Recent Articles

How to Sell Gift Cards: Year-Round Hospitality Guide

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November 14, 2025
By Emma Gibson on November 14, 2025
Learn how hotels, spas, restaurants, and golf clubs can sell more gift cards year-round. Practical steps, compliance tips, and proven revenue tactics.
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Instagram Hotel Marketing: How To Turn Scrolls Into Stays

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November 14, 2025
By Emma Gibson on November 14, 2025
Discover proven Instagram hotel marketing strategies. From Stories to gift vouchers, see how hotels use Instagram to drive bookings and sales.
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Grow Hotel Revenue with Experience Gift Vouchers

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November 11, 2025
By Emma Gibson on November 11, 2025
Experience gift vouchers turn quiet days into booked ones. This guide shows how hotels, spas, and restaurants can package and sell experiences in advance - creating steady, prepaid revenue and more loyal guests.
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The Experience Economy and How It’s Shaping Hospitality

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November 11, 2025
By Emma Gibson on November 11, 2025
Guests are no longer choosing hotels for the size of the room or the length of the menu. They’re choosing places that make them feel something. This piece looks at how the Experience Economy is changing hospitality and what businesses can do to grow with it.
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How Can Operations Improve Hotel Performance

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November 2, 2025
By Emma Gibson on November 2, 2025
Hotel profits are shrinking as inflation pushes up costs. This blog shows how better operations can improve performance, cut costs, and boost margins through automation, smart staffing, guest experience design, and experience commerce.
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What Is a PMS System? | 2026 Hotel Tech Guide

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October 22, 2025
By Emma Gibson on October 22, 2025
Learn what a PMS system is and how hotels in 2026 use connected tech to personalise stays and grow revenue.
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What Is an OTA? How Online Travel Agencies Impact Hotel Bookings

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October 21, 2025
By Emma Gibson on October 21, 2025
An OTA, or Online Travel Agency, helps hotels sell rooms online but charges commission. Learn how to use OTAs wisely and boost direct bookings.
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What Are the Top Gift Card Trends Shaping the Future in 2025?

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March 26, 2025
By Emma Gibson on March 26, 2025
The gift card industry is evolving rapidly, driven by digital innovation, personalization, and consumer demand for flexible, seamless experiences. From blockchain-backed security to AR gifting and sustainable solutions, businesses that embrace these gift card trends can strengthen customer loyalty, drive revenue, and future-proof their gift card strategies.
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The Problem With Gift Cards

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March 21, 2025
By Emma Gibson on March 21, 2025
(And Why It's Actually a Business Opportunity) Key Takeaway Summary: The problem with gift cards often includes challenges such as fraud, accounting issues, and legal compliance. However, with the right tools, these challenges can transform into opportunities. Enjovia’s platform assists businesses in overcoming the problem with gift cards by providing secure systems, detailed analytics, and […]
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What Percentage of Gift Cards Go Unused?

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February 26, 2025
By Emma Gibson on February 26, 2025
Key Takeaway Summary: Many gift cards go unused, leading to billions in unspent revenue for businesses. This "breakage" becomes pure profit while also driving customer acquisition and brand loyalty. Offering gift cards is a win-win strategy for businesses. Table of Contents Every year, billions of dollars in gift cards remain unredeemed. This means businesses get […]
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9 Innovative Ideas for Hotels To Boost Revenue

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February 10, 2025
By Emma Gibson on February 10, 2025
Key Takeaways: 9 Innovative Ideas for Hotels To Boost Revenue Hotels must innovate to stay competitive, with strategies that enhance guest experience and maximize revenue. Here are nine proven ways to achieve this: Start implementing these innovations today to drive profitability and enhance guest satisfaction. Innovative Ideas for Hotels Hotels today must innovate to stay […]
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Gift Card Statistics: Insights for Your Business

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February 10, 2025
By Emma Gibson on February 10, 2025
Gift Card Statistics Key Takeaway Gift cards are more than just gifts—they are a revenue-boosting business strategy. Statistics prove their growing importance, from increasing sales to fostering customer loyalty and reducing refunds. Whether you’re selling physical or digital gift cards, they should be a key part of your business plan. Table of Contents Introduction Looking […]
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The Ultimate Guide How To Increase Online Sales Small Business

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February 1, 2025
By Emma Gibson on February 1, 2025
Do you want to know how to increase online sales small business? You're not alone—last year, shoppers abandoned a staggering £4 trillion worth of items in online carts. The good news? With the right strategies, you can turn those lost opportunities into real revenue. Right now, your small business might be losing out on sales […]
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10 Beauty Salon Promotion Ideas to Boost Your Revenue 

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December 3, 2024
By Emma Gibson on December 3, 2024
In the competitive world of beauty salons, offering top-tier services is just the beginning. To really shine, your salon needs smart marketing strategies that attract new clients and keep your existing ones coming back for more. With the right promotional tactics, you can boost visibility, drive bookings, and enhance customer loyalty—all while keeping your salon […]
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Crafting the Perfect Christmas Gift Voucher Template

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September 25, 2024
By Emma Gibson on September 25, 2024
Crafting the Perfect Christmas Gift Voucher Template The holiday season is a great time to offer gift cards. They are versatile, practical, and loved by recipients. A festive Christmas gift card can boost your brand and sales if you run a small business.  This guide will show you how to design a Christmas gift card […]
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Redeeming Gift Cards: Tips and Tricks for Maximizing Value

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September 22, 2024
By Emma Gibson on September 22, 2024
Gift cards are a popular and versatile present, but redeeming them effectively can be a challenge.  How to get the most value from your gift cards or get redeemed codes without hassle.  Understanding how to redeem gift cards can help you make the most of this convenient form of payment. In this article, you'll discover […]
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Best Gift Card Exchange Platforms: Where to Buy, Sell, and Trade

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September 22, 2024
By Emma Gibson on September 22, 2024
Friendly Reminder: Enjovia does not buy, sell or exchange gift cards. Gift cards are popular for gifting, but what happens when you receive one you can't use? Enter the world of gift card exchange, a solution that allows you to easily buy, sell, or trade gift cards.  This growing market has revolutionised how people handle […]
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How To Create The Best Gift Card Ads

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August 1, 2024
By Emma Gibson on August 1, 2024
Gift card ads have become a game-changer in digital marketing. Businesses seek new gift card advertising ideas to increase sales and attract new customers. With the rise of online shopping, gift cards have gained immense popularity, making them an essential part of any marketing strategy. Effective gift card ads can significantly impact your bottom line […]
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How to Display Gift Cards for Maximum Impact

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July 21, 2024
By Emma Gibson on July 21, 2024
Gift cards are now a staple for flexible and convenient gifting.  Understanding how to display gift cards effectively can drastically enhance their visibility, making them more appealing to potential buyers.  Strategically placed gift cards and creative display ideas can make them sought-after presents.  Online gift card management systems are an innovative way to showcase and […]
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Gift Card Promotion Ideas We Love

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June 28, 2024
By Emma Gibson on June 28, 2024
Are you looking for gift card promotion ideas? In the dynamic business world, finding innovative ways to engage customers and drive sales is a constant challenge.  One powerful tool that can help you achieve both goals is the strategic use of gift card promotions.  This article will explore the importance of gift card promotions, dive […]
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The Benefits Of Gift Cards For Employees

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June 24, 2024
By Emma Gibson on June 24, 2024
Recognising and rewarding employees is essential to fostering a positive work environment. Among the myriad options available, gift cards for employees stand out for their versatility and potential to boost morale.  Whether acknowledging milestones, celebrating holidays, or just a simple gesture of appreciation, choosing the right gift cards can significantly impact employee satisfaction.  These tokens […]
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How to Increase Revenue in a Hotel: Proven Methods for Success

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April 28, 2024
By Emma Gibson on April 28, 2024
How to increase revenue in a hotel? Running a hotel is demanding, and challenging day-to-day operations can divert your attention from the bigger picture. In this post, we have listed proactive strategies to implement in your hotel that will significantly increase your revenue. So, without further ado, let’s dive straight into it. Focus on Customer […]
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Gift card expiration law

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April 3, 2024
By Emma Gibson on April 3, 2024
If you're a small or independent business in the US, you'll find this post helpful. In this blog post, we discuss the gift card expiration law. (For UK gift card law, see here).  Find out how to sell gift cards while complying with federal and state gift card laws.  We will also discuss how the federal […]
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Must-Try Gift Voucher Ideas: Strategies for Success

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March 31, 2024
By Emma Gibson on March 31, 2024
In this blog post we delve into the gifting landscape, inspiring you with innovative gift voucher ideas. One of the most effective ways to retain customers is by providing them with personalised buying experiences.  By tailoring your approach to specific needs and preferences, you demonstrate value and commitment to their unique requirements.  This can help […]
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Gift card refund law

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February 28, 2024
By Emma Gibson on February 28, 2024
Navigating the Gift Card Refund Law: What You Need to Know ‍Gift cards, gift vouchers, gift certificates, and gift experiences have become increasingly popular options for gifting. They offer flexibility and choice to the recipient, allowing them to select their desired items or experiences. This comprehensive guide will delve into the gift card refund law. […]
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How do e gift cards work?

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February 11, 2024
By Emma Gibson on February 11, 2024
Do you ever wonder how do e gift cards work? In this post, we delve into e-gift cards, how to use them online and how to sell e gift cards. What is an e gift card? Gift cards have become a popular gift-giving option. They offer flexibility and convenience for both the giver and the […]
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10 easy steps on how to sell gift cards

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February 5, 2024
By Emma Gibson on February 5, 2024
Boost Your Revenue with Effective Gift Card Selling Strategies‍ Gift cards provide a convenient and flexible way for people to share the joy of giving while allowing companies to boost their revenue. If you want to enhance your sales and increase customer loyalty, selling gift cards can be a game-changer for your business. In this […]
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11 Monthly Spa Promotion Ideas

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January 29, 2024
By Emma Gibson on January 29, 2024
The spa industry took a hit with the 2019 pandemic, but it's making a steady comeback! Statistics from https://www.statista.com/ show a continued rise, almost back to where yearly spa visits were before the pandemic.  Importance of promotions for spas (170)  Introducing spa promotions is necessary to attract new clients and retain existing ones. - Resulting […]
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Restaurant social media post ideas

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January 4, 2024
By Emma Gibson on January 4, 2024
Stay Ahead of the Competition: Effective Restaurant Social Media Post Ideas for Increased Visibility The restaurant industry is enormous! The worldwide restaurant market size accounts for 1.5 trillion dollars. This is estimated to grow to 1.8 trillion by 2030.  To compete with the saturation of the food industry, restaurants need to stand out! Gaining a […]
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How to increase sales in salon business

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January 4, 2024
By Emma Gibson on January 4, 2024
Introduction- How to increase sales in salon business? Increasing sales and revenue is always a top priority for a salon owner or manager. But with so much competition in the beauty industry, it can take time to stand out and attract new customers.  Fortunately, there are several strategies you can implement to increase sales and […]
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Gift voucher examples- ideas for your business

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November 30, 2023
By Emma Gibson on November 30, 2023
The Power of Gift Vouchers in Business Gift vouchers have become an increasingly popular option for businesses to offer their customers.  And for good reason - they are a powerful tool for boosting sales, attracting new customers, and fostering loyalty.  This post will explore the many benefits of offering gift vouchers. We also provide strategies […]
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How to make gift cards for your business

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November 27, 2023
By Emma Gibson on November 27, 2023
Do you want to discover how to make gift cards for your business? Due to the recent global pandemic, many companies have closed down or scaled back their business operations. Footfall and consumer spending have also been affected. This has greatly impacted the economy, with all sizes of organisations struggling. Gift cards have been popular […]
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Gift card fraud prevention

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October 31, 2023
By Emma Gibson on October 31, 2023
In just 3 years, gift card fraud losses have grown by 364%. This should raise concerns for any businesses selling gift cards. The need for gift card fraud prevention measures has never been higher. In today’s post, we will explore gift card fraud and the measures your business can take to mitigate the dangers.  Popularity […]
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How to promote gift vouchers

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October 30, 2023
By Emma Gibson on October 30, 2023
Wondering how to promote gift vouchers? Are you looking to increase your gift voucher sales but can't see past introducing discounts as your only promotion strategy? Fear not, as in this post, we will not only prove how resorting to discounts every time is an ineffective long-term strategy, but we will also give you new […]
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Gift certificate advertising ideas

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October 28, 2023
By Emma Gibson on October 28, 2023
In this blog post, we will look at gift certificate advertising ideas to drastically improve your sales and revenue. The gift certificate market is changing. Where once gift certificates were only really considered for the holiday season, they are now becoming a preferred choice for gift giving for any occasion throughout the year. Gift certificates […]
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How to sell gift certificates online

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September 15, 2023
By Emma Gibson on September 15, 2023
Introduction: The Growing Importance of Selling Gift Certificates Online Giving gifts is a significant part of many events and celebrations. While physical presents are the norm, the popularity of experience-based gifts has recently surged.  According to studies, about 40-50% of individuals prefer giving experiences as gifts instead of material items. To keep up with this […]
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How to Manage Gift Cards

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July 3, 2023
By Emma Gibson on July 3, 2023
In this blog post, we guide businesses on how to manage gift cards effectively.  Between 2022 and 2023, the worldwide digital gift card market experienced an increase in value from $342.66 billion to $405.17 billion.  The market predictions continue to expand, predicted to reach $740.41 billion in 2027. Selling gift cards is among the most […]
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Disadvantages of Coupons

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June 27, 2023
By Emma Gibson on June 27, 2023
Disadvantages of coupons for your business The gift voucher market is exploding. While revenue reward is high, you won’t maximise your revenue potential without careful management. In this blog post, we look at some common disadvantages of coupons and find you the best solutions to manage these. What is a gift coupon? A gift coupon is […]
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What is the Experience Economy?

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June 15, 2023
By Emma Gibson on June 15, 2023
What is the Experience Economy? Move over goods, experiences are on the rise! This post was last updated in 2020. However, since this time, the experience market has grown significantly- with more insightful research on the experience economy and the link to gift vouchers. Inspired by the Barclaycard research and Mckinsey & Company report on the experience economy, we […]
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What to look for in a gift card service provider

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May 2, 2023
By Emma Gibson on May 2, 2023
Are you interested in increasing your sales and building brand awareness?  In 2022, the worldwide gift card industry reached $342.1 billion! With evident success in the market, you can maximise your revenue potential through the right gift card service provider.  This post discusses what to look for in a gift card service provider.  What is […]
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Black Friday sale ideas for small business

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April 19, 2023
By Emma Gibson on April 19, 2023
Our top Black Friday sale ideas for small businesses. Black Friday to Cyber Monday weekend is one of the biggest consumer spending weekends of the year. Businesses that can create effective sales and promotions properly see their revenue skyrocket. This year, we will see the start of Black Friday weekend commencing November 24th, 2023. In […]
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How to make money selling gift cards

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March 29, 2023
By Emma Gibson on March 29, 2023
In this blog post, we look at how to make money selling gift cards. Growing gift card market The gift card market is expanding. In recent years we’ve seen the popularity of gift cards soar. “The global gift cards market is growing at a CAGR of 16.2% from 2020 to 2027. Valued at $619.25 billion […]
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What are the guidelines in providing great experience for guests?

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March 27, 2023
By Emma Gibson on March 27, 2023
3 min read Introduction: What are the guidelines in providing great experience for guests In this blog post, we’ll dive into the guidelines for providing great experiences for guests in hotels. Importance of experiences in the hospitality industry. The hospitality industry has a central focus on providing amazing experiences. You need to ensure that your […]
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Massage Promotion Ideas

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March 6, 2023
By Emma Gibson on March 6, 2023
In this blog post, we will look at simple massage promotion ideas and how you can make a success of your business in the health and wellbeing industry. Is it Possible to Achieve Success in the Health & Wellness Industry in the Current Economic Climate? The massage market is surprisingly booming since the quiet period […]
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3 Restaurant Industry Trends To Keep An
Eye On In 2023

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March 3, 2023
By Emma Gibson on March 3, 2023
The past couple of years has been tough on the restaurant industry, with the global pandemic, recession, and supply chain disruptions, some major blows for restaurants globally. 2023 is the year to maximise recovery and growth with the latest technology and smart strategy. The restaurant industry has been developing exceptionally under the influence of technology, […]
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Facial promotion ideas

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February 25, 2023
By Emma Gibson on February 25, 2023
The Complete Guide to Facial Promotion Ideas: How to Increase Clinic Visits with the Right Marketing Strategies The skin care market is soaring. With the current market revenue amounting to US$3.90bn in 2022, we are expecting to see an annual growth of 6.22%. As a spa owner or manager, it's essential to continuously find ways […]
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Hotel vouchers as gifts

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December 19, 2022
By Emma Gibson on December 19, 2022
Hotel vouchers as gifts are a great choice for anyone looking to spoil a loved one. More and more consumers are buying hotel vouchers as gifts. There has been a radical shift in consumerism since the pandemic. More individuals are choosing luxurious, immersive, and impactful experiences to create memories and host meaningful celebrations. In this […]
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Technology used in hospitality and tourism

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December 1, 2022
By Emma Gibson on December 1, 2022
Complete guide to technology used in hospitality and tourism Hospitality is a fast-paced, competitive industry. Businesses that adopt the latest technology and trends maintain a competitive edge and appeal to curious customers. - Especially those accustomed to and anticipating the use of advanced technology in their hotel stays. Introduction – How is technology benefiting the […]
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AI in hotels

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December 1, 2022
By Emma Gibson on December 1, 2022
Is there a future for AI in hotels? Already we are seeing that it's commonplace for hotels to adopt self-check-in, mobile booking and live-chat.  But are we at the beginning of seeing tech and artificial intelligence (AI) mature into something even more exciting for hotel guests? In this blog post, we are first going to see […]
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Best Places To Visit In Wales For Families

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November 25, 2022
By Emma Gibson on November 25, 2022
Wales is an excellent place for families to visit for a fun weekend or weekly holiday. So we thought it would be helpful to identify some of the best places to visit in Wales for families.  We understand more than anyone how tricky it can be to organise and book activities and accommodation to suit […]
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What makes a great salon experience?

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October 19, 2022
By Emma Gibson on October 19, 2022
Are you wondering what makes a great salon experience? A great experience rests on being able to provide something of value. In the service industry, the customer experience essentially sets the customer's perceptions of your brand. In this blog post we will be focusing on experiences, and more importantly how you can improve your salon […]
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How to increase sales of services

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September 29, 2022
By Emma Gibson on September 29, 2022
In this blog post, we take a look at how to increase sales of services for your business. You can increase your service revenue by putting the customer's needs first. In case you haven’t noticed, the customer is always right. To increase profits, it helps to focus on customer satisfaction because research has shown that […]
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Unique gift cards

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September 21, 2022
By Emma Gibson on September 21, 2022
In this blog post, we go over the reason why you should be selling unique gift cards. What makes a unique gift card? And how you can implement this into your business? By mastering the process of generating unique gift cards, you will generate more income, and customers and lay the foundation for a long-term […]
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Take away promotion ideas

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September 5, 2022
By Emma Gibson on September 5, 2022
The Complete Guide to Take Away Promotion Ideas and How to Implement Them An average of around £5 per person per week is spent on takeaways per week in the UK. Consumer eating habits are changing, motivating many innovative food and restaurant businesses to utilise the takeaway model. With the popularity of street food, many […]
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How do e vouchers work?

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June 27, 2022
By Emma Gibson on June 27, 2022
In In this blog post we uncover the question many of you are asking, "How do e vouchers work?" Read here to find out more. What is an e voucher? You can buy an electronic voucher from many different types of businesses these days. Whilst e vouchers were originally exclusive to retailers, many businesses in […]
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Unique salon service ideas

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June 8, 2022
By Emma Gibson on June 8, 2022
In this blog post, we uncover unique salon service ideas to generate return customers and maximise your revenue stream. Staying ahead of the competition requires constant improvement of your services. Whether this is by introducing new services or making modifications to existing services to keep them feeling current and enticing. Let’s look at some unique […]
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Hotel packages examples

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June 1, 2022
By Emma Gibson on June 1, 2022
In this blog post, we look at hotel packages examples for a successful business Introduction: What is a Hotel Package? A hotel package is a set of products or services that are bundled together and offered at a discounted rate. These packages are typically aimed at the tourist market, with the hope that they will […]
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Best gift voucher ideas UK

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May 25, 2022
By Emma Gibson on May 25, 2022
In this blog post, we go over some of the best gift voucher ideas UK to help inspire you to choose a thoughtful gift for your loved one. The UK is one of the most lucrative markets for gift vouchers. Over the last couple of years, consumers' preferences for gift cards have soared. Resulting in […]
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Ideas to enhance hotel guest experience

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May 3, 2022
By Emma Gibson on May 3, 2022
In this blog post, we look at how to generate your own ideas to enhance hotel guest experience. Why give a man a fish to feed him for one day, when you can teach him to fish to feed for a lifetime? You’ve come to this blog post to get ideas for your hotel experiences. […]
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Plastic Jungle Acquisition - Introducing Enjovia

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April 14, 2022
By Emma Gibson on April 14, 2022
Please note: Enjovia is not a gift card exchange, we help businesses to sell their services as gift cards online. We cannot buy or resell your gift cards. Here at Enjovia, we are thrilled to announce the acquisition of Plasticjungle.com. We loved the work being done by the team behind Plasticjungle.com, and we are excited […]
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How to sell restaurant gift cards

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March 23, 2022
By Emma Gibson on March 23, 2022
Are you thinking about how to sell restaurant gift cards? Over the years the restaurant industry has been fighting tooth and nail to survive. Restaurants were hardest hit by the global pandemic. On top of already challenging economic circumstances, restaurants had to try and operate with a background of isolation, lockdowns and social distancing. Today, […]
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Gift card revenue recognition

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February 18, 2022
By Emma Gibson on February 18, 2022
Gift card revenue recognition case study: Starbucks Gift card revenue needs to get the recognition it deserves. The gift card industry continues to grow around the world, businesses are enjoying soaring success with their gift card sales. Today we’re going to take a quick look at just one example that perfectly illustrates the level of […]
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Hair salon advertising examples

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January 2, 2022
By Emma Gibson on January 2, 2022
Bounce back from lockdown with successful hair salon advertising examples to engage with your customers. The hair salon industry is a very competitive one. It's hard to get new people in the door, which is why it’s important that salons do what they can to advertise to potential customers. Utilise social media A business would […]
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What is a digital voucher?

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December 30, 2021
By Emma Gibson on December 30, 2021
What is a digital voucher? A digital gift voucher is a type of voucher that is purchased online and can be redeemed at a later date. It can be purchased as a gift for someone else or as a personal purchase. In this blog post, we will go over the benefits of digital gift vouchers, […]
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Community outreach ideas for restaurants

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November 29, 2021
By Emma Gibson on November 29, 2021
Throughout this blog post we discuss community outreach ideas for restaurants attracting local customers. Are you looking to improve your community relationships? Restaurants who improve their local relationships may trade some short-term profits, but they will gain far more long term. Benefits of connecting to the community for restaurants 1.   Attract customers to your restaurant […]
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Black Friday Marketing Strategy

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November 24, 2021
By Emma Gibson on November 24, 2021
Cyber Monday took the lead in online sales last year with a total of $7.9 billion in the US while hitting record sales of £720 million in the UK.
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What to write on a restaurant gift card?

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November 2, 2021
By Emma Gibson on November 2, 2021
Are you a restaurateur considering what to write on a restaurant gift card? As a restaurateur looking at alternative ways to generate revenue, turning to gift cards is a lucrative option. In this blog post, we aim to guide restaurateurs into utilising an efficient gift card system. While helping to inspire what to write on […]
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Customer needs and wants in hotel?

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October 21, 2021
By Emma Gibson on October 21, 2021
What are the customer needs and wants in hotel? Guests are the lifeblood of any luxury hotel. Understanding their needs and wants is key to providing an exemplary experience. Especially when encouraging them to return time and time again. Since the pandemic began in 2019, consumer spending in the hospitality industry decreased by a devastating […]
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Virtual gifts for internet friends

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September 21, 2021
By Emma Gibson on September 21, 2021
What are some good virtual gifts for internet friends? In this blog post, we’ll explore the world of virtual gifts and how they have become a significant part of human interaction online. The internet is a place where people can connect with others without having to be physically present. People have developed a system of […]
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Unique hotel service ideas

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September 15, 2021
By Emma Gibson on September 15, 2021
Are you looking to create unique hotel service ideas? When it comes to a night stay at a hotel, a bed, TV, coffee and WiFi spring to mind. But expectations for the hotel experience have come a long way since meeting these basic room amenities. This is where unique hotel service ideas come in. From […]
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White label voucher site

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August 17, 2021
By Emma Gibson on August 17, 2021
Are you looking for a white label voucher site? This blog post will go over the benefits of using a white label voucher site to promote and sell your gift vouchers. You may be considering doing it yourself when it comes to selling gift vouchers on your website. After all, you’ll be in charge of […]
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How to Improve Guest Experience in Hotels

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August 9, 2021
By Emma Gibson on August 9, 2021
This blog post will identify how to improve guest experience in hotels. We are living in an era where customer satisfaction is king. If a company wants to survive in this competitive world, they need to make their customers happy. Customer satisfaction comes through the guest experience. A huge “86% of buyers are willing to […]
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Our new system! Enjovia 2.0

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July 28, 2021
By Emma Gibson on July 28, 2021
At last, we have launched an all-new gift voucher management system creatively called - Enjovia 2.0. Why have we made a new system? In 2017 we hit the road to visit our customers, taking an audit of their needs and found that our system needed a major modernisation! Over the last year, we have been […]
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Gift card marketing slogans

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July 12, 2021
By Emma Gibson on July 12, 2021
This blog post highlights gift card marketing slogans for different occasions to inspire you with unique ideas. When selling gift cards you need yours to stand out from the rest, that’s why attracting the right attention with clever gift card marketing slogans is a must! What is a slogan? Your brand slogan is a clever […]
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Spa revenue generating ideas

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June 7, 2021
By Emma Gibson on June 7, 2021
In this blog post, we are going over different spa revenue generating ideas that you can incorporate into your business strategy right away to maximise your revenue potential. Health and fitness is on the rise Health, fitness, and wellness industries are growing at a global rate of 8.7% per year. Research has shown this increase […]
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How to start a successful ecommerce business?

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June 7, 2021
By Emma Gibson on June 7, 2021
How to start a successful ecommerce business in 2021? There has never been a better time to start an eCommerce business. The eCommerce market is expected to grow at a compound annual growth rate (CAGR) of 6.9% over the next five years, totalling $3.5 trillion in value by 2025. Many experts even forecast that eCommerce […]
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Gift vouchers for holidays- manage COVID cancellations

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June 7, 2021
By Emma Gibson on June 7, 2021
Hotels and holiday suppliers dealing with the booking and cancellation cycle brought on by covid-19 lockdowns should consider promoting gift vouchers for holidays. Today we’re going to share with you why it’s a great idea… The impact of lockdown on the hospitality industry It’s fair to say the impact of the Coronavirus lockdown has hit […]
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Gift card system for small business

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March 8, 2021
By Emma Gibson on March 8, 2021
The gift card industry is one of the most lucrative retail markets. With the international gift card market hitting sales of $318 billion USD in 2017.  This number is projected to rise to almost $506 billion USD by 2025.
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Advantages of e commerce in hospitality industry

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February 25, 2021
By Emma Gibson on February 25, 2021
In this blog post, we are going to look at the advantages of e commerce in hospitality industry. What are the advantages of e commerce in hospitality industry? First let’s start with a quick definition of ecommerce. Electronic commerce- otherwise known as e commerce, is quite simply where transactions are exchanged over the internet. The […]
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Sell MORE with your Valentines Day gift vouchers

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January 25, 2021
By Emma Gibson on January 25, 2021
In this post, we will demonstrate how you can increase sales with your Valentines Day gift vouchers. Valentine’s Day is one of the major gift-giving events of the year with more than 1 Billion being spent on loved ones in just the UK alone. In the US, a whopping $27 billion is spent on Valentine’s […]
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Christmas business promotion ideas

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December 13, 2020
By Emma Gibson on December 13, 2020
Are you looking for competitive Christmas business promotion ideas? With the ongoing threats of lockdowns and closures, experts are forecasting online sales skyrocket by around £5.6bn according to Internetretailing.net. With so many people expected to stay at home this holiday season, the increase in online spending comes as no surprise. But for retailers like yourself, […]
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What are the best gift cards to give for Christmas?

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November 23, 2020
By Emma Gibson on November 23, 2020
What are the best gift cards to give for Christmas? We’ve compiled statistics and surveys from the public to see which are the most popular gift cards for the holiday season and why. Let’s take a deep dive into the best gift cards to get someone for Christmas. The popularity of gift cards at Christmas […]
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Which is better Black Friday or Cyber Monday?

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November 15, 2020
By Emma Gibson on November 15, 2020
Which is better Black Friday or Cyber Monday? Are you wondering which is better, Black Friday or Cyber Monday? Let’s find out... Black Friday Deals Each year as Black Friday approaches the retail world flies into a frenzy with huge discounts and promotions, even resulting in crazy stories of stores being overrun by discount mad […]
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Social media gift cards promotions

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September 22, 2020
By Emma Gibson on September 22, 2020
Want to know how you can sell more gift cards with social media gift cards promotions?  Ensure optimal success with your gift card sales by promoting them in the right places.  There are over 3.6 billion people on social media today, with this number estimated to grow to over 4.41 billion in 2025.  The marketing […]
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Spa blog ideas to increase website visitors

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September 15, 2020
By Josh Walsh on September 15, 2020
Are you looking at ways to bring in more traffic to your spa website but are stuck for spa blog ideas?  In this post, we will give you lots of ideas on spa blog topics to generate traffic to your blog at no cost! The world of digital marketing may be completely alien to you. […]
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Topics for your restaurant blog

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September 15, 2020
By Josh Walsh on September 15, 2020
Are you looking for topics for your restaurant blog? The dining market is extremely competitive. We speak frequently of ways restaurants can enhance their offerings by creating dining experiences that give a customer more than just a nice meal in a restaurant.   People are drawn to wonderful experiences, and this couldn’t be more true of […]
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Latest News with the hospitality industry and COVID-19

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September 15, 2020
By Josh Walsh on September 15, 2020
The hospitality industry and COVID-19, no one could have predicted the events that transpired this year. The turmoil we have all faced due to COVID-19 is beyond a shock, and it will take years for the hospitality industry to recover from the knock-on effects. However, if you've been keeping up to date there is good […]
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Mobile apps for hotels

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September 15, 2020
By Josh Walsh on September 15, 2020
A huge 74% of travellers say they would use mobile apps for hotels. The technology-era has created many opportunities for hotels to strengthen their guest experience by giving people exactly what they want. Guests are looking for personalisation and convenience in their travelling experiences and mobile services can go a long way in satisfying that […]
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Spa Voucher Strategies

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September 15, 2020
By Josh Walsh on September 15, 2020
Are you looking to introduce spa voucher strategies to increase your revenue with spa vouchers? There are many spa voucher strategies that not only entice new customers but to get your customers returning time and time again. Let’s take a deep dive into the spa voucher strategies you can implement today: 1. Speak to your […]
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Case Study: Celtic Manor Resort gift cards during COVID-19

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September 15, 2020
By Josh Walsh on September 15, 2020
Case-Study: How the Celtic Manor Resort is triumphing with their gift cards during COVID-19 crisis. We wanted to do a quick case study on how the Celtic Manor Resort has used gift cards during covid-19 to help mitigate some of the serious impacts of lockdown. Since launching their Celtic at Home campaign, their gift experiences […]
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Gift Card Promotions Restaurants

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September 15, 2020
By Josh Walsh on September 15, 2020
In this post, we will show you how you can use different gift card promotions for restaurants to sell more! Are you running a restaurant but looking for a better way to entice new customers? With the social distancing rules in place (Covid-19), you may need to find a way to generate revenue for your […]
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Mitigate the effetcs of Coronavirus crisis by utilising gift cards

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September 15, 2020
By Josh Walsh on September 15, 2020
Generate revenue during the Coronavirus crisis by utilising gift cards and gift vouchers. We are amidst a crisis that is new to everyone. While the COVID-19 virus is affecting the health of many people across the world, our governments are urging us to stay at home, away from unnecessary socialising - especially in public places. […]
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How to optimize your website for mobile

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September 15, 2020
By Josh Walsh on September 15, 2020
Find out here how to optimize your website for mobile. The new figures for 2020 are out and it shows internet users worldwide have hit a whopping figure of over 4.5 billion people, with over 58.8% of the population having access to the internet according to InternetAdvisor.com. Probably most mind-boggling of all, the average person […]
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Gift Certificate Wording Template

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September 15, 2020
By Josh Walsh on September 15, 2020
We have outlined below an easy guide on a gift certificate wording template. In this post, we’ve stated the best practice on what to include on your gift voucher template and explain in each instance why it matters. Our gift certificate management system helps our customers sell millions in gift vouchers every year, so we’ve […]
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Strategies to Increase Hotel Revenue

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December 2, 2019
By Emma Gibson on December 2, 2019
Running a hotel is challenging at the best of times, that’s why you need to stay up to date with smart strategies to increase hotel revenue.
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Gift card promotions for Christmas

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November 4, 2019
By Emma Gibson on November 4, 2019
It’s not too late to begin your gift card promotions for Christmas! With just around a month until the big day, here are some easy gift card promotions for Christmas you can introduce to sell more gift cards this holiday season. For the simplicity of the post, we use the words gift cards as a […]
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Spa Marketing Strategies Promotions

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September 2, 2019
By Emma Gibson on September 2, 2019
Today we are looking at spa marketing strategies promotions, and how to successfully implement them in your business. The spa industry is enjoying record growth, and is now worth a huge $17.5 billion a year! But as with any industry, enormous growth creates enormous competition. To maintain competitive spas must differentiate and innovate their offerings. […]
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Gift Card Expiration Date Federal Law

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June 20, 2019
By Emma Gibson on June 20, 2019
In this post, we will look at how you can sell gift cards, while still complying with the gift card expiration date federal law and at the state level. We will also discuss how the federal Credit Card Act affects your business and what types of gift cards are affected.
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Make more restaurant profit with vouchers

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May 14, 2019
By Emma Gibson on May 14, 2019
Are you looking to make more restaurant profit with vouchers?  “Vouchers are the most profitable item you can sell in your restaurant” For restaurants, there is a simple way you can earn more revenue without needing to fill dining tables. That solution? Start selling gift experience vouchers. Facing Hard Times The restaurant industry has endured […]
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British Summer Countryside Experiences

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April 29, 2019
By Emma Gibson on April 29, 2019
The UK has some of the most stunning and unique countrysides in the world. With lots of rolling hills, farmland, and gorgeous scenic landscapes, travellers will find an adventure into our rural areas truly breathtaking. That’s why we have dedicated this post to some of the most unique and wonderful countryside experiences to take part […]
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Valentines Gift Experiences at Park Plaza Cardiff

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January 28, 2019
By Emma Gibson on January 28, 2019
Are you stuck for gift ideas this Valentine’s Day? For the timeless romantic gesture, turn to the elegant and luxurious, award-winning hotel Park Plaza Cardiff.
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B2C blogging ideas to promote your business

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January 10, 2019
By Emma Gibson on January 10, 2019
We have listed the top 10 B2C blogging ideas to increase your web traffic and introduce a lucrative long-term inbound marketing strategy. The ROI on your Content Marketing is a slow burner, and it can take years to see the results from it. So do not delay your blog any longer. In this article we will go through the following:   […]
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Best vouchers for Christmas presents

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December 6, 2018
By Emma Gibson on December 6, 2018
What are the best vouchers for Christmas presents? The best gift vouchers have certain features that make them unique and desired. In this post, we will go over how to create these experiences in a few easy steps.  1. People spend more at Christmas Spending at Christmas is increasing year on year. The average British […]
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How to market gift vouchers for Black Friday

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November 12, 2018
By Emma Gibson on November 12, 2018
In this post, you'll find out how to market gift vouchers for Black Friday. Black Friday and Cyber Monday are two of the largest consumer spending days of the year. Is your hotel prepared? The popularity of the trend Black Friday and Cyber Monday are taking the retail world by storm. Sales skyrocket at this […]
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Instagram for your Hotel

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November 5, 2018
By Emma Gibson on November 5, 2018
Instagram for Your Hotel: How to Turn Scrolls Into Stays Instagram for your hotel is no longer just about pretty pictures. It’s often the first place guests find you, get a feel for your brand, and start planning a stay. Used with intention, Instagram hotel marketing can spark direct bookings and drive gift voucher sales. […]
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Experience quintessential Britain with Sarova Hotels

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October 17, 2018
By Emma Gibson on October 17, 2018
Sarova Hotels is a group of independent hotels located throughout London and the south of the UK. From Edwardian architecture to a reinvented coaching Inn, each sophisticated and individual hotel embodies traditional England in its own unique way. With their slogan “Individual Hotels For Individual People”, Sarova Hotels capture different aspects of a quintessentially British […]
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What makes a good dining experience

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October 1, 2018
By Emma Gibson on October 1, 2018
What makes a good dining experience? We are witnessing the new age of the dining experience, where the experience can even be more important than the food! Let's look at why. With the hype around celebrity chefs, cookery programmes and food bloggers, being a ‘foodie’ is hitting revolutionary heights. – Especially for the restaurant industry. […]
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Metropole Hotel & Spa, the Highway to Heaven!

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September 19, 2018
By Emma Gibson on September 19, 2018
The Metropole, in all its Victorian glory, is a unique and classic hotel and spa. For 120 years and 5 generations, the hotel has been owned by the same family. With those family principles at its core, The Metropole hotel represents an inviting home from home. Now run by siblings Justin Baird-Murray and Finance Director […]
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Celtic Manor triple gift voucher sales

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August 10, 2018
By Emma Gibson on August 10, 2018
Find out how we triple gift voucher sales for an international hotel through our new gift voucher system features, increasing sales from £700,000 to £2.3m. We have recently been featured in The Business Leader for the success our gift voucher platform has brought to The Celtic Manor Resort. Over the past year, we have been working […]
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Farm Diversification Ideas UK

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April 24, 2018
By Emma Gibson on April 24, 2018
In this blog post, we are going to explore farm diversification ideas uk. In which you can transform your farm or country house into a profitable empire. This blog post is segmented into 3 separate sections: 1. Find your diversifying niche 2. How to market yourself 3. Maximising your revenue from experiences Step 1: Find […]
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Create unique experiences with gift voucher add-ons

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February 6, 2018
By Emma Gibson on February 6, 2018
Gift Voucher add-ons will help boost your sales and add a unique element that makes sure you stand out from the crowd, let's see why... This week we are going to do a small introduction to the experience add-on. Expect us to go into some more detail on this in a later blog post. Often […]
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The big holidays for maximising gift voucher sales

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January 18, 2018
By Emma Gibson on January 18, 2018
Try our marketing strategies for maximising gift voucher sales by taking advantage of the top 10 biggest holidays this year. To maximise your gift voucher sales, you need a creative and reliable marketing strategy. Read on to see the strategies you can implement. It’s a good idea to routinely have gift voucher campaigns throughout the […]
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How to promote vouchers in-house

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January 3, 2018
By Emma Gibson on January 3, 2018
In this post, we will look at how to promote vouchers in-house Have you ever had a wonderful experience, and at that moment thought, "I've got to do this again!" Or maybe even thought, "My mum would love this!"? If you have, think back to how you felt at those moments. Surely, if you could […]
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How to sell customer experience

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November 30, 2017
By Emma Gibson on November 30, 2017
How to sell customer experience with powerful storytelling. Even now, we walk around with constant mass storytelling, captivating and entertaining us. We see it in advertisements all around us, 24/7. Without even consciously realising, it’s right there in our pockets! Storytelling has been a huge part of human nature since the beginning of time. In […]
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Tips to promote your Christmas gift vouchers

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October 16, 2017
By Emma Gibson on October 16, 2017
HO, HO, HO Hoteliers, learn here how you can promote your Christmas gift vouchers! We are fast approaching the festive run-up to Christmas where we see sales of gift vouchers skyrocket. We’re here to help you make the most out your Christmas gift voucher sales with these 3 simple tips…. Tip 1: Market to the […]
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How Celtic Manor make £2.3m in voucher sales

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February 6, 2017
By Emma Gibson on February 6, 2017
Can you increase your voucher sales? Most famously known as host to the NATO Summit 2014, and Ryder Cup 2010, the Celtic Manor has made more than £2.3million in gift voucher sales in 2016. The prestigious Celtic Manor Resort located in Wales manages its gift vouchers to perfection. The Celtic Manor has a huge range […]
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Hotelier to think more like online retailers

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October 9, 2016
By Emma Gibson on October 9, 2016
The internet offers hotels a great source of additional revenue, that's why you need to think more like online retailers. Hotels vs online retailers To maximise the opportunities available, individual hotels and groups need to take tips from the retail world and e-commerce. By combining the techniques and technology of retail to the “traditional” hotel commerce […]
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