we delve into the gifting landscape, inspiring you with innovative gift voucher ideas.

One of the most effective ways to retain customers is by providing them with personalised buying experiences. 

By tailoring your approach to specific needs and preferences, you demonstrate value and commitment to their unique requirements. 

This can help build a more profound sense of loyalty and trust, leading to increased customer retention. 

One of the best techniques for leveraging these strategies is to sell gift vouchers. 

Creating gift vouchers around highly searched terms

Targeting keywords streamlines the purchasing process. Customers can quickly find what they want, saving time and effort. It also helps businesses appear higher in search engine results, increasing visibility and sales.

This strategy positions you favourably in a competitive market. Leveraging the power of digital convenience and security in transactions enhances overall customer satisfaction and engagement with your brand. 

To determine favourable keywords, install a browser extension such as Keywords Everywhere. This will help you decide which keywords your potential customers use regarding gift vouchers. 

Benefits of Offering Gift Vouchers

Gift vouchers offer a multitude of benefits for businesses aiming to expand their market reach and enhance customer engagement:

1. Promote Brand Awareness and Customer Acquisition

The global gift card market is expected to grow to $1.4 trillion by 2026, underscored by the potential for businesses to tap into this lucrative segment.

2. Boost Sales and Improve Cash Flow

Gift card sales provide immediate cash flow. This is crucial for operational expenses and guarantees sales before merchandise leaves the store. 

3. Enhance Customer Loyalty and Retention

Offering gift vouchers can enhance customer loyalty and retention by providing a personalised buying experience that shows customers you value them as individuals.

Creative Gift Voucher Ideas That Drive Sales

Exploring creative gift voucher ideas can significantly drive sales and enhance customer engagement. Here are some innovative strategies:

Seasonal Campaigns:

• Valentine's Day Gift Card Campaign: Capture the spirit of love by offering themed gift cards. 
• Holiday-Special Gift Card Campaign: Tailor gift vouchers for Christmas, New Year's, and other holidays to boost seasonal sales. 

Customer Appreciation:

• Gift Cards for VIP Customers: Reward your top spenders with exclusive gift vouchers. 

Engagement and Acquisition:

• Refer a Friend Giveaway: Encourage word-of-mouth marketing by offering a gift card as a prize for referrals. 
• Acquisition Gift Card Campaign: Attract new customers with gift cards as an incentive to check out your offers.

With these strategies, businesses can create a more personalised shopping experience. - Encouraging both new and repeat customers to engage with their brand.

Best gift voucher ideas

In the realm of gift-giving, versatility and personalisation reign supreme. 

Here are some of the best gift voucher ideas designed to delight:

Gift voucher ideas

Gift Experiences for Couples

Template Idea: "Together Forever"—Offer options like a romantic dinner, couple's spa day, or a weekend getaway, emphasising shared experiences.

Last Minute Presents for Her

Template Idea: "Instant Joy" - Design vouchers that can be immediately emailed or printed, featuring a variety of choices from beauty services to online courses. Lean heavily into digital vouchers from using an online gift voucher store. 

These templates simplify the gifting process while ensuring recipients feel valued and understood, enhancing the overall experience of both giving and receiving.

Birthday Ideas for Her

Template Idea: "Celebrate You" - This voucher can be themed around pampering and luxury, offering options like a day at the spa, a shopping spree at her favourite boutique, or a gourmet dining experience. The emphasis is on making her feel special and celebrated.

Experience Days for Her

Template Idea: "Adventure Awaits" - Focus on thrilling and unforgettable experiences, such as hot air balloon rides, pottery classes, or wine-tasting tours. This is perfect for a woman who loves to try new things and create memories.

Best Gift Cards to Give a Woman

Template Idea: "The Choice is Yours" - A versatile voucher that provides many options, from cooking courses to spa days.  This template is designed to cater to her unique tastes and interests.

These template ideas are crafted to offer a personalised and thoughtful gifting experience, ensuring that the recipient feels valued and understood.

Best gift vouchers for him

Template Idea: “Mister's Must-Haves” - Finding the perfect gift for him can sometimes be challenging, but gift vouchers offer a versatile solution that caters to various interests and preferences. 

All-in-one gift vouchers

"All-in-One Gift Vouchers" offer versatile and personalised gifting solutions. These vouchers are perfect for any occasion and preference, making them an ideal gift for everyone. Here's a closer look at how these vouchers can be structured:

Template Idea: "The Ultimate Choice"

• Description: This template empowers the recipient to choose from various options, including dining, shopping, entertainment, and more.
• Customisation Options: Allow givers to personalise the voucher with a message, select the design, and choose the delivery method (email or physical delivery).

Benefits of All-in-One Gift Vouchers:

• Flexibility: Recipients enjoy the freedom to select their preferred experience or product.
• Convenience: Perfect for last-minute gifting without compromising on thoughtfulness.
• Broad Appeal: Suitable for various demographics, interests, and occasions.
• Unique Packages: An all-in-one gift voucher can encompass a few different services wrapped in one experience for a memorable experience with no need for the recipient to spend extra cash on other services. For example, an overnight stay with a three-course dinner and a 50-minute treatment in the spa for two. 

How to Use:

• Step 1: Purchase the voucher and customise it according to the occasion.
• Step 2: The recipient explores the options available under the voucher.
• Step 3: They redeem the voucher for their chosen experience or product.

These all-encompassing vouchers are designed to simplify the gifting process while ensuring a memorable and enjoyable experience for the recipient.

Gift voucher template

Given the unique request to create gift voucher templates for each keyword, let's dive into how to design an effective template that caters to various preferences and occasions. The focus here will be on versatility and personalisation, ensuring that your gift vouchers appeal to a wide audience.

Template Design Basics:

• Header: Boldly state the voucher's purpose, e.g., "Happy Birthday!" or "A Special Gift for You!"
• Body: Include a brief description of the voucher's offer, such as "Choose your adventure from dining, entertainment, or relaxation."
• Customisation Area: Leave space for personal messages or the recipient's name to add a personal touch.

Redemption Instructions:

• Step 1: Visit [YourWebsite.com] to explore available experiences/products.
• Step 2: Select your preferred option and proceed to checkout.
• Step 3: Enter the unique voucher code at checkout to redeem your gift.

Terms and Conditions:

• Highlight key points like the voucher's expiry date, any blackout dates (if applicable), and whether it's transferable.

By following this structure, you create a comprehensive and user-friendly gift voucher template that enhances the gifting experience while ensuring clarity on how to enjoy its benefits.

Gift experiences for couples

If you're looking for gift voucher ideas for couples, consider their interests and passions. This will help you create experiences that are genuinely tailored to their preferences.

These experiences and vouchers provide a unique opportunity for couples to bond over shared activities, whether seeking adventure, relaxation, or a personalised memento of their relationship.

Couples voucher ideas

One idea is to offer adventure-based experiences, such as hot air balloon rides or skydiving. These can be great options for couples who love pushing themselves outside their comfort zones and creating unforgettable memories.

For those who prefer a more relaxed atmosphere, consider offering experiences like spa days or vineyard tours. These can be great options for couples who enjoy taking time to unwind and enjoy each other's company.

Another unique idea is offering customised journals or other gifts that cater to the couple's interests. For example, if a couple enjoys cooking together, you could offer a cooking class or a customised cookbook.

Ultimately, the key to creating a unique couples voucher is to think outside the box and offer experiences tailored to their interests and preferences. By doing so, you'll be sure to create unforgettable memories they'll cherish for years.

Conclusion

As demonstrated, gift vouchers' potential lies in their ability to mirror consumers' evolving preferences while providing a seamless and secure transaction experience. For businesses looking to implement or refine their voucher strategies, ensuring a blend of creativity, convenience, and customisation will be key to unlocking new avenues of growth and customer loyalty. 

For a deeper dive into effectively harnessing the power of gift vouchers or to explore custom voucher solutions tailored to your business needs, feel welcome to reach out to us here. 

This exploration has validated the meaningful impact of well-orchestrated gift voucher strategies on customer relationships and business growth, setting the stage for innovative engagement and enduring success.

Navigating the Gift Card Refund Law: What You Need to Know

‍Gift cards, gift vouchers, gift certificates, and gift experiences have become increasingly popular options for gifting. They offer flexibility and choice to the recipient, allowing them to select their desired items or experiences.

This comprehensive guide will delve into the gift card refund law. Gift voucher rules in the UK, consumer rights regarding gift vouchers, and more.

For the gift card Law in the US, please see our post, gift card expiration law. 

What are the different types of gift cards?

Before exploring the legalities, let's first understand the various types of gift cards available in the market. There are four primary types:

Gift Experiences

Gift experiences are a service consumers can redeem in exchange for a token bought beforehand. The token can be a paper card or digital code sent to an email address.

Gift card

Gift cards are monetary value plastic cards used to purchase goods from a retail store.

However, in the US, they can also represent the exchange of services in the form of ‘experiences’.  (As the gift experience description fits above.)

Gift Vouchers

Gift vouchers are a term most frequently used in the UK. They can be either a gift experience or a monetary gift card. They are used interchangeably.

Gift Certificates

In the US, gift certificates are used the same way gift vouchers are used in the UK.

Voucher vs coupon

Gift coupon

A gift coupon is a voucher that entitles the holder to a particular discount or offer.

Similarly, gift coupons like gift vouchers offer discounts or special deals. Businesses issue gift coupons to promote their products or services, while consumers purchase gift vouchers as gifts for others.

Now that we understand the different types of gift card names, let's delve into the regulations surrounding them.

For ease of reading this blog post, we will interchange the terms gift cards and gift vouchers.

Gift voucher law

Companies can find the rules around gift vouchers confusing and discouraging due to conflicting information.

Existing expiry date on gift vouchers law

Companies wanting to offer their products and services through gift vouchers have an easier time in the UK. There is no law in the UK set around the expiration date on gift vouchers.

The laws around expiration dates can get complicated for other countries.

US companies must follow the federal gift card law, which sets a minimum expiry date of 5 years for gift cards.

However, US companies selling experience gift vouchers are exempt from the 5-year expiration date law. See how it gets confusing? Check out how state law affects gift card expiration dates! For more details on US federal law, read our post on gift card expiration date federal law.

The Consumer Protection Gift Vouchers Act 2019

Ireland's updated Consumer Protection Act 2019 provides extra safeguards for gift vouchers sold from 2 Dec 2019.

Under this legislation, some restrictions exist around selling gift vouchers for consumer protection.

The Irish regulations include:

• A minimum 5-year expiry date for all gift vouchers or have no expiry date
• The expiry date must be clearly communicated to the consumer
• Traders cannot require vouchers to be spent all at once if the remaining balance is more than €1.
• The remaining balance of the gift voucher shall be reimbursed either in cash or another gift voucher
• Prohibits traders from charging a fee for amending the names of the consumers named on the voucher

However, interestingly enough, these rules do not apply to electronic money gift cards.

Electronic money gift cards are regulated under the European Communities (Electronic Money) Regulations 2011.

However, this legislation has no law on expiration dates for electronic gift cards.

Consumer Rights Gift Vouchers UK

Gift vouchers must include accurate information about terms and conditions, including expiry date, as per the act. Misleading or inaccurate information on a gift voucher can entitle the consumer to a refund or replacement.

Expired vouchers consumer rights

Don't despair yet if you find yourself with an expired gift voucher.

While the regulations surrounding expired vouchers can vary, it is worth exploring your options.

Sometimes, retailers may still accept expired vouchers as a gesture of goodwill. Try contacting the retailer directly and explaining the situation to see if they will honour the voucher.

Retailers may offer extension vouchers for consumers to extend their product usage for a few more months.

My gift card expired, what can I do?

If your gift card has expired, there are a few steps you can take to recover the value potentially:

• Contact the retailer:

Reach out to the retailer and explain the situation. Some retailers may agree to extend the expiry date or provide an option to extend the gift card usage by selling a gift card extension voucher.

• Check the terms and conditions:

Review the terms and conditions of the gift card to ensure that it was sold with a specific expiry date.

Be familiar with the Consumer Rights Act 2015 and the Consumer Protection (Gift Vouchers) Act 2019.

Expiry Date on Gift Vouchers Law

In the UK, there is no law on the expiration dates of gift vouchers.

This means that retailers can sell gift vouchers for their products and services and can set their expiration date as they please.

What do the numbers on a gift card mean?

The numbers on a gift card typically serve different purposes, including identification, security, and transaction tracking. Here is a breakdown of the common numbers you may find on a gift card:

• Card Number:

This unique number identifies the specific gift card. It is often used for tracking purposes and to link the card to its associated value. Some companies may also use an additional QR code to make the redemption process quicker and smoother.

• Activation Code:

Some gift cards may have an activation code that needs to be entered or scanned to activate the card. This code ensures that the card is valid and ready for use

Is it legal to put an expiry date on a gift voucher?

Yes, in the UK, putting an expiry date on a gift voucher is legal. There is no required amount of time before the voucher must expire. This means that if customers fail to spend their vouchers within the required time frame, the company will keep the full revenue from the voucher.

Should gift cards have an expiration date?

Gift cards can expire in the UK. However, there is no act requiring companies to set an expiration date for a certain length of time.

Unlike in other parts in of the world like the US or Ireland.

Resources for learning more about gift card refund laws - enjovia

Enjovia is a leading provider of gift card and voucher solutions in the UK.

From articles to FAQs, Enjovia provides valuable insights into the regulations and best practices surrounding gift cards and vouchers.

Enjovia's website offers a helpful knowledge base on gift card refund laws. For US gift card law, see here.

How to be an ethical company regarding gift voucher expiry dates?

1. Make your expiry dates clear on the voucher itself

Consumers are more worried about gift cards expiring before they can be used than they were pre-pandemic. Resulting in 26.5% of consumers seeing this as a reason not to buy. This is up from 20.9% in 2020.

- The Gift Card & Voucher Association

However, an easy way to combat this is to have a clear expiration date on your gift voucher.

The person buying your gift vouchers will more than likely give it to someone as a gift. So it may be good to inform the purchaser of the validity date, but the receiver needs to know when they can spend their voucher.

By clearly displaying this information on the voucher itself, whether paper, card, or electronic, you’ll be covering your back in case of future guest complaints or complications related to expired vouchers.

Plus, you'll give consumers the confidence to spend the voucher well within the expiration date.

2. Make the expiry date laws clear

From the parliament petitions, it's obvious that consumers have an issue when they feel deceived by a voucher's validity. Therefore, the easy solution is for retailers to be transparent about the expiry details on their vouchers.

State in small print on your voucher your terms and conditions around the voucher. Include the expiry date, where and how to book (if for a service), that it is not refundable and whatever else you feel is necessary to make clear.

For example, you may want your vouchers with a monetary value to be spent all in one transaction and not part-redeemed.

3. Offer extension vouchers for expired vouchers

There are so many vouchers which expire. Many people put them away in a ‘safe place’ but out of sight out of mind found again too late.

In 2017, £300 million worth of gift vouchers bought went unspent, according to official Gov.uk reports.

With the gift voucher industry worth $405.17 billion, that number of unspent vouchers will be considerably much more now.

Here comes another opportunity for you as a business owner.

Consumers who do not want to miss out on their gift voucher experience will welcome the prospect of purchasing an extension voucher at a fraction of the value of the voucher.

4. How long to set expiration dates?

For monetary vouchers (vouchers redeemable for a certain amount, e.g. £50 gift voucher) a 12-month validation period is usually sufficient.

For services (depending on your seasonal offerings and experiences) 6 months is a reasonable length of time to set your expiration date.

Anything less than this can make it tricky for your future customers to find a suitable time to book unless it is for a seasonal event e.g. (Such as a Christmas or Easter event etc). In these circumstances, it is perfectly acceptable to have the expiration date ends when your offering is no longer available.

Just be sure to make this extremely clear for the purchaser when buying the voucher and for the receiver to spend the voucher.

5. Reimbursing an expired voucher

Although you are under no legal obligation to reimburse a clearly communicated expired voucher, you may be more flexible in some extenuating circumstances.

It can be good practice to review each individual's circumstance regarding expired gift vouchers. For these rare scenarios, you may want to implement your own returns or exchange procedure in-house.

You can make a general rule of no refunds, but for some circumstances, keeping the customers' loyalty may be of higher value to you.

In these circumstances, it may be a good idea to issue an extension voucher or book directly with a manager to get the voucher service booked in.

Benefits for companies selling gift cards:

The voucher industry has seen a market growth of 27.1% of shoppers buying a gift voucher for someone at Christmas 2021. This is up significantly from when we first published this blog post, when figures were at 11.74% in 2018.

Thus, gift vouchers are the fastest-growing consumer-spending segment in the retail UK segment.

As a result, gift vouchers are expanding into more markets, particularly within the service industry. Many companies who offer services are expanding their sales through selling ‘gift experiences’. See our post on how the experiences in the service economy is rising.

The rise of Experience gift vouchers

Research from the Gift Card Voucher Association 2022 has found that gift experiences are fast being the preferred type of gift voucher.

Leisure has paved the way for voucher growth by 7.6% for the third period running, while retail has contracted in growth by -3.7%.

Businesses in the hospitality, travel and entertainment industries are experiencing a significant growth stream. - Especially since Covid.

Make more money with gift vouchers

If you want to make more revenue by selling gift vouchers and gift experience vouchers, don’t wait! Vouchers are not just limited to retail stores or hotels anymore. If you offer any kind of service or experience, this is your next step.

Jump on this fast-growing trend and boost your revenue.

Getting started

We hope you are clear about the expiration date of the gift voucher law here in the UK.

If you’re a business wanting to introduce gift vouchers for your services or experiences, it's best to implement it using a management system that does it all for you.

How can we help?

Here at Enjovia, we not only allow you to have full control of your voucher store but also provide an easy-to-use interactive system where you can create, redeem, manage, and track vouchers, gift cards, and more.

Contact us at Enjovia where we can help facilitate and support all your gift voucher system requirements.

Conclusion: Ensuring your rights under the gift card refund law

Knowing the rules around gift cards and vouchers is important to protect your consumer rights when giving them as gifts. UK laws ensure fair treatment and transparency for gift card refunds and vouchers.

Knowing gift card laws helps you sell and buy them wisely.

Always check the expiry dates, understand the terms and conditions, and contact the retailer if you encounter any issues.

Gift cards and vouchers should bring joy and convenience. Understanding gift card refund laws can lead to a positive gifting experience.

For more information on gift card refund laws and best practices, visit enjovia.com.the end.

Do you ever wonder how do e gift cards work? In this post, we delve into e-gift cards, how to use them online and how to sell e gift cards.

What is an e gift card?

Gift cards have become a popular gift-giving option. They offer flexibility and convenience for both the giver and the recipient.

With the advent of e-commerce, traditional gift cards are getting a digital makeover. 

With the ability to personalise and send gift cards online, e gifts have become a go-to option for many. 

Digital gift-giving offers a convenient and versatile solution. Meeting the needs of both the giver and the recipient.

Rising Popularity of E-Gift Cards Online 

The convenience of purchasing and sending a gift card online sway many busy consumers. Removing the time and effort of buying from a physical store is easy with e gift cards, as it's not like purchasing clothes. There’s no risk factor of needing to send back the gift if it doesn’t fit. What you see with a digital gift card is what you get. 

By 2025, experts estimate that the value of the gift card market will reach $506 billion.

How to use e gift card online

There are different types of e gift cards. These are:

Retail E-Gift Cards/ Monetary gift cards

How do e gift cards work?

E gift cards work similarly to traditional physical gift cards without an actual card. 

The giver buys the card online and loads it with money. The recipient then receives the e gift card via email.  

The recipient can then claim and activate the card by clicking a link in the email. 

After activation, the designated retailer allows you to use the e-gift card to make purchases.

Remember that e gift cards make giving gifts easy and popular, as you can purchase and send them from anywhere quickly.

Experience Gift Cards

An experience E-gift card allows the user to redeem the card for a service or experience. This could be a cooking class, a spa day, or a concert ticket. 

The recipient can choose the experience they want to enjoy, and the gift card covers the cost of the experience. 

Gift cards for experiences make great presents for those who enjoy new things or have specific interests.

Experience e gift card

When using a gift experience to trade in for a service, there are a few things to remember:

1. Check the availability

After confirming the service eligibility, follow the instructions from the retailer or website that issued the gift card. This may involve making a reservation or appointment. 

Provide the gift card code or physical card during service or other steps as outlined in the terms and conditions.

2. Check the expiration dates

It's also a good idea to check the card's expiration date and use it before it expires. 

Remember that most gift cards come with strict expiration dates, and you must use them before expiration. 

Is it safe to buy e gift cards online?

Buying e gift cards online is generally safe if you take some precautions. 

Purchase e gift cards from reputable retailers and avoid buying them from third-party sellers or auction sites. 

Ensure the website you purchase from is secure and has a trustworthy payment gateway. 

Additionally, be wary of suspicious emails or pop-ups. - Especially if they ask for personal information or claim to be from a retailer or payment provider. 

Can I print out an e gift card?

Yes, you can print an e gift card if you have received it via email or any other digital platform. You can download the e-gift card and print it out on paper. 

Once you have printed it, you can use it just like any other physical gift card.

How Experience Gift Cards Work

1. Selection of Experiences in Gift Card Packages

Businesses selling services can create packages around their services and call them experiences. Successful experiences focus on the value and uniqueness of their services. 

They can curate different combinations of their services and present them as a complete package. This highlights the benefits and outcomes the customer can expect from each experience. 

For example, a spa can create a "relaxation package". 

This package includes a massage, a facial, and a foot soak. - Emphasising each service's rejuvenating and de-stressing benefits. 

By framing their services as experiences, businesses can tap into the emotional appeal of their offerings. Increasing their perceived value leads to higher sales and customer satisfaction.

2. Personalisation Options for Experience-Based Gift Cards

Selling gift experiences can feel like a personable gift for a customer. Tailoring a gift to someone's interests and preferences makes personalised gifts great.

Businesses can customise options for customers by offering a selection of gift experiences. Check out our post on add-ons to learn how you can customise experience packages for extra personalisation. 

Successful companies often present their services as an immersive experience that customers can cherish. 

Providing options that resonate with the recipient equates to a more personal and meaningful gift. 

3. Booking Process for Experience Gift Cards

It's essential to simplify the booking process for selling gift cards for the consumer. 

Have precise details on either the gift card or the email/text. Let the customer know how to book the gift experience by providing,

• Booking details 
• Terms and conditions 
• Expiry date

This lets customers book their gift experience and know when to use it. 

To know more about what to put on your terms and conditions, read here: 

The Role of Gift Experience Management Systems

How to get a gift card?

In today's retail and service industry, the significance of gift experience management systems is growing constantly. 

A seamless gift card system is crucial for businesses. Allowing for easy tracking of gift card sales and redemptions provides a better customer experience. 

A well-designed gift card system makes purchasing and servicing gift cards easy. Leading to increased sales and customer loyalty. 

Additionally, a gift card system can help businesses reduce fraud and manage their gift card inventory more efficiently. 

A seamless gift card system is essential for successful gift experience management.

Features and Benefits of Gift Experience Management Systems

1. Whitelabel store 

A white-labelled store allows for personalisation. The design and branding should be amendable through storefront customisation. 

2. Add on’s

A gift card system with an ‘add-on’ feature is essential for maximising revenue potential. 

3. Simple user experience

Purchasing a gift card must be accessible and straightforward in as few steps as possible. This lessens abandoned checkout carts. 

To simplify the checkout, a system should have the following:

• Auto address finder
• A quick buy purchase option
• Multiple payment methods, including PayPal.

4. Mobile compatibility 

Most consumers purchase now from mobile. Choosing a gift card system that is mobile-compatible is paramount. 

5. Smooth redemption process

An automated gift card redemption process must be fast, efficient, and designed to improve the customer experience. User log-ins, gift card code grouping, and QR code scanning are essential. 

6. Robust Security 

A gift card system must have a robust security system. Companies should randomly generate gift card codes to deter fraudulent gift cards. 

7. Promotional features 

Promotional features such as allowing discounts, bundling offers and time-based promotional campaigns are necessary. 

8. Analytics and reporting

Analysing gift card sales data is crucial for creating effective marketing campaigns and maximising revenue for your business.

9. SEO compatibility 

A gift card store should be keyword-optimised to allow for maximum traffic to your products. 

10. Integration with existing systems

The software must integrate with existing POS, inventory, and other business systems.

Selling tips- how do e gift cards work?

Marketing strategies are necessary to boost revenue while providing convenience and flexibility for customers. 

Offering promotions or discounts on gift cards can incentivise customers to purchase them as gifts or for personal use. 

Creating gift card packages with unique experiences adds value and makes the gift more appealing. 

For example, a spa could offer a package that includes a massage, facial, and other treatments. 

Bundle packages make the gift feel more personalised and thoughtful, which can lead to increased sales and customer satisfaction.

In summary- how do e gift cards work?

With the rising popularity of e-commerce, traditional gift cards are getting a digital makeover. -Making it more accessible to purchase and send gift cards online.

E-gift cards have become a popular and convenient option for gift-giving. They offer flexibility, personalisation, and convenience for both the giver and the recipient. 

If you plan to sell gift cards digitally, choosing a gift card provider you can trust is crucial. 

Get in touch with Enjovia, your online gift card management system. 

Boost Your Revenue with Effective Gift Card Selling Strategies‍

Gift cards provide a convenient and flexible way for people to share the joy of giving while allowing companies to boost their revenue.

If you want to enhance your sales and increase customer loyalty, selling gift cards can be a game-changer for your business.

In this article, we will explore practical strategies on how to sell gift cards. Emphasising how to leverage the power of gift cards to drive growth.

How to Sell Gift Cards Online

To sell gift cards online, you will need a gift card platform so you can create an online store and have the functionality of managing those gift cards.
e gift card platform

The right gift card system enables businesses to:

• Reach more customers
• Encourage returning customers
• Create unique and memorable experiences
• Build credibility and reputation

Whether for hotels, spas, restaurants or activities, gift cards, vouchers and gift experiences are one of the easiest ways you can increase your revenue without making complicated changes.
But, to do this successfully, you need a gift card system that suits you.
Here are some features you should look for when selecting your gift voucher system. No element is too big- even for small businesses!

Gift Cards for Small Business Owners

Small business owners often face unique challenges when it comes to growing their customer base and increasing revenue. Gift cards can be a powerful tool in their arsenal, providing several advantages that can level the playing field with larger competitors.

How to Sell Gift Cards Online

Selling gift cards online opens up a world of possibilities for your business. It allows you to reach a wider audience, attract new customers, and provide a seamless shopping experience. To successfully sell gift cards online, consider a few key factors.

Essential gift card features:
1. Easy Implementation and Simple Design

When choosing a system to sell gift cards online, opt for one with easy implementation and a simple design. Purchasing gift cards should be straightforward and user-friendly for you and your customers. Look for a platform that provides customisable templates and intuitive features to ensure a seamless buying experience.

2. Look for a System that Encourages Increased Revenue Support

A robust gift card system should go beyond basic functionalities. It should provide features that encourage increased revenue support for your business.
Look for a platform that offers upselling options, such as suggesting higher-value gift cards or adding complementary products to the purchase. These strategies can significantly boost your average transaction value and maximise your revenue potential.

3. Create Advanced Promotions and Promo Codes to Sell Gift Cards

Consider creating advanced promotions and promo codes to entice customers to purchase gift cards. These can include limited-time offers, discounts, or exclusive deals. By offering incentives, you create a sense of urgency and value, encouraging customers to buy gift cards as gifts or for personal use. Additionally, promo codes can be shared through various marketing channels, expanding your reach and attracting new customers.

4. Encourage and Facilitate Product Add-ons to Sell Gift Cards Online

One effective strategy for small business owners is encouraging and facilitating product add-ons when selling gift cards online. By offering complementary items or services alongside gift cards, you create additional value for customers.
For example, a gift card for a massage will have the option on check-out to ‘add-on’ chocolate-dipped strawberries or champagne on ice to enhance the experience.

5. Control of Your Gift Card System and Store

Control over your gift card system and store allows you to customise and tailor your gift card offerings to match your brand and business goals.
Look for platforms that allow you to set your terms and conditions, expiry dates, and redemption options.
This level of control ensures you can create a unique and personalised gift card experience for your customers.

Branding, Imagery, and Text

When selling gift cards, it's essential to maintain consistent branding across all aspects of your online store.
Use high-quality imagery, compelling descriptions, and consistent messaging to create a cohesive and professional appearance.
This not only enhances the perceived value of your gift cards but also reinforces your brand identity in the minds of your customers.

Gift Card Store Design

The design of your gift card store plays a crucial role in attracting customers and enhancing their shopping experience. A well-designed store can increase trust, engagement, and sales.

Consider the following elements when designing your gift card store:

You also want a system to design and customise the look and messaging on your vouchers.
You don’t want to be stuck to a standard layout, style and format system that looks the same as everyone else’s. You need the flexibility to stand out and look and feel the way you want without contacting someone to make the changes for you.

So look for a system with ready-made templates with flexible design. With the ability to make it extra special by giving your customers the chance to add their message to their orders.

6. Control of Your Gift Card Prices

You need a system to log into and change pricing and promotions easily, as well as the ability to create promotions unique to your business. You also want to be able to set up as many of your gift vouchers as you’d like, with the ability to customise and make changes yourself.

• Without having to rely on external support.

Managing your gift card prices allows you to tailor your offerings to suit your target audience and business objectives. Experiment with different price points to find the sweet spot that attracts customers while maximising your profit margins. Consider offering a variety of denominations to cater to various budgets and gifting occasions.

7. Secure Payment Gateway

When it comes to online transactions, security is paramount. Choose a gift card system that integrates with a secure payment gateway to protect your customers' sensitive information. This not only instils confidence in your customers but also ensures that their purchasing experience is safe and hassle-free.

You also need to be able to use a secure payment gateway that can take a variety of payment types.
It’s essential to look for a system where your gift card revenue goes directly to you instead of your gift systems company, which then passes on your revenue a month later.

8. SEO Friendly Gift Voucher Store

Optimising your gift card store for search engines can help drive organic traffic and increase your visibility online. Pay attention to keywords, meta tags, and product descriptions relevant to your target audience. This will improve your search engine rankings and attract customers who are actively looking for gift cards.
Your online profile is essential for your reputation. This is especially true for customers being able to find you swiftly and choose your store over a competitor.
That’s why optimising your SEO score even on your gift voucher store is equally as important.
Look for a gift card system that optimises SEO tagging for your online store.

9. Training Support for Using a Gift Card System

Implementing a gift card system may require some initial training and support. Look for a provider that offers comprehensive training resources, tutorials, and customer support to ensure a smooth transition. This will help you and your staff navigate the system effectively and maximise its features.
Sometimes you don’t know it all. Being able to rely on training and support from your gift card system can be the difference between you surviving or thriving.

10. Sell Gift Vouchers Online Through a Variety of Platforms

To maximise your reach and accessibility, consider selling gift vouchers online through various platforms. This can include your website, social media channels, online marketplaces, and even mobile apps. By diversifying your distribution channels, you can tap into different customer segments and increase your chances of making sales.

You need to be able to sell your experiences 24/7 on any device, anytime, anywhere!
Look for a system that can work on mobile, tablet and desktop.

Conclusion- How to sell gift cards

Selling gift cards can be a lucrative revenue stream for businesses of all sizes.

You can boost your revenue and enhance customer loyalty by implementing effective strategies, such as easy online implementation, advanced promotions, and product add-ons.
Small business owners can leverage the advantages of gift cards to level the playing field with larger competitors.

Remember, a well-designed gift card store, control over pricing and branding, and a secure payment gateway are essential components of a successful gift card selling strategy.
So, take the leap and start capitalising on the power of gift cards to grow your business today!

Start selling gift cards online and boost your revenue today! Implement these practical strategies and watch your business thrive.

How to sell gift cards on my website?

Before you worry about where you’ll find a gift card system that provides all of the above features, rest assured there is a system you can use today that ticks all these boxes.

We hope we've answered your question on how to sell gift cards.

Check out our gift card system here at Enjovia.com to sell gift vouchers online. We provide all of the above features, support, and more to ensure you get the most out of your gift card system and sell gift vouchers.
To get in touch for more information and to see what we can do for you, contact us here.

People also ask

How do I add a gift card to my website?

Simply generate a quick and easy store such as Enjovia- which can be set up in minutes by yourself!
Add your products to the front-end store, and use the back-end system to redeem the gift cards.

How to sell gift cards as a business?

You can sell gift cards in 3 simple steps.
1. Create your store
2. List your products
3. Set up your payment gateway
And start selling today! Create your store here.

Is it safe to sell gift cards online?

• It is safe to sell gift cards online as long as you choose a gift card system that has the following:
• Globally compliant to fit with the individual legal requirements of different regions and countries
• A secure payment gateway
• Cyber security protocols for encrypting customer data
• Anti-fraud measures built into the store code
• To have a quick and secure store, contact us here: Enjovia secure store

How do I start a gift card program?

To start a gift card program, you must choose a gift card service or e-commerce platform that offers functionality, design and create your gift cards, and promote them to your customers.

How do I create an online gift card for my business?

You can create an online gift card for your business using an e-commerce platform that offers functionality or a third-party gift card service.

Can you make money selling gift cards?

Yes, you can make money selling gift cards as a business. Gift cards can drive customer loyalty and promote repeat business, increasing revenue. One of the most lucrative things about selling gift cards is that you keep 100% of the revenue from unused gift cards.

The spa industry took a hit with the 2019 pandemic, but it's making a steady comeback! Statistics from https://www.statista.com/ show a continued rise, almost back to where yearly spa visits were before the pandemic. 

Importance of promotions for spas (170) 

Introducing spa promotions is necessary to attract new clients and retain existing ones. - Resulting in the business growing and increasing in revenue. 

Regular promotions can attract new customers and reward loyal clients. - Making it one of the best ways to grow your business.

Let’s consider what you must do to improve your monthly spa promotion ideas. 

1. Importance of online marketing (590)

If a tree falls in the forest and no one is around to hear it, does it still produce a sound?

In today's digital landscape, the same can be said for businesses. If your business doesn't have an online presence, it's practically invisible. 

Like the fallen unheard tree, your business is found with an online footprint. - Missing out on opportunities to connect, engage, and thrive in our interconnected world. 

Establishing an online presence isn't just about visibility; it's about ensuring that your existence is acknowledged, appreciated, and relevant in the vast forest of the internet.

When consumers desire to book a spa day, the first step is to Google “spa day promotions”, “spa day offers near me”, or something like that. 

Therefore, you’ll need to create a solid online presence. You do this by: 

• Creating a visually appealing and user-friendly website.
• Publishing content for a blog and utilising SEO strategies to pull in website visitors. 
• Regularly posting on social media platforms.
• Utilising email marketing campaigns.
• Offering online promotions. 
• Selling online spa gift vouchers.

Incorporating digital marketing into your overall marketing strategy can increase your visibility and ultimately grow your business.

2. Create unique spa packages

Creating spa packages for your customers is essential. This is because they help: 

Attract new clients

Unique packages can differentiate a spa from its competitors by offering something new and exciting. This can attract new clients and retain existing ones. 

Increase customer spending

Secondly, unique packages can increase revenue by encouraging clients to spend more on premium services or longer treatments.

Examples of unique spa packages include "The Ultimate Relaxation Package", which consists of a full body massage, facial, and pedicure, or "The Detox Package", which provides a body wrap, sauna session, and lymphatic drainage massage.

It can be promoted in various methods.

Spas can promote these packages on their website, social media pages, and email newsletters. 

An excellent method of packaging and selling these experiences is gift vouchers. We’ll discuss this later in the post. 

They can also offer special discounts or incentives for clients who book these packages in advance.

3. Referral system

A referral system is essential for any business, including spas. Referrals get new clients and help create a loyal customer base. 

To implement a referral system, you can incentivise clients who refer their friends and family. 

1. It can be as simple as offering a discount on services or adding a free service to their next visit. 
2. Or create a referral program that rewards clients who refer more than one person. The program could offer more significant discounts or even free services for those who refer multiple clients. 
3. You could create exclusive referral offers, such as a unique package deal or a VIP membership to further incentivise clients. 

Ultimately, having a referral system is a win-win for the spa and its clients.

4. Form partnerships with other local businesses

Forming partnerships with other local businesses can be highly beneficial for your company. 

1. By partnering with other businesses, you can expand your reach, increase brand awareness, and access new markets. 
2. Additionally, partnerships can help you share resources, reduce costs, and improve efficiency.

For example, a restaurant could partner with your spa to offer an afternoon tea with a spa day experience. 

3. To promote these partnerships to clients, you can showcase them on your website and social media channels, send out email newsletters, and offer special promotions to clients who use the partnered services. 

Working with other local businesses can create a stronger community and provide better services to your clients.

5. Host events

Hosting events at a spa can provide numerous benefits.

1. Firstly, it can attract and retain new customers by offering unique experiences. Spa parties, wellness workshops and yoga retreats create a fun and relaxing atmosphere for clients. These events provide socialising and relaxation opportunities and educate clients on the benefits of self-care and healthy living. 
2. You can promote these events through various marketing channels, such as social media, email newsletters, and word-of-mouth referrals.

1. Additionally, offering incentives such as discounts or gift cards can encourage clients to attend and bring their friends along. 
2. By hosting events, your clients can enjoy a memorable experience, while the spa can increase brand awareness and revenue.

6. Email marketing

Email marketing is vital for spa professionals to communicate with their existing and potential customers. 

It is a cost-effective way to reach many people and promote your business. 

Email marketing strategy examples (390)

Effective email marketing strategies include:

•  creating a personalised email campaign, 
• segmenting your email list based on customer preferences and behaviours, and 
• using engaging subject lines and visuals. 
• Create a monthly newsletter highlighting their latest offers, services, and products. 
• Sending personalised emails to their loyal customers to offer exclusive discounts and incentives. 

Email marketing can help spa professionals build lasting customer relationships and increase revenue.

7. Offer gift certificates (1600)

Gift certificates are excellent for boosting businesses. With an online gift experience store, you can reach a wider audience and increase sales with 24/7 availability. 

By offering gift certificates, you can:

• Increase your sales
• Attract new customers
• Improve customer loyalty
• Expand on your offerings
• Create personalised experiences 

spa gift certificate ideas

• Advertise gift certificates on your website, social media pages, or in-store with eye-catching displays and signage. 
• Offer discounts or promotions for customers purchasing gift certificates.
• Offer exclusive or limited-time offers to incentivise customers to purchase gift certificates fast. 

This creates a FOMO and increases sales in a short-term window. Which is ideal for events like Black Friday. 

Read more on how to create Black Friday deals for small businesses. 

These strategies can help increase your gift certificate sales and bring in more customers to your business.

8. Offer creative packages and promotions

Offering creative spa packages and promotions can be a great way to attract new customers and retain existing ones. 

For example, a spa can offer a "Couples Package, " including a couples massage, facial, and champagne toast. 

Or a "Girls' Night Out" package includes a group spa day with manicures, pedicures, and wine. 

These creative packages not only offer unique experiences but also increase the revenue for the spa. 

The best way to promote these packages and promotions is through your gift certificates. This is because just under 80% of gift certificates go unredeemed in a new study by Thehustle. This means that just under 80% of the time, you’ll get 100% of the gift certificate revenue. -Without ever running the service. 

9. Loyalty reward

A loyalty program can be a valuable tool for businesses to retain customers and increase lifetime value. 

By offering rewards and incentives to customers who consistently choose your brand, you can build stronger relationships and encourage repeat business. 

Some suggestions for implementing a successful loyalty program include offering personalised rewards based on customer preferences, making it easy for customers to track their progress towards rewards, and providing exclusive perks or discounts to loyalty members. 

To incentivise clients to participate in the loyalty program, you could offer a sign-up bonus, double points for the first few purchases, or exclusive limited-time offers. Overall, a well-planned loyalty program can benefit your bottom line and improve customer satisfaction and loyalty.

10. Social media

Social media has become an integral part of our daily lives, and it has also become an essential tool for spa professionals. 

Social media platforms such as Facebook, Instagram, and Twitter can help you reach out to your customers, build brand awareness, and increase customer engagement. 

For example, creating visually appealing content and posting it to social media can attract more followers and improve brand recognition. 

Additionally, social media can promote monthly spa promotions creatively, such as offering exclusive discounts or hosting social media contests to engage with customers and generate buzz. 

By leveraging social media effectively, spa professionals can strengthen their online presence and ultimately drive more business to their spas.

11. Be tech-savvy

In today's digital age, spa professionals must be tech-savvy to remain competitive and relevant. 

Streamline operations

By staying up-to-date with technological advancements and utilising tech tools, spa professionals can streamline operations and promote monthly spa promotions more effectively. 

For example, booking software can help manage client appointments and send automated reminders to reduce no-shows. 

Promote on social media.

Additionally, social media platforms, such as Instagram and Facebook, can be used to promote monthly spa promotions with visually appealing graphics, videos, and hashtags. 

Email marketing

Another tech tool that spa professionals can use is email marketing software to send personalised promotions and newsletters to their clients. 

By being tech-savvy, spa professionals can improve their business's efficiency and reach a wider audience with monthly spa promotions.

Monthly spa promotion ideas conclusion

We have discussed 11 different ways to introduce monthly spa promotions that can help you attract new clients and retain existing ones. It is important to remember that creativity and strategic thinking are key when promoting spa promotions. 

Try different strategies to determine what works best for your spa and clients. So, experiment with these ideas to take your spa business to the next level and achieve great success!

Are you looking to attract more clients and boost your spa business? Consider using a gift card system to introduce promotions and attract new clients. 

With gift cards, you can offer discounts, special packages, and other enticing deals to help you stand out. So, if you're ready to take your spa business to the next level, contact us today and learn more about how our gift card system can help you achieve your goals!

Stay Ahead of the Competition: Effective Restaurant Social Media Post Ideas for Increased Visibility

The restaurant industry is enormous! The worldwide restaurant market size accounts for 1.5 trillion dollars. This is estimated to grow to 1.8 trillion by 2030. 

To compete with the saturation of the food industry, restaurants need to stand out! Gaining a solid social media presence is crucial in achieving the attraction you need to compete. 

Social media is crucial for businesses to reach their desired audience and advertise their offerings. 

We'll discuss social media's benefits for restaurants' marketing and practical post ideas to boost visibility and engagement.

Importance of social media for restaurants

Facebook, Instagram, and Twitter have billions of active users, making them a treasure trove for reaching potential customers.

With it, you can highlight your restaurant's personality, connect with your audience, and create a social media presence.-  Which is essential to increasing visibility and making your restaurant a top choice for food lovers.

Benefits of Using Social Media for Restaurant Marketing

There are numerous benefits of using social media for restaurant marketing, such as: 

1. Increased visibility

Social media can help restaurants reach a larger audience and increase online visibility. 

2. Cost-effective marketing

It offers a cost-effective way to market a restaurant, especially compared to traditional advertising methods. Provides a cost-effective way to reach a large audience. 

3. Targeted advertising

Social platforms enable targeted advertising, allowing restaurants to reach the right people based on demographics and locations.

4. Valuable insights and analytics

They offer valuable insights and analytics to track post performance, identify trends, and optimise marketing strategies.

5. Improved customer engagement 

They provide a platform for restaurants to engage with customers, respond to feedback, and build brand loyalty.

6. Showcasing menus and specials

Social media lets restaurants showcase their menus, specials, and new offerings to entice customers.

7. Partnering with influencers

Partnering with food bloggers and influencers can effectively increase visibility and attract new customers to a restaurant.

8. Targeted advertising

Enables targeted advertising to reach the right people based on demographics and location.

Social media assisted restaurants in improving their marketing efforts, increasing customer engagement, and growing their business.

Understanding your target audience

Before diving into creating social media posts, it is crucial to understand your target audience.

Who are they? What are their preferences? What type of content do they engage with the most? 

Market research and customer data analysis provide insights into audience demographics, interests, and behaviour.

This info can improve social media content to connect your audience and increase engagement and conversions.

Creating a social media content calendar

Consistency is vital when it comes to social media marketing. Creating a content calendar will help you plan and organise your posts effectively. 

Start by outlining key dates, such as holidays, special events, or promotions relevant to your restaurant. Then, brainstorm ideas for posts that align with these dates. 

Mix promotional content, behind-the-scenes glimpses, customer testimonials, and interactive posts to keep your audience engaged.

Finally, schedule your posts in advance using social media management tools to ensure a consistent flow of content.

How do I advertise my restaurant on social media?

One of the best ways to advertise on social media is to create a strong presence. 

Create your account

You can start by creating accounts on popular social media platforms like Facebook, Instagram, and Twitter.

Showcase your restaurant

Then, you can create engaging content showcasing your restaurant's menu, ambience, and special deals. 

Target your audience

Additionally, you can run social media ads to reach a wider audience and target specific demographics. 

Engage with your followers

Engaging with your followers by responding to comments and messages builds a loyal customer base and attracts new customers to your restaurant. 

Partner with others

Partnering with food bloggers and influencers to showcase your restaurant can increase your online presence and attract new customers. You can do this by offering gift vouchers to influencers to come and have an experience at your restaurant. Then, they can leave you a review and promote your restaurant on their social media pages. 

Social media post ideas for showcasing your menu

One of the most effective ways to entice customers is by showcasing your menu on social media. 

High-quality food photography and enticing descriptions can make mouths water and drive customers to your restaurant. Consider creating posts highlighting your signature dishes, seasonal specials, or new additions to the menu. 

Try using videos like recipe tutorials or chef interviews to offer a more engaging experience for your viewers.

Talk about the ingredients, where they are sourced from, how dishes are made, and the story behind them. 

Encourage your followers to tag their friends or share the post to expand your reach.

You can learn here how to create captivating storytelling experiences for your content. 

Promoting special offers and discounts

Everyone loves a good deal, and social media is the perfect platform to promote special offers and discounts. Create eye-catching visuals/videos for limited-time offers, happy hour discounts or exclusive deals.

Use compelling copy and visuals to create a sense of urgency and encourage your audience to take action. 

Additionally, consider partnering with popular food delivery services and offering exclusive discounts for online orders, further expanding your customer base.

Be sure to sell gift cards for your restaurant. Offering gift cards for your customers to buy is a lucrative way to increase your revenue while expanding your customer base. 

Create experiences that will cause FOMO

People adore experiences and prefer to gift experiences over an item.

Customers have changed their gift-giving and receiving preferences in the last decade to unique experiences. When you create extraordinary experiences with gift cards, you’re expanding your offerings to improve your customer experience. 

You can create personable, unique, memorable gift ideas with gift cards. Read here on how to sell gift cards for your restaurant. 

Engaging with your audience through contests and giveaways

Contests and giveaways are a fantastic way to engage with your audience and generate excitement around your restaurant. Consider running photo contests where customers can submit pictures of their favourite dishes or dining experiences at your establishment. 

Encourage participants to use a branded hashtag and tag your restaurant's social media account to increase visibility. Additionally, host giveaways where followers can enter to win a gift card or a free meal. This encourages engagement, rewards your loyal customers, and attracts new ones.

Showcasing behind-the-scenes content and staff highlights

People love to get a glimpse behind the scenes and connect with the faces behind the food. Use social media as a platform to showcase your restaurant's personality and introduce your staff to your audience. 

Engage your followers with behind-the-scenes cooking videos/photos, chef highlights, and employee spotlights.

This humanises your brand and builds trust, making your restaurant more relatable and memorable.

Collaborating with influencers and local businesses

Influencer marketing has become a powerful tool for reaching new audiences and boosting brand awareness. Identify local influencers or food bloggers who align with your restaurant's values and target audience. 

Collaborate with them to create sponsored content, such as reviews, recipe collaborations, or live events. This exposes your restaurant to its followers and provides an opportunity for authentic endorsements and recommendations. 

Partner with nearby businesses to cross-promote and reach new customers.

How to promote a restaurant on Instagram

Instagram is a visual platform that is perfect for promoting your restaurant. To effectively promote your restaurant on Instagram, start by optimising your profile. 

Use a high-quality, appetising image as your profile picture. And be sure to write a captivating bio communicating what sets your restaurant apart. 

Create a consistent aesthetic using your photos' cohesive colour palette and editing style. 

Engage with your audience by responding to comments and direct messages promptly. Utilise Instagram's various features, such as 

Stories, IGTV, and Reels to showcase your menu, share behind-the-scenes content, and run interactive polls or quizzes.

Instagram content ideas for restaurants

When it comes to content ideas for Instagram, the possibilities are endless. Some ideas include:

• sharing visually appealing food photos
• featuring customer reviews and testimonials
• posting recipes or cooking tips
• hosting live Q&A sessions with your chef
• partnering with influencers for sponsored posts 

Try experimenting with different types of content to keep your Instagram feed fresh and engaging.

How do I make my restaurant stand out on social media?

Differentiate yourself and showcase uniqueness to make your restaurant stand out on social media.

Focus on your restaurant's story, values, and the experience you provide to your customers. Use social media to highlight your restaurant's ambience, interior design, or outdoor seating areas. 

Share stories about the sourcing of your ingredients, the history of your recipes, or the dedication of your staff. Authentic brand storytelling attracts like-minded customers and leaves a lasting impression.

Creative Facebook posts for restaurants

While Instagram may be the go-to platform for visual content, Facebook still holds immense value for restaurant marketing. Some creative post ideas for Facebook include:

• Tell your restaurant story 
• Share reviews- this is important as a huge 60% of customers read dining reviews before choosing a restaurant.
• Sharing customer success stories or testimonials
• Announcing upcoming events or live music performances
• Showcasing community involvement or charity initiatives
• Running polls or surveys to gather feedback from your audience
• Share recipes or cooking tips 
• Repost user-generated content
• Post about menu changes
• Share cleaning, food preparation or cooking videos (behind the scenes)
• Hold polls or competitions for free meals
• Post about the restaurant industry 

To ensure that your posts reach the right people and specific locations, you should use Facebook's targeting options.

How do restaurants attract customers?

Attracting customers to your restaurant requires a multi-faceted approach. Besides utilising social media effectively, consider other marketing strategies. Things such as:

• Search engine optimisation (SEO) to improve your online visibility
• Partnering with local businesses for cross-promotions
• Hosting special events or themed nights
• Offering unique dining experiences. 

Provide exceptional customer service and dining experiences to encourage positive word-of-mouth marketing.

Analysing and optimising your social media performance

Measuring the performance of your social media posts is crucial to understanding what works and what doesn't. Social media platforms offer analytics to track metrics like reach, engagement, and conversions.

Regularly analyse these metrics to identify trends, identify your top-performing posts, and understand your audience's preferences. Utilise this data to refine content strategy, try new post formats, and enhance social media performance.

People also ask

How do I make my restaurant stand out on social media?

Social media can be a powerful tool for restaurants to attract customers and build a loyal following. 

To make your restaurant stand out on social media, you can use several key tactics. 

1. First, encourage customers to follow your account on social media by promoting it in multiple places. On your website, in-store signage, and through email marketing campaigns. 

2. Once you have followers, engage with them regularly by responding to comments and messages. Keep them engaged by rewarding them with special promotions and discounts. 

3. Use relevant hashtags to reach new audiences and post attractive food photos that showcase your menu items. 

4. Integrate your restaurant's branding into your social media posts to create a cohesive look and feel. 

5. Consider teaming up with influencers in your niche to expand your reach and credibility further. 

6. Finally, use video and live video to showcase your restaurant's atmosphere and offerings. Create story highlights to keep your content easily accessible and organised. 

You can effectively leverage social media to make your restaurant stand out and drive more business.

How do I advertise my restaurant on social media?

One of the best ways to advertise on social media is to create a strong presence. 

You can start by creating accounts on popular social media platforms like Facebook, Instagram, and Twitter.

Then you can create engaging content showcasing your restaurant's menu, ambience, and special deals. 

Additionally, you can run social media ads to reach a wider audience and target specific demographics. 

Engaging with your followers by responding to comments and messages builds a loyal customer base and attracts new customers to your restaurant. 

Partnering with food bloggers and influencers to showcase your restaurant can increase your online presence and attract new customers.

Conclusion

In conclusion, social media is a powerful tool that can significantly impact the success of your restaurant. 

Utilise social media, engaging content, and various platforms to attract customers and stay ahead of competitors.

Remember to regularly analyse your social media performance, adapt your strategies as needed, and always prioritise providing exceptional dining experiences. So implement these practical restaurant social media post ideas, and watch your visibility and customer base grow.

Introduction- How to increase sales in salon business?

Increasing sales and revenue is always a top priority for a salon owner or manager. But with so much competition in the beauty industry, it can take time to stand out and attract new customers. 

Fortunately, there are several strategies you can implement to increase sales and grow your salon business. 

In this blog post, we will explore some of the best ways to increase sales in the salon business.  From attracting new customers to upselling strategies that can help maximise client spending. 

These tips will help you increase your revenue and achieve greater success in the beauty industry.

1. Attracting more clients

Harnessing Social Media brand recognition

Social media is integral in shaping a business's reputation in the digital age. Platforms like Facebook, Instagram, or Snapchat effectively reach a large audience and showcase your salon's offerings. 

On your social pages, you can:

• Share before-and-after photos of customers
• Posting reviews
• Maintaining a general active presence
• Create an easy booking system via social media 
• Create social media competitions

These strategies will boost your salon's visibility and customer reach significantly. 

With over 4.59 billion global social media users, it provides an excellent springboard for attracting and fostering customer loyalty.

Exploring unique marketing opportunities

Besides conventional advertising measures, exploring unique marketing opportunities can significantly distinguish your salon from the competition. 

You can consider exclusive product promotions or collaborations with local businesses for mutual referral programs. 

These efforts enhance visibility, attract new customers, fulfil the evolving needs of existing clientele, and guarantee their repeat patronage.

2. Increasing Client Spending and Visit Frequency

Implementing a customer loyalty programme

A successful marketing technique rewards loyal customers with incentives to keep them returning. 

A loyalty program can shift how clients perceive transactions with your business from an inconvenience to an investment. 

Some other ideas are loyalty cards and membership services that offer a fixed number of free blow dries for a month. 

It keeps the customers engaged, adds value, and fosters a sense of commitment to your salon.

Upselling strategies to maximise client spending

Upselling is a potent tool that can markedly elevate your salon's revenue. 

Here, you encourage clients to purchase additional or higher-priced services or products. However, the process should be sincere and provide genuine value to the customer. 

To make a pitch effective, it should be brief, helpful, and not come across as a typical sales tactic. You’re always suggesting the client to help with ‘their problem’. 

Consultation forms before treatment are essential. On the forms, ask, ‘What would you like to improve today?’. -For example, someone may answer that with ‘improving my dry skin condition’. 

This way, you know the client wants to fix a problem. And you can tailor your extra service upgrades or product suggestions based on this. 

With the dry skin example above, a therapist can suggest a night cream to hydrate dry skin deeply. 

With effective upselling techniques, you can significantly increase sales without incurring the costs of acquiring new customers.

3. Diversifying Services and Products

Offering novel, niche services to attract different clientele

Offering specialised services can help your business draw in a broader range of customers. 

For example, focus on niche offerings like organic beauty treatments, men's grooming, or express services for busy individuals.

If your salon specialises in everything, it may fade into the noise of competition. Hence, effectively finding your niche and catering to its needs is a top priority. 

The right strategies and offerings for your niche clientele will help differentiate your salon. - Bringing in a unique inflow of customers.

Encouraging product sales through appealing displays

Retail displays in your salon are a silent but potent sales force. 

Clever placement can significantly impact customer perception and urge them toward purchases. Displays should ideally be near the entrance or other can't-miss locations. -Like next to mirrors, allowing customers to browse the products while waiting their turn.

There's a method to making a compelling display case: 

Colour 

Colour plays a key role. For instance, red entices and encourages buying, while yellow generates excitement. Blue and green are soothing colours. Sprinkling these colours around the display can stimulate conversation, leading to sales.

Arrangement

Furthermore, the arrangement of products is another vital factor - neatly arranged bottles, jars, and tubes create an appealing aesthetic. Ensure the best-sellers are at eye level and consider using risers to highlight particular products.

Marketing

Signage and labelling play an important role, too.  Providing a guide for the customer through your product array. 

4. Focusing on Staff Development

The power of friendly sales competitions on performance

Healthy competition among staff can ramp up the drive and enthusiasm. Translating into better service quality and increased retail sales. 

Monthly or quarterly sales competitions can set a lively atmosphere, making work fun while fostering a sense of camaraderie. Setting personalised targets for every team member will encourage them to strive towards their goals.

Regular review meetings, performance discussions, and the sharing of success stories and new strategies foster a dynamic, performance-oriented environment. 

Offer rewards like cash bonuses, paid time offs, or even a trophy for the best salesperson. These strategies add an element of excitement. 

These reward schemes make employees feel appreciated and integral to the success of your business.

Investing in staff training and development for improved service quality

Investment in staff training and development is a powerful strategy to boost your salon's performance. Employees form the frontline for customer interaction, and their service quality directly affects customer satisfaction. 

Regular training programs ensure staff stay updated with the latest trends and techniques. Thus providing clients with cutting-edge hairstyling solutions.

A sharp, well-trained team is the keystone for a flourishing salon. Your investment in their growth will pay off through satisfied customers and improved sales figures.

5. Sell Gift Cards using a Reliable Gift Card System

How can I increase sales in my salon?

Gift cards have proven to be a highly effective revenue driver for salons. They offer customers a convenient and personalised gifting option. 

A luxurious or pampering service is always considered a real treat when gift-giving!

This has made gift cards popular, allowing salons to boost their sales and improve customer loyalty.

Why sell gift cards in your salon? 

Gift cards are an excellent way to attract new customers to a salon. Gift card recipients often become repeat customers if they have a positive experience.

Gift cards can often go unredeemed, which is another way salons can benefit from them.

This means that the salon receives revenue for the gift card purchase but may not have to provide the service if a customer forgets to use their gift card.

Gift cards can promote salon services and packages, boosting sales and revenue.

Overall, offering gift cards is a smart strategy for any salon to increase revenue and attract new customers. Salons can tap into a lucrative revenue stream and grow their business by promoting gift cards. Advertising for gift cards through social media, email marketing, and in-store displays is easy. 

How can gift cards generate revenue for salons?

There are several ways in which gift cards can generate revenue for your salon. 

1. Revenue

Selling gift cards at a total price provides an immediate boost to revenue. 

2. Promote experiences or packages

Gift cards promote specific services or packages, which can help to increase sales of those offerings. 

3. Increase customer base

Gift cards can attract new customers to the salon, who may become repeat customers. 

4. Increased spending 

Gift cards often incentivise customers to spend more, for example, by offering a gift card with a purchase of a specific value. 

5. Fill unpopular salon times

Finally, gift cards are a great strategy to fill spaces during quieter times. Selling gift cards by offering special discounts or promotions only available for a limited time.

Overall, gift cards are a versatile and effective tool for generating revenue in a salon. By offering gift cards as part of your marketing strategy, you can:

• Attract new customers.
• Increase sales of specific services. 
• Encourage customers to spend more.
• While providing a convenient and attractive gift option.

Optimising salon booking system for better revenue

In today's tech-driven world, streamlining your salon booking system can be a game-changer for your salon's revenue. 

Salons have high online booking statistics, reaching up to 60%.

You may be losing business if you don't have a 24-hour online booking system.

The benefits of online booking software extend beyond convenience. One significant feature is the reduction of no-shows. Electronic reminders sent to customers before their appointment significantly decrease the possibility of missed appointments. - Freeing up slots for other customers and maintaining your revenue flow.

Keeping track of labour costs for efficient management

An essential aspect of steering your salon towards profitability is checking labour costs. 

If the figure starts to escalate, the reasons need to be identified. It could be due to the need for staff training on retail sales or an abundance of unfilled appointment slots.

You should regularly analyse all overheads to identify and trim unnecessary spending. Always check for the best fixed-cost deals, such as energy bills and insurance. Keeping track of your expenses and running costs is crucial to getting a grip on your financial streams.

Client Feedback and Satisfaction

Collecting feedback for continuous improvement

Collecting client feedback is instrumental for continuous improvement in the salon business. Understanding what your clients desire helps you tailor your services to their expectations, leading to higher satisfaction and loyalty. You may conduct surveys, set up in-store comment boxes, or create surveys online to facilitate feedback collation.

Current clients can provide valuable insights when considering adding new staff or improving your salon's atmosphere. Customers may visit your salon more often if online booking is more convenient.

Your salon's website feedback page gathers valuable insights into your service quality.

Yet, soliciting feedback is only half the battle. The other half lies in legitimately responding to feedback and taking necessary action to improve deficiencies. This helps shape your salon services and makes your customers feel valued and involved in your business growth.

Conclusion- how to increase sales in salon business

Taking your salon business to the next level

Taking your salon business to the next level entails comprehensive planning, precision in execution, and consistent evaluation. Each step you take towards improving your services contributes towards business growth.

Remember, increasing sales doesn't only mean getting more clients through the door. Incorporating upselling strategies, loyalty programs, and efficiency measures is also crucial.

Strive to build a culture of unremitting improvement that includes everyone - employees, customers, and even your suppliers. Encourage feedback and make necessary adjustments. 

Invest time in understanding your market and staying updated with the latest trends and innovations. Optimising the used and available resources efficiently and effectively will be crucial.

Why use a reliable gift voucher system like Enjovia?

When you sell gift cards for your salon, it's worth investing in a reliable system rather than a paper system. This is because: 

1. Prevents Fraud and Misuse

A reliable gift card system can help prevent fraud and misuse of gift cards. With a secure system, gift cards are valid and have not been tampered with. It also lets you track their usage, making detecting suspicious activity easier.

2. Improves Customer Experience

Providing an easy and convenient way to purchase and redeem gift cards improves the customer experience. A gift card system allows online sales, drastically increasing your scope for selling gift cards and improving revenue. 

3. Increases Revenue

A gift card system can increase revenue by attracting new customers and encouraging existing customers to make additional purchases. It also allows businesses to offer promotions and discounts to customers who purchase gift cards, which can increase sales.

4. Provides Valuable Data

A reliable gift card system provides valuable data to help businesses improve their marketing efforts. It can provide insights into popular gift cards, effective promotions, and loyal customers.

5. Saves Time and Effort

Using a reliable gift card system can save time and effort for businesses. It eliminates the need for manual tracking and processing of gift cards, which can be time-consuming and prone to errors. It also allows businesses to automate sending gift cards to customers, reducing the staff's workload.

The Power of Gift Vouchers in Business

Gift vouchers have become an increasingly popular option for businesses to offer their customers.  And for good reason - they are a powerful tool for boosting sales, attracting new customers, and fostering loyalty. 

This post will explore the many benefits of offering gift vouchers. We also provide strategies for crafting tempting gift voucher examples that will keep your customers returning for more.

The Importance of Thoughtful Gift Voucher Ideas

Giving a gift is a beautiful way to show appreciation and express love. However, it can be challenging to develop the perfect gift idea. 

This is where gift vouchers can come in handy. A thoughtful gift voucher distinguishes between a generic present and a heartfelt gift. Selecting a gift voucher that matches the recipient's interests and preferences is essential. A well-chosen gift voucher can demonstrate care about the person and know them well, making the gift even more meaningful.

So, how do you craft these experiences for your customers and their needs? 

Expanding your gift voucher offerings

This next section reviews the many strategies you can implement to sell more gift voucher examples. 

Understanding Your Audience

The first thing you should do when crafting your gift voucher options is to know who will buy them. 

1. Conduct Market Research

Conduct market research to gain insights into the characteristics of your target audience. You can conduct surveys and interviews or analyse existing data to understand their interests, preferences, and spending habits.

 2. Utilise Social Media

Social media platforms offer valuable demographic information about your followers and customers. Utilising analytics tools, these platforms provide can give you a clear picture of who is engaging with your brand. 

3. Collect Data from Customer Interactions

Collecting customer interactions and transaction data can provide valuable information about their demographics. Analysing purchase history, geographic location, age range, and other relevant factors can help you understand your customer base better. 

4. Analyse Age, Gender, and Location

Analyse the age, gender, and location of your audience to understand their preferences and needs. 

If your customers are primarily young adults, consider offering gift vouchers for experiences that cater to their interests.

5. Understand Purchase Behaviour 

Understanding purchase behaviour is crucial for businesses to target and engage with customers effectively. Recognising consumer buying patterns can provide insight into what motivates people to purchase. This knowledge allows companies to tailor their marketing strategies and product offerings accordingly. 

6. Identify their purpose for buying

Understanding the purpose of buying a voucher is vital to creating incredible experiences that people WILL buy. 

These steps will help you understand your audience and choose a gift voucher they'll appreciate.

When people buy gift vouchers for loved ones, they usually buy them for an occasion. 

A list of occasions can include:

• Birthday
• Christmas
• Valentines Day
• Mother’s Day
• Father’s Day
• Easter 
• Anniversary
• Engagement 
• Wedding 
• Showing gratitude 
• Expressing love 
• Black Friday deals 

Identify the occasions people may buy gift vouchers. Determine the type of person buying it and what their budgets may be. Then, you can cater to specific experiences and word it as such to advertise to that buyer persona.

7. Determine their budget 

For each occasion someone may buy a gift voucher, consider the person buying it and their budget. You can create a tiered system of options. Begin with the most affordable and work up to a luxury gift voucher to accommodate all spending levels. 

Research competition gift voucher examples

Knowing what other businesses offer regarding gift vouchers can help you stay competitive and differentiate your offering. Know your competitors' pricing, deals, and promotions to customise your gift voucher program to suit your customers.

Studying competitors can help you find new market possibilities and improve your products. Leading to more tremendous success in your gift voucher offering.

Research Options: Research different gift voucher options that are available. Look for gift experiences that align with the recipient's interests.

Read Reviews: Review the gift vouchers you are considering. Reviews can provide insight into the experiences of others who have purchased and used the gift voucher.

Delivery: How to send the gift voucher. Are they mailed or sent electronically? Make sure the delivery method aligns with the recipient's preferences.

Purchase and Personalise: Purchase the gift voucher and personalise it if possible. Adding a personal touch, such as a handwritten note, can make the gift even more meaningful.

Following these steps will help you understand your audience when buying gift vouchers. They will be able to choose a gift voucher that they will appreciate.

Creating Customisable gift vouchers

Many people are looking for unique and personalised gift options when giving gifts. 

That's where creating customisable gift vouchers with add-ons can make all the difference. 

These packages offer a convenient and thoughtful way to curate an exceptional gift experience for your loved ones. 

One way to do this is through voucher add-ons. 

By incorporating voucher add-ons, you can offer various choices catering to the recipient's preferences. These vouchers let them choose an experience that resonates with their interests.  - Whether it's dining out, a spa day, or an adventure.

So, what is a customisable gift voucher with an add-on?

Gift voucher example - add-ons

An add-on is an extra service that customers can ‘add onto’ a gift voucher. - Making the gift more memorable and personable. 

For example,

When selling a luxury overnight stay for two on your website.  The add-ons appear as an optional extra with a choice of various services or products such as:

• A bottle of champagne on arrival
• Chocolate-dipped strawberries with a glass of prosecco on arrival 
• Rose petals on the bed 
• Or a Room upgrade- (presidential suite) 
• Or more of your choice. The more unique, the better. 

A gift voucher add-on is an option for additional services or items that personalise and enhance the experience. Making it truly unique for the gift recipient. 

How are gift voucher add-ons personable? 

Customisable gift experiences provide a sense of personalisation while saving time and effort for the gift giver. Create a custom gift package by selecting vouchers that match their interests instead of searching for hours.

Moreover, these packages offer flexibility in terms of budgeting. This ensures that everyone can find something enjoyable within their desired spending limits.

Customisable experiences with voucher add-ons allow loved ones to create lasting memories on their special day. 

Offering personalised choices allows customers to show thoughtfulness in their gift selection.

So why explore this creative gifting option and expand on your gift voucher examples? 

All you need to do is select a top-performing gift voucher system like Enjovia. Built with a gift voucher add-on option built into the product page. 

Corporate Gifting Solutions

Businesses make corporate deals with hotels to buy bulk vouchers for gifting their employees at Christmas or as rewards. This is a win-win relationship as the corporate business buys the gift vouchers at a bulk discount. And the hotel receives hundreds of new customers in return. 

This has the advantage of consumers spending an extra 55% more when using a voucher.

Providing Incentives for Customer Loyalty

Monetary gift vouchers with a twist offer a unique and exciting way to give and receive gifts. One popular feature of these vouchers is the concept of tiered spending rewards.

Tiered spending rewards allow recipients to earn additional benefits based on their spending. This system encourages recipients to explore different options and make the most out of their gifts.

For example, a tiered spending reward system may offer different levels or tiers based on the amount spent. Each tier unlocks additional perks such as discounts, freebies, or exclusive access to special events or products. The recipient discovers exciting rewards at each level, adding surprise and excitement.

This concept particularly appeals to businesses incentivising customer loyalty or encouraging repeat purchases. Companies can create exclusivity and value for customers with tiered spending rewards and gift vouchers.

Overall, monetary gift vouchers with tiered spending rewards provide an innovative twist on traditional gifting options. 

The voucher offers flexible spending options and unlocks additional benefits at different spending levels via gamification.

Promotional Deals

Gift voucher examples can include various types of promotional deals to encourage spending. For instance, businesses can offer discounts on gift vouchers or provide additional free products or services with each purchase. 

Limited-time deals like Black Friday or Cyber Monday can create urgency and motivate customers to act fast.

Promotions can increase voucher value, sales, and revenue for the business.

How to facilitate offering promotional campaigns for your gift vouchers? 

Gift voucher systems like Enjovia enable effective promotions, campaigns, discounts, bulk discounts, and time-limited promotions.

Enjovia can help businesses automate and manage these promotions, making them easier to execute and track. 

For example, businesses can create gift vouchers for specific products or services or bulk discounts for large purchases. 

Set Time-limited promotions up quickly, motivating customers to purchase before the offer expires. 

Take a look at the Enjovia promotional features here. 

A gift voucher system can boost sales, revenue, and customer loyalty.

Themed Experience Gift Vouchers

Themed gift vouchers can generate interest in your products.

They offer a unique and memorable experience tailored to the recipient's interests and preferences. 

While offering new opportunities for trying new things, broadening horizons, and creating memories, unlike traditional gifts.

Ideal for any occasion, the recipient can choose an experience that aligns with it, making the gift more meaningful.

A great example of a themed experience gift voucher is a cooking class at a restaurant. 

The recipient can learn new cooking techniques, try new recipes, and get hands-on experience in the kitchen. This experience is perfect for anyone who loves cooking or wants to improve their culinary skills. 

Whether themed around Italian, French, or Japanese cuisine adds a personal touch to the experience.

Collaborating with Local Restaurants or Venues

Teaming up with local establishments can expand your gift voucher options and provide unique experiences for customers.

By partnering with local businesses, you can offer your customers various options. While additionally tapping into the expertise and resources of your partners. 

Working with local businesses for gift experiences like cooking classes or wine tastings creates cherished memories for your customers.

Plus, by working together, you can help support and promote local businesses in your community. 

A voucher system to support the different gift voucher sales strategies 

We hope you found this post on gift voucher examples helpful. 

Enjovia's gift voucher system gives businesses a powerful tool to boost sales, attract new customers, and foster loyalty. 

Businesses can attract more customers by offering diverse gift vouchers.

With promotions and add-on features, Enjovia makes it simple for businesses to create and manage gift vouchers. 

This system allows businesses to expand the types of gift vouchers they offer, increasing customers and revenue.

Businesses can use the above strategies to boost their gift voucher sales and drive growth. Create your gift voucher store today by visiting Enjovia!

Do you want to discover how to make gift cards for your business?

Due to the recent global pandemic, many companies have closed down or scaled back their business operations. Footfall and consumer spending have also been affected. This has greatly impacted the economy, with all sizes of organisations struggling.

Gift cards have been popular among consumers because they are one of the few ways to give a gift that is both personal and will be appreciated. According to the latest analysis by the GCVA and KPMG UK, digital and eVoucher sales have increased by 49.7% on a yearly basis.

Especially over the last two years, gift cards have grown to be more and more popular. This is because people can use them for various purposes, like at brick-and-mortar stores or for online businesses. (In the case of national lockdowns)!

Getting started with gift cards for your business

The next decision to make along this process is whether you want to set up physical gift cards, virtual e-gift cards or even both! There are pros and cons to each.

Physical gift cards: Promotional

You can choose multiple variations of gift cards to sell. The first type is selling a traditional physical gift card. This is a card that the customer can hold in their hand and use at a later time. Physical gift cards are appreciated by those who like to give and receive a physical gift that can be opened.

Many gift experience cards can be packaged into a wallet or a presentation box for the extra wow factor.

Physical gift cards are also helpful for promotional giveaways.

It's important to remember that with promotional giveaways the terms and conditions of the gift card are included. The expiry date, how-to book, and how it can be redeemed should be listed.

Even with online purchasing, physical gift cards can be delivered to your customers.

E-gift cards:

For many companies, the e-gift card is the preferred option— these work by sending an email with a digital e-card.

Digital e-cards can also be sent directly to customers, bypassing the wait for postal services. They are often more accessible for the customer to use as the gift card can be accessed immediately from their smartphone. (Providing there's access to their email).

Likewise, who says you should opt for one over the other? Many companies offer both physical and digital gift cards for their business. - Keeping flexible options for their customers.

How do you start a gift card program?

Are you looking to supply your customers with a broader range of options? Or are you trying to increase foot traffic and sales?

Introducing a gift card programme for your business is a great way to increase revenue drastically. Below, we go over the benefits of using a gift card system to generate and sell your gift card.

Do you want a gift card system with no extra cost?

Gift card systems organise and enable the processing of gift card sales through your business.

A competent gift card system is necessary to run a seamless business where gift cards can be marketed, sold and redeemed easily.  

The store front

Begin with a simple white-label gift card system. With our Enjovia gift card system, you can display various gift cards and gift experiences with domain masking. The design of your gift card store can be tailored to match your website branding so it looks a part of your website.

The back-of-house system

This is the part of the gift card system the customer doesn’t see.

The admin part of the gift card software enables you to take control. Everything from creating the gift card, choosing the branding and design, redemption and analytics can be found here. Let’s talk about the importance of some:

Gift card design

Your gift card system must allow you to promote gift cards that can be altered to meet your branding and design. You’ll want the flexibility to change font, colour, text and images.

Redemption

You’ll also want a simple back-of-house system to identify and redeem the gift cards. This is important as you want fast service at the checkout to ensure the gift card isn’t a copy.

Promotions and campaigns

For the ultimate increase in gift card sales, you should consider different promotional gift card campaigns. This is supported by having the flexibility to add promotional codes and group discount bulking for your gift card store.

- An essential tool for significant consumer events such as Black Friday weekend!

Analytics

Likewise, you want to be able to look back on previous campaigns and make smart decisions on future gift card marketing campaigns. How successful have previous campaigns been? How did this campaign compare to other campaigns?

Levels of user access

It is also essential that you have different levels of user access. Should your front desk staff have access to the back-of-house campaigns and promotions? Ideally, you want them only involved with each gift card's basic identification and redemption.

Increasing your gift card sales

How you decide to market your gift cards is going to make the most significant difference between casual gift card sales and becoming a major part of your revenue stream.

Some ideas include:

• Social media
• Email marketing campaigns
• Physical signage at the location

Set aside a small quarterly budget to go towards gift card marketing.

To learn more about how to market your gift cards properly see our post here: How to make money selling gift cards.

So, you've decided to start a gift card program for your business - congratulations! Here are some things you need to do to get started:

Setting up physical gift cards

With physical gift cards, you’ll need a fulfilment service. You can either print in-house or hand out the customers to come and collect. Or otherwise, arrange for your gift card fulfilment from online orders to be sent out on your behalf.

Choosing an excellent quality card design, wallet, and envelope should all be necessary for the physical gift card.

You’ll also need a stock of your gift cards, wallets and envelopes.

Setting up digital gift cards

With digital gift cards, you need not worry about selecting a stationary or fulfilment service. All you’ll need is your gift card store, which enables the receipt of gift cards to be delivered directly to the customers' email.

Gift Card Law

Make sure your policies follow local and federal laws. You can find out more about federal laws for the US gift card market here: Gift Card Expiration Date Federal Law. And for the UK gift card law here: Expiry Date on Gift Vouchers Law.

Frequently asked questions

1. What is the best way to do gift cards for small business?

Adopting a gift card system can be a lucrative strategy for small businesses, as unredeemed cards contribute to additional revenue. 

Managing gift cards requires careful consideration, including digital storage, analytics tracking, expiry management, and effective marketing strategies. 

To maximise sales, businesses should offer online purchasing options and easily accessible, well-designed platforms. Features such as add-ons and a 3-month extension card for expired cards can enhance customer experience and satisfaction. 

In summary, leveraging a comprehensive gift card software system is essential for small businesses to tap into the vast potential of the gift card market.

2. How do I create my own gift card?

To create a gift card, design an attractive physical or digital version, include essential information, and distribute it through various channels. Consider legal compliance, sales tracking, security measures, and customer support for a seamless program.

3. Are gift cards good for small business?

Gift cards offer small businesses numerous benefits. 

They generate extra revenue, attract new customers, and encourage loyalty by promoting repeat business. Gift cards also help with financial management by providing upfront cash flow and reducing product returns.

Customers appreciate their flexibility and the opportunity for increased spending. Furthermore, gift cards are valuable marketing tools, increasing brand exposure and providing insights. Strategically implementing gift cards can significantly boost small business success and growth.

4. How to make digital gift cards for your business?

To create digital gift cards for your business, design an appealing card representing your brand. Select a reliable online platform with customisation options, input essential details, and choose distribution channels. 

Integrate the system with your payment and sales systems and promote the cards across various channels. Stay compliant with laws and offer customer support to elevate your brand presence.

In just 3 years, gift card fraud losses have grown by 364%. This should raise concerns for any businesses selling gift cards. The need for gift card fraud prevention measures has never been higher. In today’s post, we will explore gift card fraud and the measures your business can take to mitigate the dangers. 

Popularity of gift cards

Gift cards have become increasingly popular in the service industry. From luxurious hotel experiences to fine dining, they're the go-to gift for those who want to share and gift memorable moments. 

However, in the same way you'd protect your most valuable possessions, it's crucial to ensure the security of these gift cards and have robust gift card fraud prevention measures in place.

Gift card fraud

Imagine gift cards as keys to exclusive hotel suites. When you purchase a hotel gift card, you're essentially investing in a future staycation or a weekend getaway. These cards hold significant value, and like any valuable asset, they can be a target for unscrupulous individuals. This is where gift card fraud prevention comes into play.

Think of it this way: just as a high-end hotel invests in top-notch security to protect its guests and assets, you should also invest in safeguarding your gift cards. 

In the following sections, we'll delve into the world of gift card fraud, exploring the tactics employed by scammers, learning how to spot red flags, and discovering the best practices to protect your cherished gift cards. 

Why do scammers want gift cards? 

Gift cards are a quick way for scammers to obtain cash. They can use the card to buy items or sell them for cash. 

Scammers prefer gift cards because it's hard to trace the funds once they've been spent, allowing them to remain anonymous. 

Additionally, gift cards are easy to acquire and buying several during the holiday season won't raise suspicion.

Gift cards have less protection for buyers than other payment methods, which means that transactions may be irreversible. 

How does scamming cards work?

Scammers often employ a variety of tactics to pilfer the value of gift cards. 

Stealing gift card codes

With retail gift cards, one common approach is to scratch off the protective covering on the card to reveal the unique code. They then note down this code and wait for the card to be activated. Once it's loaded with funds, they drain it, leaving the legitimate recipient with an empty card.

Regarding gift experiences for services, some scammers will also try to duplicate gift cards and use number pattern recognition to predict valid gift cards to steal. 

Phishing 

Another devious method is through phishing emails or phone calls. Scammers may pose as legitimate businesses or organisations, claiming an issue with your gift card and that they need the card number and PIN to resolve it. Once they have this information, your gift card's balance can quickly vanish.

In the upcoming sections, we'll guide you on how to spot these red flags and, most importantly, how to outsmart these crafty scammers, ensuring your gift cards remain safe and sound.

Spotting the Red Flags

In this section, we'll help you, as a gift card seller, recognise the warning signs of gift card fraud. Our goal is to provide you with clear and concise information to ensure the security of your gift card operations.

As a seller of gift cards, it's vital to be vigilant to protect both your business and your customers:

1. Suspicious Shopping Behavior: Pay attention to unusual activity, such as an unusually high number of purchases, which might indicate fraudulent behaviour.
2. Customer Communication: Educate your customers about not sharing gift card information via unsolicited emails or phone calls.
3. Verify Your Website: Ensure that your online platform is secure and that customers purchase or redeem gift cards on the official site.
4. Consider Using a Gift Card Management Platform: Explore options like Enjovia to help monitor and identify suspicious purchases. This platform can be a valuable asset in safeguarding your gift card operations.

Next, we'll provide you with further insights into how to protect your gift card inventory and what steps to take if you encounter potential red flags in your role as a gift card seller. 

How Businesses Can Prevent Gift Card Fraud 

For reliable gift card fraud prevention, consider Enjovia. Enjovia is a gift card service provider that utilises robust security features combined with the following measures to ensure the security of your gift cards: 

1. Secure Payment Gateway 

Enjovia utilises secure payment gateways to protect transactions, making it as reliable as a bank vault.

2. Anti-Fraud Detection Measures 

As well as the security in the payment gateway, Enjovia also uses anti-fraud detection systems that monitor purchases and swiftly halt suspicious activity—creating a double layer of protection against fraudulent activity. 

3. Random Unique ID

With Enjovia, all gift cards are assigned a completely random and unique ID number and code. There is no patterning to the voucher codes, making it impossible to predict a number sequence that could be used in fraud. 

With no regular format on the voucher IDs, Enjovia is distinct from many other gift card systems.

4. Easy Redemption Process- Reducing Human Error

Using a gift card redemption process is paramount. However, the redemption of gift cards must be quick to access and simple to check the status of the gift card being cashed in. 

Enjovia ensures an easy redemption process, safeguarding against multi-use or duplication of gift cards. 

When there is pressure on queues at the checking-in/ out desk, staff can become overwhelmed and skip checking the status of gift cards.  - Preferring to redeem gift cards later when there are no lines of people waiting. But, doing this gives rise to a number of fraudulent gift cards being used. 

Enjovia mitigates this issue by providing fast logging into the redemption system. With quick staff sign-in and QR code scanning, gift cards can quickly be identified. Therefore, allocating a new status to the gift card in real-time. - with no extra pressure on the other waiting customers.

Frequently Asked Questions

How do I protect my gift card from fraud? 

To protect your gift card, store it securely, use it promptly, and be cautious of unsolicited requests for card information.

Can you get your money back if you get gift card scammed? 

Unfortunately, it's often challenging to recover money lost to gift card scams. Promptly report the scam to the issuer for any possible recourse.

Can gift card fraud be tracked? 

Yes, gift card fraud can be tracked through transaction records, enabling authorities to investigate and potentially apprehend scammers.

How do I protect my gift card? 

Protect your gift card by keeping it safe and using a reputable gift card management platform for added security.

Are gift cards security-protected? 

Many gift cards now include security features like unique IDs and QR codes to enhance security.

Where is the security on a gift card? 

The security on a gift card typically lies in the unique ID, PIN, or activation code, often found under a scratch-off panel.

How do thieves activate stolen gift cards? 

Thieves may activate stolen gift cards by using various methods, including scratching off and copying activation codes before legitimate activation.

Is there a CVV on a gift card? 

Gift cards usually don't have a CVV (Card Verification Value) like credit or debit cards.

How do you authenticate a gift card? 

You can authenticate a gift card by verifying the unique ID, PIN, or activation code provided by the issuer before use.

What happens if a business goes out of business and you have a gift card?

It is important to know that there may be situations where your gift cards cannot be used. This is dependent on the store and the reason for its closure. When companies file for bankruptcy, they can only accept gift cards if they request permission from the bankruptcy court and if it is granted.

Conclusion- Gift card fraud prevention

In conclusion, safeguarding your gift cards, whether in the service and hospitality industry or beyond, is vital in today's digital landscape. 

By adopting secure practices, such as using reputable gift card management platforms like Enjovia and staying vigilant against suspicious activity, you can fortify your defence against potential fraud. 

The importance of these measures cannot be overstated, as gift card fraud can have significant financial repercussions. To sum it up, protect your gift cards like valuable assets and stay alert to ensure a secure and enjoyable gift card experience.

For more information on how to increase the security of your gift cards, see our post on Gift Voucher Law.

Wondering how to promote gift vouchers?

Are you looking to increase your gift voucher sales but can't see past introducing discounts as your only promotion strategy?

Fear not, as in this post, we will not only prove how resorting to discounts every time is an ineffective long-term strategy, but we will also give you new ways to think about promoting your gift vouchers that will increase revenue and returning customers.

What is the difference between gift card and voucher?

Gift card and gift voucher are used interchangeably, but typically they are representing the same thing. Let’s have a look at this in more detail. 

Gift vouchers

A gift voucher is a piece of paper or electronic code that can be exchanged for a service or represent a monetary value. It is usually purchased by a customer and usually given as a gift to another person.

Gift Card

A gift card is a prepaid card that is used to purchase goods and services at a specific store or group of stores.

In the US market, a gift card is an umbrella term for referring to gift vouchers and gift experiences. 

So when we also refer to gift cards, this includes gift cards exchanged for services and not just goods. 

Gift Experiences

Another way to refer to gift vouchers is gift experiences or gift certificates. 

Gift cards, Vouchers and experiences are all pre-paid and exchanged for a good or service at a later date. 

What is the gift card market trends?

“55% of your gift card sales will take place at the Winter seaonon between November and December.”- Enjovia. 

So for this reason, it is imperative that you understand your market, products and customers to use promotions for increasing gift voucher sales.

How to promote gift vouchers without discounts

It's straightforward to increase gift voucher sales without resorting to discounts.

Many companies will use discounts to increase their gift voucher sales. Discounting gift vouchers as a marketing strategy is a great way to spike your short-term sales. We are not suggesting you should never use discounts, but they have their time and place.

With gift voucher discounts, you will see immediate results because all customers love a good deal.

But...

Long-term use of this marketing strategy can potentially cause your business harm, especially if you are in a luxury market. So it's essential to use discounting with caution.

This is because discounts can be addictive for your customers. If you're always offering discounts on your gift vouchers, they will grow always to expect a discount.

Even if they thoroughly enjoyed the experience of the voucher, they know they can get that experience at a cheaper price and they will wait until they see it at a discount again. And once they've experienced your services at that discounted price, they may not see the value in paying the whole cost- especially if they know they can get it so much cheaper if they wait for your deal to pop up as expected.

See the trap of using discounts over and over again?

So how can you increase gift voucher sales without using discounts continuously?

How to promote gift vouchers

Promoting your gift vouchers effectively is quite simple, just add value.

How to upsell gift vouchers?

Use Add-ons. 

It's effortless to add value to your vouchers. Sell them at full price and then include a little something extra. We call this an 'add-on'. This gives your customers a sense of exclusivity that only comes with the gift voucher they receive.

You can make the added value as big or small as you please.

"Get an exclusive VIP experience on arrival with complimentary champagne on ice."

Limit availability

To see an increase in gift voucher sales, only offer the experience for a limited period or even have a limited number of available vouchers. 

Making something scarce or limiting the available amount of time you can purchase gives people a perceived sense of added value to the experience. Knowing the experience won't be around for long, creates a fear of missing out. 

A time limit is a great way to entice customers to act immediately- not wanting to miss out on the additional value.

“Runs out midnight! Get ready for the party season this Christmas and treat yourself to gel nails with a complimentary bottle of bubbly”.

Also, limiting the number of gift vouchers available will create an illusion of exclusivity, which will make the buyer feel a sense of urgency to buy before they miss their opportunity.

FAQs

How do you get people to use gift cards?

Gift cards are another way of describing gift vouchers. Most gift cards are exchanged at a monetary value, but increasingly we are seeing the popularity of gift experiences arise.

Firstly, to get people to buy your gift cards, you should ensure your gift cards will provide value to your customers.

1. You do this by making the gift card experience memorable, valuable or exclusive.
2. Secondly, To get people to buy and use your gift cards, you need to simplify the buying process.

Shortening the steps between advertising your gift cards and the checkout process will increase sales! Increase gift voucher sales here.

How do I promote a gift card on social media?

Promoting your gift cards on social media is simple.

First, make it known you sell gift cards. So create awareness around your gift cards by:

1. Creating gift card featured posts
2. Posting stories of the services and products available through your gift card

To find more ways to advertise your gift cards on social media, see our post here. 

How do I advertise my gift card business?

Advertising your gift cards online is important. But it's equally as important to advertise at your location. Have your marketing for gift cards at every customer point. Great in-house advertising includes:

• Customer service desks
• Bottom of receipts
• Signage around your premises
• Outdoor signage by your carpark
• Word-of-mouth from your staff

Learn more about in-house gift card promotions here. 

How to promote online gift cards?

A simple way to promote gift vouchers is to improve your digital marketing tactics.

Using Keywords in your gift card descriptions and titles will appear in Google searches, reaching the eyes of customers searching for a product like yours!

To find which keywords are searched frequently in your area consider using keyword tools.  Keywords Everywhere, Answer The Public or Keyword Generator are some free or very low cost tools so you can become familiar with what people are searching. 

Then, ensure you fill the relevant keywords throughout the product page. 

You’ll soon get more organic traffic filtering through to your gift card product pages. 

Simple but effective gift voucher promotions

Adding value is a more profitable way to increase gift voucher sales in the long run for your business. Although it is okay to use discounts repeatedly, use them appropriately and sparingly. Don't put yourself in the position of only being able to sell your gift vouchers at discounts.

We hope you enjoyed our post on how to promote gift vouchers. For more information on increasing gift voucher sales, contact us at Enjovia. See you next time!

In this blog post, we will look at gift certificate advertising ideas to drastically improve your sales and revenue.

The gift certificate market is changing. Where once gift certificates were only really considered for the holiday season, they are now becoming a preferred choice for gift giving for any occasion throughout the year.

Gift certificates are fast becoming a year-round option to treat loved ones. This is primarily due to the nature of gift certificates morphing to include unique and beautiful experiences packaged as a gift.

More and more services are including gift certificates in their business strategy- making a massive difference to their revenue streams! Generating millions of dollars in sales for hotels that can advertise their gift certificates effectively.

So how do they do it?

Take a look below at practical and easy-to-use gift certificate advertising ideas…

1.  Use digital marketing to your advantage

Social media

Your social media pages grant you access to a much larger audience than you could ever imagine connecting with.

You must use this to your advantage and play smart when promoting your gift certificates.

If you’ve never used social media to advertise your gift certificates before, then begin with a simple image post depicting how they'll be used. For example, if you’re selling gift certificates for a romantic dinner for two, let the image speak for itself. Add wording around the image to communicate the availability of your gift certificates, with a direct link to the purchase page.

This first step is just informing your audience that gift certificates are available. In time, you can use social media to advertise your gift certificate offers and promotions, as well as competitions- (which we will discuss later in this post.)

Be sure to research which hashtags are popular- especially around gift-giving seasons to ensure your posts get the furthest reach.

Write blog posts

Digital marketing is exploding for businesses who use inbound marketing techniques- and it has incredible results too!

Instead of pushing your advertisements onto people, why not let them find you? -After all, most online shopping sales are driven by the consumer. If someone wants something, they’ll typically search for it online first.

It’s no different from selling your gift certificates online.

Begin with writing blog posts about gift certificates or gift-giving, and ensure you fill your pages with highly searched but low competitive keywords. This way, when one of your customers types into Google something like “Best gift certificate for Christmas” (or whichever keywords are relevant for you), your blog post will rank higher than your competition and hopefully get clicked on.

Over time, if you’re writing highly optimised content for your chosen keywords, your website will get more substantial authority, and you’ll maintain one of the top slots on Search Engine Results Pages.

Some tips when writing blog posts for gift certificates:

• Keep the focus of the gift certificates on the buyer
• How can you solve their problem/ improve their situation?
• Give tips and ideas on what types of gift certificates to buy and why

Enrich your website with keywords

SEO goes further than just writing blog posts. Your landing pages for your gift certificates should be filled with keywords and your homepage.

There are many ways to incorporate SEO techniques into your website. For more information on SEO, check out our previous post here: How to start an eCommerce business in 2021

2.  Website design

The digital gift certificate market is exploding. As well as being extremely convenient, more and more surveys show that people like the simplicity and ease of using an e-gift while avoiding shipping costs.

While an online store gives you access to thousands of more customers, you’re also competing with an ever-increasing amount of competition.

The key to selling more gift certificates online is to place them in smart areas on your website.

These should include:

• dedicated gift certificate landing pages with easy-to-view direct links from your homepage
• Pop-up banners that link to the landing page
• Advertise a specific section to your most popular or bestselling gift certificates with a clear Call To Action button.
• Links within your booking pages before a sale is finalised- this is an excellent stage to remind your buyers of any extras they can add to their order before they make any payment. This is a great time to include limited-time special gift certificate offers.

3.  Email marketing

Email marketing, when done properly is one of the most effective advertising strategies. This is because you are already in the good books with your audience. With GDPR rules and regulations coming in hard and fast, it’s resulted in companies only being allowed to contact people who want to be contacted.

This is excellent news, as people subscribing to your email marketing want to hear about your newest products, latest deals and exclusive offers. Your success rate with email campaigns will be relatively high when promoting gift certificates directly to your loyal customers.

To get it right, though, there are a few things to consider:

Use CTAs

In your emails, use clickable links that make it easy for your customers to process a payment and purchase a gift certificate in as few steps as possible.

Regarding specific dates such as Mother’s Day, Black Friday, or Christmas, ensure you create CTAs for your bestselling gift certificates within your promotional email campaigns.

Personalisation

Email marketing allows you to get personal with your customers.

At every chance, you should use tools that auto-fill in their name and add personal touches. This makes the customer feel more valued and part of your brand. Making them much more likely to buy from you again.

Offers to existing customers - exclusivity

Why not reward those who are loyal to you? Once every so often, send everyone in your email list an exclusive promotional gift certificate. This is a great way to show your gratitude for their support while solidifying their loyalty to you further.

 6. Event giveaways and competitions

A fantastic gift certificate advertisement strategy is to partake in a fun event giveaway competition with a gift certificate as a prize.

Not only do these types of competitions get incredible reach, but the engagement and interaction gain you hundreds of new followers in a concise space of time.

Remember, the bigger the gift, the more buzz generated!

Ways to do this can include:

• Launch the competition on social media
• Create rules that increase followers and engagement, such as “Follow page”, “Tag two friends also following our profile”, “post on your story”, and “like and comment on post”. These types of posts work exceptionally well on Instagram!
• Winners get announced on social media
• Follow up with competition winners to comment on how they enjoyed the experience they won.

You should even talk about this competition on your website with links and rules on how to take part in the competition.

7. Promotional gift certificate campaigns and offers

Last but certainly not least, use promotions and offers to generate interest in your gift certificates.

You may be reluctant to offer discounts and offers on your gift certificates, but showing them sparingly can generate interest from some buyers who may have yet to consider purchasing them.

Then, once they experience the fantastic value of your gift certificate, they may feel more content with purchasing a gift certificate at total price another time.

Types of promotional deals can include:

Buy one, get one free

This works great as most people purchase gift certificates for experiences, as the gift recipient can share the experience with the buyer. Or they may even give the gift certificate to another person- which is also great for you as another person has been introduced to your brand.

You’re not even likely to lose money. Research has shown that people who receive gift certificates spend, on average more than 35% of the value of the gift.

Limit promotions to time or availability

When sales are limited, it almost creates a panic purchase in customers. They don’t want to feel as though they’ve missed out on the offer.

Create product add-ons

Another great way to promote your product is to boast about a level of Personalisation you can add to make the gist certificate unique and special to the receiver.

In our gift certificate system, we have a favoured feature by our clients called the product ‘add-on’.

Add-ons are an incredible way to personalise the gift certificate to match the exact desires and wants of the receiver. For example, if a husband purchased an overnight stay gift certificate, they can create add-on products of champagne on ice for arrival or chocolate-dipped strawberries in the room.

Whatever you’re willing to offer as additional services, you should consider including them in your promotions as an ‘add-on’ item.

People also ask

How do I advertise a gift certificate?

To effectively market your gift cards, it's important to ensure that they are easily visible to customers when they visit your business. 

One simple way to achieve this is by placing them in high-traffic areas such as the cash register, hostess stands (for restaurants), dressing room waiting areas (for retail), and window displays. 

By doing so, you increase the likelihood of customers noticing the gift cards and considering them as a potential purchase.

How do I promote my gift vouchers on social media?

We've put together a list of tips to help you leverage Facebook and Instagram for selling your gift cards and boosting your revenue:

1. Make sure your gift cards are prominently featured on your business profiles.

2. Schedule creative posts that showcase your gift cards in an engaging way.

3. Consider running paid ads to reach a wider audience.

4. Use videos to grab the attention of potential customers.

5. Reach out to your community to spread the word about your gift card offerings. 

6. Run social media competitions to increase engagement and increase followers. 

How do you present a gift card creatively?

A great way to present a gift card is to order a luxury wrapping option. Work with your gift card management company and see what options they can present to you to upgrade the packaging and posting into something luxurious. 

If you offer mail-sending options to your clients it's a great idea to accompany the gift card delivery option with beautifully branded extras, that will bulk out your gift certificate into a hamper. 

How do I get customers to buy gift cards?

There are 5 major things you can do to increase the number of gift cards you sell. 

1. First, make sure your gift cards are visible in your store. Display them in a prominent location so customers can easily find them. 
2. Second, make sure they are displayed online on your website with a clear link to your store from the homepage. This can help you retain online customers and encourage them to return to your store. 
3. Third, use gift cards for promotions. Offer discounts or other incentives for customers who purchase gift cards. 
4. Add personalisation. Give your customers options to personalise their gift card with product ‘add-ons’ 
5. Finally, make your gift cards look attractive. Use premium quality paper and envelopes to give your gift cards a professional and appealing look. This goes for your gift card online store. 

What is a gift card promotion?

We hope you enjoyed our post on gift certificate advertising ideas. For more information on setting up an online gift certificate store, get in touch here.

Introduction: The Growing Importance of Selling Gift Certificates Online

Giving gifts is a significant part of many events and celebrations. While physical presents are the norm, the popularity of experience-based gifts has recently surged. 

According to studies, about 40-50% of individuals prefer giving experiences as gifts instead of material items. To keep up with this trend, countless businesses have upgraded their gift certificate options to offer more experience-led choices.

Selling gift experiences online is an important business strategy. Consumers want high-quality, enjoyable purchases with immediate results. 

In this blog post, we cover the growing importance of how to sell gift certificates online. With easy-to-implement steps to begin selling online gift cards today! 

Gift card statistics

1. The global gift card industry is rising, with a predicted market value of $1.9 trillion by 2027.  North America and Europe are leading the way with over 70% of sales in 2020. 

2. E-gift cards saw an impressive 80.7% increase in November compared to 2019 – a testament to the industry's recent growth.

3. 71% of people prefer to receive gift cards instead of physical gifts. 

Step 1: Choose the Right Platform to Sell Your Gift Certificates

Your gift certificate platform is the first thing to consider when selling gift certificates online., 

However, there are so many gift certificate system options available.

How to decide the right system?

Some main things to consider in a gift certificate platform are:

• Simplicity of use
• Customise options to meet your branding 
• Payment processing/gateways in your area
• Good reporting 
• Multi-language support
• Promotional features

There are two main areas of a gift card system that you’ll need to think about. 

1. The gift card store where your customers can view and buy your gifts
2. The admin side (where the bulk of how you manage your gift cards happens) 

How to make money with gift certificates?

Making money with gift certificates is simple when you know what sells to your audience.

Look for a gift certificate platform with reporting and analytics features.

Then, once every quarter, hold a 'gift certificate review meeting'. This is where you pull the sales reports from your gift certificate reports and review what packages and deals sold best and which flopped.

This is one of the most essential stages in making money with gift certificates, but it often gets overlooked.

Step 2: Design and Customise Your Gift Certificates for a Professional Look

Your gift certificate designs for your online storefront are vital to online selling. 

1. Choose high-quality images to represent your gift 
2. Design your storefront to match the branding of your website

A high-quality gift certificate system like Enjovia uses white labelling on the storefront. Enabling users to design and match the store to their website branding. 

Step 3: Set Up an Easy-to-Navigate Online Store on Your Website

Building an online store on your website can be manageable with the right approach.

Easy user experience

When customers visit your online store, it is crucial that they can find what they are looking for quickly and easily. This enhances their shopping experience and increases their likelihood of purchasing. To achieve this, there are several key elements you need to consider when setting up your online store.

1. Make your store accessible from your website homepage 

We recommend making your store link from your homepage for easy recognition and a simple user experience.

2. Navigation menu

Firstly, ensure your website has a straightforward and intuitive navigation menu. 

This menu should include categories or sections accurately representing your products or services. 

Organising your products into logical categories allows customers to effortlessly browse your offerings without feeling overwhelmed.

3. Product descriptions 

Next, ensure each product has a dedicated page with detailed descriptions, high-quality images, and pricing information. 

Providing as much information as possible is essential to help customers make informed purchasing decisions.

4. Search functionality

Consider implementing search functionality on your website. This allows customers to directly search for specific products or keywords and quickly find what they need. A well-designed search feature can significantly improve user experience by saving time and effort navigating different pages.

5. Fast check-out 

Reduce the number of steps needed to check out a purchase. More barriers to processing a payment will increase the likelihood of abandoned carts. 

Have a quick-buy option that takes the customer straight to their basket. 

6. Mobile compatible

Your website must work well on smartphones, as more people use them for online shopping.

Step 4: Promote Your Gift Certificates through Effective Marketing Strategies

Marketing your gift certificates well is crucial to drive sales and increase customer awareness.

By implementing effective marketing strategies, you can maximise the visibility and appeal of your gift certificates, ultimately boosting their sales potential. 

This section will explore key marketing strategies to help you successfully promote your gift certificates.

1. Social Media Promotion

Leverage the power of social media platforms to reach a wider audience. 

Create enticing posts that highlight the benefits and uniqueness of your gift certificates. Encourage customers to share these posts with their networks, increasing the chances of reaching potential buyers.

2. Email Marketing Campaigns

Utilise email marketing campaigns to target existing customers and subscribers. 

Craft compelling emails showcasing your gift certificates' value, including limited-time offers or discounts. 

3. Promotions and Discounts

Create a sense of urgency by offering limited-time promotions or discounts on your gift certificates. This also works well around the major holidays such as Christmas or Black Friday. 

You can learn more about creating Black Friday promotions for gift experiences here. 

4. Search Engine Optimisation 

Optimising your store for keywords is a highly effective method of attracting website traffic. 

Using a platform like Enjovia allows for SEO on product pages.

Step 5: Easy Redemption Process for Customers and Staff

The redemption process is one of the most essential features of selling gift certificates. 

Fast and straightforward gift certificate redemption minimises delays at check-in desks while quickly checking gift certificates for legitimacy. 

Enjovia makes it easy to keep track of and use gift certificates. Each has a unique code you can access quickly and redeem easily.  

When checking in or out, you can manually enter the product code or scan a QR code for quicker redemption. 

Customers can easily use gift certificates in-store, and staff can quickly check and redeem their validity. This is important for keeping wait times down and providing fast service.

How to sell more gift certificates online?

1. Create product promotions for significant events in the year

You can use many events yearly to promote your gift certificates for more sales!

Easter, Mother’s Day, Father’s Day, Black Friday, Christmas, Birthdays, and so on! 

Enjovia offers a gift certificate system that lets you add product promotions and discounts. This makes it easier to sell during special events and attracts more customers. You can apply these promotions to specific catalogues or products.

Set up a percentage discount, group discount, Buy- One- Get- One- Free promotions and many more!

2. Enable product personalisation

Consumers are all about giving personalised gifts and ensuring they are extra special. Our store offers this for customers to customise their experiences within your product permissions.

At the back system, managers can create product add-ons for shoppers to create unique gifts. You can add a bottle of champagne, a box of chocolate-dipped strawberries, flowers, and so much more!

What products or services to sell as gift certificates?

In your gift certificate store, you can offer any of your business's products or services as a gift certificate. 

Creativity with products

For example, is your business a gift store that sells products? Create a hamper, list all your favourite products, and sell this as a gift certificate on your online store for different occasions. 

E.g . A birthday hamper for her.

Creativity with gift experiences

One of the best things when creating your gift experiences is flexibility. 

You can combine a few of your services together to create unique experiences. You’ll stand out from your competition with a fun experience they won’t experience elsewhere. 

Review your gift certificates regularly

Assessing their sales reporting is essential to make informed decisions about your products. You can determine which experiences are selling well and which ones aren't. 

While maintaining the traditional experiences is significant, focusing on the profitable ones is equally vital. 

To stay popular with your customers and increase your sales, it's critical to monitor your sales regularly.

How do I sell a gift certificate?

Selling a gift card is easy once you have the right system in place, along with the proper marketing. Here's how to get started:

1. Get your gift certificate management system.
2. Select your products/ services to turn them into gift certificates for your store. 
3. Create your gift certificate products in your store.
4. Train your staff in the buying and redeeming of your gift certificates. 
5. Promote your gift vouchers on multiple platforms. 

For more ideas on social media promotions for your gift cards, read here: 

Wrapping it up- How to sell gift certificates online

Learning how to sell gift certificates online is a must-have for businesses today.

The Enjovia gift certificate system will boost your gift certificate sales, so get in touch!

Create a store today for free with Enjovia.

In this blog post, we guide businesses on how to manage gift cards effectively. 

Between 2022 and 2023, the worldwide digital gift card market experienced an increase in value from $342.66 billion to $405.17 billion. 

The market predictions continue to expand, predicted to reach $740.41 billion in 2027.

Selling gift cards is among the most effective strategies to enhance your earnings, amplify traffic, and expand your enterprise.

What is a Gift Card? 

A gift card is a transactional, pre-paid card (in a digital, plastic card or paper form) that customers can exchange for a good or service at a specific business. 

There are different names for gift cards. They are also called gift vouchers, gift certificates, gift coupons or gift experiences. 

Types of gift cards

Monetary gift cards vs gift experiences

1. Monetary gift cards

A monetary gift card is a transaction for a specific monetary value. 

E.g. Consumers purchasing a £50 gift card can spend it on goods or services at the place of business for this value. 

2. Gift experience gift cards

A gift experience is a gift card selling a service. Examples include a spa day, hotel stay, dinner at a restaurant or a combination of services to create a unique experience.  

Consumer Shift in the Gift Card Market

As a leader in the gift card market, we’ve watched consumer preference for monetary gift cards get slowly left behind in exchange for gift experiences. 

The GCVA found that post-Coivd, more consumer spending on gift cards is redirected towards leisure spending instead of retail. 

As gift experiences' popularity grows, businesses adapt to consumer preferences. The most successful companies offer unique and memorable gift experiences. 

Managing your gift cards to suit the wants and needs of consumers will place you head and shoulders above your competition. 

Understanding the Revenue Potential of Gift Cards

Recognising the value of gift cards is crucial if you want to learn how to manage gift cards.

Gift cards generate immediate revenue upon purchase and drive additional future sales. 

When customers redeem their gift cards, they often spend more than the card's value, resulting in increased revenue for your business.

Furthermore, gift cards can help attract new customers to your store. When recipients receive a gift card from your business, they get introduced to your products or services.

If they have a positive experience, they will become loyal customers and spread the word about your brand. 

Gift cards can also encourage repeat business from existing customers who may choose to purchase a gift card to give to someone else.

With this in mind, let's reach your gift card revenue potential with proper management of gift cards.

How to Manage Gift Cards Effectively

An efficient management plan ensures your gift card strategy's success. Having a plan will maximise the revenue potential for your gift card sales. 

Look at how this Hotel Resort tripled its gift card sales through intentional gift card strategies. 

Let’s take a look at some of the Enjovia gift card management features: 

Gift card tracking system

Tips for Organising and Tracking Your Gift Cards

To effectively manage your gift cards, it is essential to have a system in place for organising and tracking them.

• Utilise gift card management software: Invest in gift card management software that efficiently tracks gift card sales, redemptions, and balances. This software can also generate reports and analytics to help you make informed business decisions.

• Implement a barcode or QR code system: Use barcodes or QR codes on your gift cards to streamline the redemption process. This will make scanning and tracking gift cards easier, reducing the risk of human error.

• Train your staff: Provide thorough training to your staff members on handling gift cards and the proper procedures for sales and redemptions. This will ensure consistency and accuracy in managing your gift cards. From upselling gift cards to fast redemptions, your staff's efficiency with gift cards will boost your reputation. 

By implementing these tips, you can streamline your gift card operations and provide an excellent customer and staff experience.

How to Manage Gift Cards Store

Managing a gift card store requires careful planning and attention to detail. Here are some critical steps to effectively manage your gift card store:

• Determine the types of gift cards to offer: Consider the preferences and needs of your target audience when selecting the types of gift cards to show. 

Offer a variety of options to cater to different interests and occasions. 

• Provide gift card customisation options: Offer personalisation options for your gift cards, such as custom designs or adding a personalised message. 

Adding a special touch makes gift cards more appealing to customers.

See our post on ‘add-ons’ and how they can help personalise each product. 

• Offer special promotions and incentives: Create promotions or discounts for gift cards to encourage sales. 

For example, you can offer a bonus gift card with the purchase of a certain amount or provide discounts on future purchases when a gift card is redeemed.

• Design and Personalisation: Use a system like Enjovia to change the design, font and branding to align with your branding. 

By following these steps, you can effectively manage your gift card store and maximise sales.

How to Use Gift Cards Strategically to Sell Your Services and Experiences

Gift cards can be a powerful tool for strategically selling your services and experiences. Here are some strategies to help you leverage gift cards to drive sales:

• Create gift card bundles: Bundle your services or experiences together and offer them as gift card packages. This allows customers to purchase comprehensive expertise or a combination of services, increasing the perceived value of the gift card.

• Collaborate with other businesses: Partner with complementary businesses to create joint gift card promotions. This can help you reach new customers and expand your customer base. Collaboration creates unique and memorable gift experiences consumers won’t want to miss. 

• Offer limited-time gift card promotions: Create a sense of urgency by offering limited-time promotions for gift cards. This can incentivise customers to purchase gift cards sooner rather than later.

• Use gift cards for customer loyalty programs: Incorporate gift cards into your loyalty programs to reward repeat customers. Offer gift cards as rewards for reaching certain milestones or to thank customers for their continued support.

By implementing these strategies, you can use gift cards to sell your services and experiences and increase your revenue.

Can Gift Cards Be Tracked if Stolen? 

With Enjovia all gift cards come with a unique QR code. 

If a gift card is stolen, tracking and preventing its use through the gift card system is possible. 

A voucher code is a unique code associated with a specific gift card and can be used to verify its authenticity. 

Gift Card Fraud Prevention

Avoid gift card fraud by implementing the following measures:

• Educate staff and customers: Train your staff to recognise and report any suspicious activity related to gift cards. Similarly, educate your customers about gift card fraud and give them tips on protecting their gift cards.

• Implement fraud detection systems: Use fraud detection systems to identify and flag suspicious gift card transactions or suspiciously high-value purchases. With Enjovia, gift cards have a one-time redemption, preventing a stolen gift card from being used again. 

By implementing these fraud prevention measures, you can protect your business and customers from gift card fraud.

Gift Card Restrictions - Informing the Buyer

When selling gift cards, informing the buyer about any restrictions or limitations associated with the gift card is essential. Helping to set clear expectations and ensures the recipient knows any terms and conditions.

Some common gift card restrictions include:

• Expiration dates: Some gift cards may have an expiration date, after which the card becomes invalid. It is vital to communicate the expiration date to the buyer and any applicable fees or penalties for expired cards.

• Usage Limitations: Certain gift cards may have usage limitations, such as being valid for specific products, services, or locations. Informing the buyer about these limitations can ensure understanding and satisfaction. 

By providing clear and transparent information about gift card restrictions, you can ensure a positive experience for both the buyer and the recipient.

You can find out the law around using gift card expiration dates here:

Conclusion- How to manage gift cards

A gift card management system is the best way to manage your gift cards.

A gift card system such as Enjovia has various features that can help boost the traffic to your online store and improve the design and aesthetic. 

We hope you learnt valuable information from this blog post on how to manage gift cards.

Use Enjovia to take your gift card strategy to the next level with a fully supported management system. 

Increase your revenue and create a free online store in minutes here.

Disadvantages of coupons for your business

The gift voucher market is exploding. While revenue reward is high, you won’t maximise your revenue potential without careful management. 
In this blog post, we look at some common disadvantages of coupons and find you the best solutions to manage these.

What is a gift coupon?

A gift coupon is another name for gift cards, gift vouchers, gift certificates and gift experiences. Throughout this post, we will refer to any of these definitions. 
It is important to be aware of some potential disadvantages when utilising coupons.
Let’s take a look at some of the disadvantages of vouchers. 

Common disadvantages of coupons

What are the disadvantages of gift cards?

While gift vouchers can bring numerous benefits to your business, they also present specific challenges if mismanaged. 

In this section, we will explore some of the most common problems when selling gift vouchers so that you can be better prepared for any potential issues.

1. Disadvantages of vouchers: Understanding the Legal Requirements

Like most industries, a specific legal requirement exists to sell gift coupons. Understanding the law and knowing how to comply is essential for business success. 

In some countries, you could be heavily fined if you put the wrong expiry dates on your coupons. 

Here are some of the basic legal requirements for selling gift vouchers:

Gift Voucher Laws for the UK and Ireland?

Gift Voucher Laws for the US. 

If you need clarification on the laws in your area, contact a lawyer or accounting professional for help.

2. Disadvantages of vouchers: Weak Marketing Strategies

Selling gift vouchers with weak marketing strategies can be a big business problem.

With the right approach, businesses can reach their target audience and maximise their profits from selling gift vouchers. 

A well-thought-out marketing strategy is essential for companies to succeed in this competitive market. 

It should include creative campaigns, digital and social media presence, and effective customer communication. 

3. Disadvantages of vouchers: Poor Gift Voucher Designs

Gift Experiences are a great way to show someone you care. But it can be a real letdown if the design is ugly. 

That's why ensuring your gift card designs are attractive and current is essential. 

Not only will this make your gift experiences more desirable, but it will also help ensure they will be used and appreciated by the recipient. 

Unfortunately, many businesses ignore their gift card designs, making customers uninterested.

To ensure your gift cards are successful, you must invest time and effort into creating attractive and modern designs that appeal to your target audience.

Use a high-quality card for a physical voucher with a wallet. Likewise, ensure digital copies of your gift card are attractive.

4. Disadvantages of vouchers: Managing Gift Voucher Discounts

How you promote your gift vouchers has to be considered very carefully. You should be aware of the disadvantages of discounts. 

Depending on your business type and target audience, how you use discounting and promotions can positively/ negatively affect your branding. 

If you discount too heavily and you’re in the luxury hotel market, you could potentially harm your ‘exclusive’ branding. However, if you don’t discount for significant holidays, you could risk losing all customers to your competition. 

Managing customer expectations based on your voucher prices is important. 

We discuss promotions and discounting heavily in this blog post here: 

https://enjovia.com/how-to-promote-gift-vouchers/

5. Disadvantages of vouchers: Limited Delivery Options

Providing multiple delivery options is essential for businesses to remain competitive. When companies fail to deliver a choice of delivery options, it can lead to customer dissatisfaction and even lost sales.

With the rise of online shopping, customers have become accustomed to having various delivery options available. 

Ensure your gift vouchers are available in 

• Digital form over email
• First class for fast delivery
• Options for a luxury box add-on

Make your delivery options clear on the gift card product description. 

. 

6. Disadvantages of vouchers: Limited Payment Options

Limited payment options can be a significant problem for businesses. 

Not having access to various payment options can prevent customers from purchasing, resulting in lost revenue. 

Additionally, companies may have to pay additional fees for processing payments through specific payment gateways or methods, which can add up quickly. 

As such, businesses must ensure they have access to multiple payment options so customers can make purchases without hassle. Multiple options help increase sales and customer satisfaction.

A great option is to provide a payment plan. Going with payment plan providers such as Klarna, Clear Pay and PayPal Buy Now- Pay Later can increase opportunities for more significant purchases. 

How to manage your gift cards properly 

Using an app to manage gift cards can transform your service. 

A gift card management system is the perfect solution to all your mistakes. With a system, you can:

• Attract new customers- building on your existing customer base
• Easily keep track of all your gift cards and their balances
• Quickly redeem coupon codes to avoid multiple uses
• Personalise gift cards to suit individuals
• Utilise Seach engine optimisation to boost your gift card visibility 
• Make significantly more sales
• Easily group gift cards for discounts and promotions 
• A beautiful design 
• An easy-to-amend product page for your gift card store
• Flexibility in changing the design of your gift cards and the gift card products on your online store
• Keep track of analytics to see which promotions work well and forecast the best time to run gift card campaigns 

We’ve written a blog post on how to manage your gift cards effectively. See it here:

What is the Experience Economy?

Move over goods, experiences are on the rise!

This post was last updated in 2020. However, since this time, the experience market has grown significantly- with more insightful research on the experience economy and the link to gift vouchers.

Inspired by the Barclaycard research and Mckinsey & Company report on the experience economy, we decided to compile a fact post around the growing popularity of expenditure on experiences and what you can do to capitalise on it.

Consumers are favouring experience-related services 4x faster over purchasing goods.

Experience economy definition

Let's answer the first question, What is meant by experience economy??

The consumer market is changing, however, the term 'experience economy' was actually coined over twenty years ago by Pine and Gilmore in their Harvard Business Review article.

They discussed how in the future, goods and services will not be enough to compete for consumers' attention. Instead, consumers will be drawn towards companies that provide value through their experiences and branding.

What is an example of experience economy?

Let's play a quick game.

You are meeting with a friend and trying to decide where to grab a snack.  You come across two patisseries.

The first is a standard patisserie, prices are cheap and the pastries and cakes look delicious. Customers are buying what they want and leaving looking satisfied.

The second patisserie has the same quality items with a 20% higher price attached. However, there is a live pianist, smiling staff and the store is decorated in lovely bright colours with inviting outdoor seating in the sunshine under big parasols.

Which would you choose?

Common sense may tell you that you'd select the cheaper store. This makes sense as instinctively, a better value for money typically takes precedence over other factors right?

However, statistics tell us a different story. Reflecting back on the report conducted by Barclaycard and McKinsey above, 81% of consumers are holding good experiences on par with receiving a good value for money. In addition to this, a huge 73%of customers say the experience is an important factor in their purchasing decision.  In a survey conducted by  PWC, it was found that 42% of consumers would pay more for a friendly, welcoming experience.

In the last twenty years, we have seen companies making the transformation to personalising and transforming their brand value by enabling memorable experiences. So why is this?

Experiences over things

The switch to experiences over things is driven by a number of factors.

1. The pressure on social media and the hunt for 'Likes'

The quest for 'showing off' exciting experiences has grown so wild that even stationary private jet photoshoots are becoming wildly popular, following a trend that began in Moscow. People are paying up to £300 for a photo shoot or video to capture the 'experience' and share an idea of them living the high life on Instagram.

2. There is a growing fear of missing out FOMO

This legitimate fear mainly among millennials is so prominent that FOMO was added to the Oxford English Dictionary in 2013.

3.  A growing proclivity for minimalism

With the impending realisation that we have 'too much stuff,' there is a conscious decision in the minds of many to reduce their materialism and shopping obsessions. For many, the drive is to reduce their personal impact on the environment. For others, it's a personal cleanse, inspired by the Japanese Marie Kondo tidying-up method. With the focus on minimalism, learning to be content and appreciative of what you already own and saying goodbye to things that don't 'spark joy' for you.

4. Quality time with friends and family

With money in the economy becoming tight, people have switched their focus to spending their hard-earned cash on quality time with friends and family over purchasing personal goods. With unique experiences such as 'Escape Rooms' shooting up in popularity, it's no wonder people are gravitating towards experiences to bond over and share memories.

Experiences make us happier

For good reason.

Experiences are unique to purchasing material goods because with a shared experience there's a lasting memory. We then remember how those experiences made us feel. Enabling us to hold more value over experiences than physical goods.

Science supports this too!

At Cornell University, a psychology professor Dr Thomas Gilovich has found that satisfaction with the experience gifts increases over time. Whereas overall satisfaction with material goods decreases.  When initial happiness with the material and experiential purchases is equal at the time of receipt.

In our own figures, we have found that 36% of consumers will spend more on a gift experience voucher over a traditional gift.  The rest spend the same amount.

Experience gifts have a strong impact on consumers

This is down to 3 things:

1. Experiences are more open to positive reinterpretation
2. Experiences foster social relationships 
3.  Experiences can become a meaningful part of one's identity

With experiences having such a strong influence over people, it has now become one of the major things of importance to a consumer. With 81%  saying that a good experience is important in their purchasing decisions. Similarly, 83% said good value for money was important.  

So, the million-dollar question...

How can you capitalise on experiences?

As you're reading through this post you may be thinking how can I make more revenue from my existing experiences?

Simple, sell your experiences as gift vouchers

Gift experience vouchers go hand in hand with the growing experience economy, as a growing source of income. Gift experience vouchers allow experiences to be gifted and used at the leisure of the receiver with a whole load of benefits to you even after a sale.

Gift experience statistics

Gift experience vouchers are fast rising.

The Gift Card Voucher Association (GCVA) 2022 found in their research that gift experiences are now the preferred style of a gift voucher. Leisure activities are easily translated into experience vouchers. Making the gifting of hospitality, entertainment and travel industries a goldmine for selling gift vouchers.

In the GCVA research, experience gift voucher growth increased for the third period running by 7.6%! Whereas retail gift vouchers contracted in growth by -3.7%.

Since Covid, consumers are prioritising experiences far above retail spending.

1. Increased Revenue:

10%-15% of all gift vouchers expire. This is revenue directly to your bottom line without ever having to pay out for the costs of goods sold.

2. Increased Brand Awareness:

60% of consumers say they’ve been introduced to a new brand through a gift voucher and 17.7% have become regular customers as a result.

3. Increased Customer Spending:

72.1% of consumers spend more than the value of the voucher, adding 55% on top of the average value of the card itself.

To thrive with selling gift experience vouchers, you need an easy to set up, easy-to-manage, gift voucher management system.

With Our Enjovia features, you can create a store in less than a minute, take full control of your store, easily fill your store with your experiences, have an optimised store ready for any device, an automated delivery by email or post, and have a super simple redeem voucher process to keep track of all experiences.

Don't delay making great money from your experiences any longer. Contact us for more information.

Thanks for reading our post on what is the experience economy.

Are you interested in increasing your sales and building brand awareness? 

In 2022, the worldwide gift card industry reached $342.1 billion!

With evident success in the market, you can maximise your revenue potential through the right gift card service provider. 

This post discusses what to look for in a gift card service provider. 

What is a gift card provider?

A gift card provider is a system that allows companies to sell gift cards to their customers. It is a platform that enables businesses to create, manage, and distribute gift cards.

This system enables businesses to generate revenue and for customers to purchase gifts for their loved ones. With the help of a gift card provider, companies can increase brand awareness, customer loyalty, and sales.

What to Look for in a Gift Card Service Provider?

When selecting a gift card management system, who you go with will drastically affect how much money you’ll make selling gift cards. 

Enjovia is a world-leading gift card service provider. 

We have created an utterly demand-driven system by implementing customer feedback for the last eight years. With expert knowledge of which essential features maximise gift card sales, 

We are qualified to advise on important factors when selecting a gift card provider.

Let’s dive in. 

1. The Personal Touch 

Personalisation plays a vital role in consumer satisfaction. Consumers feel valued and understood when products, services, and content are tailored to match individual interests. A platform which supports consumer personalisation will drive more sales. 

Enjovia does this through the following: 

Storefront Page design

The Enjovia storefront is white-labelled. This allows for a customisable design to match your website branding and unity. 

Change the colour, font, web design layout and more! 

The storefront creation is so simple you can create and amend your storefront independently. Alternatively, you can call our expert team to create your storefront.

Image optimisation

Over time, we have learned that small things lead to a much-improved user experience. 

When it comes to your store's aesthetic, high-quality images are essential. A fast website allows for a better user experience, so image size must be optimised for faster page loading. 

Enjovia supports image formats like JPEG and PNG for more efficient XP. 

Product design

You can tailor your voucher with personalised designs, messages, and branding to create a beautiful gift card. Choose from a selection of layout options to suit your style. 

Add on’s

Enjovia also has an inbuilt ‘add-on’ feature on their platform. Gift cards can come with extra services that allow people to customise their experience. 

For example, consumers can ‘add-on’ chocolate-dipped strawberries and champagne with an overnight stay gift gift card. 

This revenue builder is for selling gift cards and personalising the experience. 

2. Simplified User Experience

Intuitive User Interface 

Abandoned cards are more likely if your gift card store has too many steps before purchasing. 

A gift card store must be simple and easy to navigate. There must be as few steps to checkout as possible. Make the shopping experience enjoyable and straightforward to encourage fast checkouts. 

Enjovia has auto- auto-address finder as well as a quick buy checkout option. This drastically speeds up the buying process- resulting in more sales. 

Mobile Compatible

Gift cards are all about convenience. 

A mobile-compatible store is essential for not losing customers to competitors. 

Mobile shopping allows faster and more efficient shopping experiences, especially for last-minute or spontaneous gift-giving occasions. - Which is one advantage of buying gift cards. 

Fast Redemption

A smooth and efficient customer experience requires quickly redeeming gift cards at a checkout desk. 

This simple feature drastically increases the customer experience and encourages return bookings. 

Enjovia's automated redemption process streamlines validation and redemption for both customers and staff, making life easier for everyone.

These features streamline the redemption process for better efficiency.  

• fast user log-ins
• gift card code grouping, 
• QR code scanning 

3. Safety and Security Guarding Your Gifts with Care 

Robust Security Measures 

A gift card provider that uses a trusted and well-known payment processing platform is essential.   

Enjovia prioritises security and ensures that your customers' payment information is encrypted and protected, giving them a trusted shopping experience.

4. Transparent Terms and Conditions: The Devil's in the Details 

Expiration Dates and Fees / Limitations and Restrictions

It is crucial to outline the terms and conditions of your gift cards accurately. - Especially when selling them in various locations worldwide. 

Ensuring consumer protection by providing precise expiration dates and rules for usage is essential for businesses. 

We detail the laws around the gift card expiration dates here: 

Expiry Date on Gift Vouchers Law

5. Extra revenue-making opportunities

Enabling discounts and promotions within the storefront 

Promotional Opportunities within your gift card provider are essential.

Enjovia lets you run promotional campaigns like discounts or bundle offers to entice customers and boost voucher sales.

Real-Time Reporting and Analytics

Knowledge is power.  Enjovia's reporting and analytics tools empowers you to make well-informed business decisions through real-time data on voucher sales and customer behaviour.

Our platform also lets you link Google Analytics with your store for store tracking. You can easily see the data behind successful or unsuccessful attempts when setting campaigns. 

SEO and keywords enabling within the product pages 

Enjovia’s storefront is built with Search Engine Optimisation in mind. This allows your gift cards to be linked to keywords for more website traffic to your products. 

6. Customer Support: When in Doubt, Reach Out!

Enjovia knows the importance of customer experience. 

We have multiple methods of being contacted, including email, chatbox and by phone. 

As part of our service, all gift card service customers have access to the Enjovia help centre. The help centre gives additional support with easy-to-follow guides on how to use the software features. 

 How to Get a Gift Card: Exploring the Options

There are various options to consider when obtaining a gift card. The traditional route involves visiting a physical store and purchasing a gift card at the point of sale. 

However, this method may not be feasible for some businesses, especially those operating solely online. In such cases, digital gift cards become the go-to solution. 

These can be obtained through a digital gift card provider, purchasing pre-designed cards or customising them to align with your brand identity.

Understanding the Power of E-Gift Cards

What are e gift cards ?

E-gift cards have gained significant popularity in recent years and for a good reason. They offer a range of benefits for both businesses and customers alike. 

For businesses, e-gift cards provide a cost-effective solution, eliminating the need for physical production, packaging, and shipping. 

They also allow for easy customisation, enabling companies to align their gift cards with their brand image. 

On the other hand, customers appreciate the convenience and instant delivery of e-gift cards. They can be sent via email or text, making them an ideal last-minute gift option.

How to Get a Gift Card Online: Exploring Digital Solutions 

If you're looking to offer gift cards online, digital solutions are the way to go. Digital gift card providers provide platforms that allow businesses to create, manage, and sell gift cards online. 

These platforms usually provide customisable templates, secure payment processing, and integration with popular e-commerce platforms. 

When choosing a digital gift card provider, consider factors such as ease of use, customer support, and pricing structure. 

Look for a provider that aligns with your business needs and provides a seamless experience for you and your customers.

How to Get a Gift Card for Free: Promotions and Incentives 

As a business owner, you may be wondering if there is a way to offer gift cards for free to your customers. While giving away gift cards entirely may not be feasible, you can leverage promotions and incentives to make them more appealing. 

For example, you can offer a gift card to reward customer loyalty. 

By strategically using gift cards as part of your marketing strategy, you can attract new customers, encourage repeat business, and boost overall sales.

Conclusion

In the fast-paced world of gift cards, staying on top requires constant adaptation to market changes. 

Our commitment to improvement has earned us the reputation of being experts in the field, setting the standard for what an excellent gift card service provider should offer.

As you look for the perfect gift card service provider, consider critical factors impacting your customer's experience. 

• Reliability: Look for a robust, secure gift card system that can handle high transaction volumes without hiccups or downtime.
• Flexibility: Customisable gift card options that align perfectly with your branding.
• Seamless integration: The right provider will seamlessly fit into your existing systems, making the gift card process effortless for you and your customers.
• Human touch: Excellent customer support is non-negotiable. A reliable provider offers swift assistance and technical guidance whenever needed.
• Reputation. Choosing a gift card service provider with a proven track record in the industry can provide the confidence you need to make the right decision for your business.

At Enjovia, we embody these essential qualities, making us a world-leading gift card service provider. Contact us here to elevate your gift card strategy and delight your customers.

People also ask

What information should be included in a gift card?

We recommend putting your address, email, website, or other contact information on the back of the gift card. You want people to be able to find you. Many people receiving custom gift cards for your business may have yet to be there, so you want them to be able to reach out to you easily. 

Our top Black Friday sale ideas for small businesses.

Black Friday to Cyber Monday weekend is one of the biggest consumer spending weekends of the year. Businesses that can create effective sales and promotions properly see their revenue skyrocket.

This year, we will see the start of Black Friday weekend commencing November 24th, 2023.

In this blog post, we highlight the best ways to use social media to promote Black Friday for your small business. Read on to get started.

Social media to promote Black Friday

A recent statistic shows that 59% of the world's population uses social media. 2022 figures show that on average, people spend 2 hours and 29 minutes on it each day.

This means that it’s most likely your consumers will have the greatest chance of seeing your Black Friday deals through social media over any other forms of marketing.

How to get your Black Friday Deals to reach more people?

1.    Use hashtags related to Black Friday

… such as #BlackFriday, #BlackFriday2023, or #CyberMonday in order to get more exposure on social media.

On Black Friday and Cyber Monday consumers will be looking for Black Friday deals specifically. So you need to make your posts as visible as possible. Using hashtags is a great way to do this. Your posts will not only show up for consumers searching specifically for Black Friday deals but also the social media algorithm will prioritise your posts for consumers who have previously looked for similar Black Friday deals on social media.

2.   Run a Black Friday/ Cyber Monday giveaway/ competition

Social media users love competition. Let’s face it, there’s no skin off their nose, all they need to do is follow, like and comment on a post usually to enter into a prize draw to win a freebie.

On Instagram posts, the average number of comments and likes for an IG post is 10.6 percent. Those for an Instagram contest post are 64x higher.

Running your giveaway on a Black Friday weekend is genius, as it increases your exposure considerably while generating more web traffic to your page. It’s a win-win for both you and your social media audience as your increased exposure leads to more sales, while some lucky winner gets a free gift.

It can be a great idea to run a Black Friday prize draw to win either a free product or a code to your store to have a considerable discount/ free gift.

3.   Work with influencers for user-generated content

You can take your Black Friday social media marketing success to the next level by working with creators.

Social media users in a particular niche with a good number of followers, produce fun and entertaining content for their audience. These influencers use their platforms to promote products and services on behalf of their sponsor.

As such, people who follow them believe their information is authentic.

There are lots of people who make purchase decisions based on the content a company publishes- so if you're to engage with them, offering your own content is an excellent idea.

4.   Get people excited about Black Friday deals with early access to your deals

The majority of the people who follow you are your supporters that have been there from day one. You can gain their support even further by giving them early access to your offers.

Let them know that you appreciate their contribution to your business growth with exclusive offers. You can also integrate this technique into your email marketing campaign so that you run some promotions exclusively for your subscribers.

5.    Let your followers know that you offer free shipping

Every time you mention the word “free”, everyone’s ears perk up and everybody starts paying attention. …we love free stuff and we know you do too

Inform your followers of the free shipping you offer via a social media post and see the number of items in their cart increase!

A survey from UPS found that more than half of the respondents (52%) would order more items to qualify for free shipping.

6.   Offer free gifts

One of the marketing tricks employed by many brands on Black Friday is to offer free gifts with any purchase. This sounds like a pretty good idea and it seems like it would bring a lot of joy to the buyer.

At times, it can be beneficial to add a little something extra to your customer’s package. For example, if you choose to offer free extras that come in the form of vouchers for your store or other services you provide. Who doesn’t like free stuff?

A free gift always entices people to buy a product. However, this gift doesn’t necessarily have to be one of the products you sell in your store. There are tons of inexpensive items that would make great bundle promotions.

One more benefit freebies can bring is that customers are less likely to return the products they bought, as they don't want to lose the extra items. Studies have shown the rate of unnecessary returns is up by 30% on Black Friday. This means you'll likely get an effective economic boost from giving out free gifts such as these.

You may wish to consider adding a few cost-effective items to the buyer's package:

• Mystery gift: give shoppers the excitement of unearthing a hidden gem
• Samples of your other available items
• A complimentary item to match your product.

7.   Create Black Friday boxes and bundles

Another idea you can do for your social media posts is to create special boxes like gift guides and sell them as bundles.

Black Friday is a great opportunity to select a few products and pack them together in hopes of selling them at an unbelievable price.

Bulk and bundle shoppers will appreciate the opportunity to make sure they have everything they need without having to visit more than one store. And employees get the chance to upsell customers on similar items!

9 . The second chance or last chance offer

Another Black Friday marketing idea for small businesses is to offer a Second chance or Last chance sale.

We do this to allow indecisive buyers to nab a Black Friday deal. This tends to work because people who have already abandoned carts and missed out on the first sale period are going to need a final opportunity.

Other than just using the extended sale to attract customers in the after-Black Friday shopping month, you can use it as an opportunity to keep your customer engaged for long periods afterward. In order to keep a customer's purchase active, you are going to have to come up with incentives for them. You also want them to still be engaged and present in the sales period so try using a sale or other incentives at the end of the sale or promotional offer

10. Email marketing campaign

Email has been the go-to for communicating with consumers about Black Friday deals for years. This is why we recommend that marketers curate and send out exciting Black Friday email announcements, lists of items on sale, or gift ideas this time of year.

A segmented email marketing strategy is crucial for a successful Black Friday campaign. By showing customers the right products, you enable them to buy what they want with ease and thus improve their shopping experience.

It's the holiday season, which means there is lots of competition for your customer's attention. You want your subject line to stand out, so it's a good idea to focus on quality instead of quantity.

When it comes to the content of your emails, it's best to keep things concise and avoid overthinking. This will allow you to get straight to the point and maximise your eCommerce engagement.

11. Build your customer’s anticipation

Most of the Black Friday ideas are actually psychological triggers by design. Smart businesses make an attempt to build anticipation and curiosity for their customers before the event.

Promotions can be teased as early as in the first emails or countdown social media posts.

It's crucial to keep customers engaged and aware of the upcoming day. When they are more excited, they will likely buy your products faster, which gives them a chance to promote your products better

12. Compile a Black Friday sales report for analysis

Your sales performance report is an important resource that will allow you to improve your strategy in the future. This is particularly important around Black Friday, as your buyer audience becomes more diverse and purchasing increases. You'll have a greater understanding of what they want and how they can be persuaded to buy from you.

It's never perfect, so use our analysis to work on the areas that need improvement. You can also use it to find out what you did well on Black Friday and make preparations for next year's campaign which will save you time and money.

13. Extend your sale from Black Friday to Cyber Monday

Cyber Monday is very similar to the Black Friday sales and has been around for years. It was created with the intention of getting consumers to buy from online stores, which have deals available just like Black Friday. Black Friday has become a symbolic shopping holiday around the world. People are increasingly buying a lot of digital items while they're at it.

Take advantage of the entire 4-day period between Black Friday and Cyber Monday. You can offer deals for your products across this time period. It'll help boost your sales during what is traditionally a low sales period.

14. Start selling digital e-vouchers for Black Friday and Cyber Monday

Every year, Black Friday and Cyber Monday are the two busiest shopping days of the year. why you should sell gift vouchers for black Friday.

Gift vouchers are the perfect solution for shoppers who are unable to find exactly what they want as well as those who need to shop for more people than they could afford. If a shopper can't find what they're looking for, then a voucher may be the answer. They also make perfect gifts for friends and relatives because of their convenience.

E-gift vouchers are an easy and quick way to give a gift. These can be purchased online and sent via email instantly, saving the trouble of having to go out shopping for a physical gift. They are also a more personal choice as they can be sent to someone's inbox so that they can choose what they would like instead of being surprised with one item that they may not be happy with.

They also make an incredible last-minute gift if you’ve forgotten to purchase something, but want to take advantage of any cost savings. They can be bought now and redeemed later, so as long as the end user cashes in their voucher before the expiry date, then they will have ample opportunity to use their gift vouchers.

If you’d like more information on how you can set the expiry dates for your gift vouchers, then you’ll find out post on Expiry Date on Gift Vouchers Law extremely helpful!

Frequently asked questions for Black Friday ideas for small business

What to do for Black Friday small business?

For the run-up to Black Friday, there are a few things you can do to increase sales:

• Use social media promotions
• Discount your products and services for a limited time
• Heavily promote online sales as well as in-house. people enjoy the convenience of Black Friday shopping.
• Use gift cards to increase the sales of your products AND services. Creating gift experiences around your services is a very clever way to do this.
• Use email promotions to past customers.
• Run competitions on social media to increase interest and engagement

Is Black Friday good for small businesses?

Black Friday is a great opportunity for small business to increase their revenue. Even if your business is a service.

How do you attract customers on Black Friday?

Build anticipation on the lead-up to Black Friday. This will not only create excitement and desire for your customers to purchase your goods, but also it will attract new customers curious about your business.

To reach new customers you can promote more on social media and doing the following:

• Using relevant hashtags
• Run social media competitions which require tagging friends and following your account
• Check your abandoned cart rates
• Create sales directly on social media to minimise the steps involved in the purchasing process
• Improve your SEO so you can appear on the top of search engine results from pages. Find out more about SEO here.
• Use referral codes with your existing customer base.

What sells the most during Black Friday?

Gift cards are an increasingly popular team bought on Black Friday, with sales of gift cards increasing year on year.

One reason for this increase according to Rob Bates is that a gift card is an elegant solution for men not knowing what gift to buy their women. Women can choose their own present ensuring their 'gifts' from their men send the right signal that they have a devoted partner.

In this blog post, we look at how to make money selling gift cards.

Growing gift card market

The gift card market is expanding. In recent years we’ve seen the popularity of gift cards soar.

“The global gift cards market is growing at a CAGR of 16.2% from 2020 to 2027. Valued at $619.25 billion in 2019, the gift card market is projected to reach $2,076.51 billion by 2027.”- AlliedMarketResearch.com

Day by day the use of gift cards is increasing!

Why sell gift cards?

Gift cards make you instant money for your business. This is because it works on the buy now use later model.

Customers pay upfront for the good or service to be used at a later date.

The additional bonus for retailers and service providers in this model is that many gift cards won’t get cashed in. Consumers will either forget they have the gift card or fail to use it before the expiry date runs out.

This means you get to keep the entire revenue from the gift card sale. Additionally, while never paying the service or goods cost.

The popularity of gift cards

Gift cards are an ideal gift to give. This is because:

• People like for the recipient to choose their own gift
• Gift cards are convenient to buy 
• Gift experience cards are luxurious and often memorable
• They work as great last-minute gifts 
• The value ranges enormously so can find anything that fits your budget

Where can I buy gift cards for my business?

If you’re a business owner, you may find yourself low on gift cards to give your loyal customers. This can be frustrating when you want to show people how much they mean to you. Many business owners turn to the internet to buy and print out gift cards for their businesses.

Using an online retailer to design, customize and buy a stack of printed gift cards seems like an easy option. However, this method of buying gift cards is outdated and will stunt your revenue stream.

Create your own gift card store for free!

Why buy gift cards when you can create your own for free?

In today’s market, you need to be selling your gift cards online.

Buying your gift cards from an online retailer will limit your gift card sales to your in-house visitors.

Maximize your revenue by creating your own gift card store, where you can sell your gift cards online and in-house.

By using a gift card management system, you can create bespoke, personalised and professional gift cards for your business.

Your gift cards will be unique to your business, with your own branding and design to match.

Is there profit in selling gift cards?

Selling gift cards equal zero profit loss! 

When you sell a gift card, the full revenue from that sale goes directly to you. This is regardless of whether the gift card has been spent by the consumer. 

Unredeemed gift cards

In fact, if a customer doesn’t ever cash in their gift card, there is a 100% profit gained. Studies show that 6% of consumers never redeem their gift cards. 

This is due to: 

• Not finding the right item to buy (if a monetary gift card is being used)
• Forgetting to use it
• Saving monetary cards for a bigger purchase 
• Waiting for the right time to use it (for experience gift cards) 

Extra spending 

Extra spending is also common with gift cards by up to 40%! And an enormous 90% of consumers are willing to spend more than the value of their gift card.

Expiry dates extensions

For obvious reasons, gift cards have expiry dates. These include:

• To help the stores balance their books for future redemptions. 
• Experience gift cards have to be used while the service is still available. 

Expiry dates enable companies to have better control over when gift cards can be used. This also serves as another profit-making opportunity. Many companies offer a gift card extension option. 

For any expired gift cards, consumers can pay a fee to extend the expiry date so they can still use it. This works very well for high-value gift cards. 

We give some advice on how to set your expiry dates on gift cards here. 

How to sell gift cards

Using gift card services like Enjovia to sell your gift cards is simple and easy.

We do everything for you. All you need to do is set up a store on our gift card selling platform and add your gift card products. It's as simple as that and can be done in a matter of minutes!

Using this system will catapult your sales with our unique features that support digital marketing and sales strategies. Let's look at all the different ways to boost sales...

How to make money selling gift cards

In this section, we discuss how you can use clever strategies to triple your gift card profits! 

Where once gift cards only had monetary value, they now have expanded into the experience economy.

This is where the money is!

Ramp up your revenue streams by adapting your services into gift experiences. This is simply done by creating a package experience around one or more of the services you offer. The hospitality sector is making huge strides in the experience economy. You can buy experiences for spa days, restaurant experiences, hotel stays, activity days and so much more.

What gift card system should I use?

Using Enjovia will enable you to create your own gift card store for free in minutes.  While you can enjoy a wide range of features that will maximise your gift card sales.

Let’s look at these features:

Promotions

The best gift card sellers all use promotions to maximise their gift card sales.

Whether you want to use discounts, BOGOF, holiday sales or categorising sales based on a service, you have the flexibility to do so with the Enjovia system.

We have created a flexible back-of-house system that can cater to all of your promotional needs.

With specific user specifications, you can allocate certain staff profiles to create bespoke promotions on certain gift experiences for your store.

For example,

With Valentine's Day promotion, you can set all couple-themed gift experiences at a discounted price for a certain amount of time.

Or maybe if you want to boost sales during a dry patch of the year. You can create a discount to appear once a certain amount has been reached in the shopping basket.

E.g.

A 20% discount will apply at checkout if £300 or more has been spent on gift cards.

Add Ons

Add ons are another crucial way to boost gift card revenue.

An add on is where an option list of adding on extra products or services are available with a gift card.

E.g.

For an overnight stay gift card, retailers can offer additional add ons. Such as:

• champagne on arrival, 
• chocolates in the room, 
• or luxurious product hotel amenities. 

This allows the customer to personalise their gift card.  While generating extra revenue with each sale with little extra cost to the business.

Gift Card Redemption

Gift card redemption is a very important aspect of using a competent gift card system.

Staff at service desks need to be able to identify and redeem gift cards quickly and effectively there and then.

This saves the business on gift card fraud and eliminates the prospect of double servicing a gift card accidentally.

With Enjovia, there is a unique gift card code with each gift card. With a simple click of a button, the redemption feature can either be scanned via a barcode or typed into the system and redeemed. Cashiers can easily see if the card has been used already or expired.

Tracking and Analytics

The enjovia system has an in-built analytics and tracking feature that allows you to see the effectiveness of your gift card campaigns.

How did your Mother’s Day promotion go? Did sales increase with the discounts compared to last year? What types of promotions are popular with your customers?

Companies that track their campaigns and promotions can make smart future promotional decisions that increase revenue.

SEO Techniques

It's all about landing hits.

To make more sales, you need to be driving traffic through to your website.

The Enjovia system is designed around using SEO techniques to appear at the top of Google searches. Enabling you to plug in your most competitive keywords next to your gift card products. This helps you to gain the attention of your audience from their search queries.

How to make money selling gift cards- Start selling today

For more information on how to make money selling gift cards contact one of our advisors today, we’d be happy to help!

3 min read

Introduction: What are the guidelines in providing great experience for guests

In this blog post, we’ll dive into the guidelines for providing great experiences for guests in hotels.

Importance of experiences in the hospitality industry.

The hospitality industry has a central focus on providing amazing experiences.

You need to ensure that your hotel or service is catered around providing a great experience for several reasons.

1. Guest happiness and satisfaction

For a great hotel experience, guests must have positive experiences. With positive experiences comes customer satisfaction and delight. For hotels providing themselves with their services, making guests happy must be high on their priorities list.

2. Customer loyalty

When people have positive experiences, they will want to repeat those memories. By focusing on positive experiences hotel guests will more than likely return in the future and even recommend their experience to others.

Repeated customer loyalty has many benefits.

• The top benefit is that it's more cost-effective for hotels to retain existing customers rather than attract new ones. It can cost 5 times higher to attract a new customer.
• Repeated customers tend to larger purchases and try new products or services over time.
• They refer your business to friends and family, leading to more loyal customers.
• This in turn leads to increased profits!

Customer loyalty is a key driver of success in the hospitality industry. By investing in improved experiences, repeat customers pay off in terms of increased profits and long-term growth.

3. Brand image

The better the experiences for hotel guests the better the reviews and brand reputation. When a hotel has a high reputation, its bookings and occupancy rates increase. Over time this creates

more demand for the hotel. As a result, pushes the hotel experience further up the market into a more luxury price bracket as people are willing to pay more for the experience.

4. Competitive advantage

With a better superior experience, a hotel is more attractive to guests. This gives a hotel a distinct competitive advantage in the market.

5. Increased Revenue

When all the above points are reached hotel revenue will naturally increase as a result. Often people are willing to pay more for a more satisfying hotel stay.

The role of hotels in the travel industry

The traditional role of hotels was to provide shelter, refreshments, and food to travellers on a trip away from home.

However, over time, the traditional purpose of hotels has morphed into so much more.

Unless travellers are focusing on keeping costs as small as possible, the role of the hotel has needed to provide much more basic functions than a bed and food.

Furnishings, amenities, services, and luxury facilities are becoming more and more of a basic requirement for hotel guests.

People are not only looking for a play to stay away from home, but guests are searching for a luxurious treat. - Better than what a typical person would experience at home.

In customer surveys, one of the most consistent and important demands is the desire for improved customer experience.

What has contributed to the increased desire for great hotel experiences?

Social media

Boasting about experiences is a common feature on social media this has created a lot of FOMO (The fear of missing out). It’s common for people to share their experiences, including their stays at hotels, on social media.

For many people, seeing the experiences of others through friends, family and influencers creates a desire for themselves to want to have those same experiences.

Social media platforms have made it easy for people to share photos and reviews of their travels with their friends, family, and followers.

This can be a powerful tool for hotels, as positive reviews and attractive photos can attract more business to the hotel, but be aware the opposite is also true!

Higher expectations

The competitive nature social media brings among people posting about their experiences increases expectations for a better and better experience. Hotels are expected to up their customer service game to compete not just with their competition but to please the rising standards and expectations of consumers.

Online Reviews

Online reviews are a double-edged sword! Hotels with a great customer experience reap all the benefits of referrals when their customers write positive reviews. This kind of feedback puts pressure on other hotels in the market to gain a competitive advantage to compete.

Along with great reviews, there’s the threat of negative feedback. Hotel guests will openly share if they have bad experiences that aren’t up to expectations. Negatively affecting hotels' reputation.

Increased Travel

More and more people are putting travel up high on their desires list. But since the pandemic, we have seen a change in attitude to travelling.

Alternative accommodations

Hotels are also facing increased competition from alternative accommodations, such as vacation rentals and home-sharing platforms, which have become more popular in recent years. As a result, hotels have had to work even harder to differentiate themselves and provide a unique and memorable experience for guests to stay competitive.

Personalisation

With the rise of data analytics and the increasing use of technology in the hospitality industry, hotels have been able to personalise the guest experience to a greater degree, which has contributed to the desire for a great hotel experience.

What are the guidelines in providing great experience for guests?

Determine your guest profile

Knowing who your audience is and how to cater to them will be the lighthouse guiding your business decisions. 

Research who your target guests are, and their likes and behaviours. This will help you cater your hotel experience to their needs and wants. 

Carefully choose your Designs and Decor

The physical amenities are an extremely important factor for hotels in ensuring a great experience for hotel guests.

These should include:

High comfort

Plush carpets beneath your feet, thick and heavy curtains to block out the early sunrise, and fluffy but supportive pillows. The decor and comfort of your hotel rooms will go a long way to improving the comfort and feeling of luxury for your guests. 

Cleanliness

Cleanliness goes a very long way to making hotel guests feel comfortable and relaxed. If a hotel is dirty and not cleaned properly people will be left feeling very uncomfortable and extremely dissatisfied with the most basic of expectations. Strolling past overflowing bins, drinking from dirty glasses, or seeing dirt on the floor will not only prevent a hotel guest from ever coming back, but you can be sure they will leave an extremely negative review on their experience.

Bedrooms should be clean and comfortable, with fresh linens, comfortable beds, and sufficient lighting.

In addition to rooms the facilities of the rest of your hotel also make an incredible impact. Areas such as the health and leisure suites, spas and restaurants. 

Even if guests are visiting just for the day, you should ensure cleanliness and comfort are high in your guest experience. 

For example, swimming pools should be clean, have the facilities in working order and provide sufficient fresh towels and shower facilities.

Amenities

Access to amenities 

Guests expect to have access to amenities such as a fitness centre, pool, or business centre, depending on their needs and preferences.

Free Wifi

In today's connected world, guests expect reliable WiFi throughout the hotel. This includes strong signal strength and fast speeds, as well as enough bandwidth to support multiple devices.

A reliable internet source is a very important necessity for hotel guests. Guests staying in their rooms will often rely on looking online for things to do in the local area, room entertainment and even contacting hotel services. (If suitable tools are available).

Adequate parking

There’s nothing more frustrating than having a bad experience before you’ve even reached your destination. 

For guests who are driving, having adequate parking at the hotel can be important. This includes both sufficient spaces and easy access to the hotel. 

Make booking easy and simple

If you want to improve the guest experience, your first point of contact is important. 

Make the booking process simple and smooth to avoid any hiccups or frustrations. There’s nothing worst than waiting on a phone line for 20 minutes to be passed around a diverted line system before you finally speak to a reservations agent. 

Online booking system

An effective way to do this is to get an online booking system. But endure it's straightforward to use. 

Include options for your guests to personalise their stay and include many different add-ons. 

Include high-quality images and videos to help guest make their booking decisions. 

Chatbot and live chat options

With any customer service options, you should include a chatbot messenger. Chatbots can improve customer service by cutting down on operational costs by 30%. As well as freeing up call lines from your customer service teams.

Set guest expectations

Hotels that create clear and accurate information for guests, both before and during their stay, can help meet guest expectations. This is an important part of delivering a high customer experience. If a guest has different expectations from what they are met with (and feels disappointed) it will lead to negative reviews and overall, a poor customer experience instead of a positive one.

For example, if your hotel spa or restaurant gets booked up fast, informing your guests of this is a great way to manage expectations. Otherwise, you may get guests getting upset at the lack of availability when they arrive. Either send your guests a booking reminder before their stay, or for your reservations agents to inform them on the phone at the time of booking. 

Using technology to manage guest expectations 

Get your hotel an app, so your customers can make easy reservations from the convenience of their phones. This can help curb frustrations and upset by making communication easier.  

Offer a variety of unique services

Hotels should aim to provide a variety of unique experiences.

In a crowded and competitive market, hotels that can offer something different or special may have an advantage over their competitors.

Some examples of unique experiences that hotels could offer include:

• Special events: Hosting special events, such as wine tastings or cooking classes, can provide a memorable and enjoyable experience for guests.
• Cultural experiences: Offering cultural experiences, such as guided tours or classes, can give guests a deeper understanding and appreciation of the local area.
• Wellness experiences: Providing wellness experiences, such as yoga classes or spa treatments, can appeal to guests who are looking to relax and rejuvenate during their stay.
• Adventure experiences: Offering adventure experiences, such as hiking or water sports, can appeal to guests who are looking for an active and exciting vacation.

We have a great post on how to improve the guest experience for hotels here.  

 Exceptional customer service

Hotels should aim to train all their staff to the same level. At any point, a hotel guest could approach a front desk server or even a cleaner for information.

A truly exceptional hotel will understand this and ensure that all levels of staff who may come in contact with guests should aim to be as helpful and informative to the guest as possible.

Improving the booking process and communication with the guests is a great start. You can find more about improving communication for the guest experience here.

Customer Feedback

One of the best ways for a hotel to improve its customer experience is to get feedback from its customers.

A hotel manager may think a new spa experience may be incredible, but the guests experiencing it on the ground may have their own opinions and perceptions from experiencing it first-hand.

That’s why feedback on new services and hotel experiences is vital to understanding what it is they do very well, and what it must change.

How to get crucial feedback from guests?

• Post stay email
• Feedback survey at checkout
• Instant messaging 
• Through your hotel app

A great way to entice guests to leave feedback is to put their contact details into a prize. 

Conclusion: What are the guidelines in providing great experience for guests?

We’ve highlighted throughout this post, that hotels that focus on a great experience for their guests go far in their success.

A blueprint for great hotel experiences starts with:

• Viewing the customer journey from the perspective of the guest.
• Provide a good customer service
• Train staff to high levels
• Meet the expectations of guests
• Have a clean and comfortable hotel
• Offer a variety of unique services
• Encourage feedback

By following these guidelines, hotels can provide a great experience for guests and improve their satisfaction and likelihood to return or recommend the hotel to others.

We hope you enjoyed this blog post on what are the guidelines in providing great experience for guests.

To add exciting experiences to your hotel experiences a great place to start is by offering gift vouchers. To learn more about experiences and gift vouchers read about them here:

How to improve the hotel experience through gift vouchers.

In this blog post, we will look at simple massage promotion ideas and how you can make a success of your business in the health and wellbeing industry.

Is it Possible to Achieve Success in the Health & Wellness Industry in the Current Economic Climate?

The massage market is surprisingly booming since the quiet period during the pandemic. With the ability to get close and heal clients again, massage treatments have actually increased in popularity, being prioritised by up to 20% more!

In a survey by Champneys spa group, people were excited to return to spas post lockdown.

So with this in mind, you need to let your potential customers know where you are! In this blog post, we will look at different massage promotion ideas to increase your customer base and revenue.

Let’s dive in…

Introduction: What is a Massage Promotion Idea?

The goal of a promotion is to get people to try out your service or product. If you run a massage business, your promotions should focus on selling your massage as an experience that will provide a benefit to the customer. Whether this is a physical benefit from the treatment or a cost saving from a discount, your customers want to get something of value out of your services. Thus, this should be the focus of your promotion strategy.

Benefits of Promoting your Massage Services

Promoting your massage services can help you in many ways. Firstly, it can help you attract more clients. As a massage therapist, one of your main goals is to increase your client base. By promoting your services, you can reach out to potential clients and let them know about the benefits of getting a massage from you.

Secondly, promoting your massage services can help you increase your income. By attracting more clients, you can increase your revenue and grow your business.

Thirdly, promoting your massage services can help you establish yourself as a reputable massage therapist in your community. By promoting your services and getting your name out there, you can build a strong reputation and become known as a reliable and skilled massage therapist.

How to go about your Massage Promotion Strategy?

A promotion strategy is the marketing plan and tactics you use to increase your service demand.

This section will talk about the various ways in which a massage promotion strategy can be created. We will then uncover ways you can create your own massage promotion strategy.

Massage promotion ideas- How can I promote my massage business?

There are many ways to promote your massage business and get more customers. Here are some simple ways to promote your massage business and get more customers.

1. Understanding your target audience or niche

Before you start promoting your massage services, it's important to understand your target audience or niche. Your target audience is the people who are most likely to benefit from your services. For example, if you specialise in prenatal massage, your target audience would be pregnant women.

Understanding your target audience is important because it helps you tailor your marketing efforts to reach the right people. By understanding your target audience, you can create marketing messages that resonate with them and persuade them to book a massage with you.

2. Creating a unique brand for your massage business

Creating a unique brand for your massage business is another important aspect of promoting your services. Your brand is what sets you apart from other massage therapists and helps you stand out in a crowded market.

To create a unique brand for your massage business, start by defining your USP (Unique Selling Proposition). Your USP is what makes you different from other massage therapists and why clients should choose you over others.

For example, your USP could be that you specialize in deep tissue massage and have years of experience working with athletes. Or, your USP could be that you offer a range of holistic therapies, including aromatherapy and reflexology.

Once you have defined your USP, you can start building your brand around it. This includes creating a logo, business cards, and a website that reflect your brand values and message.

3. Get Listed on Google My Business

Getting listed on Google My Business is an essential step in promoting your massage services. Google My Business is a free tool that allows you to create a business profile and appear in Google search results and Google Maps.

To get listed on Google My Business, create a profile and fill in all the relevant information about your massage business. This includes your business name, address, phone number, website, and business hours.

Once you have created your profile, Google will send you a verification code to confirm your address. Once you have verified your address, your business will appear in Google search results and Google Maps, making it easier for potential clients to find you.

4. Use Digital Marketing!

Digital marketing is a powerful tool for promoting your massage services. There are many different digital marketing strategies you can use to reach potential clients, including social media marketing, email marketing, and blogging.

5. Social media marketing

Social media marketing involves using social media platforms like Facebook, Twitter, and Instagram to promote your massage services. This includes sharing updates about your business, posting photos and videos of your services, and interacting with your followers.

To use social media marketing effectively, it's important to choose the right platforms for your business and create content that resonates with your target audience. For example, if you specialize in sports massage, you might want to focus on platforms that are popular with athletes, like Instagram.

6. Email marketing

Email marketing involves sending promotional emails to your subscribers. This can include newsletters, special offers, and updates about your business.

To use email marketing effectively, it's important to build a list of subscribers who are interested in your services. This can be done by offering a free massage or a discount in exchange for signing up for your email list.

7. Blogging

Blogging involves creating content for your website that educates and informs your audience. This can include articles about the benefits of massage, tips for maintaining good health, and updates about your business.

Blogging is a great way to establish yourself as an expert in your field and attract potential clients to your website. By providing valuable information, you can build trust with your audience and persuade them to book a massage with you.

8. Advertising on social media

Most of your audience will be on social media. Plus, they will typically want to look at your social media before visiting you, or even while there with you. (Even if only to tag you in their post).

So it’s very important in this day and age to ensure you have a consistent and active social media presence. Your customers will often judge your business based on how you engage with your audience on social media.

For the massage industry, typically Facebook and Instagram will be your main audience platforms. -Depending on the ages of your targeted audience, Facebook is generally for Boomers and Instagram for Millennials and younger. (However, this is not exclusive to these generational, just a general average.)

Be consistent with your messaging and branding on social media.

There are fantastic social media competitions that you can run to entice customers to your business or even to grow your audience and followers.

Once you’ve established a great following, you should work on maintaining their interest. One great method for a business in the health and wellbeing industry would be to provide valuable content. This could be in the form of health and beauty knowledge. Or you could give easy-to-use at-home health and beauty tips. Your followers will gradually come to appreciate and value your content, which in turn will make you a market leader.

Booking a treatment at your business will be a real treat, knowing they’re in the safe and knowledgeable hands of such experts.

9. Discounting

You can do this in a number of ways, but the most common way is by offering discounted rates through gift vouchers. You can promote the use of gift vouchers to deliver your discounts on social events throughout the year.

We talk in much more detail here on how to use gift vouchers to promote your experiences.

The benefit of discounting through gift vouchers is that 5% of all gift vouchers bought are never redeemed. This means you never pay out on the service cost of this earned revenue.

Plus, gift vouchers can be given as gifts, this is a form of service referral -introducing new people to your services. This brings us to our next promotion.

Offline marketing strategies for promoting your massage business

While digital marketing is important, it's also important to use offline marketing strategies to promote your massage services. Here are some effective offline marketing strategies you can use:

10. Community events

Community events are a great way to get your name out there and connect with potential clients. This includes events like health fairs, farmers' markets, and charity events.

To participate in community events, reach out to organizers and ask if you can set up a booth or offer free massages. This is a great way to introduce yourself to potential clients and promote your services.

11. Flyers and business cards

Flyers and business cards are a simple but effective way to promote your massage services. Create flyers and business cards that include your business name, contact information, and a brief description of your services.

Distribute your flyers and business cards in high-traffic areas like shopping centers, gyms, and health food stores. This will help you reach potential clients who are interested in health and wellness.

12. Volunteer at local events

Volunteering at local events is another great way to promote your massage services. This includes events like charity runs, bike rides, and marathons.

To volunteer at local events, reach out to organizers and offer your services. This is a great way to get your name out there and connect with potential clients who are interested in health and wellness.

13. Reach out and partner with local businesses

Reaching out and partnering with local businesses is a great way to promote your massage services. This includes businesses like yoga studios, fitness centers, and health food stores.

To partner with local businesses, reach out to owners and offer to provide massage services to their customers. This is a great way to reach potential clients who are interested in health and wellness.

14. Networking

You can meet new people through networking events and trade shows, which will help you spread the word about your business.

When you’re attending these networks, ensure you stand out from the crowd. Offer free taster session massages, and free testers on products and don’t forget to send visitors away with something that will entice them to visit your business.

This could be a one-day special offer discount when purchasing a gift voucher, or a free entry into a social media competition.

Whatever it is you decide to do to stand out from the other stalls, ensure they leave remembering you.

15. Referrals

To start a referral program, create a system for tracking referrals and rewarding clients who refer new business to you. This is a great way to grow your client base and increase your revenue.

Starting a referral program is a great way to incentivise your current clients to refer their friends and family to your massage business. This can include offering a free massage or discount to clients who refer a new client to your business.

You can offer incentives for referring new clients, such as a free session or product in return for their referral to you. Business such as Hello Fresh has made momentous strides in capturing new customers through their referral program.

It can be a huge strength to get your name out there and gain lots of new customers.

16. Experiences

Create memorable experiences for your customers to leave with. Your creative experiences should be unique and provide something that your customers cannot find elsewhere.

This, in turn, promotes word of mouth. If you have happy customers, they might refer you to their friends or family members who need a massage therapist too!

Why focusing on experiences is essential for your marketing strategy?

Experiences are memorable to us. When you can create a memorable experience, your customers will not only leave more satisfied, but they will share their experience with others. Experiences have in many ways become more valuable to buyers than physical items.

Many individuals feel a light compulsion to share their great moments on social media. After all, it’s all too accepted for social media to be used as a tool for humble bragging.

Experiences are the ultimate way for people to humbly brag without looking or feeling arrogant or a show-off. This is part of the reason experiences are increasing among buyers. -  As well as creating wonderful memories and being an opportunity to spend time with family or friends.

How to make a massage experience memorable?

There are many ways to promote your experience and get people interested in coming in. Quite simply, you need to make your experiences memorable.

As an example, someone who had an amazing spa experience, they will return a second time. Often this is created through personalised services.

A great way for you to personalise your services for your customers would be to give your clients an in-treatment option to make their experience personal to them.

For example, give your client the option to choose from a selection of oils which have different healing ailment benefits.  Or allow them to choose an aromatherapy oil that hits their olfactory system in the most pleasant way to them.

This is where promoting your own services comes into play. You can advertise your past experiences in a positive way, as well as posting them on your website, and using social media to get the word out.

How to advertise your services through experiences?

It's important to have your branding clear and effective in order for people to know what and where you exist for them to visit.

If you are promoting a spa, it is important that you provide an escape experience for people. The take away from the daily hustle and bustle of life, to a tranquil corner of peace and stillness.

Additionally, if you’re promoting massage for a health and well-being clinic, you need to market and word your advertising around wellness and health. Talk about the beneficial advantages a massage brings to your physical, mental and spiritual healing.

How to crush the competition in your market with a niche service?

A niche service will make your experience unique to you, and even more memorable.

There are always going to be competitors in every market. However, you can crush your competition by creating a niche service. A niche product or service is one that is specific and limited in supply that people will go out of their way to find and use.

By creating a unique niche product or service, you are able to set yourself apart from the competition.

Think outside of the box on how you can personalise or add something to your massages to create a unique experience.

Frequently Asked Questions

How do I attract more massage clients?

To attract more massage clients, it's important to focus on promoting your services and building your brand. This includes understanding your target audience, creating a unique brand for your massage business, and using a range of digital and offline marketing strategies.

By promoting your services effectively and building a strong brand, you can attract more clients and grow your massage business.

How do massage therapists advertise?

Massage therapists can advertise their services in a variety of ways, both online and offline. Some effective strategies include using social media marketing, email marketing, and blogging, participating in community events, distributing flyers and business cards, and partnering with local businesses.

The key is to choose the strategies that work best for your business and target audience. By tailoring your marketing efforts to your audience, you can attract more clients and establish yourself as a reputable massage therapist in your community.

What are some good massage slogans?

Some good massage slogans include:

• Relax, renew, revive
• Unwind your mind and body
• Rejuvenate your senses
• Rest, relax, and rejuvenate
• Healing hands for a better life
• Be well, feel well, live well

These slogans emphasise the benefits of massage and convey a sense of relaxation and renewal. Use these slogans in your marketing materials to promote your massage services and attract more clients.

Conclusion: Promote Your Massage Business Like A Pro!

Promoting your massage services is an essential part of growing your business and attracting more clients. By understanding your target audience, creating a unique brand for your massage business, and using a range of digital and offline marketing strategies, you can establish yourself as a reputable massage therapist in your community and grow your client base.

Remember, the key is to choose the strategies that work best for your business and target audience. By tailoring your marketing efforts to your audience, you can attract more clients and grow your massage business.

In this article, we have discussed the various ways in which you can promote your massage business effectively. These methods are sure to help you reach out to a wider audience and get more clients for your business.

If you enjoyed this post, you’ll certainly find our post on marketing strategies and promotions for a spa useful.

The past couple of years has been tough on the restaurant industry, with the global pandemic, recession, and supply chain disruptions, some major blows for restaurants globally. 2023 is the year to maximise recovery and growth with the latest technology and smart strategy.

The restaurant industry has been developing exceptionally under the influence of technology, similar to other industries. To operate your business in this industry, you must know the latest restaurant industry trends in 2023 and prepare your business to compete with others.

Let’s dig further to determine which trends will shape the restaurant industry in 2023.

What Food Trends will Emerge in 2023?

2023 is the year of revitalising yourself and your restaurant by improving your service. Look at some of the latest food trends expected to emerge in 2023.

Dynamic Menu Pricing

With the soaring inflation and decreasing customer purchasing power, people will be looking for ways to cut back their expenses at eateries. These people are a significant part of the total market, and to cater to their needs, restaurants can design free restaurant menu templates with dynamic pricing.

Instead of fixing prices of different menu items, restaurants can create an attractive digital menu where prices are adjusted in real-time. This approach will allow price-sensitive customers to order during off-peak hours instead of completely cutting off their transaction volume.

Although restaurants have been working on this pricing model over the past two years, this trend is expected to become even more popular this year.

Solo Dining

Does it feel embarrassing to ask for a table for one at a restaurant? 2023 might be the year to solve this problem. Solo dining might be one of the most popular restaurant industry trends in 2023. The increasing trend of solo dining has encouraged restaurants to make better arrangements for solo diners.

Besides offering adequate seating, restaurants would use a menu maker to include meals-for-one and smaller portions for single diners. Additionally, restaurants would focus on improving their overall services, from approaching customers to offering free Wi-Fi to enhance their customer experience.

Vouchers

Yes, believe it or not, vouchers will likely increase in popularity throughout 2023. Why? Restaurants will be looking for any way to retain customers and increase loyalty. Gift vouchers are a fantastic way to do this and allow restaurants to earn more money in the process.

Our gift voucher management system makes it even easier for restaurants to create vouchers, and we expect our busiest year yet in 2023.

Sustainability on the Menu

Increasing climate change issues and awareness makes people more inclined towards organic and sustainable food. Plant-based food and vegetarian alternatives to meat-based food will be in great demand.

To cater to this demand, restaurants must plan and redesign their menus smartly. Food items like mushrooms, pulses, and grains, might be your must-have kitchen items in 2023, as they are usually the main ingredients in most sustainable meals.

The idea of offering sustainability on the menu also means increasing transparency. Restaurants may need to train their front staff to provide diners with valuable and correct information regarding menu items. You may also include eco-friendly tableware to enhance customer experience.

Ready to Embrace the Latest Restaurant Industry Trends 2023?

After experiencing slow growth for the past years, the restaurant industry is set to gain momentum with the latest industry trends this year. You must plan well and adapt to the changing environment to stand out from the crowd.

Use a customer-focused approach to cater to economic challenges and improve your overall efficiency. Technology will be your most significant opportunity, so make it count.

Frequently Asked Questions

What are the trends in restaurants?

Sustainable dining, contactless ordering, customisation, and fine dining are some of the latest trends in restaurants.

What is the future of the restaurant industry?

The future of the restaurant industry is expected to be significantly influenced by technology. Digital menus, online ordering, and technologies for improving operational excellence will determine the future of the restaurant industry.

Will there be enough food in 2023?

According to experts and researchers, there will be a food shortage in 2023 due to increasing demand, insufficient agricultural activities, and other issues.

What are the biggest threats to the restaurant?

The biggest threats to a restaurant are fluctuating food prices, high competition, and changing customer preferences. Increasing inflation and the shortage of food supply are also significant threats to the restaurant industry.

What are the three cores of a successful restaurant?

The three cores of a successful restaurant are excellent customer service, delicious food, and effective marketing. They determine the success and growth of a restaurant.

What are three current food trends?

The three current food trends are climate-conscious food, geopolitical dining, and zero-waste cuisines.

Which type of food will be more popular in future?

Plant-based food, vegetables and fruits, grains, air-fried items, and low-sugar food will be more popular in future.

What are the 4 Ps of a restaurant?

The 4 Ps of a restaurant are the product, price, place, and promotion. These 4 Ps represent the essential marketing mix components for a restaurant business.

What are the three trends in the hospitality industry?

The latest three trends in the hospitality industry are global perspective, sustainability, and customisation.

What are the 5 most important factors in choosing a restaurant?

The 5 most important factors in choosing a restaurant are food items on the menu, ambience, hygiene, location, and service.

The Complete Guide to Facial Promotion Ideas: How to Increase Clinic Visits with the Right Marketing Strategies

The skin care market is soaring. With the current market revenue amounting to US$3.90bn in 2022, we are expecting to see an annual growth of 6.22%.

As a spa owner or manager, it's essential to continuously find ways to attract new customers and retain loyal ones. One of the best ways to do this is through promotions, specifically facial promotions.

Facial treatments are a great way to rejuvenate your skin and maintain a youthful look. But before you can get the best treatment, you have to find the right clinic. This article will teach you how to promote your clinic and attract more clients with the right marketing strategies.

Introduction: What is a Facial Treatment?

In today's world, it is more important than ever to care for your skin. There are so many products on the market with a variety of promises. But, do they deliver? One of the best ways to start is with a facial. Facials are designed to clean and improve your skin. and are done by a professional.

Facial treatments are non-surgical procedures that are used to improve the appearance of facial features. They can also be used to reduce wrinkles and lines on the face. Facial treatments vary in their purpose and use. As we are seeing technology and skincare products develop, more and more options are available to improve facial treatments.

Importance of Promotions for a Spa Business

Promotions are a crucial part of any spa business. They help attract new customers, retain existing ones, and increase revenue. Promotions can also help you stand out from the competition, especially if you offer unique and creative promotions that your competitors don't.

Moreover, promotions are an excellent way to introduce new services to your customers. You can use promotions to launch new facial services, products, or treatments. This way, your customers will have the incentive to try out these new services, and you can get their feedback and improve on them.

So how can you improve your revenue with facial promotion ideas?

Facial promotion ideas

Understanding the Target Audience for Facial Promotions

Before you start planning any facial promotions, it's important to understand your target audience. Who are they? What are their needs and preferences? What are their pain points?

For instance, if your target audience is mostly women in their 30s and 40s, you may want to offer anti-ageing facial treatments or skincare products that cater to their needs. If your target audience is mostly men, you may want to offer promotions that appeal to them, such as beard grooming services or facials designed for men's skin.

Understanding your target audience will help you create facial promotions that resonate with them and encourage them to book appointments at your spa.

Find Your Niche

The first step is to identify which niche your clinic belongs in. You need to know which treatments are most popular in your area and what people are looking for in a facial treatment clinic. For instance, if you specialise in dermatology treatments like Botox injections or laser hair removal, then this will be your niche.

Some ideas for your facial promotion niche.

• Hair removal
• Scar tissue healing
• Improving sagging, fine lines and wrinkles
• Improving acne
• Botox and non-surgical facelifts
• Relaxations and holistic facial treatments and so much more!

Writing Your Unique Selling Proposition (USP) for Marketing Purposes

The USP is a marketing strategy that helps your company stand out from the competition. It's typically a sentence or two that communicates what makes you different and why customers should buy from you instead of someone else.

A good USP can help attract new customers and generate interest in your products or services. It’s important that you know your USP well and communicates this through your branding at every opportunity.

This will solidify your customer base and gain faster traction at attracting more like-minded customers.

You must remind your customers of your USP through your marketing efforts. We’ll go into this in more detail…

Create an Effective Website

Your website is one of the most important tools when it comes to promoting your business online. You need a professional-looking website with good search engine optimisation so you are easily recognised.

People also need to be able to access and find your website. That’s why you need to make your website accessible to all visitors. And to do this, it must be mobile-friendly. If your website is not mobile-friendly, then you'll be losing business to your competitors who are.

Promote Your Business Online for Facial promotion ideas

Why Promoting Your Business online is Important?

Promoting your business is important because it lets you reach out to more customers and increase the chances of them buying from you. It also increases the awareness of your company in the market.

You need to promote your facial treatments online so that you can get more business coming in the door of your clinic. You can do this by posting on your own website or social media channels. Let’s look at this in more detail:

Choosing the Right Marketing Channels for Your Clinic

In this section, we will discuss the importance of marketing channels and how they can help your clinic reach out to a larger audience.

A marketing channel is a medium or instrument that allows you to reach out to your target audience. With so many channels available, it might be difficult for you to choose the right one. But before you start choosing the right marketing channel for your clinic, here are some important points that you need to consider:

- What is your budget?

- What do you want to achieve with the marketing campaign?

- How much time do you have in hand?

- What type of patients do you want to target?

- What are the demographics of your targeted population?

- Where can you find these people?

In the next two steps, we will look into some popular types of marketing channels that work well for salons.

Use your blog and SEO techniques

What is SEO (search engine optimisation)?

SEO is the process of affecting the visibility of a website or a web page in a search engine's unpaid results. These are often referred to as "natural," "organic," or "earned" results. There are many techniques and strategies you can use with SEO to rank higher on search engines like Google. One of the simplest ways to achieve this after optimising your main home page with keywords is to focus on a blog.

How to Write a Good Blog Post That Attracts People and Leads to Clinic Visits?

A blog post is a form of content that people can publish online to share their thoughts and knowledge with others.

Some of the benefits of blogging are:

- A blog post can attract more potential patients and increase your clinic visits.

- Blogging can help you build your credibility as a medical expert in your niche.

- Your blog post can be shared on social media, which will help you reach new people who might not know about your clinic.

- Blogging helps you stay up to date with the latest medical news and research, which will give you more knowledge for treating patients.

- Blogging helps you build relationships with other bloggers in your niche, which will lead to collaborations and partnerships for future projects.

When you write consistent blog posts you’ll publish them to your social media pages, as well as optimise them to appear in the first few results of Google searches. When this happens more and more people will see your content and begin to trust your knowledge in the field. Eventually becoming a highly prioritised specialist.

With more demand for your services, you’ll be in a favourable position to re-evaluate your pricing.

Get Social Media Followers and Likes

Your company needs its own following on social media. But not just any social media will do. You'll need to have a certain number of followers and likes before you'll be considered a successful business online.

First, you need to:

• Find out where your customers are (Facebook, Instagram, Pinterest etc.)
• Follow your competition to see the types of posts they upload and what the engagement is like on their content. (From this you can take tips or avoid depending on their success or misses!)
• Post your content regularly
• Engage and talk with your audience on social media as much as possible

Types of social media posts

Below are some ideas on the types of social media posts you can publish to promote your facial treatments.

• Updates on stories of daily life in the salon
• Before and after facial treatment pics of willing clients
• Competitions, promotions and discounts on facial treatments
• Benefits of facial products you can use at home or within your treatments
• Tips on facial home care routines

For more ideas on the types of social media posts, you can publish for your salon, see our post here: Spa Marketing Strategies Promotions.

Social Media Contests and Giveaways

Social media contests and giveaways are a great way to increase your spa's social media presence and attract new customers. You can run a contest or giveaway on social media platforms like Instagram or Facebook and offer a free facial service to the winner.

To enter the contest or giveaway, customers would need to follow your spa's social media account, tag their friends, or share your post. This can help increase your social media reach and attract new customers who are interested in your spa services.

Discounts and Package Deals

Discounts and package deals are some of the most common facial promotion ideas. You can offer a discount on a specific facial service, such as a 20% discount on your signature facial, or a package deal that includes multiple services, such as a facial, massage, and pedicure.

The key to making discounts and package deals work is to ensure that they offer real value to your customers. Make sure that the discount or package deal is something that your customers are interested in and would be willing to pay for.

Seasonal Promotions

Seasonal promotions are another great way to attract customers to your spa. You can offer seasonal facials that cater to the current season, such as a hydrating facial in the winter or a brightening facial in the summer.

You can also offer seasonal promotions that coincide with holidays or events, such as Valentine's Day, Mother's Day, or weddings. For instance, you can offer a bridal facial package that includes a facial, manicure, and pedicure.

Referral Programs

Referral programs are an excellent way to encourage your existing customers to refer their friends and family to your spa. You can offer a discount or free facial service to customers who refer a certain number of new customers to your spa.

Referral programs work because they tap into your existing customers' network and encourage them to spread the word about your spa to their friends and family. This can help you attract new customers who are more likely to trust your spa because they were referred by someone they know.

Personalized Facial Promotions for Loyal Customers

Personalized facial promotions are a great way to show your loyal customers that you appreciate their business. You can offer personalized promotions based on their needs or preferences.

For instance, if you have a loyal customer who always books your anti-ageing facial, you can offer them a discount on their next appointment or a package deal that includes other anti-ageing treatments. This can help incentivize them to continue booking appointments at your spa.

Collaborations with Other Businesses for Joint Promotions

Collaborating with other businesses for joint promotions can help you reach a new audience and attract new customers. You can partner with local businesses that complement your spa services, such as a hair salon or a yoga studio.

For instance, you can offer a joint promotion with a hair salon where customers who book a facial at your spa can get a free blowout at the hair salon. This can help attract new customers who are interested in both skincare and hair care services.

Create Exclusive Spa Packages or Bundles

Creating exclusive spa packages or bundles can help you offer unique promotions that your competitors don't. You can create packages or bundles that include multiple services, such as a facial, massage, and body wrap.

To make these packages or bundles more attractive, you can offer them at a discounted price or include complimentary services or products. This can help incentivize your customers to book more services and increase your revenue.

Schedule Special Events

Scheduling special events can help you create a buzz around your spa and attract new customers. You can host a launch event for a new facial service or product, or a customer appreciation event to thank your loyal customers.

At these events, you can offer discounts or free samples of your facial services or products. This can help introduce your services to new customers and show your existing customers that you value their business.

Give the Gift of Gift Cards

Gift cards are a great way to encourage your customers to book more services at your spa. You can offer gift cards for your facial services or packages, and encourage your customers to gift them to their friends and family.

To make gift cards more attractive, you can offer them at a discounted price or include a complimentary service or product. This can help increase your revenue and attract new customers who are interested in your spa services.

You can create your gift cards around many of the promotions listed above such as:

• Experiences and bundles
• Partnered with local businesses
• Event nights
• Exclusive gift vouchers for referrals
• Social media competition prizes
• Seasonal events for promotions (mothers day etc)
• Discounts

You can find out more about using gift vouchers for your spa here.

Conclusion and Final Thoughts facial treatment promotion ideas

In conclusion, we see that facial treatments have grown over the years as people become more aware of their health and well-being.

With this, the expansion of the types of facial treatments is ever-growing. It’s important for a salon, you keep up to date with what’s popular in the industry and stay ahead of the game.

So go ahead and try out some of these facial promotion ideas, and see how they can help boost your spa business.

Looking for more ways to grow your spa business? Check out our other articles on spa marketing and customer retention strategies.

Hotel vouchers as gifts are a great choice for anyone looking to spoil a loved one.

More and more consumers are buying hotel vouchers as gifts. There has been a radical shift in consumerism since the pandemic.

More individuals are choosing luxurious, immersive, and impactful experiences to create memories and host meaningful celebrations.

In this blog post, we take a deep dive and answer “Why buy hotel vouchers as gifts?”

The popularity of hotel gift cards is increasing

A huge 77% of consumers had the intention of buying hotel vouchers as gifts 2021.

Digital gift card sales at retailers can often generate a lot of money. It's no surprise that on average, they generated $2.6 million in income last December, a 121.1% increase from the previous year's figures of $1.2 million.

Why buy hotel vouchers as gifts?

Personalisation

A big part of gift-giving is getting it right!

So personalising gifts to make the receiver feel special and considered is vital in achieving brownie points for a good gift.

Gift vouchers for hotels can be an effective way to do that, especially if the hotel offers flexibility in their gift voucher offers.

Some hotel gift voucher systems have what is called ‘add-on’s’. This is a feature where you can add items to a gift voucher to personalise it specifically for your loved one.

For example, if you have bought an overnight stay gift voucher, there would be a drop-down list of add ons. These can include:

• a bottle of champagne on arrival,
• rose petals on the bed,
• room box of chocolates etc

Some hotels can provide all these and more to choose from, to add a little something extra to your gift.

Experiences and FOMO

Now the worry of the pandemic is over, experiences have become even more important to consumers than buying goods.

So when hotels can package up a great overnight stay experience with a dinner or spa day, it will be an opportunity not to miss. - Especially if the hotel is only offering their gift voucher deal for a short amount of time.

Hotels may even have a deal with a spectacular event close by at a local theatre. Gift voucher experiences that involve an overnight stay, transport, and a ticket to the show with dinner at the hotel in one package deal can be made. The flexibility and uniqueness of experiences can stretch as far as a hotel is willing to go.

The fear of not wanting to miss out (FOMO) can be felt- especially if a deal is missed. It’s a good idea to catch this money-saving and also one-time-opportunities while they are available.

Creating memories with loved ones

Shared time together with loved ones is important. So many consumers will look for experiences that can be shared and experienced together when gift-giving. A hotel gift voucher is a perfect way to achieve that.

Digital Shopping

Hotels that sell their gift vouchers online are paving the way for consumer options for great gifts.

The attraction of digital shopping is due to its convenience of not needing to leave the home.

Digital gift vouchers can be sent electronically through email to the recipient. This makes is easy for last-minute gift-giving and for loved ones who live far away.

Year-round opportunities to buy gift cards

Black Friday to Christmas is the most lucrative time of year for gift cards. However, hoteliers can use many events and opportunities throughout the year to advertise and encourage the sale of their gift cards.

This is great news for consumers as their gift-giving options are endless!

Benefits to hotels selling gift vouchers (otherwise known as gift cards)

Business in the hospitality industry has recently been tough. hoteliers need to find innovative ways to increase sales and cash flow. In particular, they must explore new revenue streams beyond just room bookings.

That’s why for many hotels selling gift vouchers is an integral part of their revenue stream.

1. Boost sales and cash flow

Annual opportunities

As a hotelier, you have to sustain cash flow throughout the year.

Luckily there are many events that hoteliers can take advantage of. Valentines Day, Easter, Mother’s Day, Father’s Day, Summer, Halloween, Black Friday, Thanks Giving, Birthdays, and of course Christmas and New Year.

Gift cards are a perfect way to incorporate experiences around each of the annual events to generate more revenue.

Instant revenue

There is also the added benefit of generating revenue at the point of sale with gift cards.

For example, individuals could purchase pre-paid gift cards at this time in order to get the most for their money. These pre-paid card sales come in handy if expenses happen at another point in time.

Keep 100% of revenue from unspent gift cards

It’s been predicted that two million people have unused gift cards they were given last year. With Enjovia gift cards, you get paid instantly on each sale and automatically save on service costs if the vouchers are unredeemed.

Extra consumer spending

When used effectively, businesses see the customer benefits that go well beyond just getting customers in the door. Recent data suggests that when people receive a gift card they normally spend 55% more on their purchase.

2. Zero customer acquisition costs

One of the best things about gift cards is that they come with next to no customer acquisition costs. Not only is this more cost-effective, but customers who return will spend more than anticipated.

Promotional deals can get you a ton more customers. But the best part is that gift cards are cheaper than regular customers, so there's no need to pay through the nose to grow your business.

Gift cards have proven to contribute an additional revenue stream for retailers, but their usage can also grant customer loyalty.

3. Meeting changing consumer habits

As we discussed above gift cards are an easy way to meet the changing consumer patterns since the pandemic.

With a larger shift to experiences, creating memories, personalisation, and digital shopping, gift cards are the answer to tick all these boxes.

Why give hotel vouchers as gifts?

We hope that we answered your questions about hotel vouchers as gifts.

Gift vouchers are developing and changing consumer shopping patterns. This makes them a great gift at any time or event throughout the year.

If you’re a hotel looking to set up or switch to a new gift voucher system. Or if you want to offer more flexibility in your gift voucher offers, then take a look at our gift voucher management system.

At Enjovia, we pride ourselves on being able to offer a system that is feature-rich to optimise revenue, but simple and easy to use.

Looking for a better way to sell and manage your hotel’s gift vouchers? Check out our specialist system.

Complete guide to technology used in hospitality and tourism

Hospitality is a fast-paced, competitive industry. Businesses that adopt the latest technology and trends maintain a competitive edge and appeal to curious customers. - Especially those accustomed to and anticipating the use of advanced technology in their hotel stays.

Introduction – How is technology benefiting the hospitality industry?

Technology is the use of tools to solve problems and increase productivity. Technology can be used in many different ways to improve the hospitality industry. In this section, we will explore how technology can be used in the hospitality industry.

Technology has been a driving force for innovation in the hospitality industry for decades, and it will continue to be so into the future. One of its most important roles has been to help hotels provide better service at a lower cost. This can happen through automation, which is when a machine replaces human labour for tasks that are repetitive or need high precision or accuracy.

The advancement of technology in hotels extends beyond automation. In this blog post, we will look at the different ways technology is used in hospitality and tourism.

Elements of technology used in hospitality and tourism

The hotel industry is one of the most competitive industries in the world. It is also one of the fastest-growing industries, with a growth rate of 19.1%. The hotel industry has been undergoing a major change in recent years, and it will continue to do so. As the travel industry evolves, hotels are evolving as well.

One of these changes is that hotels are becoming more intelligent. Intelligent hotels have been popping up all over the world in recent years and they offer guests a unique experience that is tailored to their needs and expectations. These new intelligent hotels are equipped with modern amenities that make guests feel at home. Such as virtual reality headsets for kids or mood lighting for adults who want to relax after a long day at work or sightseeing. We’ll go into these in more detail…

Hotel technology trends that are set to change the industry

In the future, hotels will be able to offer a wider range of entertainment options. They will be able to offer customers a more immersive experience with virtual reality and augmented reality. They will also be able to offer customers the chance to play games with their friends on consoles, as well as watch live events in real-time.

These technologies are set to change the way that people stay in hotels. For example, this technology can allow hoteliers to expand their customer base by attracting a younger audience who love gaming and socialising online.

The options will be expansive to suit different guests and their individual needs.

So what can we expect from hotel technology?

Robotics Technology

History of robotics - We have seen robot concierges, robot staff, chatbots, and cooking robots over the years. With the recent pandemic workforce shortages and consumers' increasing demand for items around their homes - service robots are a necessity moving forward.

Robots can work around the clock to offer personalised customer support. This shows customers that they're important, which results in increased satisfaction.

With advancements in technology that allow robots to provide emotional and relational elements as well as customised service based on customer data analysis, AI's use in the hospitality industry will continue to grow.

The hospitality industry will continue to implement these and other ideas to gain a competitive advantage by fulfilling customer demand and reducing operation costs.

Contactless Technology in hospitality

Contactless payments are a technology that enables customers to pay for goods and services without the need for physical contact with a merchant. This is done by using RFID (radio-frequency identification) and NFC (near-field communication). These enable transactions to be made by tapping or waving a handheld device, such as a smartphone, in close proximity to an electronic reader at the point of sale.

Contactless payments are rapidly becoming more popular in hospitality because they offer many benefits over traditional payment methods. For instance, it saves time and reduces queues at the checkout counter. It also helps reduce card fraud due to the fact that there's no need for card details or CVV codes which could be stolen or copied from online sources.

Contactless technologies are becoming more common for a variety of reasons. They save time and hassle, and since many rely on RFID technology, they can be used with very little training.

While these technologies have been around for a long time, even before the pandemic; They provide various benefits, such as increasing customer satisfaction, speeding up payments and making things easier by removing human interaction. You can also use them to offer loyalty points and incentive schemes.

Voice Search & Voice Control

As voice search becomes increasingly popular, it is a good idea to make sure your website can be found in travel-related voice searches.

Increasingly, travel customers are using their voices to search for and book airline tickets, hotel rooms and exciting new adventures. Voice search and control are simple and convenient for your guests.

The popularity of voice search makes it important for you to design your website with this in mind. Allowing customers to find your site via voice search can help you reach more.

On top of this, Voice recognition is also playing a role in hotel rooms, controlling lighting and heating within rooms, or finding tourist information without having to leave the room.

Virtual Reality (VR)

Virtual Reality has been an emerging technology in many different sectors, but it's particularly apt for the tourism industry. Travellers are now able to get the same level of experience from their homes as they would at an exotic destination. This allows them to be in more control of what they want and can help make their decision on booking.

Visitors can explore in detail virtually anything from restaurants and hotels to landmarks, national parks and more by using VR tours. There are many different benefits to using AI in your business and it can help you get ahead of competitors.

Have you ever been hesitant to travel because of a medical condition? One of the best ways to combat that is through VR tours. 360 tours can help you see what it would be like to visit a country without having to actually leave your home.

Recognition Technology

Recognition technology is one of the most important emerging tech trends in general. But its potential uses in the hospitality industry are especially interesting. Biometrics is being used like never before, and it's helping to make authentications seamless. This can save time by not having to log in frequently and can make customer purchases safer by using a thumbprint for example (rather than a credit card). Who knows what it might improve next?

For example, imagine if a fingerprint or facial recognition software could be used in your hotel for checking in and out or unlocking hotel rooms. This not only represents a big time-saver, but it also has increased security capabilities and can save you considerable effort.

This is a new type of technology that could have success in purchases. Such as payments being authorised by touch for seamless transactions.

Conclusion – The future of Hospitality & Tourism will be led by Powerful Innovations in Technology

Technology used in hospitality and tourism is changing the way we do things and it will continue to change the way we do things in the future. It is important for businesses, especially in hospitality and tourism to embrace these changes and understand how they can use them to their advantage.

The hospitality and tourism industry is one of the most rapidly developing industries in the world. This is because it has been able to adapt to the changing times, making use of technology to better serve its customers.

The use of technology used in hospitality and tourism has a number of benefits, including:

• Increasing customer satisfaction
• Improving efficiency
• Providing better information

The future of technology used in hospitality and tourism will be led by improving the customer experience. The industry is evolving from a one-sided transaction model to a personalised experience with the help of technology.

If you enjoyed this post on the technology used in hospitality and tourism, then you’ll be interested in our post on AI in hotels.

Is there a future for AI in hotels?

Already we are seeing that it's commonplace for hotels to adopt self-check-in, mobile booking and live-chat. 

But are we at the beginning of seeing tech and artificial intelligence (AI) mature into something even more exciting for hotel guests?

In this blog post, we are first going to see what AI in hotels already exists. Then we will see how effective this AI has been for the hospitality industry and make a prediction for the future use of hotel AI based on current consumer and hospitality trends. 

First, let's look at the type of hotel AI out there today: 

Existing AI in hotels

1. Robot Customer Service

Hilton Hotels were the first large hotel chain to adopt a breakthrough hotel-specific artificial intelligence.

They introduced 'Connie' in 2016, the first hotel robot where you could get tourist information, travel information, and even the weather forecast.

The robot learned from human interaction and speech, with the intention of improving its communication with experience.

However, trying to find an update on Connie has proven unsuccessful- there seems to be no sign of her existence in 2022!

2. Machine Learning

Machine Learning is used intelligently in hotels to deliver outstanding customer service.

This form of AI automatically learns through experience and intelligently predicts future behaviours.
Hence, it's popularly used in retail to monitor consumption and user behaviour patterns. Therefore predicting likes and dislikes of products, hobbies and food.
As a result, hotels can pre-empt the probability guests will want or need something.

Imagine knowing a customer's favourite drink, magazine or newspaper.  Hotels have more opportunities to exceed guests' expectations.
In addition, machine learning is also used as a tool for hotel revenue managers. They can use it to predict and identify revenue opportunities. Leading hotels in tech use this for setting room rates to manage promotion opportunities.

3. Location-Based Machine Learning

Many hotels offer full experience packages- not just inside the hotel but outside too. Location-Based Machine Learning knows customers favourite foods or interests. Based on their interests, it sends notifications of what's available in the local area.

Furthermore, picture this:

You check into your hotel. You're hungry. You're unfamiliar with the local area. You then receive information on the best-rated sushi in the local area.

It goes without saying, favourite food + minimum effort = very happy guest!

4.  Robot Butler's

Japan led the way with robotics, introducing the first 100% robot-serving hotel in 2015. Check out the Henn-na Hotel. From robot front desk to robot cleaners. This hotel really had replaced all human elements of service.

Consequently, the sound of a fully run hotel with robots sounds a little creepy rather than inviting!- We have since found a study on this hotel that confirms the anxiety-causing effects these robots had on their guests! (We cover this later in the post).

5. Voice Control Hotel AI

We are in the beginning stages of seeing voice activation used in hotels.

There are hotels that have installed voice control systems in their rooms. These allow hotel guests to control the drapes, lights, music and temperature in their room.

Most of all, we are sure to see the usefulness of voice control grow and mature into something very special.

This type of hotel AI seems the most likely to pick up in popularity. It's easy to implement and it doesn't take away from the special and personal customer service that people expect from luxury hotels.

Rolled out in the Marriot Hotels in June 2018, Amazon created Alexa for Hospitality, with many Marriot Hotels adopting the technology later on.

Guests are to ask questions about the area, order room service, control lights, drapes, heating and cooling, TV, and of course control music.

Much controversy arose since the launch around privacy concerns. However, hotel owners are unable to access the recordings or responses from the device and the account link-up is deleted automatically upon check-out.

Amazon has since updated the software to encrypt all voice communications so privacy wasn't affected. However, managers can have access to some data for analytics to understand the levels of engagement with their services.

Hotel guests also have the option to turn the microphone on/off so the speakers don't listen anymore.

Is AI in hotels counterproductive to great customer service?

The big question to ask is, how does AI in hotels impact customer service?  There is a way to combine a personalised and charming human interaction in unison with technology.

Some of the best experiences in hotels come from the way staff are able to rectify problems. And if we replace a person's empathy, innovation and problem-solving abilities with a machine then could aspects of customer loyalty be diminished? 

Let's look at what we have learned since writing this post originally from 2017... 

AI in hotels - where are we now?

Hotel AI fails

We revisited the robot hotel in Japan (mentioned above) and found some surprising results a few years on. 

Not only was the 100% robot-run hotel a complete flop, but the robots actually caused more work for humans. The robots ran into practical and technical problems such as: 

• getting stuck in hallways trying to pass each other
• Not being able to answer questions from guests queries from the doll assistants in their rooms
• Robots not being able to reach all of the rooms
• Unable to photocopy guests' passports on the check-in 

In the end, 243 robots were laid off by the hotel. 

Hotels need to think clearly about what services they replace with AI, as some will be greatly enhanced, and some may take away from a necessary interaction that is desired.

Findings from a report conducted by the International Hospitality Review had interesting results on the Konnichiwa, Mr. Robot at the Henn-na Hotel in Japan. It states:

_{"Most visitors showed a positive attitude towards the robot. More than half of the visitors offered compliments when they first saw the robot receptionists although they hesitated and maintained a distance from them. Hotel guests were also disappointed with the low human–robot interaction (HRI). As the role of robots in hotels currently remains at the presentation level, a comprehensive assessment of their interactive ability is lacking."}

The report also highlights how the robot caused anxiety for hotel guests. Especially if the robots have imperfect human-like features. They can create an uncomfortable environment, but when this was looked into it was found that it reminded people of death! - the opposite intention of the comfort the hospitality industry should provide.

How should hotel AI be used?

It's clear that we aren't quite there with using AI robots in service industries. However, it does seem to be beneficial for hotels to utilize AI and technology in more discreet and familiar ways to help assist their guests.

AI can help your staff in many different ways. Imagine if all the repetitive questions from guests were routed through an AI and it handles over 80% of the queries. This frees up time for your staff to do other guest-centric tasks and improves customer satisfaction.

AI can also be a great tool for assisting hotel staff. We talk about the use of this in far more detail in another post of ours here. Be sure to check it out.

Updated: December 2022, Updated: December 2018,  Original post: November 2017. 

Wales is an excellent place for families to visit for a fun weekend or weekly holiday. So we thought it would be helpful to identify some of the best places to visit in Wales for families. 

We understand more than anyone how tricky it can be to organise and book activities and accommodation to suit the whole family. Trying to keep everyone happy on a family holiday is tricky, but we know you won’t have this issue in Wales! 

So whether you are heading north to Prestatyn or south to Cardiff, Wales has something to offer to each and every family. Let’s look at some of the best places to visit! 

Brecon Beacons 

The Brecon Beacons is an idyllic place to visit in Wales for families. 

It is home to lots of gorgeous countryside walks through the beacons. It has several waterfalls along the way on beginner-friendly trails. So take a packed lunch with you and head out for the day along the woodland trails. 

The beauty of the Brecon Beacons is that you can make it as challenging or easy as you like. So, if you have a young family, there are more accessible trails you can follow. However, if you have teenagers and want something to tire them out, you can always opt for the more challenging routes.

The whole area is breathtaking and shows off the beauty of the Welsh landscape. After you have finished your walk, you can stop by a nearby pub for a well-deserved lunch (and a pint if you are lucky!)  

The Celtic Manor 

The Celtic Manor is set just outside Cardiff in the city of Newport. Owned by Sir Terry Matthews, a successful technology entrepreneur, the golf resort is one of the best places to visit in Wales for families. 

The hotel resort has 400 rooms, five luxury chalets, five restaurants, and three golf courses. Home to some of the most infamous golf courses in the world, holding the 2010 Ryder cup. If you are a golf lover, you’ll be spoilt for choice over the twenty-ten course, the roman road, or the Montgomerie. 

However, although a fantastic golf resort, that is not the only thing the Celtic Manor offers. Activities for the whole family include a spa, treetop adventure, archery, laser combat, adventure golf, tennis, and even footgolf! You won’t need to leave the resort; there is that much to do! 

I think it is clear to see why the Celtic Manor is one of the best places for families to visit in Wales! 

Snowdonia- Zip world

Snowdonia is one of the most popular areas in Wales for families to visit. With Mount Snowdon located there, lots embark on the steep trail to the top each year.

However, if walking is not for you, you must try Snowdonia zip world. It has to be one of the best places to visit in Wales for families seeking an adventure. 

It is ideal for families who are perhaps a little older and who like the outdoors. The zipline flies over a quarry as you capture the most picturesque view of wales. What more could you want from a family day out in wales? 

This is also perfect for couples looking for an activity to do together!  

Bounce Below

Bounce below is hands down one of the most unique places to visit in wales. Again, it is in the Snowdonia national park; however, this time, below it! 

Bounce Below is a trampoline experience in an underground old slate mine! It has giant string trampolines with nets pulled across for safety, ready for you to bounce away. There are two chambers across enormous caverns in the hills of wales. You can make your way across all different levels by tunnels and walkways. 

There is even a 60-foot slide! This is great for all ages as it releases the big kid inside! Oh, and guess what? It even has a zip line inside the cave! 

Cardiff To Watch A Rugby Match 

Where better in the world to watch a live Rugby match in wales, the heart of Rugby? 

Cardiff, as a whole, is one of the best places to visit in Wales for families. But watching a match at the Principality Stadium or Cardiff Arms Park is by far one of the best things to do. These iconic venues are home to some of the most infamous rugby matches of all time. 

For a big family day out you could compromise by going shopping in Cardiff centre in the day and watching the rugby match in the afternoon. Even if you aren’t a rugby fan, the whole family will enjoy the amazing atmosphere that the stadium brings. 

Newport Live 

Newport live is a fantastic leisure centre in Newport, ideal for families visiting wales. 

If you are a family that is into fitness, this will be for you. You can book a gym class, a pool session, theatre tickets, or even cycling on the velodrome. Feel like a professional cyclist as you whizz around the track! 

It is a one-stop shop to book a family activity in wales. If you have a family that is into different activities, then this is the best place to visit in wales. For example, you can book tennis for half the family while the other enjoys a theatre performance. That way, there are no arguments, and everyone is happy! 

Give a gift experience to remember

If you are wanting to plan a fun-fuelled family day out then it's always a great idea to give these experiences as a gift to your loved ones. An experience gift voucher is a fantastic way to get the family day that you want while simultaneously giving a gift to remember.

Gift vouchers usually have an expiry date of 6 months to a year (check the details on your voucher). This means that you have plenty of time to organise the family day out that you're waiting for.

Conclusion- Best Places To Visit In Wales For Families

We hope you enjoyed this guide on the best places to visit in Wales for families. It is an amazing country and one enjoyed by many families every year. 

If you want to find out more places to visit and things you can do, check out A Couple Things To Do, a local blogger. 

For now, we hope you have a great visit to Wales, whatever you decide to do. 

If you're a business that needs to get discovered more, it may be worth looking into SEO plugins, such as the Squarespace SEO plugin.

Are you wondering what makes a great salon experience? A great experience rests on being able to provide something of value.

In the service industry, the customer experience essentially sets the customer's perceptions of your brand.

In this blog post we will be focusing on experiences, and more importantly how you can improve your salon experiences to increase your revenue.

Here are a few tips to help you elevate your salon customer experience:

Define Your Customer Experience

Before you can improve your customer experience, you first need to define what that experience is. You can do this by assessing the experience from the customer's perspective and then converting it into services. 

To define your customer experience, you have to know what it is your customers want. So you should aim to improve your customer experience.

Identify your target market

Identifying your target market is one of the best ways to improve customer service, so it's got to be one of your top priorities. If you're not sure where to start, we have a list of target markets that could work for you and might help put things in perspective.

When people walk into your building, it’s important to understand what they’re looking for. Consider things like their:

• Income
• Gender
• Age
• Location
• Values
• Lifestyle

By refining your customer profile, you’ll need to work out what they want from your customer service. This will guide your marketing plan, and social media calendar and help accelerate your unique salon service ideas.

How to Create a 5-Star Salon Experience?

Now you have an idea of who your customers are, you can begin to create experiences around their needs, wants and desires.

Human touches to what makes a great salon experience

Mention Guests’ Names

Leaders like politicians, business executives and teachers know that remembering names makes people feel special. When you use a name, it's easier to forge strong relationships with them. It's nothing complicated really - just something they should try! Our warm, caring culture is what makes it easy and rewarding to be here. We believe that compassionate interactions are crucial in order to grow.

Personalise your customer’s aftercare

Matching treatments and hairstyles to your customer’s lifestyles is important to their overall satisfaction with your service. Chat with your clients, understand their lifestyle and what level of homecare they’ll be able to achieve with your treatment. Ask about their beauty routines so they'll be sure to get everything they need.

E.g. “Since you don’t have much time in the mornings, I would recommend this quick routine. Alternatively, because you don't like to use a blow dryer I suggest this wet look.”

Smile While Working

Friendly faces are just so contagious, aren't they? People visiting your salon will feel more comfortable and happy which is good news for you. Make sure you conduct tours and give clear instructions to make them at ease. Life is too short to start your day on a negative note.

Unsuccessful marketers might not realise it, but providing customers with a good experience can be as easy as transmitting a genuine smile.

This is because when the mind receives positive messages from facial expressions, it releases mood-lifting enzymes and serotonin. So, greet your customers with eye contact, handshakes and honest smiles!

Saying goodbye can also be accomplished with a few well-placed words that brighten everyone's moods - whether you're clients, customers or fellow workers. Create an environment of happy vibes.

Compliment Your Clients

Compliments are always appreciated. Giving praise is not only kind but it creates a positive experience for the customer and your business. Tell them that you admire their punctuality, clothes and personality or talent sincerely after a makeover so they know you see what they've accomplished.

Choose Words Carefully

Your team’s comments paint pictures in guests' minds. Some enhance or detract from their experience. Replacing negative "I can't", "That's not our policy", and "I don't" messages conveying what's impossible with affirmative alternatives will keep your customers happy. Speaking positively has never been more important! They’ll appreciate your helpful professionalism.

Give 100 Percent Always

Your company's employees should never forget that it’s important to give their best no matter what. Even if the office is raucous and some team members seem on edge, you should also keep in mind what you’re contributing. Your work is better and more uplifting than you think it is

Look for the best version of everything, don't focus on what's wrong with it. When you're positive and optimistic you take notice of all of the good things that are around you. The Salon is open to every person who wants to be successful and achieve their goals. Our team is here for you every step of the way, working with you to have your best experience ever. Whether it's just a haircut or a cut & colour, we promise to provide the highest quality of service possible

You should spend some time ensuring you're delivering a 5-star salon experience to your clients. This will lead to loyal customer reviews, which will contribute to a scalable business of steady customers who return for each visit

Improve the treatment services

Hand out Beverage Menus

One great way to add to your experience while making your customers feel pampered is to hand out a beverage menu.

It’s a very simple but effective way of making your service stand out from the competition creating a special moment for your customers.

When they talk about your salon to their friends, family or on social media this will be one of the memorable moments for them. Their treatments are instantly personalised and unique.

Offer Mini Service Try-outs

They say a picture is worth 1000 words, and in this case, they are right because showing customers their new look is a great way to convince them into buying it.

Highly hesitant people will feel more inclined to make the purchase when they're trying out your products on themselves and seeing how good they look!

Use your receptionist or junior team to have a chair free for mini treatments while your customers wait for their appointment.

Add Value

Salon days are an opportunity for pampering for all patrons. You can make that experience even more memorable by offering little extras. During consultations, massage clients’ shoulders briefly or offer scalp massages and treatments before shampooing the hair. Although a high-quality salon experience is a great way to pamper, customers often experience the hardest time recreating the looks on their own at home.

Stay Knowledgeable

Professionals who actively engage in the latest developments in their field of work will earn more money. Knowledgeable personnel deliver higher quality work, improve sales and gain respect from colleagues. Offer new training and classes for your employees so that each one is familiar with all of your services, colours, styles, treatments, and techniques.

Prepare for Recurring Visits

Use technology to make notes on your client’s previous treatments. This way you can best look after them and ensure you have the right stock/ services ready for their appointment.

Even just using an app as a reminder tool. You can see any notes from your sessions and refresh yourself visually as to what colours and lengths they prefer. This alone will impress your clients as they will feel listened to, valued and remembered.

Utilise technology

Keep in touch with loyal customers

Customers are more receptive when businesses interact with them on a personal level. Think about what a customer has done recently in their life, such as new promotions, upcoming trips, and more to make them feel like they matter to the company. These gestures can lead to an increased conversion rate for your business.

Use technology to keep clients coming back year-round with exclusive promotions and monthly discounts. Stay on top of big events such as their birthday, Mother’s Day, or other promotions you have going on. Offer gift cards for discounted services or products. Ongoing communications between you and your customer will solidify their interest in your salon.

Offer a Loyalty Program

The classic 20 / 80% rule shows that for every 20 customers, at least 4 or 5 of them will be your most profitable ones. Working on this group is the key to keeping your salon business as a whole successful.

It’s a lot easier and less expensive to retain your current customers than it is to earn new ones. In fact, returning customers tend to spend more money than newcomers. Your task is to create a beauty salon loyalty program that gives people what they need and wants so that they come back to me again and again.

Send Appointment Reminders

Use technology such as Text and Email reminders to reduce the number of no-shows for your business. When people are grateful for the reminder, they are more likely to show up on time. Every client's time is important, so every second counts. We ask that you contact patrons if they are to experience an unforeseen delay. If that's not possible, we can issue a 15% discount on their visit or offer them some of our products as a consolation.

Conclusion: What makes a great salon experience?

To make your salon business a fully booked hot spot, it's important to give customers good service at all times.

Providing a great customer experience is an important factor in motivating your current customers to return. The customer service you offer should be based on what they need and not just the most popular trends.

If you found this post on what makes a great salon experience helpful, you’ll certainly love to get some more ideas from a past post of ours: Unique salon service ideas.

In this blog post, we take a look at how to increase sales of services for your business.

You can increase your service revenue by putting the customer's needs first.

In case you haven’t noticed, the customer is always right. To increase profits, it helps to focus on customer satisfaction because research has shown that happy customers spend more money. One way to do this is to become a more customer-centric and service-orientated business.

Nowadays, more businesses are focusing on growing service revenue. While service strategies are becoming more popular, many businesses still struggle to get the best out of their services.

Anticipate what your consumers want and give them the service they expect. We will show you how below….

How to increase sales in business

1.  Take care of your customer service

When considering customer service, be aware that your customers are going to form opinions based on their experience. Dissatisfied customers are likely to feedback on their experiences to you directly on review sites or on your social media. Be mindful of these valuable insights. Take every piece of feedback as a valuable opportunity to see how you can improve.

The data also shows that when a company responds positively to negative feedback online, it can change people’s opinions from negative to positive.